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How has Auto Zone responded to changes in its macroenvironment?

Is Auto
Zone immune to threats associated with economic downturns? Why or why not?

Automotive industry is most leading industry in todays world and in United states
the Auto zone is the leading retailer and distributor of automotive replacement
parts. Playing more than 35% of total industry. Companies has to face both internal
and external challenges. Companies make strategies to cope with such challenges.
They make strategies to deal with macro and micro environments. The general
environment within the economy that influences the working, performance,
decision making and strategy of all business groups at the same time is known as
Macro Environment. It is dynamic in nature. It always continues changing so as it
for the Macro every other Business it’s also being changed for the AutoZone
industry. For AutoZone Industry it constitutes those outside forces that are not
under the control of the firm but have big impact on its performance. Its includes
the organizations, groups, agencies through which they are working and dealers.
There were many changes and challenges in its macro environment such as
increase in gas price, energy price, etc. Despite such challenges, AutoZone
remained calm and acted according to the situation.
 Continuous changes in pricing and policies so they can attract more
customers and can take care of old customers. They believed that the
industry will continue to grow in do-it-yourself (DIY) and do-it-for-me
segments.
 They are promoting such advertisement on media and other advertisement
channels that customer should learn how to safe money through fuel
efficiency.
 They continued to refine their retail offering through customer satisfaction
survey results and enhance commercial offerings to their existence customer
(Orchard street, 2015).
No. Auto Zone was not invulnerable to dangers related with financial downturns.
Infact no organization can be insusceptible because of monetary downturn. In spite
of monetary downturn, AutoZone could perform uncommonly great since they
recognized the changing client inclinations of do-it-without anyone else's help DIY
which they thought about and began executing the procedure. They gave incredible
administration and furthermore begun utilizing the business through web. They
began instructing client about their items and benefits and urge them to buy on the
web and expanding familiarity with the organization's online nearness.

References
Orchard street. (2015). AutoZone, Inc. PESTEL & Environment Analysis.
Retrieved from http://fernfortuniversity.com/term-papers/pestel/nyse4/2587-
autozone--inc-.php

In a narrative format, discuss these firms from a strategic perspective for


AutoZone. Information concerning recent changes in the firms is readily
available online and should be accessed. Strategic issues should be discussed in
“real time.”

In 1979 The AutoZone was founded by one of its owner name J.R “Pitt”. Opened an

automotive spare part on a very small scale. Later the company grows enough to

attain a sustainable market share in this industry. AutoZone name become official in

1987 and it was not long until the AutoZone made its debut on the biggest stock

exchange of the world which is New York stock exchange. This become one of the

biggest store who was offering warren ties in local parts . Redesigning

correspondence through satellites in 1994, helped AutoZone correspondence among

stores and expanded deals about $1.5 billion. Year later, AutoZone made their own

Durmast battery exchange mark alongside their 1,143 stores in 26 states


achievement. In 1919,AutoZone is a Fortune 500 organization that right now has

stores in 48 states, Puerto Rico, and Mexico and has in excess of 65,000

representatives. Financial strength was the biggest strength of the company which

enhance its performance over the years even when other organizations in the same

industry was facing challenges in economics down turns. Companies has superior

products and services to offer other than competitors (Orchard street, 2015).

The challenge proceeds with the vehicle dealership parts office and car fix shops that

offer parts. This is a danger to AutoZone in such a case that any of its rivals happens

to discover or enhance an approach to offer similar items and techniques at a superior

value it could affect sly affect the yearly income and plans for extension. AutoZone

is the biggest claim to fame retailer of automotive parts and assistants to do-it-

without anyone else's help people. For more than 37 years, AutoZone has been

committed to providing the best parts, prices and customer service in the automotive

aftermarket industry. We have a rich culture and history of going the Extra Mile for

our customers and our community. Today, AutoZone is the leading retailer and a

leading distributor of automotive replacement parts and accessories in the U.S. In

2008, the firm had 4,032 stores in the U.S. furthermore, 130 in Mexico. The

organization works its business program out of 2,233 of its stores, offering

conveyance of parts to neighborhood, provincial, and national fix carports,


merchants, and administration stations. The firm likewise moves ALLDATA car

analytic and fix programming (Autozone.com).

References
Autozone.com. (n.d.). About the Autozone Industry . Retrieved from
https://www.autozone.com/company/

Orchard street. (2015). AutoZone, Inc. PESTEL & Environment Analysis. Retrieved from
http://fernfortuniversity.com/term-papers/pestel/nyse4/2587-autozone--inc-.php

How would you define Auto Zone's industry? Would you include new car
dealerships and/or discount stores in the industry? Why or why not?
This industry is an automative part industry which is distributing its parts all over

the united states. It has different set of product range to meet and statisfy the

customer demand . company has strong financial back ground history so it can cope

up with the current and last financial down turns. We can say that according to the

market evaluation, AutoZone holds the majority market in terms of the entire auto

parts retail industry. Company has the strongest market share and we can say that

company is the biggest company in current automotive part industry in united states

of America. According to my point of view this could be good or bad decision in

both ways if company is efficient enough to develop such a good system to control

the market and dealership problems this company could be the best company due to

the strong financial back ground and company history . (reuters.com,

2019)However, we can consider that the firm would still benefit if they invest into

this model, utilizing the fact that this would create another market for the
requirement of the supply of automotive parts for repair which they can consider as

being a profitable market, especially for their business model.

References
Autozone.com. (n.d.). About the Autozone Industry . Retrieved from
https://www.autozone.com/company/

Orchard street. (2015). AutoZone, Inc. PESTEL & Environment Analysis. Retrieved from
http://fernfortuniversity.com/term-papers/pestel/nyse4/2587-autozone--inc-.php

reuters.com. (2019). Autozone Inc (AZO). Retrieved from


https://www.reuters.com/finance/stocks/company-profile/AZO