AXIS LONG TERM

EQUITY FUND
An open ended equity linked saving scheme
with a statutory lock in of 3 years and tax
benefit
Stock returns vary widely, high risk not equal to high return

Variation in top and bottom stocks over the last 10 years

% CAGR (CY 08-18)

BSE 100 index 14.5 Weak companies have

destroyed significant
Top quartile 26.2 investor wealth

Bottom quartile (15.9)

Our strategy relies on bottom up selection of quality companies that can deliver sustainable growth

Source: Bloomberg, Past performance may or may not be sustained in future. BSE 100 is used in this example only for illustrative purposes only. The benchmark of the scheme is S&P BSE 200 Index.
Data as on 31st Dec 2018

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We offer a tight basket of clearly positioned equity funds
Smallcap
Midcap Axis Small Cap Fund
Small caps
Multicap
Active Returns

Axis Midcap Fund

Axis >65% in Midcaps
Large & Midcap Multicap
Large Cap: 50 - 100%
Fund
ELSS Mid Cap: Max 50%

Axis Growth Opportunities Fund

Large Cap: 35 - 65%
Axis Long
Term Equity Mid Cap: 35 - 65%
Focused
Fund^ Large Cap: 50 - 100%
Axis Mid Cap: Max 50%
Large Cap
Focused 25
Axis Fund >90% in top 200 companies by
Bluechip market cap
Fund
Large Cap: 80 - 100% Active Risk
Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. ^Open-ended Equity-Linked Savings Scheme
with a 3 year lock in. The bubbles in the chart are proportionate to their sizes respectivelyMarket caps are defined as per SEBI regulations as below: a. Large Cap: 1st -100th company in terms of full market
capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st company onwards in terms of full market capitalization. For type of scheme for the above schemes, please
refer to slide 16, 17 and 18.
Axis Long Term Equity Fund: Positioning

An open ended equity linked saving scheme with a statutory lock

in of 3 years and tax benefit

Offers tax benefit under section 80C of the Income Tax Act, 1961
Invests in quality businesses for
the long term through bottom up
1 stock picking

3 3 year lock-in eliminates near term

pressure on stock selection

Invests across market cap Can support quality businesses

2 through their market cycle
Large caps around 50-100% and
midcaps up to 50%

Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market cap buckets as per SEBI/AMFI classification.

Axis Mutual Fund 4

Unique long term orientation that helps investors

Benefits of 3 year lock-in period

Investor Perspective Fund manager perspective

Focus on long term wealth creation opportunities while ignoring

Investment horizon aligned with the market cycle
short term market noise

Discipline of looking at long term factors while making

No tactical/hot money flows into the fund
allocations

Greater leeway to enter/ exit positions –provides headroom to

Wealth creation potential
manage a large corpus

A unique strategy that has a consistent track record of generating wealth for investors for the long term

Axis Mutual Fund 5

What do we mean by quality businesses?

Strong competitive Cash flow generating with

positioning sound balance sheet

Credible management team Sustainable Growth Potential

Focus on steady consistent and long term portfolio with limited down side risk

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Summary – Portfolio construction

We invest in
• High quality leaders, solid
growth, impeccable execution,
strong finances especially
decent Operating Cash Flows We avoid
and less geared • PSUs, highly cyclical and highly
regulated sector

Outcome: Stringent benchmark agnostic stock selection, compact

portfolio reflecting high conviction, long holding periods

Bottom up portfolio aiming to deliver steady and consistent returns for investors

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A Multicap Strategy

100%
Small Cap
80% Mid Cap
60%

40%

20% Large Cap

0%
Dec-16 Jun-17 Dec-17 Jun-18 Dec-18
Large Cap Midcap Small Cap

Source : ValueFY, ACEMF. Axis MF Research

Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market cap buckets as per
SEBI/AMFI classification. Past performance may or may not be sustained in the future. Stock(s) / Issuer(s)/ Top stocks with increased or decreased exposure mentioned above are for the
purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation to buy/sell/ hold. The fund manager(s) may or may not choose to hold the stock
mentioned, from time to time.
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Focus on bottom up stock picking while being benchmark agnostic

32%
Common positions between portfolio and benchmark

30%

28%

26%

24%

22%

20%
Dec-16 Jun-17 Dec-17 Jun-18 Dec-18
Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Matched Portfolio refers to the % of the portfolio
overlapping with its benchmark.

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Changes made to the portfolio over the last year
While the broad positioning of the portfolio has remained stable over the last 1 year, stock specific adjustments have
been made
Portfolio Characteristics Dec 17 Dec 18
Matched Portfolio 30% 29%
No. of Stocks 43 34
Large Caps:67% Large Caps:66%
Market Cap Mix* Mid Caps: 29% Mid Caps: 23%
Small Caps: 1% Small Caps: 7%
Top 10 stocks (% of portfolio) 54% 59%
No of stocks held for at least 3 years: 21
Long term holdings
Current weight in these stocks: 69%
Top stocks with increased Change in exposure (%) Top stocks with reduced exposure/ Change in exposure (%)
exposure/entries over last year exits over last year
Tata Consultancy Services Ltd 5.0% Motherson Sumi Systems Ltd -2.5%
Bandhan Bank Limited 3.9% Sun Pharmaceutical Industries Limited -2.2%
Bajaj Finance Ltd 2.0% PI Industries Ltd -2.0%
Eicher Motors Ltd 1.1% Mahindra & Mahindra Ltd -1.9%
Gruh Finance Ltd 1.0% Cadila Healthcare Ltd -1.7%

Source : ValueFY, ACEMF. Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market cap buckets
as per SEBI/AMFI classification. Past performance may or may not be sustained in the future. Stock(s) / Issuer(s)/ Top stocks with increased or decreased exposure mentioned above are for the purpose of
disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation to buy/sell/ hold. The fund manager(s) may or may not choose to hold the stock mentioned, from time to time.

Axis Mutual Fund

 Private and confidential, strictly for internal purpose

Portfolio & Risk Parameters (31st Dec 18)

*Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the
equity markets. Past performance may or may not be sustained in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the purpose of
disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may not choose to hold the
stock mentioned, from time to time. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s).
Performance – 31st Dec 2018

Axis Mutual Fund 12

One of the lowest lock-in periods among other tax saving instruments
15

5
5
3-5
3

Equity Linked
Public Provident Fund* National Savings Tax Saving Bank Life Insurance Savings
(PPF) Certificate* Deposits* Premium / ULIPs* Scheme from
(NSC) (Unit Linked Mutual Funds
Insurance Plans) (ELSS)*

* Subject to conditions. Please consult your tax / investment advisor for more details. Numbers indicate lock in period in years. Tax benefit under section 80C of the Income Tax Act, 1961.

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 SIP Performance as on Dec 31, 2018

Axis Long Term Equity Fund – Growth (Inception: 29th Dec 2009)

SIP Investments Since Inception

5 Year SIP 3 Year SIP 1 Year SIP
(Monthly SIP of Rs 10,000 invested on the 1st working day of each month) SIP

Total Amount Invested 1,080,000 600,000 360,000 120,000

Market value as on December 31, 2018 2,455,658 837,807 429,098 120,890

Returns (Annualised) % 17.55% 13.32% 11.74% 1.38%

Benchmark Returns (Annualised) % 12.09% 11.32% 11.16% 0.83%

Additional Benchmark Returns (Annualised) % 11.26% 10.67% 11.67% 2.97%

Past performance may or may not be sustained in future.

To illustrate the advantage of SIP investments, this is how your investment would have grown if you had invested say Rs. 10,000 systematically on the first business day of every month over a
period of time. Calculations are based on Growth Option NAV. Since inception returns are calculated at Rs. 10 invested at inception. Different plans have different expense structure. Plan of the
scheme for which performance is given is indicated above. Returns greater than 1 year period are compounded annualized. SIP returns are computed after accounting for the cash flow by using
XIRR method (investment internal rate of return). Benchmark: BSE 200 Index. Additional Benchmark: Nifty 50 Index. Inception Date: Dec 29, 2009. Jinesh Gopani is managing the fund since 1st
April 2011 and he manages 5 schemes at Axis. Mutual Fund. Please refer to the Annexure for returns of all the schemes managed by the fund manager .

Axis Mutual Fund 14

 Annexure

^ An open ended equity linked savings scheme with a 3 year lock-in.

@@The performance data for 5 years period has not been provided for scheme/plan not in existence for 5 years. @The performance data for 3 years period has not been provided for
scheme/plan not in existence for 3 years. The above data excludes performance of all schemes which have not completed a year. Data as on 31st December 2018. Past performance may or may not be sustained
in future. Calculations are based on Growth Option NAV. Since inception returns are calculated on `10/- invested at inception. Different plans have different expense structure. Plan of the scheme for which
performance is given is indicated above. Jinesh Gopani is managing Axis Long Term Equity Fund since 1st April 2011, Axis Focused 25 Fund since 7th June 2016, Axis Emerging Opportunities Series 1 and Series 2
and Axis Growth Opportunities Fund since inception.
Axis Mutual Fund 15
Product Labelling

Fund Name Riskometer Product Labelling

This product is suitable for investors who are seeking*

Axis Long Term Equity Fund
(An open ended equity linked saving scheme with a
statutory lock in of 3 years and tax benefit)
• Capital appreciation & generating income over long term
• Investment in a diversified portfolio predominantly
consisting of equity and equity related instruments.

Axis Focused 25 Fund This product is suitable for investors who are seeking*
(An open ended equity scheme investing in maximum • Capital appreciation over long term
25 stocks investing in large cap, mid cap and small • Investment in a concentrated portfolio of equity & equity
cap companies.) related instruments of up to 25 companies

This product is suitable for investors who are seeking*

Axis Emerging Opportunities Fund –
• Capital appreciation over long term
Series I (1400 Days) • Investment in a diversified portfolio of equity and equity
(An Close ended equity fund) related instruments of midcap companies

This product is suitable for investors who are seeking*

Axis Emerging Opportunities Fund –
• Capital appreciation over long term
Series II (1400 Days) • Investment in a diversified portfolio of equity and equity
(An Close ended equity fund) related instruments of midcap companies

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them. 16
Product Labelling

Fund Name Riskometer Product Labelling

This product is suitable for investors who are seeking*

Axis Bluechip Fund • Capital appreciation over long term
(An open ended equity scheme predominantly • Investment in a diversified portfolio predominantly
investing in large cap stocks) consisting of equity and equity related instruments of
large cap companies
This product is suitable for investors who are seeking*
Axis Multicap Fund • Capital appreciation over medium to long term
(An open ended equity scheme investing across large • Investment in a diversified portfolio consisting of
cap, mid cap, small cap stocks) equity and equity related instruments across market
capitalization.

This product is suitable for investors who are seeking*

Axis Midcap Fund • Capital appreciation over long term
(An open ended equity scheme predominantly
• Investing predominantly in equity & equity related
investing in Mid Cap stocks)
instruments of Mid Cap companies.

This product is suitable for investors who are seeking*

Axis Small Cap Fund • Capital appreciation over long term
(An open ended equity scheme predominantly
• Investment in a diversified portfolio of equity and
investing in small cap stocks )
equity related instruments of small cap companies

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them. 17
Product Labelling

Fund Name Riskometer Product Labelling

This product is suitable for investors who are seeking*:

Axis Growth Opportunities Fund • capital appreciation over long term
(An Open-ended Equity Scheme investing in both • investment in a diversified portfolio predominantly
large cap and mid cap stocks) consisting of equity and equity related instruments
both in India as well as overseas

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them. 18
Statutory Details and Risk Factors

Data updated as on 31st Dec 2018.

Disclaimer: Past performance may or may not be sustained in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the
purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may
not choose to hold the stock mentioned, from time to time.
Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd.
(liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the
AMC). Risk Factors: Axis Bank Limited is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.
This document represents the views of Axis Asset Management Co. Ltd. and must not be taken as the basis for an investment decision.
Neither Axis Mutual Fund, Axis Mutual Fund Trustee Limited nor Axis Asset Management Company Limited, its Directors or associates
shall be liable for any damages including lost revenue or lost profits that may arise from the use of the information contained herein. No
representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The
AMC reserves the right to make modifications and alterations to this statement as may be required from time to time.
Scheme specific risk factors: Apart from the risks associated with domestic investments, the scheme may invest in overseas markets
which carry risks related to fluctuations in the foreign exchange rates, the nature of the securities market of the country, repatriation of
capital due to exchange controls and political circumstances. Investors are requested to consult their financial, tax and other advisors
before taking any investment decision(s). The material should not be construed as issued by Government of India or any of its
authority. Mutual Fund Investments are subject to market risks, read all scheme related documents carefully.

19
Thank you