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Sales,

Marketing
&
Aftersales
JOB
DESCRIPTIONS
Title: Saab BioPower Project Assistant
Department: Saab Marketing
Location: Saab GB – Griffin House (Luton)

Key Responsibilities:
Support the Press Officer and Product Manager in the development and UK roll out of
the Saab BioPower project (a new flex-fuel car capable of running on bioethanol
and gasoline).
Liaise with internal stakeholders, e.g. fleet department, marketing department and
SaabAutomobile on pricing, positioning and sales strategy of SaabBioPower.
Liaise with outside agencies and stakeholders concerning the presentation and
promotion of the Saab BioPower in conjunction with other interested parties.
Managing external BioPower events including displays at shows and specialist
conferences, including personal attendance at such events to illustrate the
engineering and environmental credentials of this eco-friendly vehicle.
Assist in media liaison for Saab BioPower brand and products (consumer, motoring,
national, specialist, regional print, e-commerce and broadcast media).
Coordination of BioPower activities at retailer level with Saab regional marketing
managers.
Coordination of competitor activity analysis.
Act as first point of contact for retailers concerning BioPower sales and marketing
opportunities.
Act as Saab GB taskforce coordinator, coordinating all internal Saab GB BioPower
activity.

Required Skills:

• Enthusiastic self-motivated individual that thrives in a dynamic arena.


• Business or marketing undergraduate with interest in the motor industry
• Presentable, good written and verbal communication skills
• Basic mechanical understanding of cars an advantage
• Interest in environmental issues also an advantage

Preferred Area of Study: Business or Marketing


Title: Backorder Resolution Expeditor
Department: Materials Management
Location: Warehouse - Chalton House, Toddington Rd
The Department:
Materials Management is the department within Vauxhall Sales Marketing and
Customer Care responsible for the Forecasting, Planning and Scheduling of parts in the
UK, Germany, Spain and Sweden, from over 1000 suppliers based in the UK, the EU and
the Far East. We control an inventory in the UK in excess of 75 000 parts worth in
excess of £40M, and contribute to the management of the overall GM European Parts
Inventory worth over £200M. Materials Management is responsible for achieving certain
standards of Inventory performance and parts availability in support of an overall
Company philosophy (The Vauxhall Difference), which seeks to engender Customer
Enthusiasm and make Vauxhall the class leader in its field.
The Role:
The Backorder Resolution Expeditor is to develop and maintain a process to review and
monitor planner delivery promises for parts on backorder to ensure the most expedient
delivery to the customer. The Expeditor is to develop a robust strategy to improve
material movement through the Supplier, Transport Haulier, Contract Packer and the
Warehouse. The Expeditor is to review all dependent departments and keep an active
follow.
Key responsibilities:
• Compilation of data using PC based software (MS Excel, Access, and PowerPoint).
• Expedite and follow planners to ensure best parts delivery.
• Monitoring the progress in the number of customer backordered parts, order lines
and age profile on a weekly basis.
• Presentation of data to senior management.
• Progress roadblocks with dependent departments through to resolution.
• Present and implement any changes to the Planning group.
• Fully document procedures for operating guidelines.
This will be an excellent opportunity for the student to gain an understanding of the
Materials Management supply chain processes and all its supporting functions. They
will gain knowledge of the data gathering system, including the use of database
management access/retrieval systems and will be actively involved in increasing
customer satisfaction.
Required Skills: A good level of computer literacy is essential and candidates
should be able to demonstrate familiarity with a variety of software, especially
Microsoft packages as used at Vauxhall. Knowledge of Microsoft Access would be useful
and Excel knowledge is essential.
As the role requires data manipulation, Analytical, Statistical, Interpretation skills and
the ability to form opinions and take decisions are important; the ability to look at old
situations in a fresh, original way is essential; good communication and organisation
skills are essential.
Preferred area of study: Business Studies/Operations Management
Title: Customer Care Field Operations Analyst
Department: Customer Care Field Operations
Location: Customer Care Centre, Charlton House, Toddington
Rd
The Department:
The Field Ops Industrial placement student is a member of Sales, Marketing and Customer
Care organisation, reporting to the Manager of Field Operations. This person operates
from Charlton House, and the role requires occasional travel within the UK. The primary
contacts for the Industrial placement student are the Regional Managers - Customer Care
Field Operations, Corporate Customer Care Manager, and Field Operations Co-ordinator.

The Role:
The Field Operations industrial placement student will contribute to the achievement of
total customer satisfaction / enthusiasm through his assistance in helping the Customer
Care District Managers (CCDM) carry out their roles efficiently and effectively. The
efficient execution of the placement student role depends on full availability of and
easy access to information on Retailer performance, local and national market trends,
and warranty data.

Key Responsibilities:
• Develop and monitor CCDM action plans to ensure appropriate Warranty spend,
ensure warranty spend is monitored and enforced through Warranty Analysis
Improvement Team (WAIT).
• Gather and feedback information regarding Key Performance Indicators for the
Customer Care District Managers and Corporate Customer Care Mangers (CCCM)
• Ensure appropriate processes are in place to support retailer training, tooling
Customer Satisfaction Index (CSI) and ‘Fix It Right First Time.’ (FRFT)
• Provide regular performance feedback to the Fleet Helpdesk Team Leader, and
General Motors Europe (GME) management, in order to improve service level
indicators such as ‘active cases under 20 days’ and ‘acceptance rate’ ensuring the
highest Service level standards.
• Coordinate and share best practice tips in the development of business
opportunities within the Field Operations and the Retailer business environment.
• Ensure policies and procedures are appropriately communicated.
• Monitor the Sales Satisfaction Survey (SSS) results with specific emphasise on ‘Fix
It Right First Time.’ Disseminate the information on a regional basis and share with
the team.
• Promote a cross-pollination of skills within the Customer Assistance Centre
(CAC) and Field Operations to further advance the Customer/ Retailer experience.
• Assist with the administration of the Captive Test Fleet and other ad-hoc
projects on behalf of Field Operations
To ensure maximum success, the Field Ops. Industrial placement student will work as a
team member with Sales District Managers (SDM), Aftersales District Managers (ADM),
Fleet Sales Managers’ and all departments within the European Customer Care Centre.
The placement student will have the opportunity to liaise with all of the above to align
processes in the achievement of common goals.
Required Skills:

Must possess good problem solving and analytical skills. Sound experience in working
with Excel and PowerPoint software packages is preferred. Ability to demonstrate inter-
personal and customer facing skills would be an advantage. The individual must be
comfortable with working independently and posses good planning and organising
skills. Strong communication skills are necessary and they must be able to develop
good relationships whilst working in a team. It is necessary to be self motivated and
results driven. An understanding of the motor industry would be beneficial.

Preferred Area of Study: Business/Managerial Studies with analytical/financial


route.
Title: Fleet Communications Co-ordinator
Department: Sales, Marketing & Aftersales – Fleet Sales
Location: Corporate HQ – Technical Centre (Luton)

The Department:
Fleet Sales is currently the only part of the business to be responsible for the sales,
marketing and communications for both Vauxhall Motors Ltd and Saab (GB) Ltd. Fleet
Sales is part of the Sales, Marketing and Customer Care department (SM&CC), and
responsible for new car sales to the 25-plus business sector. The Fleet Communications
department creates and controls all marketing programmes, events, new car launches,
direct marketing, prospecting, websites and communications used within Fleet Sales for
both Vauxhall and Saab.

The Role:
To assist and support the Fleet Communications Manager in all related marketing and
communication activities.

Key Responsibilities:
• Organising fleet photo shoots and Event organisation and support.
• Research and development of marketing ideas. Competitive analysis and
research.
• Maintaining log and follow system for bulletin approval and file.
• Responsible for keeping our sales team updated on events happening via the
weekly communications schedule.
• Website investigation, maintenance and competitive analysis.
• Analysing user-chooser trends and press coverage in fleet publications.
• Image request approvals and Socrates Fleet Web page updates
• Fleet Publication Subscription list updates
• General duties assisting the Fleet Communications Manager

The candidate should gain improved interpersonal and presentation skills. Along with a
greater knowledge of fleet marketing, communication and event organisation methods,
improved analytical skills, confidence in a business environment and experience of
corporate strategies and projects

Required Skills: A strong team player with good communication skills, the ability to
meet tight deadlines, proof reading skills and work under their own initiative are
necessary. Strong IT skills and knowledge of PowerPoint is useful. A full clean driving
licence and a willingness to travel are essential.

Preferred Area of Study: Marketing / Business or Management Studies


Title: Fleet Market Analyst – Vauxhall, Chevrolet & Saab
Department: Sales, Marketing & Aftersales – Fleet Sales
Location: Corporate HQ – Technical Centre (Luton)

The Department:
Fleet Sales is currently the only part of the business to be responsible for the sales,
marketing and communications for Vauxhall Motors Ltd, Saab (GB) Ltd and Chevrolet
UK Ltd. Fleet Sales is part of the Sales, Marketing and Customer Care department
(SM&CC), and responsible for new car and van sales to the 25-plus business sector.
The Role:
To assist and support the Fleet Sales Support Manager in daily activities providing
information on market performance to the National Fleet Sales Manager and the fleet
sales management team.

Key Responsibilities:
 Producing monthly database reports, summarising the performance of Vauxhall,
Saab and Chevrolet Fleet at National, Regional and Area level.
 Producing monthly sales meeting charts for the Regional Fleet Sales Managers and
Fleet Sales Support Manager.
 Liaising with the Fleet Brand team and New Business team to provide contact
information for direct mail activity.
 Providing support and analysis on the 3 day test drive programme.
 Producing a weekly Stock Report.
 Actively assist in managing the fleet database.
 Producing monthly sales reports for the National Fleet Sales Manager and the
field fleet management team.
 Producing ad hoc analysis.
 Presentations.

The candidate would benefit by working within a team focused on sales/customers by


analysing sales performance, prioritising customer and prospect management and
directing business development activities.

Required Skills: Candidate must possess a high level of numeracy, analytical skills
and accuracy. Good knowledge of Windows based packages in particular Excel and
Access is preferred. An understanding of the motor industry would be beneficial.

Preferred Area of Study: Finance or Business Studies with an Analytical focus


Title: Franchise Standards Co-ordinator
Department: Business Development/Franchising–Sales, Marketing &
Customer Care
Location: Corporate HQ - Griffin House (Luton)

Key Responsibilities:
• Franchise Standards Compliance - To support the development and implementation
of the new franchise standards measurement system currently at the early stages of
development.
• Franchise Standards Reporting – To develop the reporting requirements of the new
Franchise standards measurement
• To support the Franchise Development Operations Managers in the liaison with
General Motors Europe to ensure development is in line with any pan European
system.
• Once introduced to maintain and operate the new system to ensure reporting
requirements are meet and that the system operates effectively.
• To distribute regular monthly Franchise standards reports for District Managers,
Retailers and others.
• To apply Quality Assurance techniques to ensure data verification and reporting
quality.
• To provide ad-hoc reporting and analysis for management and Field Staff providing
recommendations and interpretation on results.
• To liase with the systems group, I S & S to ensure the new system, yet to be
developed, operates satisfactorily.
• To liase with numerous parties who will be required to provide data from various
sources to ensure a timely and up to date collation of information occurs in line with
the schedules that will be established.
• Distributor and Repairer Agreements – To provide assistance on the recontracting of
new Distributor and Repairer Agreements following legislative changes.
• To support the Franchise Operations Development Manager.
The student will develop an understanding of the functions and workings of a major
multinational company. Will acquire an understanding and knowledge of working in a
business environment, by developing inter-departmental contacts at all staff levels and
using business systems. Will acquire an understanding of the Vauxhall franchise, and
how the company and the franchise inter-relate.
Required Skills: A hard working, enthusiastic and reliable individual with a
customer focused attitude. Self motivated with the desire to take on responsibility,
showing initiative and working with the minimum of supervision. Strong numerical skills
with an enquiring mind and the ability to absorb comprehensive statistics and
accurately carry out detailed analysis. A good team player, who is able to communicate
articulately and effectively with all levels of management. Computer literate in all
Microsoft Office applications and a willingness to learn to use Vauxhall-specific systems.
The ability to work under pressure and produce quality work by specified deadlines with
a high level of attention to detail and accuracy. An organised and flexible approach to
work, being able to manage several projects of above average complexity at the same
time. A full U.K Driving License is essential.

Preferred Area of Study: Business Studies, Economics, Statistics and Mathematics.


Title: Group Inventory Analyst
Department: Materials Management
Location: Warehouse - Chalton House, Toddington Rd

The Department:
Materials Management is the department within Vauxhall Sales Marketing and
Customer Care responsible for the Forecasting, Planning and Scheduling of parts in the
UK, Germany and Spain, from over 1000 suppliers based in the UK, the EU and the Far
East. We control an inventory in the UK in excess of 75 000 parts worth in excess of
£40M, and contribute to the management of the overall GM European Parts Inventory
worth over £200M
Materials Management is responsible for achieving certain standards of Inventory
performance in support of an overall Company philosophy (The Vauxhall D!fference),
which seeks to engender Customer Enthusiasm and make Vauxhall the class leader in
its field.

The Role:
The role of an Inventory Analyst involves providing an analytical service to Senior
Management to assist in both the day-to-day operation and the long-term strategic
planning of the inventory.
The Retail Inventory Management (RIM) Group is responsible for assisting and advising
Vauxhall Retailers in the management of their Parts Inventories through various means.
We have recently installed a new Automated Parts Replenishment system (RAPIER) that
involves joint management of Retailer inventories and takes our service to our Retailers
to a new level. We are actively involved in inducting new retailers to this system.
The role of Inventory Analyst will involve supporting Retailers on the new system,
including the management of their inventories, and providing an analytical information
service to Senior Management.

Key responsibilities:
• Participation in the day-to-day operations, involving the measurement of Retailer
and Vauxhall operational performance versus various Key Performance Indicators,
including Availability, Inventory Levels, Stock Turnover Ratio and Back Order Rates.
• Compilation of statistical data and information on a daily, weekly and monthly
basis using PC based software (MS Excel, Access, Powerpoint).
• Analysis and Interpretation of the gathered data to forecast trends and
possibilities;
formulation of Action Plans to take advantage of forecasts or make necessary
corrective steps.
• The induction of new Retailers onto the RAPIER system – this may involve Retailer
visits plus day-to-day support as part of a help desk function.
• Preparation of presentations on various subjects as required; regular
communication of statistical information to Senior and Middle Management.
This will be an excellent opportunity for the student to gain an understanding of the
Materials Management and Retailer Inventory Management processes and all it’s
supporting functions. They will gain knowledge of the data gathering system, including
the use of database management access/retrieval systems and the quick and effective
retrieval of data.

Required Skills:

A good level of computer literacy is essential and candidates should be able to


demonstrate familiarity with a variety of software, especially Microsoft packages as
used at Vauxhall. Knowledge of Microsoft Access would be useful and Excel knowledge
is essential.
As the role requires data manipulation, Analytical, Statistical, Interpretation skills and
the ability to form opinions and take decisions are important; the ability to look at old
situations in a fresh, original way would be an advantage; communication and
organisation skills are required.

Preferred area of study: Business Studies/Operations Management.


Title: Marketing Programmes Specialist
Department: Marketing Programmes
Location: Corporate HQ – Griffin House (Luton)
The Department:
The Marketing Programmes team is responsible for developing and communicating
Vauxhall’s customer facing Offers and Retailer Sales Incentives. Specific programmes
that fall within the team’s remit include Finance and Insurance Offers, Motability, GM
Card, Partners and Associates, and Military and Diplomatic Sales. Critically,
measurement of programme effectiveness also forms part of the group’s activity.
Key Responsibilities:
Tactical Programme
• Provision of marketing analysis to support the Marketing Programmes Managers.
• Weekly reviews of competitive offers, advertising, content, and communications mix.
• Present information including a summary of changes each week to the team
• Proactively advise Programme managers on potential improvements based on
competitor knowledge
• Monitoring of Customer Programme updates – Cars and Vans
• Ensure all Vauxhall and competitor programme updates are captured on the Tactical
Programmes History File, Establish required delivery deadlines from internal
customers
• Monthly mystery shops of competitor dealerships to establish best and worst
practice
• Present back to team on findings
• Fully document procedures for clear effective handover
Programme Effectiveness
• Assist in the collation of data and analysis required for the completion of Marketing
Programmes Effectiveness Studies.
• Involves gathering historical Marketing Programme Customer Offers, and developing
customer and retailer surveys.
• Assisting with general day to day enquiries and administration.
FORCE
• Analysis of monthly FORCE (retailer demonstrator and service loan vehicles) data to
produce District reports detailing the vehicles fleeted at each Retailer, and
highlighting Retailers who are not meeting the minimum requirements of the FORCE
Programme.
• Production of monthly reports for the Vauxhall Field team as well as senior Vauxhall
Management on programme performance.
• Proposal of debits for non-compliance to standards.
• Dealing with requests for information re. Demo vehicle locations, e.g. a Zafira Club in
Manchester.
• Handling queries from internal and external customers.
• Ad hoc analysis as required.

Budget and Invoices


• Control of all invoices for the department. Monitoring the financial transactions with
Vauxhall Finance (General Motors Acceptance Corporation) and other suppliers to
the Marketing Programmes Dept
• Includes control and management of the full invoice approval process and
documentation of all invoices applicable to the Tactical and Strategic Programmes.

As a result of the placement the student will have increased confidence in themselves
and also their ability to complete work on time and in a professional manner. The
student will also have experience of working in a very dynamic environment that will
help them to gain a view of the reality of marketing as a comparison to the theories
studied at university. The individual will gain experience of working in a highly
successful team and becoming an integral member of this team.

Required Skills:

Good communication and numerical skills are essential.


The ability to work well both in a team situation, and also unsupervised.
The individual must also be highly organised and be able to learn new things quickly.
A current driving licence is essential.
An intermediate knowledge of Microsoft Office is required as further training can be
provided.

Preferred Area of Study: Marketing or Business Management


Title: Motors Holding Projects & Support
Department: Motors Holding – Sales, Marketing &
Aftersales
Location: Corporate HQ - Griffin House (Luton)

The Department:

Motors Holding is General Motor’s venture capital investment programme which assists
talented entrepreneurs by providing financial and technical support. The programme
also ensures strategic site representation for Vauxhall, Saab, Chevrolet and Opel and
involves the acquisition and occasional divestment of dealerships throughout the UK
and Ireland. We have investments in companies ranging in size from £5m annual
turnover to £280m and act as chairman, director, company director and advisor thus
playing an active role in the management of the businesses. It is a very different and
dynamic environment in which to work so the candidate should be able to absorb new
and complex information and situations and have sufficient enthusiasm and skills to
take on a wide variety of tasks.

The Role:

The undergraduate will be required to participate in mutually agreed projects. The role
enables the candidate to offer a significant contribution to departmental goals. The
successful candidate will endeavour to continue the good relationship between the MH
Retailers and Motors Holding staff through regular contact with the Managing Directors
and their staff at the retailer companies. This will allow the applicant to gain excellent
experience of the issues facing both large and small organisations (GM and the
dealerships).

Key Responsibilities:

• Assist in the preparation of consolidated monthly accounts for the portfolio.


• Act as secondary point of central contact for the department.
• Plan and co-ordinate new projects to be undertaken within the department.
• Prepare portfolio statistics and slides for half yearly business review meetings
attended by senior GM Management, the MH Retailer Managing Directors and key
suppliers.
• High level six monthly performance reviews for the portfolio.
• Manage databases and the provision of information to help MH field staff in both
their day-to-day tasks and to aid decision-making.
• Quarterly budget variance reviews for some retailers.
• Attend on site during acquisitions / divestments to assist the MH Staff leading the
transaction.

Required Skills:

The candidate should have the ability to gather statistical information from various
areas of the company and be IT literate, preferably with Microsoft Excel, Word and
PowerPoint. They should be able to communicate effectively with all levels of
management within Vauxhall and to forge relationships with the Managing Directors
and Retailer accountants. It is important to be self-motivated with the desire to take on
responsibility and identify potential projects by showing initiative and working with the
minimum of supervision. The candidate will have strong numerical skills with an
enquiring mind and the ability to absorb comprehensive statistics and carry out
detailed analysis

Because of the nature of the department, the ability to work under pressure and
produce quality work by given deadlines is essential. There should be an organised but
flexible approach to work, with the ability to manage projects at the same time as
responding to ad hoc and sometimes, urgent requests.

The candidate will undertake travel occasionally as our dealerships are spread
throughout the four home nations. A full current driving licence is therefore essential.

Preferred Area of Study: Business Studies (financial, economic and accounting


knowledge). Experience of company law would also be useful.
Title: Relationship Marketing Assistant - Website
Department: Relationship Marketing Team, SMA
Location: Corporate HQ – Griffin House (Luton)

The Department:
The undergraduate will report to the Website Manager.

The Role:
Vauxhall.co.uk is the largest Auto Manufacturer website in the UK, in terms of
functionality and visitor numbers (currently around 8million per year). It is a key
contact point with customers, aiding in the enhancement of their opinion of the brand,
as well as being a tool to show them the best Vauxhall for their needs.

The RM assistant is responsible for ensuring that Vauxhall.co.uk is an accurate and up-
to-date reflection of the Brand, and plays a key role in developing the site. The role
involves assisting with all aspects of online communication undertaken by Vauxhall,
such as ensuring valid web content, data accuracy, and customer usability. The
undergraduate will be expected to liaise with numerous Vauxhall internal departments,
as well as specialist external agencies handling direct marketing and promotion
activities.

Key Responsibilities:
• Assisting the Website Manager in ensuring that content on www.vauxhall.co.uk and
related sites is always up to date, valid and complete.
• Updating content on the Sales, Marketing and Aftersales section of the Vauxhall
internal intranet – Socrates.
• Project managing some creative online projects for the website.
• Identifying, evaluating and implementing new media opportunities.
• Recording and monitoring the status of the New Media budget.
• Commenting upon and distributing the monthly website statistics report.
• Managing the printing and distribution of Vauxhall’s various enthusiast magazines;
the undergraduate will be the contact at Vauxhall for the editors of these
publications.
• Liaising with the Online VIP (Vauxhall Internet Price) team.
• Completing ad hoc new media projects.

The student will develop a sound understanding of below-the-line Marketing activities


and how they relate to the overall group marketing activity and Brand Management
function. An appreciation of the role of specialist external agencies in developing and
implementing communications strategies will also be created. This learning will be
coupled with an overall awareness of working in the business environment of a major
multinational company.

Required Skills:

• A hard working, enthusiastic and reliable individual.


• Self-motivated, able to work on own initiative, with the desire to take on responsibility.
• A proactive attitude.
• Computer literate in all Microsoft Office applications.
• A high level of attention to detail and accuracy.
• Willingness to learn to use any appropriate Vauxhall specific systems.
• Good communication skills, with the ability to communicate at all levels both
internally at Vauxhall and with external companies.
• A good team player, able to work under pressure to produce accurate work.
• Willingness to spend a little time travelling with Vauxhall staff to visit Agencies or
Retailers, in order to gain some appreciation of the environment at the “sharp” selling
end.
• Willingness to attend appropriate internal and external training courses to further
develop skills, understanding and knowledge.
• An organised and flexible approach to work, being able to manage several projects at
any one time.
• An understanding of the Internet and good communication skills.
• A basic level of technical knowledge would be preferable.
• A current driving licence would be advantage.

Preferred Area of Study: Business Studies and / or Marketing.


Title: Retail Operations Sales Support Analyst
Department: Retail Operations
Location: Tech Centre (Luton)

The Department:

The Retail Sales department is responsible for Vauxhall’s sales activity with the
Vauxhall Retailer Network. This is a target related department with overall
responsibility for Retailers ability to sell new cars and vans at the maximum sales levels
possible, together with the setting and monitoring of volume sales support levels. Our
customers are the Retail Sales field team and the National Retailer network.

The Role:

As Retail Operations Sales Support Analyst and co-ordinator your main role will be to
support the activities of the Sales Development Manager together with supporting and
working as part of the Field Support Coordinator (FSC) team.

Key Responsibilities:

• Liase with the Sales Development Manager and FSC’s to share tasks and provide
Retail Sales Management with the information requested.
• Group deal administration and analysis in conjunction with the Sales
Development Manager.
• Monitor Sales process control levels at Retailers by Sales District Manager
request.
• Control, and develop the Showroom Traffic Monitor programme.
• Co-ordinate competitive activity and margin levels.

Students undertaking this placement role should expect to gain hands on experience in
managing a variety of concurrent projects. The projects will involve communication with
internal customers and liaison with external suppliers and agencies. Students should
gain a thorough appreciation of how IT can be used for strategic advantage in a sales
and marketing environment. There will also be the opportunity to learn key commercial
skills in assessing profit and loss scenarios.

Required Skills:

Communication, Planning and Organising, Teamwork, Computer Literacy, Analytical


Ability, Initiative, Customer Focus and Adaptability.

Preferred Area Of Study: Business/Management Studies or Marketing.


Title: Retail Training and CSI Projects & Support
Department: RND – Sales, Marketing & Aftersales
Location: Corporate HQ - Griffin House (Luton)
The Department:
The GM Academy is the training operation that delivers all retail training across General
Motors Europe for the SAAB, Opel, Vauxhall and Chevrolet brands. The GMUK and
Ireland part of the operation runs from the training centre at Griffin House and
management responsibility falls within Retail Network Development. The Academy
aims to deliver in excess of 20,000 participant days of training per annum. The function
is also responsible for the effective management of key customer relationship
programmes such as the Customer Satisfaction Index, Retailer Satisfaction Survey and
Mystery Shop programmes.
The Role: The undergraduate will be required to participate in mutually agreed projects.
The role enables the candidate to offer a significant contribution to departmental goals.
The successful candidate will manage key areas of the customer survey programmes and
will have opportunities to work on projects aimed at integrating the results coming out of
customer surveys into training development.
Key Responsibilities:
• Taking direction from the Retailer Relationships GMUKI Manager
• Taking direction from the Training Projects Manager
• Manage the quarterly process related to CSI and RSS reporting
• Update quarterly reports related to CSI and RSS covering GMUK and Ireland
brands
• Analysis of Retailer CSI performance and training activity
• Manage Retailer enquiries related to the CSI programme
• Maintain function scorecard using data from various systems
• Integrate wholesale standards performance into training activity
• Obtain benchmarking information related to competitor training and CSI activities
• Maintain the people standards process for each measurement period
• Support the activities of the Retailer Relationships Manager, GMUKI
• Support the activities of the Training Projects manager
Required Skills: The candidate should have the ability to gather statistical
information from various areas of the company and be IT literate, preferably with
Microsoft Excel, Word and PowerPoint. They should be able to communicate effectively
with all levels of management within GMUK and Ireland. It is important to be self-
motivated with the desire to take on responsibility and identify potential projects by
showing initiative and working with the minimum of supervision. The candidate will
have strong numerical skills with an enquiring mind and the ability to absorb
comprehensive statistics and carry out detailed analysis. Because of the nature of the
department, the ability to work under pressure and produce quality work by given
deadlines is essential. There should be an organised but flexible approach to work, with
the ability to manage projects at the same time as responding to ad hoc and
sometimes, urgent requests.
Preferred Area of Study: Business Studies (statistics and market research
desirable)
Title: Sales & Standards Analyst
Department: Retail Network Development
Location: Corporate HQ - Griffin House (Luton)
The Department:
The Customer & Retail Network development department oversees European Retail
Operations and the Dealer Network. It aims to provide a consistent dealer/customer
experience across brands and channels and to promote brand networking and
development. The department also has the responsibility for multi-brand Sales and
Aftersales retailer training infrastructure.

The Role:
Basic Functions:
• To provide effective Standards analysis and reports to the National Sales Companies
(NSC’s) and GME management
• To assist in the roll-out of the Sales reporting tools and the European reporting
module

Key Responsibilities:
• To maintain the GME Dealer Network count reports with accurate data sourced from
the NSC’s bi-annually and collate and distribute the information in a timely manner.
• To analyse standards compliance, develop reports and communicate the key action
points to the NSC’s and Clusters to assist in highlighting the areas for improvement
across all markets and GME brands.
• Track and assist the implementation of standards changes in an organised and
retailer focussed manner.
• To assist in the management of the roll-out of the sales reporting tools and inclusion
of sales targets in a consistent manner across the GME brands.
• Update Key Performance Indicators for RND Business Plan.
• To provide ad-hoc assistance to the Mgr Network Structure Mgr and other members
of the RND Team as required.
• Frequently provide information to contacts up to Unclassified (Director) levels,
internally.
• Ensure efficient running of GME programmes through frequent contact with agency
staff.
• Retain frequent contact with Vauxhall Retailer managers and staff to provide &
acquire information.

Required Skills:
• Proven analytical skills and high level of computer literacy in all Microsoft Office
applications, particularly Excel and PowerPoint
• Good communication & presentation skills and the ability to work to a high level of
detail & accuracy.

Preferred Area of Study: Business Studies (an IT element desirable)


Title: Marketing Specialist
Department: Aftersales Marketing
Location: Corporate HQ – Griffin House (Luton)
The Role:
The role of the Marketing Specialist would be to work alongside the Aftersales
Marketing Programme Managers, helping to manage campaigns, and to assist in
providing developmental research and performance information relating to various
Marketing Programmes.
Key Responsibilities:

To work as required on all GM UK brands – Vauxhall, Saab, Chevrolet and Opel Ireland
• Assisting in the research and development of marketing programmes through
consultation with internal departments and external suppliers including being
responsible for the coordination and promotion of key Vauxhall Aftersales
programmes.
• Liaison with Marketing Agencies assisting in the production of relevant Marketing
Programme material
• Provide Marketing programme updates & sales analysis to the field team and
retailers where necessary
• Assist the Retail Support Centre and retailers with programme related customer
queries
• Sales analysis of the service channel performance at HQ and retailer level
• Competitive analysis in service channel of other manufacturers/outlets
• To work with the Aftersales Communications Manager in the development of
communication material for the service channel. . This will involve liaising with the
communication/advertising agencies in maintaining budget control for the Aftersales
Communication, Accounts, Materials, etc for service
• To assist as required in the implementation of service channel programmes and
obtaining necessary approvals per GM processes
• To ensure field teams are fully briefed on marketing programmes
• Writing dealer communication articles and marketing releases detailing services
available

The Marketing Specialist will gain an understanding of promoting After Market products
and services in the automotive industry.
Required Skills:
Good computing skills preferably including Excel, Word, PowerPoint & Access. Good
communication skills - oral and written. A dynamic individual, who is self-motivated
and capable of working under his or her own initiative. Good analytical and
interpersonal skills and the ability to perform as part of a team. Ability to work with
individuals at all levels. A full current UK Driving License is essential.

Preferred area of study: Business/Management Studies or Marketing.


Title: Warranty & Retailer Analyst
Department: Retailer Administration (Warranty)
Location: European Customer Care Centre – Chalton House,
Toddington Rd
The Department:
Retailer Administration is based within the European Customer Care Centre on the
outskirts of Luton. The department is responsible for the running of the Vauxhall, Opel
Ireland and SAAB GB Warranty systems, which involves providing system and
information support to Vauxhall Retailers and internal customers.

The Role:
The position involves, working in conjunction with the Retailer Administration Group,
assisting in the provision of the warranty support to Vauxhall, Opel Ireland and SAAB GB
Retailers.

Key Responsibilities:
• Preparation and distribution of Retailer Warranty Analysis and Retailer
performance overview reports, charts and performance statistics.
• Assisting in the co-ordination and systems support of Retailer Warranty
Monitoring, which involves communication with Business Development Managers,
Aftersales District Managers, relevant systems groups & other information sources.
• Preparation of presentations for various monthly management meetings.
• Provide systems support for the AA Roadside Assistance performance monitoring.
• Collating and preparing Retailer information for district meetings.
• Monitoring and preparing the teams monthly performance targets.
• Supervise/manage the training, development & workload of work experience
students.
• Other ad hoc studies as required.

The undergraduate should hope to gain a good understanding of the Warranty system
at Vauxhall Motors, Opel Ireland and SAAB GB and how the European Customer Care
Centre is structured. Additionally, they will develop good office expertise, proficient
computer knowledge, and valuable communication skills. Along with a realistic insight
into how a large company operates. There is also the opportunity to spend some time
at a Franchised Retailer, giving a beneficial insight into Vauxhall Motors Retail Network.

Required Skills: Good numerical, communication and organisational skills are an


absolute requirement. Sound computer literacy is essential, however training on
Vauxhall specific programmes and databases will be provided. It is important to be a
responsible and trusted team player and also have a flexible open-minded approach.

Preferred Area of Study: Finance or Business Studies with an Analytical focus.


Title: Marketing Undergraduate
Department: Marketing
Location: Chevrolet, Luton
The Role:
To provide back up and support to members of the head office marketing team and the
field marketing team.
Represent the marketing function and react to requests from internal and external
customers (other head office departments and retailers)
Basic Functions include:
• General administration
• Competitor monitoring
• Internal and external customer assistance
• Assistance of marketing projects (tactical programmes / product launches / above
and below the line campaigns)
Key Responsibilities:
Primary Responsibilities
• Use Thomson Intermedia media monitoring to produce routine reports on Chevrolet
retailer activity and key competitors. Provide ad-hoc reports as requested
• Manage the Purchase Order system on behalf of the department
• Collate quarterly marketing plans from the Regional Marketing Managers and
provide overall management summary
• Proof reading of marketing communications materials (website, DM, advertising,
point of sale, internal communication)
• Monitor competitors websites
• Provide monthly retailer co-op support report
• Provide help and support to retailers with any marketing queries they may have
• Be involved in development of new advertising to promote Chevrolet and the retail
offer
• Assist in outdoor events to promote Chevrolet’s out of showroom activities and
involvement in World Touring Car Championships
Required Skills:
Good computing skills preferably including Excel, Word, PowerPoint & Access. Good
communication skills - oral and written. A dynamic individual, who is self-motivated and
capable of working under his or her own initiative. Good analytical and interpersonal
skills and the ability to perform as part of a team. Ability to work with individuals at all
levels.
Preferred Area of Study: Marketing / Business Studies
Title: Sales and Business Management Assistant
Department: Sales Operations
Location: Chevrolet, Luton

The Role:

• Efficiently gather and analyse data required by Head Office.


• Support Sales Operations Manager in all daily activities.
• Perform mini sales related projects as required i.e. introduce a Retailer Mystery Shop
Programme.
• Visit Retailers with the Field Team on an Ad Hoc basis.

Key Responsibilities:

1) Ensure good knowledge of product and marketing information.


2) Manage feedback and sales data analysis reporting to ensure management team are
fully appraised of all market/field feedback.
3) Collate reports required by Sales Operations Manager.
4) Help to develop standard tools/information to support the Field and Head Office
Team.
5) Cover for colleagues in the Sales Operations Team as required.
6) Act as a support role for the Sales Operations Manager, including:
a) External and internal meetings.
b) Analyse and interpret customer satisfaction surveys.
c) Produce monthly financial data reports.
d) Assist in the development, co-ordination of the retailer balanced scorecard.

Required Skills:

• Must be enthusiastic with a strong interest of understanding the motor industry


• Good standard of literacy and numeracy.
• Good Communication and negotiation skills
• Good Standard of ability with Microsoft Products to enable detailed analysis of large
data sources and to be able to produce reports / presentations
• Team Player
• Good administrative and organisational skills

Preferred Area of Study: Business Studies


Title: Marketing Programmes Specialist
Department: Marketing Programmes
Location: Saab GB – Griffin House (Luton)

The Department:
The Marketing Programme Specialist, reporting to the Marketing Programmes Manager,
within the Saab Sales Operations Team is responsible for supporting the Retail and
Fleet Sales activities of the organisation to enable the maximisation of Saab’s sales
success. Specific responsibilities that fall within the team’s remit include customer
facing Offers and Retailer Sales Incentives, Finance and Contract Hire Offers, Motability,
Business to Business Sales, GM Card, Partners and Associates, and Military and
Diplomatic Sales. Critically, measurement of programme effectiveness also forms part
of the group’s activity.
Key Responsibilities:
Tactical Programme
• Provision of marketing analysis to support the Marketing Programme Managers.
• Weekly reviews of competitive offers, advertising, content, and communications mix.
• Present information including a summary of changes each week to the team
• Proactively advise National Sales Manager, Fleet Co-ordination Manager & Marketing
Programmes Manager on potential improvements based on competitor knowledge
• Monitoring of Customer Programme updates
• Mystery shops of competitor dealerships to establish best and worst practice &
present back to team on findings
• Fully document procedures for clear effective handover
• Provision of retailer performance monitoring system demonstrating sales
effectiveness

Programme Effectiveness
• Assist in the collation of data and analysis required for the completion of Marketing
Programmes Effectiveness Studies.
• Involves gathering historical Marketing Programme Customer Offers, and developing
customer and retailer surveys.
• Assisting with general day to day enquiries and administration.

Retailer Demonstrator Programme


• Analysis of monthly FORCE demonstrator data to produce reports detailing the
vehicles fleeted at each Retailer, and highlighting Retailers who are not meeting the
minimum requirements of the Retailer Demonstrator Programme.
• Production of monthly reports for the Saab Field team as well as senior Management
on programme performance.
• Handling queries from internal and external customers.
• Ad hoc analysis as required.
As a result of the placement the student will have increased confidence in themselves
and also their ability to complete work on time and in a professional manner. The
student will also have experience of working in a very dynamic environment that will
help them to gain a view of the reality of marketing as a comparison to the theories
studied at university. The individual will gain experience of working in a highly
successful team and becoming an integral member of this team.

Required Skills: Good communication and numerical skills are essential.


The ability to work well both in a Team situation, and also unsupervised.
The individual must also be highly organised and be able to learn new things quickly.
A current driving licence is essential.
An intermediate knowledge of Microsoft Office is required as further training can be
provided.

Preferred Area of Study: Marketing or Business Management


Title: Sales Operations Specialist
Department: Sales Operations
Location: Saab GB – Griffin House (Luton)
The Department:
The Sales Specialist, reporting to the Marketing Programmes Manager, within the Saab
Sales Operations Team is responsible for supporting the Retail and Fleet activities of
the organisation to enable the maximisation of Saab’s sales success. Responsibilities
that fall within the team’s remit are the provision of support activities to Saab Retailers
and the Saab Retail and Fleet Sales Field-forces who cover the @90 Saab Retailers
covering the UK and Northern Ireland. Also covered within the remit is the co-ordination
of operational activities with the Saab Importership covering Ireland.
Key Responsibilities:
• Support on projects for the National Sales Manager, Fleet Development Manager and
Marketing Programmes Manager
• Provision of sales and marketing analysis
• Weekly reviews of competitive offers, advertising, content, and communications mix
and presentation of information including a summary of changes each week to the
team
• Monitoring of Retailer based Retail Sales improvement activities
• Co-ordination of Mystery shop programme to establish best and worst practice &
present back to team on findings
• Fully document procedures for clear effective handover
• Close working with Saab Regional Manager Field-force to support their activities in
order to maximise Retailer’s performance
• Close working with Fleet Development Manager and Fleet Administration Manager to
determine and develop operational processes to optimise our support to the Saab
Fleet Specialist Retailer network and the Saab Fleet Sales Field-force
As a result of the placement the student will have increased confidence in themselves
and also their ability to complete work on time and in a professional manner. The
student will also have experience of working in a very dynamic environment that will
help them to gain a view of the reality of sales and marketing as a comparison to the
theories studied at university. The individual will gain experience of working in a highly
successful team and becoming an integral member of this team.
Required Skills: Good communication and numerical skills are essential.
The ability to work well both in a Team situation, and also unsupervised.
The individual must also be highly organised and be able to learn new things quickly.
A current driving licence is essential.
An intermediate knowledge of Microsoft Office is required as further training can be
provided.

Preferred Area of Study: Marketing or Business Management


Title: Marketing Specialist
Department: Marketing
Location: Griffin House, Luton
The Role:

The Marketing Specialist reports jointly to the Marketing Communications Manager and
the Product Manager within the Saab Marketing Team.

Key Responsibilities:
Co-ordination of the CY07 marketing plan, including:
• Assisting in preparation of the main CY planning document
• Attending agency briefing sessions as required
• Liaising with agencies to answer questions and track progress on any specific
deliverables

Assisting with preparing briefs for forthcoming marketing programmes or


campaigns

Assist in development and delivery of QRM programmes and materials,


including:
• Prepare QRM materials for meetings
• Track approvals for tactical and promotional material and liaise with agencies as
required

Assist with delivery of CRM programmes and materials. Including:


• Monitor performance of lead tracking and develop actions to optimise as appropriate
• Maintain day to day relationship with Customer Interaction Centre and pro-actively
address issues that arise

Assist with the development and implementation of product plans, including:


• Analysis of market data to analyse trends and benchmark versus competitors
• Assist in requesting and tracking homologation data including MVRIS codes &
insurance groups

The Marketing Specialist will gain an understanding of all Marketing activity related to
Above and Below the line activity, as well as Dealer Marketing.

Required Skills: Good computing skills preferably including Excel, Word &
PowerPoint. Good communication skills - oral and written. A dynamic individual, who
is self-motivated and capable of working under his or her own initiative. Good
analytical and interpersonal skills and the ability to perform as part of a team. Ability
to work with individuals at all levels. A full current UK Driving License is essential.
As a result of the placement the student will have increased confidence in themselves
and also their ability to complete work on time and in a professional manner. The
student will also have experience of working in a very dynamic environment that will
help them to gain a view of the reality of marketing as a comparison to the theories
studied at university. The individual will gain experience of working in a highly
successful team and becoming an integral member of this team.
Title: Business Development Support
Department: Business Development
Location: Millbrook

The department:

Business Development is a key function within Millbrook Engineering. Our fouccs is on


building new client relationships whilst sustaining current ones. This is key to Millbrook
running effectively. Our aim is to highlight Millbrook as the most effective test
validation centre in Europe to all potential clients.

Key Responsibilities:

Competitor Studies: Research and analyse data available from public sources (eg
internet, brochures) and solicit input from relevant MBK Staff to maintain analysis of
key competitors. Present updated data to Sales Council.

New Business Opportunities: Work with Business Development Managers to


identify, research and analyse market trends. Identify opportunities and assess
potential. Develop strategy to maximize sales opportunities.

Business Development: Prepare and present Millbrook materials to potential clients.


Develop a prospect into a sale. Liaise with clients during the work programme. Review
and assess customer satisfaction at conclusion of programme.

Required Skills:

Excellent communication and customer facing skills


A good understanding of business issues and environemnt
Ability to use their initiative and to problem solve

Preferred Area of Study:


Business Studies/ Marketing