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What you will study

The module content has been developed through discussions with a range of
retail employers. As a result it has practical relevance and is responsive to
the employment needs of retailers and the skills and characteristics required
for developing a knowledgeable, ambitious and motivated workforce.

It presents the principles of retail management and marketing, for students


aiming for a higher qualification in retail management and for anyone
wishing to develop their knowledge of retailing and the retail industry.

You will receive a number of core texts, each including a mix of discussion,
readings and activities. These texts will be supported by a website and
multimedia learning materials such as audio podcasts, video materials and
web-based activities all presented online. Each book plus the associated
online session makes up a single block as follows:

Block 1: What is retailing? This block establishes the historical and business
context of retailing and sets out the competitive retail landscape. It
considers the range and scope of types of retail formats and operations; and
identifies the key issues affecting the development of retail brands. This
block also examines retail law, including consumer protection, product
liability, displaying prices, consumer credit and employee-related legislation.
Finally, it introduces the remaining blocks and considers the linkages
between them.

Block 2: Managing Retail Stores. This block explores the key elements of
day-to-day store operations and focuses on issues associated with managing
people and process. Key topics include: managing a retail store; store
design; visual merchandising and stock management; retail store
information systems; and managing and developing people in retail
organisations.

Block 3: Retail marketing management. This block explores retailing from a


marketing perspective. It examines how each of the elements of the
marketing mix applies in a retail context: product; price; place; promotion
and branding; and service delivery.

Block 4: Retail planning and supply. This block builds on associated issues
raised in blocks 1, 2 and 3. Key topics covered are: retail location; retail
logistics and demand-driven supply; alternative distribution channels;
delivering customer value; and managing supply relationships, including the
use of information systems.
Block 5: Contemporary issues in retailing. This block refers to issues raised
in the other blocks and examines the major forces currently influencing and
shaping retailing. It considers in some detail the influences of retail
expansion, internationalisation, the changing retail environment, and the
impact of technology including online retailing. Please note that this block
does not have a printed book and is delivered online only.

In summary, each block examines issues, topics and theories that will
enable you to build a solid understanding of the foundations of retail
management and retail marketing. The identified themes focus on areas
posing major challenges to retailers. Completing this module will give you a
good grounding in retail business, enabling you to progress to further levels
of retail and business studies.

You will learn


The academic purpose of this module is to introduce you to the main
functions and management of a retail business and the key issues associated
with understanding retail trading and retail environments. After studying the
module, you should be able to:

 explain relevant theories and concepts of retailing


 describe the key elements of a retail business and the retail trading
environment
 discuss issues associated with operating a business in a retail
environment/context
 outline the key module topics and explain why each topic is important to
understanding the principles of retail management
 explain linkages between components of the module
 organise your studies, including paper-based and computer-based services
 continue to develop your awareness of how you learn and how different
elements of the module applied to your individual learning style.