This document summarizes a research paper that studied the impact of unethical advertising, misleading information, and deceptive advertising on customer purchasing intentions in Pakistan. The research was based on surveys of 600 respondents and found that unethical advertising and misleading information negatively impacted customer purchase intentions, while word of mouth recommendations also negatively associated with customer satisfaction. The paper provided context on advertising practices, the growth of the advertising industry, and debates around the ethical issues raised by some advertising techniques.
This document summarizes a research paper that studied the impact of unethical advertising, misleading information, and deceptive advertising on customer purchasing intentions in Pakistan. T…