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1. AHMAD ABDURRAFI (1610523012)

2. FIKRI HAMZAH (1610523011)
3. JEFRI ZARALI PUTRA (1610532016)
5. RENDY FARHAN R. (1610533015)
6. ROMI ALFIKRI (1610531020)





Strategic information systems, computer systems that are used to change the target level of the
organization, operations, products, services, or environmental relationships to help organizations
achieve competitive advantage. Decision of the company's business strategy depends on: Products
and services company Industry where firms compete Competitors, suppliers, and customers of
the company Long-term goals of the company Business level strategy: Value Chain Model The
most common strategy for this level is: be producing products with low production costs
differentiate products and services change the scope of the competition either by expanding the
market to the global market and to narrow the market.
Value chain model, a model which addresses the primary and support activities that add value to
products and services in which the company is best applied information systems to gain a
competitive advantage. primary activity is directly associated with the production and distribution
of the company's products or services. While supporting activity is an activity that allows the
execution of the primary activity. Consists of organizational infrastructure, human resources,
technology, and procurement. Web refers to the value of customer-controlled network of the
company that use information technology to coordinate its value chain in order to collectively
produce products or services to market. Products and Services Information System
Systems that create product differentiation: Companies can use IT to develop different products.
Creating brand loyalty by developing new and unique products and services
Products and services not easily duplicated by competitors. For example, Dell Corporation.
Expand the core competencies, the activities in which the firm excels as a world-class leader.
Information systems encourage the sharing of knowledge across business units and hence increase
the company's competence. Industry-level strategy and Information Systems: competitive forces
and economic networks. The company operates in the larger environment that consists of other
companies, governments, and nations. Partnership information, cooperative alliances undertaken
by two or more companies that aim to share information to gain strategic advantage. Help
companies gain access to new customers, create new opportunities for cross-selling and targeting
products. Porter's five forces model In larger environments, there are five major power or threat:
New market entrants Substitute products and services Supplier Customer Other companies that
compete directly Competitive forces model, the model used directly to explain the interaction of
external influences, specifically threats and opportunities, and strategies that affect the
organization's ability to compete. Internet technology has affected the structure of the industry
Provide the technology to make it easier for competitors to compete in terms of price and new
players in the market. Improving the information available to customers grows in price thus
increasing the bargaining power. Lowering power supplier Substitute goods Business ecosystem
IT plays a strong role in creating new forms of ecosystem products business. Business ecosystem
is a network of suppliers, distributors, outsourcing firms, transportation companies, and
manufacturing technology are interrelated.
Network Economics
products and services exhibit strong network effects and potentially creating a situation of "winner
take all". Network causing costs to add other participants or fewer zero, otherwise the benefits
could be even greater. Contrary to the law of profit decline in industrial and agricultural products.
For example, the value of the Internet is growing exponentially with a linear increase in users.
Because software can be certain standards (such as the Windows operating system or the Windows
Office), people could be locked into the Windows standard and value grows as more and more
people are using it.
Good strategy, using IT to build products and services that cause network effects. Management
opportunities, the Company faces the development of IT-based opportunities to gain strategic
Management Challenges
Some companies are facing major obstacles in implementing contemporary systems.
Once profit is reached, there is difficulty in maintaining excellence.
Organizations often can not be changed to accommodate new technologies quickly enough.
Guidelines for Completion of strategic systems analysis Understanding the structure and dynamics
of industry competition in which the company operates. Understanding the business value chain,
enterprise, and industrial Consider how companies can manage "strategic shift" in an effort to
implement a system that provides a competitive edge.

Market is one of a variety of systems, institutions, procedures, social relationsand infrastructures

in which businesses sell goods, services and labor for the peoplein exchange for money. Goods
and services sold to use as legal tender fiat money.This activity is part of the economy. It is an
arrangement that allows buyers andsellers to exchange items. Competition is very important in the
market, and separate from the trading market. Two people may do the trade, but it takes at
leastthree people to have a market, so there is competition on at least one of the twosides. Markets
vary in size, range, geographic scale, location, type and variety of the human community, as well
as the type of goods and services traded. Some examples include local farmers market held in the
town square or parking lots,shopping centers and shopping malls, international currency and
commodity markets, the law creating such a market for pollution permits, and illegal marketslike
the market for illicit drugs.

In mainstream economics, the concept of the market is any structure that allows buyers and sellers
to exchange any type of goods, services and information.Exchange of goods or services for money
is a transaction. Market participantsconsist of all buyers and sellers are both affecting its price.
This influence is a majorstudy of economics and has spawned several theories and models of basic
market forces of supply and demand. There are two roles in the market, buyers and sellers.Markets
facilitate trade and allow the distribution and allocation of resources in the community. Markets
allow all items to be evaluated and traded prices. An emergingmarket is more or less spontaneous
or deliberately constructed by human interaction to allow the exchange of rights (ownership)
services and goods.