Professional Documents
Culture Documents
Introduction
• Mid 19th Century England By George
Townsend
to
1955
Segmentation
• Demographic Segmentation
– Age
• Youth
• Middle Aged People
– Occupation
• Army and Police
• Stressful jobs
Targeting
• Online: http://royalenfield.com/
• Bike Consultants:
Price
1,04,883 1,92,126
Product
– Leave Home
SWOT Analysis
• Weakness • Strength
– Not much emphasis on – Size and scale of parent
aggressive selling company
– Weak product diversity – Effective Promotion
– High price – Committed and
– Low Mileage dedicated staff
– Niche Marketing
• Opportunity • Threats
– Growing premium – Cut throat competition
segment – Increasing number of
– Global expansion into players in the market
the Caribbean & Central – Rising raw material costs
America – Increasing rates of
– Expansion of target interest on finance
market (include women)
Thank You