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ASSIGNMENT

OF

MICE

TOPIC:- MUMBAI AS A MICE DESTINATION


SUBMITTED BY:-

RUCHIKA RAJAWAT 3020070011

TAPPIN SOOD 3020070050

BBA-MBA INTEGRATED R17B1

(LSB DEPARTMENT)

9
WHAT IS MICE?

Introduction:-
Similar to some of the Western nations like USA, UK, Germany, France, Italy,
Netherland, Spain , Turkey and some eastern countries such as China,
Singapore, Hong Kong, Japan, Korea, Taiwan and Thailand, of late India has
also emerged as a MICE destination in South-Asia.

MICE are a new form of tourism that includes travel and promotional budgets.
MICE stand for Meetings, Incentives, Conferences and Exhibitions or Events.
MICE can also be defined as business tourism. According ICCA (International
Congress and Convention Association), India has a great potential to capture the
Asian MICE segment, as 69% of the MICE meetings are held in city hotels and
21% are held in resorts and India has large number of both resorts and hotels.
Not only inbound MICE segment that is growing at a rate of 15 to 20%
annually, the Indian outbound MICE segment has also increased very speedily
due to the increase in exports.

Indian Convention & Promotion Bureau (ICPB), focused on Conference,


Meetings and Incentive industry of India, is also promoting India as an
emerging MICE destination.
MICE IN INDIA

With the gradual development in economy and industry, India has become an
ideal destination for MICE tourism in India. Many metropolitan cities of India
serves as a MICE destinations because they have very good infrastructure such
as big Convention Centres, Conferences and Banquet Halls, Exhibition Centres,
Auditoriums and stadiums for hosting opening/ closing ceremonies and other
events. Beside them, these cities also have good number of 5-star and 4-star
hotels for accommodation, restaurants, bars, recreational activities like Golf
course, Yoga and Ayurveda centre, Discotheque, Health club with spa facilities
and easy accessibility in terms of domestic and international flights, so that the
people who comes to India for business purpose, could perform their job while
enjoying pleasure.

MUMBAI

Mumbai

Mumbai- A city that never sleeps, if you want to feel fresh young and
rejuvenated then Mumbai is for you. Flooded with discotheques, Restaurants
and night clubs Mumbai in actual is the Las Vegas of India. Mumbai is a city
where every night seems like a festival night. So, with heartiest happiness we
welcome you to the city of wonders, Mumbai.
MUMBAI AS A MICE DESTINATION

Mumbai, the commercial capital of India is one of the best MICE venues in
India. Every year thousands of business delegates visit this city to attend high
profile conferences, conventions, seminars and meetings. It has no dearth of
luxurious 5-star hotel and 4 star hotels that hold conferences, conventions and
meetings. Centre Point, Renaissance Hotel and Convention Centre in Mumbai
are some world known places that are ideal for the business conferences,
conventions etc. Beside business trips, guests can explore and enjoy many
wonderful places and exciting things while their stay in Mumbai.

List of mice centre in Mumbai

• Centre Point in Mumbai


• Shanmukananda Hall in Mumbai
• Rennaissance Hotel in Mumbai

CENTRE POINT IN MUMBAI


Category: Budget Hotel
Location: Ttc 1 Industrial Area, Turbe, Apmc Market, Vashi, Navi Mumbai on
Thane-Belapur Highway...
Rooms: 30 Well Appointed Rooms.
Description: The Hotel Centre Point Mumbai is located in the upcoming
neighbourhood township Navi Mumbai and is one of the best budget hotels in
Mumbai. The Hotel Centre Point sporting a modern glitzy architecture stands
tall at the busy marketplace at Vashi and is a natural choice for both business
and leisure travellers.
Accommodation in Hotel Centre Point Mumbai: The rooms at the hotel are all
elegantly done up and are cocoons of comfort for modern guests used to modern
gadgets and services.
Rooms Facilities: Room service, Attached bathroom, running hot & cold water,
Bathtub, Television, AC, Climate control, Refrigerator, Wall to wall carpeting,
direct dial telephones, Complementary newspapers, and Room service.
Dining Facility: The hotel Centre Point has 2 multi cuisine restaurants. Enjoy
Indian, north Indian, Mughlai, tandoori and continental cuisine. The bar serves
choicest liquor and spirits.
Business Facility: The 2 conference halls at the hotel can be hired for the
purposes of hosting receptions, seminars, conferences, etc. Fax, international
dialling, internet access, are also provided by the hotel.
Recreational Facility: The travel desk at the hotel arranges for sightseeing trips
around Mumbai.
Other Facilities : Doctor on call, Safe deposit, Laundry and dry cleaning, Pets
not allowed, Fire safeguards, 24 hrs check out, Car rental, Currency exchange,
Ample parking space, All major credit cards accepted .
City Info: Mumbai is located on the Konkan Coast lining the Arabian Sea. The
city has quite a few beaches, but the Juhu Beach and the Chowpatty Beach are
the ones most well known.

RENNAISSANCE CONVENTION HOTEL, MUMBAI

An epitome of tranquillity, Renaissance Mumbai Hotel & Convention Centre is


the city's premier gateway hotel; nestled on the lush banks of Powai Lake,
spread across landscaped gardens with verdant hills in the background. It's
conveniently located within close proximity to the domestic and international
airports. The large and plush Convention Centre with over 230,000 sq.ft of
indoor and outdoor banqueting space caters tailor-made facilities to suit varied
business needs. 286 rooms and suites, with chic contemporary décor enjoy
unrestricted views of Powai Lake and the hills. The Club level floors offer
exclusivity and privacy to discerning business travellers. Enjoy an eclectic mix
of F&B options Lake View Café (24 hrs coffee shop), Emperor's Court
(Chinese) and Nawab Saheb (Indian), Bombay Express (Deli), 'A' Bar and
Velvet Lounge. On the anvil this year, is a swanky premium Renaissance
Towers with 300 rooms and suites. With state of the art interiors; the skyline of
North Mumbai will shine brighter.

• 7 floors, 271 rooms, 15 suites,

• Each room is designed to offer space to re-charge and refresh.

• Luxurious bedding including custom duvets, clouds of pillows and luxury


linens.

• Relaxing views across the lake and into the hills.

• Elegant interior design suffused with a warm atmosphere.

• Designed for business all rooms are equipped with high speed internet
access.

• Comfortable working area, laptop safes and upscale room amenities.

BUSINESS SERVICE:

• 24 hour Concierge.

• Conference Hall

• Golf on Request.

CONVENTION CENTRE OF RENAISSANCE MUMBAI


Shanmukhananda Hall

Sri Shanmukhananda Hall in Mumbai is the largest auditorium in India. The


hall has an interesting history. In 1943, a few music oriented minds of Mumbai
such as Dr. Iyengar, Rao Saheb, Anantha Iyer, P R Sundaraja Iyengar, Srinivasa
Iyer, S Seshadri and others joined hands to form a cultural organization called
Krishna Gana Sabha. The Sabha used to organize regular music and dance
festivals in Mumbai. In 1951, the late prime minister Pandit Jawaharlal Nehru
while addressing one such gathering at Metro theatre, lamented at the lack of a
large hall in Mumbai. In response to Panditji's call, a number of prominent
music lovers came together and their efforts culminated in the birth of
Shanmukhananda Fine Arts & Sangeetha Sabha in September 1952 at the Podar
College Hall. In 1964 when the gigantic Shanmukhananda hall came up in
Kings' Circle (Matunga), Pandit Nehru acclaimed the hall as the biggest in the
east of Suez.

SWOT ANALYSIS OF MUMBAI AS A MICE DESTINATION

STRENGTH
WEAKNESS
INTERNATIONAL AIRPORT
HIGH PRICED DESTINATION
COMMERCIAL CAPITAL
LACK OF ANALYTICAL DATA
MUMBAI TRANSIT
DESTINATION LACK OF INNOVAYION

SPECALITY TOURISM UNFOCUSED DEVELOPMENT


AND LACK OF CO-OPERATION

OPPORTUNITIES THREATS
DOMESTIC TOURISM PRECEPTION
TRANSIT VISITORS SAFETY AND SECURITY
INDIAN OUTBOUND MARKET COMPETITION FROM OTHER
BUSINESS TOURISM AND MICE INDIAN STATE
MARKET GLOBAL AND NATIONAL
EFFECT

From the swot analysis, it is evident that Mumbai has a great potential and
opportunities to develop mice as a basis of economic development. The state
can use its strength to take advantage of its opportunities for sustained mice
growth.