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2010 SPAIN, | 4 ia Wis An o LOW COST Mn i 2 2 5 2 3 e c o | perimentando modelos de gesti colectiva Segiin Juan Freire la crisis de los hacer referenci las oportunida- des ofrecidas por la hibridacién de lo fsico con lo digital en tos espacios espacios piblicos isicos) urbanos se debe también a la falta de un di- sefio [abierto] que vuelva a ofrecer a los ciudadanos un verdadero interés para que lo usen; y ha conseguido introducir en el debate conceptos como el de “espacios hibrides”, para ‘Te public space is atthe cen tre of the processes of urban regeneration, even though it rmay not be given this level of importance when the city is be ing planned. These processes are generally Long, costly and complicated, meaning that the public may nat see any accept able level of change for many years. It can take decades to get rom the politcal decision to the technical planning stage and the execution of the first, projects. For this reason these plans must be accompanied by strategic interventions, nol ecessanly with high budgets, that can sow the seeds of the future change that the public is being promised, in collabo: ration with local active agents. Small projects that will give the user a sense of excitement and of capacity far volvement. Interventions. that will guide the process, imorave it a crease its chan In @ long term process, it should be possible to carry jut interventions that wll an ticipate future bereft, help to find possible solutions and con front certain decisions with real situations, These interventions stop mistakes being made in the project’ and the irevers ible economic and social conse: quences that these might bring, lecosistema urbanol proposes processes forthe management land regeneration of the public space based on an innovative se of new tec logis. and he Internet. This text aims te present the main conce Underpinning its creative, in rovative urban regeneration projects. Sensitive Spaces: Public Spac~ e830 Daniel Innerarty [20061 says that inthe ay, the homogenous stable space has been reduced to a fringe element vithin a lobal space of connected local ‘moltplictes; instead of neigh= bourhoods, local networks are beeing developed, so that pub- lic debate is increasingly tak- ing place in the virtual sphere, wit streets and squares losing ur mast important ‘meeting and staging space. The internet appears to offer a place” for social relations as an alternative to more “trad: tional” places. This could be seen as a problem, leading to pablicos. ‘Se puede dar por asumida la existen- cia de una piel digital que caracteriza los espacios piblicos y dedicarse a definir sus cualidades y caracteris- ticas. En lugar de “hibrido” se utiliza el concepto de “sensible” y con “es- the gradual empiying of the public space:it could also, how. fever, be seen as an extrac nary opportunity to strengthen local social relations, creating the necessary conditions for an improvement in the vitality of public spaces. The Internet is row the “place” where models of collective management are being most successfully exper mented with According to Juan Freire, the crisis that iptysicall urban pub: lic spaces are going through is also due tothe lack of an open) design ollerng local people a reat interest in using them, he has introduced concepts to the debate such as that of “hybrid spaces’ referring to the possi ble hybridisation ofthe physical and the digital in public spaces, The existence can now be ac cepted of a digital skin char ‘acterising public spaces, the qualites. and characterstics of which must be defined. The concept of “sensitive” is used instead of “hybri, with “sen: sitive space” used to reler to the “Wing” character of these spaces: 10 the way they pro mote a bi-directional relation ship with their users, catalyse pacio sensible” se hace referencia al carécter “vivo” de estos espacios; a su capacidad de promover una rela- «in bi-direccional con sus usuarios, de catalizar redes sociales hiper- locales y visualizar de manera trans- parente la informacién relacionada ‘con el entorno Prosumers: Ciudadanos 3.0 Gracias a las nuevas tecnologias y 2 algunas “mutaciones” culturales, sistemas y mundos, antes totalmen- te cerrados y muchas veces poco transparentes, se abren a la par- ticipacién de agentes y personas) externas a sus estructuras organiza- tivas. Los ciudadanos se wuelven mas disponibles a participar ya colaborar ‘porque son mejor informados yfnal- ‘mente son considerados interiocu- tores tiles para la gestién urbana, Arquitectos y urbanistas pueden ra- zonablemente empezar a trabajar en Constante comunicacién con los ciu- dadanos, “compartiendo” con ellos su “poder” de decision Para explicar este fendmeno se pue~ de hacer referencia al concepto de rga cola” de Chris Anderson. In- ternet y el entorno digital han cam- biado as leyes de distribuciSn (det poder! y las reglas del mercado. El actual sistema econémico y politico se basa en una estructura pirami- dal donde el poder (o el potencial econémico 0 creative] de muchos se considera inferior al de los pocos que estan en la parte mas alta de la pirdmide. Existe un nuevo sistema basado en la summa o acumulacién de todas las pequerias potencialidades lo poderes} dela masa, que gracias a los sistemas de comunicacién en red ‘ofrecides por Internet pueden igua- lar 0 superar el poder (0 potenciall de los que hoy se encuentran en una posicién prvilegiada, Son el antiguo mercado de masas y el nuevo nicho dde mercados, representados por a cabeza la cola de la conocida grafi- cade distribucién estadistica Cuando se hizo popular el acceso a Internet, a finales de los afios no- venta, muchos apasionados pasaban horas chateando con quien fuera, en salas de chat abiertas. Hoy con las social network’ [o redes sociales) las cosas estén cambiando. En estas redes no interesa hablar con quién sea, mas bien se quiere conocer los amigos de los amigos o personas con las que compartir unas determi rnadas pasiones. Un social network se compone de dos cosas, por un lado un escaparate (una descripcién personall y por otro lado un sistema ue permite establecer un contacto (amistad) con otros usuarios, es de- cirla red lla comunicacién). El espacio se ha transformado en tuna red, un flujo. Cuando todo esto pasaba en un espacio presencial, ‘en la mayoria de los casos se tra- taba de un espacio publico. Era alli donde cada persona se hac escaparate de si mismo y donde se podia conocer y comunicar con otra gente. Este escaparate publico y abierto, probablemente ya no nos parece suficiente: demasiado ge- nérico. Antes de “gastar” el tiem- po con alguien para conocerle, se quiere saber més, o tener algunas garantias mas, como puede ser el hecho de que se trate de amigos de ‘amigos, 0 que probablemente ten- hypertecal social networks and give a transparent visual sation of information related to the surrounding environment. Prosumers: Citizens 3.0 The arrival of new technologies ‘and certain cultural. “muta tions” has meant that systems ‘and worlds that were previously closed and often had very tle transparency have opened upto the participation of agents [and peoplel ouside their orgais tional structures. Local people are becoming more willing to Participate and collaborate be cause they ae better informed, and they are now finaly being seen as useful interiocutors in urban management. Architects and urtan planners can now realistically start working in constant communication with local people, “sharing” with them the “power” of decision making [An explanation for this phe- nomenon can be found in Chis Anderson's “long tat” concept The Internet and the igital environment have changed the laws of distribution lof power) and the rules ofthe market. The present political and economic ‘system is based on a pyramidal structure in which the power lor the economic or creative potential ofthe majority at the bottom i considered tobe inte For to that of the few who are atthe top ofthe pyramid. Anew system exists based on the a dition and accumulation of al the small potentials lor powers] ofthe masses, which, thanks to the communication systems of fered by the internet, are equal to or greater than the power lor potential! of those who are presently in a privileged pos tion. They are the old mass market and the new market riche, represented by the head and the tl of the familar sta tistical distribution model Social networks: Communi- ties3.0 When access to the Internet was popularised, atthe end of the nineties, many enthusiasts spent hours chatting to who: fever they could in open chat rooms. Now, with social net- works, things are changing, In these networks the idea isnot to speak to just anybody, but to meet friends of friends, oF stom = es yy Oe — \ people we can share particular interests wit, A social network ismade up of two things: sty cur “shop window" la personal description of ourselves), and secondly, a system that ena: bles users to establish contact Utiendshipl with other users, in other words the network (com: munication). Space has become 2 network, 8 lw. When this all took place in a physica space, twas usu- ally in a public space. This was where everybody put up their ‘nn “shop window” and where they could meet and commu: ricate with other people, This public version of our “shop wi dow” is probably nat enough for us nous too generic. Before wasting” time geting to know someone, we want to know ‘more, or obtain sore guaran- tees, tke the fact that they are friends of our friends, or that they probably have similar ideas and tastes, since they use the same leisure sites. Self-organisation: Projects 3.0 New communication techno ogy has led to new forms of collaboration and organisation articulo article | pci serales sere sces