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In this event the teams need to build strategies to develop an online portal providing financial services. The prime motive behind this event is to understand what a typical customer using these portals looks for, what he expects and what additional features should be added to the system to make the experience more complete and fulfilling. The outcome of this activity would be to come up with specific measures on what should be done to educate a retail customer and improve online usage for e-commerce so that the final customer footprint on the online portal increases considerably. It is a three day event where each day teams have to confront newer challenges touching on different facets of management. Each round is an elimination round, details of which are given below. The details of different phases are as follows:
Precursor to the event:
This is a preliminary elimination round before the on-campus three day event. This phase will require the teams to formulate a questionnaire and conduct a survey on a consumer base of at least 40 people. The survey should include questions to probe the current online behavior of different customers, mental blocks for retail consumers to go online. It should also include what-if analysis which shows how they would react if some of the blocks were removed or added in the existing platform. A time period of 9 days will be given to the participants to complete the survey and do an analysis of the data. Deliverables for Precursor event: Teams have to prepare a power point Presentation consisting not more than 6 slides (excluding the title and the reference slide) which will elaborate the following areas: The quality and scope of the questionnaire will contain 10% weightage in the judging process. This should be covered in 1 slide. The questionnaire will be judged on the basis of the diversity, segmentation and authenticity of the data collected in this survey. The parameters here could include demographic profile, SEC classification, points of access etc. This will fetch you 20% of the marks for this phase. This should be covered in 2 slides. If a professor from your institute can certify that the survey was properly conducted, it would result in strengthening your entry.
com. the presentation and the mail from the professor (if any) in pdf form. cross-sell products etc. Teams should make sure their entries reach should reach us on or before 14th OCT 23:59. Accuracy of analysis and feasibility of recommendations will account for 50% of the marks allotted to this phase. Selected 10 teams will be asked to come to NITIE campus to participate in the successive stages of the event starting from 28th Oct to 30th Oct. This will take up 2 slides. the results. find loop holes and areas of opportunity. Analyse the data gathered. . Try and understand what are the factors and determinants which drive the customer’s psyche. No late entries will be entertained. teams should know what should be done to make a financial services portal successful in providing complete customer satisfaction. Rules and Guidelines for Precursor stage This stage is an elimination round. All entries will have to be submitted in pdf format to abfl-network@prerana2010. try and understand the consumer behaviour regarding a financial services online portal. where only 10 teams will be shortlisted after judging their power point presentations based on the above parameters. This accounts for 20% of the total weightage At the end of it. This will be elaborated in 1 slide. The recommendations should be feasible and applicable to real life situation. The entries should include the survey questionnaire. 2010 details of that will be provided accordingly. DAY1 – Phase 1: Selected teams should use the survey results and their knowledge of financial services to trace the evolution of an online retail customer and predict the future in this segment outlining opportunities and threats. Teams have to come up with ways to show how an online medium can be used to exploit synergies in the group business to tap customers.
what are the infrastructural requirements for this and most importantly how do you quantify growth. Following this round. Elaborate on the roadblocks that any typical existing or a new player will face who are competing for a larger share of the market. A framework/method has to be developed to depict the evolution comprehensively. level of capital and operational expenditure required. explain the problem areas and ways to mitigate it. The quality of analysis and data model accuracy that the teams come up with will carry 25% weightage of the total marks. . Teams should also explain various revenue streams that can be tapped into. DAY2. They would have to explain the end to end strategy to start this venture. They have to explain their concept of the product and its features and facilities. Come up with viable and feasible solutions on how to mitigate the existing problems that a typical company in the sector faces. only 7 teams would be shortlisted for Day 2. Participants should come with recommendations on how to improve the marketability of the online portal. do a break even analysis as well as determine the IRR. This round will require the participants to prepare a power point presentation of not more than 10 slides covering the following areas. who will move on to the second round of the event. Exit Strategy: Plan your exit strategy providing a suitable time frame and mode of exit. Explain the future prospects in this sector based on current trends. viability and quality of the recommendations will be judged in this round and carries 75% weightage.Phase 2: The 7 teams would use one of the recommendations of their choice which they gave in the previous round and prepare an elaborate business plan to launch an online portal providing financial services which can be used effectively for cross-sell and up-sell of various product offerings. The number. The participants will be given a time of 15 minutes for presentation followed by 5 minutes of time for Q&A by the jury and audience.Deliverable for the Day 1: This would include a presentation consisting of 4 slides which should be focused on the following areas: Teams will be required to explain how the customer’s expectations have evolved over the years. Products/Service Concept: Teams have to introduce the product/service offering to the jury. Marketing/Sales: Teams have to develop an innovative plan for the service/product keeping in view the existing hurdles in the process. Financials: This requires details of the customer targets.
where each of the four teams will give a presentation to a panel which is going to approve the funding. the participants are going to fight for that. 1 team would be declared the winner of ABFL NET-WORK.In this round deliverables will be judged on two parameters: Based on the effectiveness and feasibility of the business plan i. The participants can use the same presentation (changes allowed post feedback of judges on Day 2) and put forth the valid arguments to the jury. Rules and Guidelines for Day 2 Following this round. The teams have to bring along the presentation as well as the excel model with the detailed financial analysis for this stage. . 4 teams would be shortlisted for the last round to be held on Day-3. Based on accuracy of the data used in the model to determine the feasibility of the Business. Following this round. In this round. This is the final round.e. They will have to convince the jury about the viability of the product they are offering and the business feasibility in order to get that investment. They would pitch for their own Business plan and ask for the initial outlay required for this product/service launch. whether all the parameters of starting a successful business have been considered or not. Day 3: The biggest requirement any start up requires is the initial investment to kick off the venture.
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