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12/4/2018

Goal
To become to most admired and
dynamic airport in South East Asia with
world-class experience

Suvarnabhumi Airport
By Gram and Her Boyz
Source: Source:

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Situation Analysis Situation Analysis


Company Profile and current fact sheet Company Profile and current fact sheet

Capacity Demand
START full-scale commercial services
at 03:00 on September 28 2006
120 aircraft parking bays In 2008, Suvarnabhumi to handle
LOCATION Racha Thewa in the Bang Phli district of Samut
Prakan 30 kilometres east of Bangkok.
21th most overcrowded Airport in the world
9th in Asia 76 flight operations per hour
51 million passengers

1st in country
45 In 2018, 200 million annual
FACILITY Nearest Hotel The 612-room Novotel
Suvarnabhumi is five minute walk from the
3
million passengers per year
million tons of cargo per year
passengers is anticipated
airport via a 300-meter underground walkway.

TRANSPORTATION INFRANSTRUCTURE Demand and capacity comparison


These implied that
250
Suvarnabhumi Airport is
200
currently in overcapacity stage
150

100

50

New highways Taxis Limousines Airport Rail link Shuttle bus 0


Capacity Damand

Source: http://www.bangkok.com/suvarnabhumi/suvarnabhumi-fact-sheet.htm Source: http://www.bangkok.com/suvarnabhumi/suvarnabhumi-fact-sheet.htm

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Situation Analysis Key Barriers


Company Profile and current fact sheet To successfully become future airport for everyone, they need to address 3 issues

What triggers passengers’ stress ?

PASSENGER PROFILE Immigration process


Delays
advanturer Using technological
12%
advancement to mitigate
Check-in process the problems
Long economy flight
pampered
13%

Communication Optimize check-in process to


Poor internet
meet with higher demand of
Planner
Suvarnabhumi needs to passenger in the future
57% build seamless
Lost baggage
Hyper connected communication channel
18%
for passenger
68% 70% 72% 74% 76% 78% 80%

These implied that currently passengers are more likely to


More than half of passengers plan ahead in plan ahead in order to avoid negative experiences such
order to avoid any negative parts of the
as lost baggage and delays
journey

Source: https://skift.com/2015/09/09/survey-the-biggest-travel-pain-points-for-passengers-at-u-s-airports/ Source: Source: Team Analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Executive Summary
5 years road map to success v

Enlarge the Core Seize the Future


Enhance passenger Improve operational efficiency
communication by launching of passenger flows by
new application and improve UX implementing automation
& UI of website technology solution

Where We Are Where We Want to Be


The most crowded airport in
Thailand with more than
Airport of the future with
technology service Enlarge the Core
6 millions exceeded and efficient
passengers capacity Enhance passenger communication with
Source: new application and website development
Source:

Analysis Enlarge the Core Seize the Future Financials 7 Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Situational Analysis Passenger Analysis


Traditional way of communication is not effective anymore 3 major passenger types driving revenue stream to the airport
Traditional way to inform passenger Key pain point Traditional way to inform passenger

High complain rate about miscommunication


Physical channel

Low accessibility to increasing number of


passengers
Airport operator Passenger Domestic passenger Foreign leisure passenger Foreign leisure passenger

Expectation
Number of passenger’ complains
120 Key Implication Fast responding and Fast responding and
real-time accessible real-time accessible Fast responding
(In 1000 persons)

100
80 to multi-aspect to multi-aspect
40 60
60
40
Suvarnabhumi airport should leverage on
20

New channel
20 50 15 digital platform to better inform customers
30 40
20
0 Application Application Website
Flight delay Boarding Luggage Other
gate arrival
Domestic Foreigner
Source: Aviation analysis report Source: Team analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Passenger Analysis Passenger Analysis


3 major passenger types driving revenue stream to the airport 3 major passenger types driving revenue stream to the airport

IntroducingTraditional
to you ourway
newto inform passenger
communication channel IntroducingTraditional
to you ourway
newto inform passenger
communication channel

Domestic passenger Foreign leisure passenger Foreign leisure passenger Domestic passenger Foreign leisure passenger Foreign leisure passenger
Expectation

Expectation

Fast responding and Fast responding and Fast responding and Fast responding and
real-time accessible real-time accessible Fast responding real-time accessible real-time accessible Fast responding
to multi-aspect to multi-aspect to multi-aspect to multi-aspect
New channel

New channel

Seamless pop-up website for Integrated airport feature with Thai Seamless pop-up website for
Application Application Website Application Application Website
airport user tourist application airport user

Source: Team analysis Source: Team analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Website redesign Passenger Analysis


Adjusting the interface and add new features. 3 major passenger types driving revenue stream to the airport

Traditional Website Redesign the interface IntroducingTraditional


to you ourway
newto inform passenger
communication channel

QR Code
Domestic passenger Foreign leisure passenger Foreign leisure passenger
“ Have QR code

Expectation
around airport "
Fast responding and Fast responding and
Scan QR code real-time accessible real-time accessible Fast responding
Has only formal information for accessing
the website to multi-aspect to multi-aspect

Confusing direction

New channel
Integrated airport feature with Thai
From display to your device. Located your self where is on map. Application Application Website
Is not practical to respond tourist application
customer difficulty Enter your flight number to Navigate you to the destination
connect to person artificial by stating from your location and
Automatically connect
to website when using intelligence assistance calculate time for waling
Source: https://www.bangkokairportonline.com airport’s Wi-Fi Source: Team analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Application Feature Application Feature


5 key features 5 key features

1. Flight Display 2. Smart Notification


WHAT WHAT
• Digital platform displaying gate of each flight in real time • Instant notify about flight period and boarding time
• Smart Search engine that personalize passenger flight 1 • Orange warning for boarding time and red warning for last call
data to their hand • Inform flights delay, cancel, weather
Benefits
Benefits
• Reduce time spent on gate searching gates and flight
• Keep passenger in check of any necessary data
information

Source: Source:

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Application Feature Application Feature


5 key features 5 key features

2. Smart Notification 2. Smart Notification


3. Digital Mapping 4. Transportation Facilitator
WHAT WHAT
• Instant notify about flight period and boarding time • Instant notify about flight period and boarding time
WHAT
• Orange warning for boarding time and red warning for WHAT
• Orange warning for boarding time and red warning for
• Facilities:
last callinform location and route to desired destination • Pre-booking
last call service for taxi, bus, and other transportation
• Business:
• Informnotify
flightsany promotion
cancel,via Smart Beacon • Enter destination and number ofweather
passenger
1 2 delay, weather 1 2 3 • Inform flights delay, cancel,
• Inform traffic situation and estimated travel time
Benefits
Benefits
• Find the fastest
• Keep route in
passenger and reduce
check confusion
of any of travelling
necessary data Benefits
path • Increase efficiency of passenger flows within airport

Source: Source:

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Application Feature Application Adoption


5 key features Ensure the success of adoption through partnership with Tourism Thailand

Partner with Tourism Thailand Value Proposition


2. Smart Notification
5. Information Centre AOT Tourism Thailand

WHAT Expose features and application to


existing customer of TTT application
• Instant notify about flight period and boarding time
WHAT
• Orange warning for boarding time and red warning for Increase number of
lastmost
• Show call asked Q&A monthly active user
• Contact information emergency
for cancel, situation that will link to first
1 2 3 4 • Inform flights delay,
ad and security
weather Gain awareness
of application
• Customer feedback feature to address any operational
problems Credibility from
Why : increase adoption of users by partnership with AOT
Benefits leverage of existing application
• Instant information and contact to passenger anywhere, Increase adoption by introducing latest
How : Incensify with value proposition
anytime feature along with tourist feature of TTT

Source: Source: Team analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Website Adoption Key Barriers


Ensure the success of adoption through QR code scaner To successfully become future airport for everyone, they need to address 3 issues

QR code linked to website Be there in all customer touch point


Immigration process
Shopping Zone Gate
Using technological
advancement to mitigate
Check-in process the problems

Communication Optimize check-in process to


meet with higher demand of
Suvarnabhumi needs to passenger in the future
build seamless
WHAT : QR code that link to website communication channel
Check-in table Arrival/Departure for passenger
WHERE : Located around airport in form of
poster for customer continence
Implication
WHY : Easily exposed to passenger in any
By partner with Tourism Thailand and implement QR code in
location around airport most traffic area, application and website will increasingly gain
adoption and awareness from all passenger

Source: Team analysis Source: Source: Team Analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Key Takeaway

By transforming from traditional way of communication


to a new application and website for all passenger,
Suvarnabhumi Airport will be able to enhance customer
experience and improve operational flows

Seize the Future


automation technology transformation to
Source: improve operational efficiency
Source:

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Customer’s Journey Key Issue From Check-In Process


Identify key operation pain points by understanding customer’s journeys Manual operation service creates longer waiting time

Commute Check-in Immigration Entertainment Depart Average check-in time in airport to satisfaction Key problems have been identified…
Ranked by customer survey, in 2016 Based on customers review in TripAdvisor and Bangkok-post

Parking ticket, Wait-in-line, add Shop at duty Walk to gate,


Activities Wait-in-line,
gate info, public luggage to scan free, relax wait for take-off More than 45% of passengers use check-in desk
boarding pass
commute security check
1 Current average capacity of front-desk is 11,300 passengers
serving per hours, during peak hours passenger registers raise
to more than 23,500 passengers
Base line
Emotion
Actual state Flight registration desk identification information

2 Poor communication channel creates painful experience for


passengers to find registration desk

Waiting time Focus Area

Slow registration on front-desk

Hard to find Over-capacity,


3 More than 34% of passengers complains about
Driver for Over-capacity (-) Mismanagement in More than 50% of passengers dissatisfy with miscommunication and slow boarding-pass collection process
parking, delayed non-valued Lack of know-how check-in process
bottom-neck transport activities in process
take-off lane

Source: Cntraveler Source: JD power’s traveler’s survey

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Automation Is The Solution Automation Is The Solution


Integrated DCS and airport platform to create seamless passenger experience Integrated DCS and airport platform to create seamless passenger experience

NFC boarding Near field communication (NFC) boarding swipe

Integration of RFID, QR code and biometric identification to


What cut check-in process (No more physical boarding pass)

Integrated DSC with


airport cloud platform How
Partnering with SITA development to install digital boarding
pass and using airport cloud system to regulate intrusion

Flowing passenger from front-registered section to improve


Why customer satisfaction and reduces staff costs
Permanent bag tag

Source: Team analysis, mckinsey Source: Mckinsey, JD power

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Automation Is The Solution Automation Is The Solution


Integrated DCS and airport platform to create seamless passenger experience Integrated DCS and airport platform to create seamless passenger experience

Integrated DSC with airport cloud platform Permanent bag tag

Flight operation, resource management, merchandising connectivity Install RFID on bag tag to luggage-loading machine then sensor will
What manage all information to become “always connected” airport What scan updated RFID will identify location arrival
meeting real-time information demand

Integrated existing airport system with Linux package Using RFID with automated sensory scanner to flow all of
How resource How luggage accurately

Supporting with NFC boarding to secure the safety and also More than 53% of passenger is regular passenger, it will
Why better informing information to customer Why reduce time during check-in time by 15%

Source: Mckinsey, JD power Source: Mckinsey, JD power

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Key Issue From Immigration Process Just-In-Time System


Labor-intensive based system and overcapacity of passengers are key issue Biometric scanning and CCTV will improve customer experience

Projected passenger in Suvarnabhumi airport… Key pain points arise…


1. Foreign passenger can scan their own 2. Implementing CCTV with augmented
+32% fingerprint and lentinan 1 day before flights reality to scan every passenger
Unsatisfied experience for passengers occurring
mostly from foreign passengers
200

Opportunities cost in term of revenue contribution


in duty free
50

This will faster the process on immigration


Will be secured by international database to
2018 2023
Some passengers could not catch the flight in by 35% and lower staff cost by 12%
quantify biometric identification
With current solution will not serve projected time
passengers size efficiently

Source: Tourist sector growth, centreforaviation Source: PC’s future airport

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Customer’s Journey Customer’s Journey


Identify key operation pain points by understanding customer’s journeys Identify key operation pain points by understanding customer’s journeys

Commute Check-in Immigration Entertainment Depart Commute Check-in Immigration Entertainment Depart

Parking ticket, Wait-in-line, add Shop at duty Walk to gate, Parking ticket, Wait-in-line, add Shop at duty Walk to gate,
Activities Wait-in-line, Activities Wait-in-line,
gate info, public luggage to scan free, relax wait for take-off gate info, public luggage to scan free, relax wait for take-off
boarding pass boarding pass
commute security check commute security check

Base line Base line


Emotion Emotion
Actual state Actual state

Waiting time Waiting time

Hard to find Insufficient Hard to find Insufficient


Driver for Insufficient capacity (-) Mismanagement in Driver for Insufficient capacity (-) Mismanagement in
parking, delayed capacity, non- Lack of know-how parking, delayed capacity, non- Lack of know-how
bottom-neck transport valued activities in
take-off lane bottom-neck transport valued activities in
take-off lane

Source: Cntraveler process Source: Cntraveler process

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Customer’s Journey Customer’s Journey


Identify key operation pain points by understanding customer’s journeys Identify key operation pain points by understanding customer’s journeys

Commute Check-in Immigration Entertainment Depart Commute Check-in Immigration Entertainment Depart

Parking ticket, Wait-in-line, add Shop at duty Walk to gate, Parking ticket, Wait-in-line, add Shop at duty Walk to gate,
Activities Wait-in-line, Activities Wait-in-line,
gate info, public luggage to scan free, relax wait for take-off gate info, public luggage to scan free, relax wait for take-off
boarding pass boarding pass
commute security check commute security check

Base line Base line


Emotion Emotion
Actual state Actual state

Waiting time Waiting time

Hard to find Insufficient Hard to find Insufficient


Driver for Insufficient capacity (-) Mismanagement in Driver for Insufficient capacity (-) Mismanagement in
parking, delayed capacity, non- Lack of know-how parking, delayed capacity, non- Lack of know-how
bottom-neck transport valued activities in
take-off lane bottom-neck transport valued activities in
take-off lane

Source: Cntraveler process Source: Cntraveler process

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Future Of Suvarnabhumi Airport


Shorten painful process with maintaining its security to become the best airport

Commute Check-in Immigration Entertainment Depart


Key Takeaway

By adapting automation technology solution,


Suvarnabhumi Airport will be able to improve
passenger flows while maintaining their operational
Commute by
Digital boarding
pass since
Biometric Enjoy a lot of time Ready to enjoy excellence
scanning with in duty-free and experience during
Activities private or public merchandising
international data
& facility flight
transportation
background
Automated bag
load

Source: Team analysis Source:

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Key Barriers Key Barriers


To successfully become future airport for everyone, they need to address 3 issues To successfully become future airport for everyone, they need to address 3 issues

Immigration process Immigration process


Using technological Using technological
advancement to mitigate advancement to mitigate
Check-in process the problems the problems

Optimize check-in process to


meet with higher demand of Becoming to most admired and
passenger in the future dynamic airport in South East Asia with
world-class experience

Source: Source: Team Analysis Source: Source: Team Analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

KPIs
Significant change in positive results

Passenger Flows Passenger Store Visited Application Download


Increase passenger flows within the Incremental passenger visiting each Lunching new application to gain
airport at the end of 2022 store per day additional

Financial and 33.3M 368 Passenger 7.7M


Incremental passenger flows Increase of store visit within 2022 of application download
Implementation
Source: Source:
within 2022

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Revenue Forecast Net Income


Incremental revenue is expected to reach 79 Billions baht by 2022 Incremental revenue is expected to reach 31.4 million baht by 2022
Topline revenue Key assumption 35,000 42.0%
In Million THB,
Incremental Base Net Profit Margin
90,000 41.0%
30,000
Seize the future Enlarge the core Base
Incremental Passenger Flow
80,000 40.0%
3,626
25,000
CAGR 16.9% 3,133
15,179
39.0%
70,000
12,409
2,708
Customer expenditure 20,000 10,004
38.0%
60,000 2,340 31,314 7,918
2,022 26,723 5,982
22,736 37.0%
15,000
50,000 19,279
16,291
Incremental Airport Capacity 36.0%
40,000 10,000

15,688 16,313 35.0%


14,487 15,088
44,874.54
13,909
41,489.03 43,148.60
30,000 38,358.94 39,893.30 5,000
Airport Registered Store 34.0%

20,000
2018F 2019F 2020F 2021F 2022F 0 33.0%
2018F 2019F 2020F 2021F 2022F

Source: Team analysis Source: Team Analysis

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Cost Estimation Implementation Timeline


Incremental cost will be driven mainly by platform development Ensuring the smoothness of implementation and clear division of work

Cost Breakdown Recurring Expense Action 2018 2019 2020 2021 2022 Champions
In Million THB
A Enlarge the Core H1 H2 H1 H2 H1 H2 H1 H2 H1 H2

> Partnership with Tourism TH > Management

60% > Platform development > IT Department


SG&A
> QR code touchpoint > IT Department

> Lunching Application and Web > IT Department

Source of Fund B Seize the Future

> R&D in Equipment > R&D


> Internally generated fund
> Implement NFC Boarding > IT Department
> Cash on hand
> Implement Bag Tag and CP > IT Department

> Just-in-time > IT Department


Source: Source:

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Risk and Mitigation Executive Summary


Key risks are identified with mitigation plan 5 years road map to success

Risk Scenario Ability to Mitigate Mitigation Action

Incentify them with more key


Inability to partner
with Tourism Thailand benefits Enlarge the Core Seize the Future
Enhance passenger Improve operational efficiency
Establish a more efficient customer communication by launching of passenger flows by
Customer do not
feedback system new application and improve UX implementing automation
Severity of Risks

perceive our value


& UI of website technology solution
Strengthen softward infrastructure
Platform Malfunction by extending capabilities

Qualities check and agreement


Technologies defect establishment with supplier Where We Are Where We Want to Be
The most crowded airport in Airport of the future with
Thailand with more than technology service
Legend
Highest Lowest
6 millions exceeded and efficient
Probability of Occurrence passengers capacity
Source: Team Analysis Source:

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials 48
12/4/2018

Strategy 1
Revenue
Departure passenger service charged
Total Number of passenger per year 59,079,550 63,215,119 67,640,177 72,374,989 77,441,238
Incremental Passenger Flow 20.00% 22.00% 24.00% 26.00% 28.00%
Number of potential customer (%) 15.00% 15.00% 15.00% 15.00% 15.00%
Actual number of customer 20,677,843 23,389,594 26,379,669 29,673,746 33,299,733
Customer time spent (hrs) 1.5 1.5 1.5 1.5 1.5
Incremental probability of speading (times) 1.5 1.6 1.7 1.8 1.9

Backup Slides Customer Equity per head


Total customer spending
2,000
62,033,527,500
2,000
74,846,700,304
2,000
89,690,874,430
2,000
106,825,484,016
2,000
126,538,983,566
Average comission rate from merchindise 15.00% 15.00% 15.00% 15.00% 15.00%
Total Revenue from merchindise 9,305,029,125 11,227,005,046 13,453,631,165 16,023,822,602 18,980,847,535
Passenger Departure (%) 30% 30% 30% 30% 30%
Number of Departure Passenger 17,723,865 18,964,536 20,292,053 21,712,497 23,232,372
Average Departure passenger service charged per head 394.12961 424.5958288 457.4170864 492.7754272 530.8669677
Total Revenue from DPSC 6,985,500,000 8,052,262,691 9,281,931,778 10,699,384,862 12,333,298,624
Total Incremental Revenue 16,290,529,125 19,279,267,736 22,735,562,943 26,723,207,464 31,314,146,159
Source:
16290.52913 19279.26774 22735.56294 26723.20746 31314.14616
Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

Expense
# of check in station 200 200 200 200 200
# of staff per station 2 2 2 2 2
operating hour (%) 75% 75% 75% 75% 75%
CAPEX
Total # of stuff per day 300 300 300 300 300
Capacity per station per year (#passenger) 247,470 247,470 247,470 247,470 247,470 # of check in station 200 200 200 200 200
Total Check-in capacity per year 49,494,000 49,494,000 49,494,000 49,494,000 49,494,000
Cost of hiring per head 28,000 28,000 28,000 28,000 28,000 unit per station 60 60 60 60 60
Total Staff Cost per year 100,800,000 100,800,000 100,800,000 100,800,000 100,800,000
# of staff reduction in Check-in station 75 150 225 225 225
NFC Boarding software cost 1200 30 30 30 30
Incremental Capacity per station per year (#passenger) 452,771 390,904 329,036 329,036 329,036 NFC Boarding hardware cost per unit 12,650 12,650 12,650 12,650 12,650
Total Check-in Cost Reduction 25,200,000 50,400,000 75,600,000 75,600,000 75,600,000
# of Immigrant station 20 20 20 20 20 Total NFC cost 151,800,000 151,800,000 151,800,000 151,800,000 151,800,000
# of staff per station 2 2 2 2 2
operating hour (%) 100% 100% 100% 100% 100% RFID Scaner cost per unit 210,000 210,000 210,000 210,000 210,000
Total # of stuff per day 40 40 40 40 40 # of check in station 200 200 200 200 200
Capacity per station per year (#passenger) 365,000 365,000 365,000 365,000 365,000
Total Check-in capacity per year 7,300,000 7,300,000 7,300,000 7,300,000 7,300,000 Total cost of RFID Scaner 42,000,000 42,000,000 42,000,000 42,000,000 42,000,000
Cost of hiring per head 28,000 28,000 28,000 28,000 28,000
Total Staff Cost per year 13,440,000 13,440,000 13,440,000 13,440,000 13,440,000 RFID tag cost per unit 750 750 750 750 750
# of staff reduction in Check-in station 10 20 30 30 30
# of laggage per month 500,000 500,000 500,000 500,000 500,000
Incremental Capacity per station per year (#passenger) 667,804 576,554 485,304 485,304 485,304
Total Immigrant Cost Reduction 3,360,000 6,720,000 10,080,000 10,080,000 10,080,000 number of month per year 12 12 12 12 12
Total Cost Reduction 28,560,000 57,120,000 85,680,000 85,680,000 85,680,000
28.56 57.12 85.68 85.68 85.68 Total RFID tag cost 4,500,000,000 4,500,000,000 4,500,000,000 4,500,000,000 4,500,000,000

Incremental revenue in million baht 16290.52913 19279.26774 22735.56294 26723.20746 31314.14616


Total CAPEX 4,651,800,000 4,651,800,000 4,651,800,000 4,651,800,000 4,651,800,000
% of SG&A 12% 12% 12% 12% 12%
SG&A expenses 1954.863495 2313.512128 2728.267553 3206.784896 3757.697539
% of other expense 13% 13% 13% 13% 13%
other expense 2117.768786 2506.304806 2955.623183 3474.01697 4070.839001
Incremental Expense Strategy 1 4072.632281 4819.816934 5683.890736 6680.801866 7828.53654
Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

In THB Millions 2018F 2019F 2020F 2021F 2022F Memo A Memo B


Strategy 2
Revenue
number of store inside airport 270 275 281 287 292 2%
% of interested to partner 60% 63% 66% 69% 73% 5% Expense
number of store registered in application 162 174 186 199 213
number of passenger per year 59,079,550.00 63,215,118.50 67,640,176.80 72,374,989.17 77,441,238.41 % maintainance cost 10% 10% 10% 10% 10%
% of passenger buying product inside GDP per capita
airport 45% 46% 48% 49% 51% 3%growth Maintainance cost 22,332,069.90 25,842,782.95 29,905,397.64 34,606,675.68 40,047,018.13
number of passenger spending 26,585,797.50 29,300,207.42 32,291,758.60 35,588,747.16 39,222,358.24 % revenue sharing to TTT 55% 55% 55% 55% 55%
avergae number per day 72,837.80 80,274.54 88,470.57 97,503.42 107,458.52
average number of passenger per store Cost of platform rental 122,826,384.45 142,135,306.22 164,479,687.03 190,336,716.23 220,258,599.71
per day 269.77 291.48 314.95 340.29 367.69
amount of spending in average per store THB 1,500.00 THB 1,500.00 THB 1,500.00 THB 1,500.00 THB 1,500.00 Incremental Expense Strategy 2 145,158,454.35 167,978,089.17 194,385,084.67 224,943,391.91 260,305,617.83
THB THB THB THB
total retail value from airport store THB 65,554,021.23 75,859,441.14 87,784,924.59 101,585,153.65 117,554,847.74
average gross profit margin 65% 65% 65% 65% 65%
% of marketing commission 13% 13% 13% 13% 13%
number of day per year 365.00 365.00 365.00 365.00 365.00

2,339,694,813. 2,707,506,536. 3,133,140,101. 3,625,685,391.


Incremental Revenue Strategy 2 2,021,849,899.88 38 52 60 27

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials

CAPEX In THB Millions 2014 2015 2016 2017 2018F 2019F 2020F 2021F 2022F
Number of developer 10 Total revenue 25,850.50 29,752.45 34,308.95 36,883.60 38,358.94 39,893.30 41,489.03 43,148.60 44,874.54
SG&A 8,530.67 9,818.31 11,321.95 12,171.59 12,658.45 13,164.79 13,691.38 14,239.04 14,808.60
number of days developing 150
Other operating expenses 3,360.57 3,867.82 4,460.16 4,794.87 4,958.10 5,129.01 5,307.89 5,523.64 5,748.01
number of hours per day 8 EBIT 13,959.27 16,066.32 18,526.83 19,917.14 20,742.39 21,599.50 22,489.76 23,385.92 24,317.93
Cost per hour per person 2,000 Interest expense 1,809.54 2,082.67 2,401.63 2,581.85 2,685.13 2,792.53 2,904.23 3,020.40 3,141.22
Income Tax Expense 2,791.85 3,213.26 3,705.37 3,983.43 4,148.48 4,319.90 4,497.95 4,677.18 4,863.59
Total cost of human resource 24,000,000 Net Income 9,357.88 10,770.39 12,419.84 13,351.86 13,908.79 14,487.07 15,087.57 15,688.34 16,313.13
Partnering incentive 120,000,000
Feature development cost 23,000,000 Key Memo
YoY Growth 15.1% 15.3% 7.5% 4.0% 4.0% 4.0% 4.0% 4.0%
total application and websit development 167,000,000
Other operating expense 13% 13% 13% 13% 13% 13% 13% 13% 13%
number of QR code paper 10,000 SG&A as % of Sales 33% 33% 33% 33% 33% 33% 33% 33% 33%
Cost per paper 2 Tax Rate 11% 11% 11% 11% 11% 11% 11% 11% 11%

installment cost per paper 4


total marketing production cost 80,000.00 Key Ratios
Total cost of communication platform 167,080,000.00 Net Profit Margin 36% 36% 36% 36% 36% 36% 36% 36% 36%
Incremental CAPEX Strategy 2 167,080,000.00

Analysis Enlarge the Core Seize the Future Financials Analysis Enlarge the Core Seize the Future Financials
12/4/2018

Analysis Enlarge the Core Seize the Future Financials

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