This action might not be possible to undo. Are you sure you want to continue?
Doug Woodring Project Kaisei
Doug Woodring Co-Founder/Director
We use 85,000,000 plastic bottles every 3 minutes We use Permanent material for disposable products – 50% of all plastics made
Over 260m tons per year……… Roughly 90% never gets recycled
Tragedy of the Commons
Large global issue – no “owners” No Laws No Boundaries
For real environmental change and improvement, the current model is broken…….
Collaboration and Engagement
Governments are shrinking NGOs are filling the void In a digital world of information, companies are unable to hide Opportunities abound for companies that get engaged in real issues, and collaborate with their communities
Kaisei = “Ocean Planet”
Mission 1: Inspire and Introduce ways to Improve the Ocean’s Health
Remove and remediate debris that has polluted our ocean Focus mainly on plastic that threatens the planet’s ecosystem, kills marine life, and potentially impacts our food supply Adapt corporate and societal behaviour to prevent future damage Encourage a transformation in recycling rates and the use of bio-degradable (and ocean-degradable) plastics
Mission 2: Motivate Change
It is not the 8th Continent It is not a land mass like a floating landfill
It is probably twice the size of Texas It is pervasive Disposable plastics have gone global
State of the Union
No “Tipping Point” to push legislation, corporate programs or community action Project Kaisei represents that tipping point How much more pollution do we need to see before we realize that enough is enough?
Corporate partnerships with NGOs build trust
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
More likely to trust a company that partners with a NGO to battle global issues 75% 72% 68% 62% 62% 61% 59% 51% 42%
Seven New Behaviors
3. 4. 5. 6. 7.
Listen with new intelligence Participate in the conversation: real time/all the time Create and co-create content Socialise media relations Champion open advocacy Build active partnerships: for common good Embrace complexity
Our economy is a 100% subsidiary of the environment. Why do we forget that? Brand focus - purchase decision and user experience……. but what about the end of life experience? Consumer Social Responsibility
Triple Bottom Line
Companies win via PR, community
loyalty, new markets
Donors win with leveraged skills/assets Environment wins with magnified
awareness and solutions
There is no “Away”………..
Doug Woodring email@example.com