You are on page 1of 38

SOCIAL RELEVANCE PROJECT

TO STUDY THE NON GOVERNMENTAL ORANIZATION WITH


REFRENCE TO TRIRATNA PRERANA MANDAL
CERTIFICATE

This is to certify that the project titled “TO STUDY THE NON
GOVERNMENTAL ORANIZATION WITH REFRENCE TO TRIRATNA
PRERANA MANDAL”, is successfully completed by Mr. MAHESH ASHOK
KUMAR PANDEY during the IV Semester, in partial fulfillment of the Master’s
Degree in Management Studies recognized by the University of Mumbai for the
academic year 2016 – 2018. This project work is original and not submitted
earlier for the award of any degree, diploma or associateship of any other
University / Institution.

Date:

------------------------------ ---------------------------
Dr. Samadhan Khamkar Dr. Anita Bobade
DIRECTOR (PROJECT GUIDE)
DECLARATION

I hereby declare that this project report submitted by me to the partial fulfillment
of the requirement for the award of MASTER OF MANAGEMENT STUDIES
(MMS) of the University of Mumbai is a bonafide work undertaken by me and it
is not submitted to any other University or Institution for the award of any degree,
diploma/ certificate or published any time before.

Name:

Roll No. Signature of the student

MAHESH ASHOK KUMAR PANDEY


ACKNOWLEDGEMENT

This project has been a great learning experience for me. I take this opportunity
to thank Dr. Anita Bobade, my internal project guide whose valuable guidance
& suggestions made this project possible. I am extremely thankful to her for her
support. She has encouraged me and channelized my enthusiasm effectively.

I express my heart-felt gratitude towards my parents, siblings and all those friends
who have willingly and with utmost commitment helped me during the course of
my project work.

I also express my profound gratitude to Dr. Samadhan Khamkar, Director of


DES’s Navinchandra Mehta Institute of Technology and Development for giving
me the opportunity to work on the project and broaden my knowledge and
experience.

I would like to thank all the professors and the staff of DES’s NMITD especially
the Library staff who were very helpful in providing books and articles I needed
for my project.

I also wish to express my gratitude to the officials and other staff members of
Triratna Prerana Mandal who rendered their help during the period of my project
work.

Last but not the least, I am thankful to all those who indirectly extended their co-
operation and invaluable support to me.
EXECUTIVE SUMMARY

The main motivation of undertaking this project was to provide the detailed and comprehensive
study about the NGOs as a program. This study provides the opportunity to know the
perspective of the students about the NGOs as a program. The report has been organized into
parts. Part I deals with the detailed overview about the Ngo’s which are in operational in India.
Part II provides is brief introduction about the organization Triratna Prerna Mandal. The report
also analysed the findings and suggestion for Ngo’s in India. The report also includes the
environmental problem and how the Ngo’s are providing help towards such issues in India.
Research was also done to analyse why social relevance is Important for management student.
Research also includes the organisation objective. The result also includes the future plans for
sanitationow program. The reports end with the suggestion as a marketing student and
conclusion of the project.
Table of contents

Executive Summary

Chapters Page No

Chapter 1 Introduction

1.1 Introduction
1.2 Statement of the Problem

1.3 NGO Scope India

1.4 Types of NGO’s

1.5 About the Ngo (Triratna Prerana Mandal)

1.6 Organization Objective

1.7 Awards and Achievement

1.8 Worked performed by triratna prena mandal

Chapter 2 Review Of Literature

Chapter 3 Need & Objective of the study

3.1 Objectives of the study


3.2 Need of the study

Chapter 4 Feasible Arrangements

4.1 Future Plans

Chapter 5 Conclusion & Suggestion

5.1 Conclusion
5.2 Suggestion
5.3 Limitation
Bibliography

Appendices
CHAPTER. 1

1.1 Introduction

Non-governmental organizations, or Non-governmental organizations, ordinarily alluded to as


NGOs, are typically non-benefit and here and there worldwide associations autonomous of
governments and universal administrative associations (however frequently financed by
governments) that are dynamic in compassionate, instructive, medicinal services, open
strategy, social, human rights, natural, and different zones to impact changes as indicated by
their goals. They are in this manner a subgroup of all associations established by residents,
which incorporate clubs and different affiliations that give administrations, advantages, and
premises just to individuals. Now and again the term is utilized as an equivalent word of
"common society association" to allude to any affiliation established by nationals, however this
isn't the manner by which the term is ordinarily utilized as a part of the media or ordinary
dialect, as recorded by significant lexicons. The clarification of the term by NGO.org (the non-
legislative associations related with the United Nations) is conflicted. It initially says a NGO
is any non-benefit, intentional natives' gathering which is sorted out on a neighborhood,
national or global level, yet then goes ahead to confine the importance in the sense utilized by
most English speakers and the media: Task-situated and driven by individuals with a typical
intrigue, NGOs play out an assortment of administration and helpful capacities, convey subject
worries to Governments, backer and screen strategies and empower political support through
arrangement of data.

NGOs are typically subsidized by gifts, however some maintain a strategic distance from
formal financing inside and out and are run principally by volunteers. NGOs are profoundly
various gatherings of associations occupied with an extensive variety of exercises, and take
diverse structures in various parts of the world. Some may have altruistic status, while others
might be enrolled for assess exclusion in view of acknowledgment of social purposes. Others
might be fronts for political, religious, or different interests. Since the finish of World War II,
NGOs have had an expanding part in global improvement, especially in the fields of helpful
help and neediness easing.
Role and Functions of NGOs in India.

Non-Governmental Organizations, or NGOs, as they are called in common parlance, are


organizations which are involved in carrying out a wide range of activities for the benefit of
underprivileged people and the society at large. As the name suggests, NGOs work
independently, without any financial aid of the government although they may work in close
coordination with the government agencies for executing their projects.

NGOs take up and execute projects to promote welfare of the community they work with. They
work to address various concerns and issues prevailing within the society. NGOs are not-for-
profit bodies which means they do not have any commercial interest. NGOs are run on
donations made by individuals, corporate and institutions.

They engage in fundraising activities to raise money for carrying about the work they do. Ever
since independence, NGOs have played a crucial role in helping the needy in India, providing
aid to the distressed and elevating the socio-economic status of millions in the country.

NGOs not only go on the ground to address these issues; they also undertake massive
campaigning activities to generate awareness on these issues. In today’s time, NGOs are
efficiently leveraging the power of social media to disseminate information about their work
and reach more and more people.

1.2 Statement of the Problem:


Study of the NGO Triratna Prerana Mandal by a team of Marketing,
Finance, HR and IT Students of DES’s NMITD.
Some Causes Best NGOs in India Work.

Utilizing funds raised through donations, NGOs in India work for a wide range of causes. Some
such causes include:

1. Child Rights
2. Poverty
3. Social Injustice
4. Environment Conservation
5. Human Rights
6. Care for elderly people
7. Women Empowerment
8. Wildlife Conservation
9. Animal Rights
10. Sanitation and Hygiene
11. Humanitarian Relief
12. Health and Nutrition
13. Literacy and education
14. Refugee crisis
15. Disease Control and Others.
1.3 NGO Scope India.

They manage some social issues like ladies strengthening, young lady tyke, sex issues, training,
contamination, road kids, ghetto occupants, wellbeing, urban improvement, human rights,
worries of less advantaged and so forth. NGOs raise individuals' worries and issues to the
administration and strategy creators non-benefit making, deliberate, benefit
situated/improvement arranged association, either for the advantage of individuals or of
different individuals from the populace.

Non-Government Organizations are the non-profit voluntary groups established at local,


national or international level. They perform different tasks for solving problems and
development of society. NGOs are connected with government or private sector firms. It is an
association of private people who have confidence in positive fundamental social standards
and who structure their exercises to realize improvement to groups that they are adjusting. A
free, law based, non-partisan people groups associations working for the strengthening of
monetary as well as socially minimized gatherings.
1.4 Types NGOs
There are numerous possibilities to classify NGOs. The following is the typology the World
Bank uses.

1. Operational NGO’s –
Their primary purpose is the design and implementation of development-related
projects. One categorization that is frequently used is the division into relief-oriented
or development-oriented organization: they can also be classified according to whether
they stress service delivery or participation; or whether they are religious and secular:
and whether they are more public or private-oriented. Operational NGOs can be
community-based, national or international.

2. Advocacy NGO’s –

Their primary purpose is to promote a specific cause. As opposed to operational project


management, these organizations typically try to raise awareness, acceptance and
knowledge by lobbying, press work and activist events.

3. Humanitarian NGOs: -

Whose primary purpose is to provide aid in Disaster Area, and alleviate suffering from
poverty and disease
1.5 ABOUT THE NGO (Triratna Prerana Mandal)
Triratna Prerana Mandal is Community Based Organization- a NGO, working under the aegis
of World Bank, ORF and MCGM. For last 12years, Triratna Prerana Mandal is non-profit
organization based in Santa Cruz (West) providing socio-humanitarian services in Education,
Employment & Environment E3 to the under privileged class of society, its activities cover
Sanitation, Sports Education, Solid Waste Management, Environment, Enterprise. and Its work
in the area of sanitation TRIRATNA PRERANA MANDAL has won national and international
acclaim.

The Triratna Prerana Mandal started out sixteen years ago, just as a group of boys hanging out
together in the slum areas of Milan Subway, in Mumbai Santacruz neighbourhood In 2002 it
transformed into a CBO (Community-Based Organization), which in Mumbai parlance means
a residents association of slum-dwellers that partners with the local government in civic
activities.
TRIRATNA PRERANA MANDAL registered as NGO as a part of the World Bank funded,
Municipal Corporation of Greater Mumbai (MCGM) implemented slum sanitation program,
which sought to increase the availability and improve facilities in the toilets of Mumbai. The
idea was that public toilets, which were usually not maintained and in awful conditions, would
be constructed by MCGM and maintained by local residents through a CBO. Members and
volunteers of Triratna Prerana Mandal are maintaining the public sewer system.

TRIRATNA PRERANA MANDAL maintains the toilets constructed for the residents of the
Milan Subway shantytown. But TRIRATNA PRERANA MANDAL doesn’t just maintain
toilets; TRIRATNA PRERANA MANDAL has constructed their office on top of a public
sewer (toilet). It is a unique slum sanitation and up-gradation centre. It has utilized the toilet
premise to set up its office from where it started a range of activities. From maintaining public
toilets, the Triratna Prerana Mandal today has become the medium for an extraordinary socio-
economic and environmental revolution in the entire area. As the work began, several
community issues started surfacing. Public health turned out to be a serious issue in the area.
The Mandal expanded its focus to controlling ailments caused mainly due to years of lack of
proper sanitation. The first-floor of the toilet complex now serves as a space for a computer-
lab, from which computer classes are run, for providing English-language tuitions, and as a
child-care center. In addition, the space is used as a kitchen where women are employed to
cook food as a part of the government’s school mid-day meal scheme. TRIRATNA PRERANA
MANDAL also runs women’s self-help and skills groups, training women to better manage
their finances.
It even helps the local government with waste management through waste collection,
classification and composting. The composted fertilizer is used in local gardens. TRIRATNA
PRERANA MANDAL plans to improve a large park in its neighborhood, and convert a derelict
amphitheater in the park to a local cultural center. It also plans to set up a bio-gas plant for
more efficient localized management of waste.

VISION

To strive towards an Equal, Just and Transparent society by providing expert services
pertaining to sanitation thereby improving community health through holistic approach.
MISSION

To provide basic sanitation services to underserved sections of the society in collaboration with
government, corporate and other NGOs to improve community health
1.6 ORGANISATION OBJECTIVE

 To provide basic needs of poor people such as access to clean portable water and basic
sanitation facilities.

 To Network with well-established NGO‟s working on the same cause. Great potential to
establish further networking among a number of like-minded NGOs, Research
organizations and individuals with regional, national and international repute.

 To develop the socio – economic, educational, health, and environmental condition for
welfare and community development

 To Promote Sanitation now- “Mahatma Gandhi” centre for SANITATIONOW for further
research, advocacy and leadership training in sanitation in particular and general in eco-
friendly and holistic development of slum communities in urban area.

 To invite participatory orientation and to deliver orientation to various stakeholders of the


community

 To introduce new innovations in the field of sanitation e.g. Modular Toilets thereby
reducing the pressure on public toilets, Up-scaling of solar projects, Rain water harvesting,
Bio-gas plant, etc. Learning and implementing from worldwide “Best Practices” in the
field.

 Liasioning & advocacy with potential stakeholders. Support from media and advocacy
organizations. Creating enabling environment for micro-macro linkages.
1.7 Awards and Achievements
1.8 Worked performed by triratna prena mandal

For the
people

TRIRATNA
PRERANA
MANDAL

Of the By the
people people

AREA OF OPERATION Triratna Prerana Mandal


By the people

Total Total
Area Female Male Boys Girls
Household Population
Garodiya Estate 236 364 621 117 85 1187
Navjivan Society 555 746 1740 247 230 2963
Firozshaha Meheta Road
650 1196 2959 243 210 4608
Khotwadi
Bezant Road khotwadi 1711 1009 2786 232 174 4201
Bhimwada khotwadi 839 978 3431 254 200 4863
Indira Nagar 14 13 57 1 3 74
Tinnu Kapoor 46 73 114 27 28 242
New Tansit Camp 90 176 218 25 33 452
Total 4141 4555 11926 1146 963 18590
Toilet facilities for community people: 1300 per day
WOMEN EMPLOYMENT THROUGH VOCATIONAL TRAINING

Vocational training courses for women, includes a Financial hardship of domestic women was
another area of concern. Besides, the Mandal also incorporated tailoring especially for widows
and BPL women from the community. TRIRATNA PRERANA MANDAL promote the SHG
women by providing flour mill in September 2011 by these activity women got employment
opportunity. Through All India local self-government in the year 2013 TRIRATNA
PRERANA MANDAL started vocational training for women in beautician and fashion
designing stream.

WOMEN’S DAY SPECIAL PROGRAMME 8TH MARCH

TRIRATNA PRERANA MANDAL organized women’s day with the pro activeness of SHG
in community developed by TRIRATNA PRERANA MANDAL, the event focus on promote
entrepreneurship among women with different initiatives. During event student from Durham
University UK also present, who take some motivation session during event.
NURTURING TALENT THROUGH PROMOTION SPORTS ACTIVITY

TPM organized various sports event for youth in Khotwadi, Like Cricket, Football, Carom, in
the month of June and July, this sports activity got excellent response from youth, 212 youth
were participated in the sports around the Khotwadi area, Various celebrity had visited during
this sports event, Former Cricket player Mr. Saleem Durani, Bollywood Actor Chanky pandey,
Manoj Tiwari, Actress Nagma Union minister Mr. Jagdish Titalar, Adv Ashish Shelar
(President of Mumbai Football Federation Association).

TPM had renovated the Gymnasium with the help of SEPCO III EPC Corporation, China. This
gives the opportunity for community people for their athletic activities. Approximately 225
youth (per month) has been benefited with advance technology in gymnasium.
BOOKS DONATION TO UNDERPRIVILEGED CHILDREN

TPM has been promoted the educational activity for children in community since 2012;
under this activity organization provide school kit to 150 students from 5th to 10th STD, this
activity done with the support from Sewa Sahyog Foundation (Mumbai).

GREEN IDEA EXHIBITION

June 2012
Green Idea Exhibition organized by “Samarth Bharat Vyaspith and Aapan Sare” them of this
event was to create platform to bridging the gap between corporate and social organization
which are working for environment and allied issues. TPM presented their unique model of
public toilet and another environment related activity including vermin composting, water
recharge, solar technology and garbage segregation. Through this event TPM manage to reach
out 1000 people during the 3 days of exhibition.
SOLAR TECHNOLOGY

As Unique model of slum sanitation and up gradation center TPM able to form solar plant
collaborated with Government of Maharashtra,
 TPM has installed solar water heaters in December 2011 that provides hot water (for
bathing) to the public toilets.
 The solar system worked efficiently in summer season and now further assessment of
the system in consequent rainy season and winter would also carried out.
 Solar lighting system has been installed in the public toilet and this has reduced
electricity bill by 50%

POLICE TRAINING CAMP

Triratna organized police training camp at Dharmaveer Sambhaji Ground nearby TPM
office, the main objective of the event was to strengthening the police force through
physical training for their day to day activities as they are working 24X7.
COMPUTER CENTRE

Mandal started the “Triratna Computer Centre” in the year 2004 on the roof of the public toilet
to provide computer education at lower fees, which has resulted into increased employment
potential of the slum youth. Inspired by the success of the computer centre, and because of this
initiative Dautche bank support TPM to start MSCIT and Tally course.

They are also providing free of cost Tutorial for the municipal corporation’s schools students.
“SANITATIONOW” Advocacy and awareness

“Mahatma Gandhi” center for SANITATIONOW for further research, advocacy and leadership
training in sanitation in particular and general in eco-friendly and holistic development of slum
communities in urban area.

Through this campaign ORF and TPM started the Sanitation and community health awareness
among the community, various programs have been organized during last 1 year. In this
campaign various researches has been conducted including condition of railway toilet in
Mumbai.
TPM and ORF organized World Toilet Day on 19th November 2013 for the discussion of
Current condition of Toilet in Mumbai and near regions, in this event MCGM officer were
participated, as well as Shelter associate a social organization based in pune were present their
sanitation work in Miraj and Sangli district which one of the best example of better sanitation
system. TPM also present the need of sanitation for better community health.
NANOTECHNOLOGY - “In the service of society”

TPM and Observer Research Foundation had organized, Nanotechnology in the service of
society, Event has been inaugurated by Nobel laureate Sir Harold Kroto. Homibhabha center
for science education and Nehru Science Centre were the partner organization in that event.
Total 735 people were got the opportunity to visit this event including 7 schools and 3 colleges’
students with their parents. During this event TPM also launch organization website in presence
of Sir Harold Kroto.
GLOBAL SURVIVABILITY STUDIES PROGRAM

Triratna Prerana Mandal held a Kyoto universities inter graduate school program for
sustainable development and survivable societies (GSS Program) in collaboration with
Municipal Corporation of Greater Mumbai on 18th November 2013. The event was held at
Dharmaveer Sambhaji Ground khotwadi Santacruz w, Mumbai.
The themes of Workshops were, rethinking of water’s vital resource for survivability of human
and environmental systems. This workshops aims to demonstrate that water is core element of
human survivability, is one of the key precious natural resources to ensure sustainability of all
life forms as well. Workshop was attended by six student and two faculty members of Kyoto
University.” United Nation General Assembly declared the year – 2013 as the ‘United Nations
International Year of Water Cooperation” Said by Mr. Dayanand Mohite (Secretary TPM)
during his speech.
During the event, students and faculty went in khotwadi slum and interacted with people
regarding their life and water facility. During the workshop Students present their research
study on role of NGO in community development, Community based disaster management
education to enhance community etc., Mr. Gautam Kirtane the research fellow of Observer
Research Foundation presented their research study on Mithi River “Making the Sewer a River
Again” Shocking mismanagement of the Mithi by the authorities and her abuse by Mumbai
Kars over the years.
INTERNSHIP (ALL INDIA TEACHERS ASSOCIATION)

Triratna Prerana Mandal today has become the medium for an extraordinary socio-economic
and environmental revolution in the entire area, many social organization and education
institution are interested to join TPM activities, All India Teachers Association join with TPM
activities through sending their student for internship, during this internship student were able
to experience the community development and their problem.

“RAJIV GANDHI JIVANDAYI AROGYA YOJANA”

Under Rajiv Gandhi Jivandayi Arogya Yojana Organization had distributed health card to
568families in Santacruz and Vile Parle region, in the year 2013.
The objective of the scheme is to improve access of below poverty line (BPL) and above
poverty line (APL) families to quality medical care for identified specialty services requiring
hospitalization for surgeries and therapies or consultations through an identified network of
health care providers.

ORGANIZATIONAL DEVELOPMENT

Sessions and workshops on “Strategic Planning and Organizational Development” conducted


through “Minim charitable foundation” for Triratna Prerana Mandal on 21st August and 9th
September 2013 respectively. Those 2 workshops stimulated the transitional and
transformational process of our organization and have acted as a catalyst to the new path of
alignment & evolution for TPM.
SWACHHA MUMBAI PRABODHAN ABHIYAN (MCGM)

The scheme aims at garbage collection, cleaning of small drains and public toilets. The core
purpose of this scheme includes social welfare; create people participation through awareness
and advocacy, coordination and follow-up with different organizations, appreciation. Under
this campaign Organization distributed the dustbin, Cotton bags, and Tulsi plant with the help
of MCGM. Organization received positive response from the slum dwellers regarding this
campaign and will try to replicate same in various communities.

Organization started door to door garbage collection activity and after collecting this waste
TPM also do garbage segregation at garbage segregation center which reduce the transportation
cost of MCGM and also help to create some employment generation activity for marginalized
people in community.
CELEBRATE INDIA-ISRAEL FRIENDSHIP WITH A DIFFERENCE

In corporation with Observer Research Foundation Triratna Prerana Mandal conducted an


event “Celebrate India-Israel Friendship with a Difference” on 25th December 2013 at
Santacruz (W) The main objective of the event was to Growing the bond between India and
Israel and felicitation of voluntary organizations doing exemplary work for Public toilet to
improve the quality of life in slums of Mumbai. The event is organized for people leaving in
Khotwadi area, one central part of this event is “A Special Performance by Israeli Mentalist
Roy Zaltsman”, Renowned Israeli mentalist, he has extensive professional experience at events
for the professional magician and mentalist. Total 510 people were attended the event
including community people and representative of various organization work for sanitation in
Mumbai slums, Mr. Roy Zaltsman gave his feedback “Thank you for the privilege you gave
me to share my art and joy with the local people, you are doing a real miracle and I wish you
to continue the good work with ease”. In the spirit of the event the participants are eager to
continue networking and knowledge exchange on a national as well as international level.
ACHIEVEMENT

Total 14 Safai Mitra has been working for SMPA campaign to achieve the decided goal by
MCGM and TPM, SMPA help to create awareness among people regarding importance of
segregation dry and wet waste.

SANYUKTA JAYANTI MAHOTSAV

Triratna Prerana Mandal conducted an event “Sanyukta Jayanti Mahotsav” on 18th to 20th
May 2014 at Santacruz (W). The main objective of the event was to inspire the youth in
community and growing the bond between Organization and community and felicitation of
youth doing exemplary work in the field of education. The event is organized for people leaving
in Khotwadi area.

One central part of this event is “A Special Performance by “Lokprabodhan kala manch” the
youth group residents at khotwadi”, they had extensive knowledge about various arts like,
singing, dancing, street play.

Event was attended by the Sudhindra Kulkarni (Observer Research Foundation, Mumbai) the
felicitation has been done in the hands of Sudhindra Kulkarni for youth who did extensive
achievements in education. Approximately 225 people were attended the program
CHAPTER.2 LITERATURE REVIEW

NGOs are professionally-staffed organizations aiming at contributing to the reduction of


human suffering and to the development of poor countries (Streeten 1997). They do this in
various ways, e.g. by funding projects, engaging in service provision and capacity building,
contributing to awareness, and promoting the self-organization of various groups (Baccaro
2001). Meanwhile, Desai (2005) has mentioned that NGOs have an important role to play in
18 supporting women, men and households, and expected that they can meet the welfare. She
accounted some role and functions for NGOs, such as counseling and support service,
awareness raising and advocacy, legal aid and microfinance. These services help the people to
achieve their ability, skill and know ledge, and take control over their own lives and finally
become empowered. On the other hand, Stormiest (2002) has noted three major functions for
NGOs such as (1) service delivery (e.g. relief, welfare, basic skills); (2) educational provision
(e.g. basic skills and often critical analysis of social environments); and (3) public policy
advocacy.

Baccaro (2001) shows how particular NGOs can promote the organization and
“empowerment” of the poor, particularly poor women, through a combination of microcredit,
awareness-raising, training for group members, and other social services. Empowerment is the
ability of individuals to gain control socially, politically, economically and psychologically
through (1) access to information, knowledge and skills; (2) decision making; and (3)
individual self-efficacy, community participation, and perceived control (Rappaport 1987;
Zimmerman and Rappaport 1988). In the long term, the aim of NGOs is to promote sustainable
community development through activities that promote capacity building and self-reliance.
Langran (2002), has mentioned that NGOs through capacity building help to sustain
community development. NGOs are often created in order to expand the capacities of people
(Korten 1990). Furthermore, NGOs are praised for promoting community self-reliance and
empowerment through supporting community-based groups and relying on participatory
processes (Korten 1990; Clark 1991; Friedmann 1992; Fowler 1993; Edwards and Hulme
1994; Salamon 1994).
On the other hand, sustainable development has emerged over the past few decades as an
important paradigm for community development. However, as Bradshaw and Winn (2000)
have noted, sustainability is rooted largely in an environmental approach, particularly in the
industrialized countries. But, the goal of sustainable development is to find a balance between
three pillars - social, economic and environmental - of communities (Sneddon 2000). The Rio
Conference interpreted sustainable development as a single process with three dimensions. In
addition, the Johannesburg Plan of Implementation defined it as three distinct processes, of
“economic development, social development and environmental protection— as
interdependent and mutually reinforcing pillars” (United Nations 2002). These dimensions
were originally introduced with the aim of identifying areas in which social, economic and 19
environmental goals are interrelated (Holmberg and Sandbrook 1992). However, these
dimensions of sustainable development have done little to reduce the complexity of the concept
and has itself introduced a contradiction.

Hibbard and Tang (2004) in their study in Vietnam, have noted the importance of NGOs’
roles in sustainable community development. One of the roles was that NGOs balance the
social, economic and environmental factors in promoting sustainable development. Another
important role of NGO that they discovered was decentralization of the central government
which helps the local communities to acquire more power in order to make their own decisions.
But, sometimes the local communities lack specialists to do professional work and resources
that are important for the particular projects. In this situation, NGO assists local staff with
drafting sustainable development plans that are functional under the umbrella of a central
government policy. Finally, they concluded that sustainable community development is
process-oriented, and it requires extensive community participation and relies on network to
share resources, knowledge and expertise.

From the literatures, it could be summarized that NGOs play an important function in
promoting sustainable community development. Sustainable community development
emphasizes on a balance between environmental concerns and development objectives, while
simultaneously enhancing local social relationships. Sustainable communities meet the
economic needs of their residents, enhance and protect the environment, and promote more
humane local societies (Bridger and Luloff 1997). As Bridger (1997) has mentioned,
sustainable community development includes five dimensions. The first dimension emphasizes
on increasing local economic diversity.
CHAPTER.3 NEED AND OBJECTIVE OF STUDY

3.1 Objectives
To create awareness and empower all sections of society:

 By educating the students of their social obligation and also creating awareness among
them about giving a helping hand to the weaker section of society.
 By counseling youth to stop bad habits and help in rehabilitating them with gainful
engagement in society
 By providing legal help in genuine and honest cases in civil suites

 By educating people on political process in India including political reforms and how
one should exercise his vote

 By promoting gender equality and empower women

 By fighting exploitation, injustice and corruption against individuals, class and


community, e.g. scavengers

 By educating people to become good Samaritans and to inculcate the ideas of respecting
others rights e.g. to promote community living and to mollify persons during road rage
situations etc.

 By identifying people who believe in “doing something for society” and ask them to do
the same thus initiating a chain reaction to identify social worker/volunteers for overall
development of Society

3.2 Why the social relevance is important for management student?

 Social relevance is important for management student as the impact of such endeavors
can have life-changing consequences for recipients of aid and, equally, instill a sense
of pride in the people who support and work toward its growth.
 It also assists management student with dealing with ecological issues and dealing with
an intense circumstance.
CHAPTER.4 FEASIBLE ARRANGEMENTS

4.1 FUTURE PLANS

2012-13 was an important and productive year for Triratna Prerana Mandal. The flagship
program “SANITATIONOW” for this year and improvements in the awareness levels of the
community people reached under the campaign are clearly visible. The campaign, along with
Swacha Mumbai Prabodhan Abhiyan has focused attention on the community health and
impact.

In order to be ready for the next era, TPM has identified its need to focus more and more
learning ability and implement the innovation in the field of sanitation. The idea being that the
basic sanitation facilities should be proved to all, in order to meet this requirement, we need to
have stronger demonstration models and there are many internal challenges to be met- the first
one being training and capacity building of our teams in readiness for delivery of more
advanced content.

Efforts are already underway to move into the next phase of the “SANITATIONOW”
campaign this will focus on awareness about the basic human need Food, Cloth, Shelter and
Neat-n-Clean TOILET. The campaign will reach out to various community in Mumbai slums.

We believe that with sufficient commitment, collaboration, and strategic focus, our vision “To
strive towards an Equal, Just and Transparent society by providing expert services pertaining
to sanitation thereby improving community health through holistic approach”. We can achieve.
TPM looking forward to work on several projects like Bio-Fuel/Gas, Sewerage Treatment
Plant, and Playground Development with Eco resources. TPM remains as firmly committed to
this vision as always.
CHAPTER.5 SUGGESTION & CONCLUSION

5.1 Suggestions as a Marketing Student.

 Ngo’s should be able to connect emotionally with its audience more than logically.

 Making an emotional content/ thought provoking for promotion online and offline.

 Social media promotion would help in building a connect with people.

 Content includes videos, posters, billboards and un conventional marketing techniques.


Based on budget constraints.

 Many Tv channels also do a free promotion for NGO’s and write it off as a CSR activity.

 send regular updates on a definite interval to people who have helped you and
whom you want to come forward with their helping hand.

5.2 Conclusion

NGOs Bring Knowledge and information, New Issues and expert advice to
intergovernmental negotiation development issues and can play diverse roles. They
remain very significant and increasingly so in promoting development that is
sustainable. From the about study we can say that the Triratna Prerana mandal is doing
good job towards the future for the poor people. We can also conclude that the
organization required more awareness and services regarding education, environment,
Government support etc. in respect of the future of the children and for the poor peoples.
In other point of view overall the NGO should be trying their best for people, of the
people, by the people.
5.3 Limitation

There was a time constraint as we visited the NGO only for Once.
The time limit was very much less to get more expose to the working of NGO.
There may be errors due to the bias of the respondents.
Access to the required information was limited.
The study is constrained to my experience and information.
BIBLOGRAPHY

Websites: https://www.triratnaindia.org/main/home.html
https://www.fundngos.org/financial

Annual Reports: Annual Reports of Triratna Prerana Mandal 2013-14.


Annual Reports of Triratna Prerana Mandal 2014-15.

Books reference: Toilet Torture in Mumbai Slums


By Payal Tiwari
ORF publication Mumbai
APPENDICES

Best out of Waste activity