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Institute of higher education
Under the guidance of Mrs. Kavita shukla SUBMITTED BY Abhishek Dwivedi Anish Gandhi Babita Panda Megha Chhapariya Nitesh Gori priyanka
This Project has been made possible through the direct and indirect Co-operation of various persons, who have inspired us at every step of our work. It is a matter of pride for us to acknowledge our profound gratitude to our respected teacher Mrs. Kavita Shukla who always facilitates us in gaining practical knowledge.
And above all, we all beholden to each of our group members for their blessing and encouragement in completing this task.
The research provides an opportunity to students to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Research also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data.
The research is on the topic of ―COMPARITIVE STUDY OF THE LIFETIME PLANS OF CELLULAR OPERATORS IN GURGAON‖. Although we have tried our level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy.
We hereby declare that the following documented Project Report titled ―COMPARITIVE STUDY OF THE LIFETIME PLANS OF CELLULAR OPERATORS IN GURGAON‖ is an authentic work done by us.
The Study was undertaken as a part of the course curriculum of MBA Full Time Program of IILM GUGRAON
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INTRODUCTION OBJECTIVES OF THE STUDY INTRODUCTION OF TELECOM SECTOR INTRODUCTION TO CELLULAR COMPANIES RESEARCH METHODOLOGY RESEARCH DESIGN SAMPLE DESIGN LIMITATIONS OF THE STUDY DATA ANALYSIS AND INTERPRETATION OBSERVATION & FINDINGS CONCLUSIONS
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10. SUGGESTIONS 11. BIBLOGRAPHY ANNEXURE
Quantitative analysis is much more frequently perused than qualitative. When it comes to method. undoubtedly in part because of the cost of obtaining primary data for such large things as a country‘s policy environment. There are certainly methods far more common than others in comparative studies. yet comparative programs do have a case to answer against the call that their research lacks a ―seamless whole‖. Secondary analysis of quantitative data is relatively widespread in comparative research. The point here is that if one is able to sufficiently distinguish two cases. and cases are treated differently. the majority agreement is that there is no methodology peculiar to comparative research. comparative research does not tend to investigate ‗grand theories‘ such as Marxism.INTRODUCTION Comparative research. Like cases are treated alike. the extent of difference determines how differently cases are treated. The general method of comparing things is the same for comparative research as it is in our everyday practice of comparisons. This technique is often utilizes multiple disciplines in one study. however. The multidisciplinary approach is good for the flexibility it offers. and this is seen in the majority of comparative studies can be use quantitative data. In line with how a lot of theorizing has gone in the last century. A typical method of comparing welfare state is to take balance their levels of spending on social welfare. It . simply put. comparative research conclusions will not be very helpful. is the act of comparing two or more things with a view to discovering something about one or all of the things being compared.
Instead occupies itself with middle-range theories – theories that do not purport to describe our social system in it‘s entirely. Comparative research is a methodology in the social sciences that aims to make comparisons across different countries and cultures. The classic cases of this is Espying-Anderson‘s research on social welfare systems. She further theorized from this that deco modification was based on a combination of class collisions and mobilization. and regime legacy. and compared them based on there levels of deco modification of social welfare goods. based on their deco modification. then look at these differences in relation to some other variable coexisting in those societies to see if it is related. then develops a theory of the divergence based on his findings. . He found that he was able to class welfare states in four types. A good example of this is the common research programs that looks for differences between two or more social systems. or define categories differently. but a subset of it. A major problem in comparative research is that the data sets in different countries may not use the same categories. Here Espying-Anderson is using comparative research: he takes many western countries and compared their level of deco modification.
2. To find out the hidden information in lifetime plans of cellular services. 3. To find out the consumer satisfaction towards the lifetime plans.OBJECTIVES 1. To find out the perception of the general people towards the landline & Mobile phone. .
According to the Telecom Regulatory Authority of India (TRAI). the total number of telephone connections (mobile as well as fixed) had touched 385 million as of December 2008.China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific. . with an average 9.Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China. In fact. India‘s low mobile penetration offers huge scope for growth.India‗s mobile phone subscriber base is growing at a rate of 82.26 million new customers in 2008.5 million customers added every month. Compared to that India‘s share in Asia Pacific Mobile Phone market is 6.Telecom Industry in India The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010 India added 113. in April 2008. India had already overtaken the US as the second largest wireless market. To put this growth into perspective. the largest globally. . the country‘s cellular base witnessed close to 50 per cent growth in 2008.2%. taking the telecom penetration to over 33 per cent. and telecom companies expect this pace of growth to continue in 2009 as well . This means that one out of every three Indians has a telephone connection. Considering the fact that India and China have almost comparable populations.4%. .
New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. ISDN. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. Private sector services are presently available in selective urban areas. a monopoly run by the government's Ministry of Communications. two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. while the CDMA sector is dominated by Reliance and Tata Indicom. account for almost 90 per cent of revenues from basic services. The GSM sector is dominated by Airtel. and collectively account for less than 5 per cent of subscriptions. national or domestic long distance and international long distance services. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. all the foreign telecommunication companies were nationalized to form the Posts. In 1985. and Idea Cellular. Vodafone-Hutch. private services focus on the business/corporate sector. and Cellular Services. The state operators (BSNL and MTNL). In 1883 telephone services were merged with the postal system. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. Also. Telephone and Telegraph (PTT). Fixed line services consist of basic services. Telecom Regulatory Authority of India (TRAI) was created. However. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). telecommunications sector benefited from the general opening up of the economy. high. such as leased lines. Indian Radio Telegraph Company (IRT) was formed in 1923. In 1990s. Department of Telecommunications (DOT) was established. and offer reliable. closed user group and videoconferencing. Telephone services were introduced in India in 1881. led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. After independence in 1947. In 1986. Cellular operators get substantial revenue . In 1997. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector.History of Indian Telecommunications Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). examples of telecom revolution in many other countries. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system).end services. which resulted in better quality of service and lower tariffs. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs).
From these services. Basic services 2. Classification of Telecommunication services 1. international long distance. The reduction in tariffs for airtime. and compensate them for reduction in tariffs on airtime. Cellular services 3. national long distance. which along with rental was the main source of revenue. and handset prices has driven demand. Internet Service Provider (ISP) .
The reduction in tariffs for airtime. 2. and an incumbent state operator. There are five private service operators in each area. international long distance. Previously. The Dot has allowed cellular companies to buy rivals within the same operating circle provided their combined market share did not exceed 67 per cent. . Cellular operators now get substantial revenue from these services. national long distance. and handset prices has driven demand. and compensate them for reduction in tariffs on air time. which along with rental was the main source of revenue. they were only allowed to buy companies outside their circle. Growth Drivers Opening up of international and domestic long distance telephony services are growth drivers in the industry.Cellular Service Overview 1. Almost 80% of the cellular subscriber base belongs to the pre-paid segment.
In the wireless segment. Airtel 3. Idea 5.16 million at the end of August 2008.02 (million) in August 2007.50% in Jan 2009 as compared to 33.The Key players in the Telecom Market in India Cellular Service provider: 1. The wire line segment subscriber base stood at 39...41 million at the end of Jan 2009 subscribers have been added in. MTNL Subscribers Wireless subscribers crosses 342 million mark Tele density reaches 21. BSNL 2. The overall teledensity has increased to 34. .73 million with a decrease of 0. The total wireless subscribers (GSM. Tata indicom 7. Circle wise wire line subscriber base of service providers is given at following chart.20% in Dec 2008. Spice 8.30 million at the end of Jan 2009. CDMA & WLL (F)) base reaches 362. 15. Reliance 6.20% The total number of telephone subscribers has reached 347mn at the end of 2008 as compared to 241. Vodafone 4.
Market Share of the Telecom Company in India .
In September 2006 the Office of Utility Regulation in Guernsey awarded Guernsey Airtel with a mobile telecommunications license. the company announced it will be launching a . The company also provides telephone services and Internet access over DSL in 14 circles. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone. Airtel is the largest cellular service provider in India in terms of number of subscribers. broadband & telephone services with national and international long distance services. The company complements its mobile. In August 2007. In July 2007. Bharti Airtel signed an MoU with Nokia-Siemens for a 900 million dollar expansion of its mobile and fixed network. Internet Connectivity (DSL) and Leased Line). In April 2006 Bharti Global Limited was awarded a telecommunications license in Jersey in the Channel Islands by the local telecommunications regulator the JCRA. last mile connectivity in fixed-line and mobile circles. VSATs. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services (using GSM Technology). Long Distance Services and Enterprise Services (Telecommunications consulting for corporate).Company Profile INTRODUCTION ―Bharti Airtel‖ formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile phone and Fixed Network operators. ISP and international bandwidth access through the gateways and landing station. In May 2007 Jersey Airtel and Guernsey Airtel announced the launch of a relationship with Vodafone for island mobile subscribers. With more than 60 million subscriptions as of 13th February 2008.  It offers its mobile services under the Airtel brand and is headed by Sunil Mittal. Leading international telecommunication companies such as Vodafone and SingTel held partial stakes in Bharti Airtel. Broadband & Telephone Services (Fixed line. The company also has a submarine cable landing station at Chennai. which connects the submarine cable connecting Chennai and Singapore.
Initially having a very limited footprint in the GSM arena. Tata's foray into the cellular market with its own subsidiary. the acquisition of Escotel in 2004 gave Idea a truly pan-India presence covering Maharashtra (excluding Mumbai). Aditya Birla Group and AT&T by merging Tata Cellular and Birla AT&T Communications. The company has its retail outlets under the "Idea n' U" banner. Goa. one promoter could not have more . cropped differences between the Tatas and the Birlas.customized version of Google search engine that will provide an 'array of services' to its broadband customers. Madhya Pradesh. Andhra Pradesh. It initially started in 1995 as a join venture between the Tatas.9% stake in Idea. IDEA Cellular's footprint currently covers approximately 45% of India's population and over 50% of the potential telecom-market. Tata Indicom. Haryana. Uttar Pradesh (East and West). Kerala. Haryana. 'Group Talk'. Gujarat. IDEA Cellular has licenses to operate in 11 circles. Chhattisgarh. As a leader in Value Added Services. The company has also been the first to offer flexible tariff plans for prepaid customers. Maharashtra.45% each. It is the first cellular company to launch music messaging with 'Cellular Jockey'. But following AT&T Wireless' merger with Cingular Wireless in 2004. a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services. a CDMA-based mobile provider. Gujarat. UP-West. This was because as per Department of Telecom (DOT) license norms. This dual holding by the Tatas also became a major reason for the delay in Idea being granted a license to operate in Mumbai. This stake was bought by both the Tatas and Birlas at 16. Rajasthan and Delhi (inclusive of NCR). Madhya Pradesh. It also offers GPRS services in urban areas. Innovation is central to IDEA's VAS Factory. Idea Cellular is a wireless telephony company operating in various states in India. Chhattisgarh. With a customer base of over 17 million. IDEA Cellular has operations in Delhi. Himachal Pradesh and Kerala. Holding Initially the Birlas. 'Background Tones'. Andhra Pradesh. Cingular decided to sell its 32. the Tatas and AT&T Wireless each held one-third equity in the company. INTRODUCTION As India's leading GSM Mobile Services operator. Goa. Uttaranchal.
3% of the total shares of the company. 44. Idea has successfully launched 3 more new circles (states) in India viz.51 a share amounting to Rs. the remaining stake was acquired by Birla TMT holdings Private Ltd.. Idea got licenses to operate in Mumbai & Bihar. Currently. The Birlas thus approached the DOT and sought its intervention.Than 10% stake in two companies operating in the same circle and Tata Indicom was already operating in Mumbai when Idea filed for its license. Rajasthan. 2006.06 billion. . Birla Group holds 98. They are awaiting the spectrum from DoT. and the Tatas replied by saying that they would exit Idea but only for a good price. Recently. the Aditya Birla Group announced its acquisition of the 48.18% stake held by the Tatas at Rs. a company in-charge of the Birlas' new business initiatives. 40. While 15% of the 48. On April 10. an AV Birla family owned company. Himachal Pradesh and UP (East) to make itself a pan-India player.14% stake was acquired by Aditya Birla Nuvo.
They will overcome the handicaps of illiteracy and lack of mobility. Dhirubhai. truly bringing about a new way of life. along with Reliance Telecom and Flag Telecom. high-capacity.INTRODUCTION A DREAM COME TRUE The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. It uses CDMA2000 1x technology . Today.36 billion shares of the company. Anil Ambani controls 66. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain. the auspicious occasion of Dhirubhai‘s 70th birthday. which accounts for more than 1. Reliance Communications (formerly Reliance Infocomm). data and video) digital network. financial services (Reliance Capital) and telecom initiatives of the Reliance ADA Group. including infrastructure and services — for enterprises as well as individuals. It is the flagship company of the Reliance-Anil Dhirubhai Ambani Group. integrated (both wireless and wireline) and convergent (voice. This backbone was commissioned on 28 December 2002. applications. comprising of power (Reliance Energy).‖ It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60. Reliance Communications has a reliable. and consulting. is part of Reliance Communications Ventures (RCoVL). Reliance Infocomm is an Indian telecommunications company. who single-handedly built India‘s largest private sector company virtually from scratch. According to National Stock Exchange data.000 route kilometres of a pan-India fibre optic backbone. Reliance Communications is revolutionizing the way India communicates and networks. Reliance Infocom is currently managed by Anil Dhirubhai Ambani.75 per cent of the company. had stated as early as 1999: ―Make the tools of information and communication available to people at an affordable cost. though sadly after his unexpected demise on 6 July 2002.
7. This network was commissioned on December 28. 2. Reliance Telecom's GSM cellular services are available in 340 towns within its eight-circle footprint.728 crore (US$ 2. state wise. and EBITDA increased by more than 6 times. 2008. from 15% in the corresponding period in the previous year. 3.000 km of fibre optic backbone in India. Between 1999 to 2002 Reliance Infocomm built 60. 1. Reliance Infocomm also offered for the first time in India. EBITDA of the Global business increased by 98% during the twelve months ended March 31.489 million) from Rs.364 crore (US$ 1. . BUSINESS REVIEW During the twelve months ended March 31. 2008 to Rs.984 crore (US$ 924 million) from Rs. revenues of the Wireless business increased by 46% to Rs. 2002.271 crore (US$ 295 million). This portal leverages the data capability of the CDMA 1X network. The EBITDA margin crossed 45% in the twelve months ended March 31. to Rs.HISTORY Reliance Infocomm was founded by Dhirubhai Ambani.144 crore (US$ 265 million). 519 crore (US$ 120 million).709 million). 2008.250 crore (US$ 522 million). Wireless EBITDA increased to Rs. Margins expanded to 37% from 31%. Reliance's CDMA services are available in 19 states and cover about 65% of the country. 10. the Broadband business achieved revenue growth of 123% to Rs. In the same period. EBITDA margins increased to 24% from 12% last year. mobile data services through its R-World mobile portal. FOOTPRINT At present. 1.
an Indian Conglomerate. The company provides unified telecommunication solutions including mobile. which was renamed Tata Teleservices (Maharashtra) Limited.000 Crore (US$ 7. Airtel. TTSL was incorporated in 1995 and was the first company to offer CDMA Mobile services in India. over 250.TATA TELESERVICES INTRODUCTION Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies. the company acquired the erstwhile Hughes Telecom (India) Ltd. and BSNL providing GSM based mobile telephony. Aircel. an International Long Distance Plan. In December 2002. The company was first in India to provide free intra network calling within city limits. They launched a unique scheme providing lifetime rental free connectivity on its mobile and fixed wireless for a one time charge. fixed wireless. Incorporated in 1996. Other competitors are Vodafone.com (India) Limited [now renamed Tata Teleservices (Maharashtra) Limited] in December 2002 the . Idea. 119000 Crore (US$ 29 billion) Tata Group. Starting with the major acquisition of Hughes Tele. With a committed investment of INR 36. The company forms part of the Tata Group's presence in the Telecommunication Industry in India. Tata is the direct competitor with Reliance. both CDMA operators in India. the Group has a formidable presence across the telecom value chain.8 million shareholders. It runs the brand name Tata Indicom in India in various telecom circles of India.000 employees and more than 2. Tata Teleservices spearheads the Group‘s presence in the telecom sector. MTNL. that has over 87 companies. Tata Teleservices is part of the INR Rs.5 billion) in Telecom (FY 2006). along with Tata Teleservices (Maharashtra) Limited (TTML) and VSNL. In September 2007. Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. Tata Indicom launched the Talk World plan. specifically in the state of Andhra Pradesh. fixed line and broadband.
Wireless Desktop Phones. new mobile handsets and new voice & data services such as BREW games. Kerala. 3-way conferencing. Tata Teleservices offers world-class technology and user-friendly services in 20 circles. post-paid Internet services. USB Modem. Orissa. Chennai.000 indirect jobs through outsourcing of its manpower needs. With the total Investment of Rs 19. Tata Teleservices has a strong workforce of 6000. TTSL has created more than 20. Rajasthan. Tata Indicom redefined the existing prepaid mobile market in India. Delhi. Bihar. Wi-Fi Internet. Today. Kolkata. Uttar Pradesh (W). The company. group calling. Mumbai. etc. which will include 10. technologically advanced network. Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited serves over 21 million customers in over 4000 towns. It has partnered with Motorola. . Voice Portal. Having pioneered the CDMA 3G1x technology platform in India. Himachal Pradesh.8 million. With an ambitious rollout plan Both within existing circles and across new circles. In addition. Public Booth Telephony and Wireline services. calling card services and enterprise services. Other services include value added services like voice portal. Ericsson.000 jobs. Tata Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services. Uttar Pradesh (E). Punjab.Company swung into an expansion mode. Gujarat. polyphonic ring tones. Tata Teleservices has created a Pan India presence spread across 20 circles that include Andhra Pradesh.924 Crore. picture messaging. Tata Teleservices‘ bouquet of telephony services includes Mobile services. Lucent and ECI Telecom for the deployment of a reliable. Some of the other products launched by the company include prepaid wireless desktop phones. cricket. Tata Teleservices today has India‘s largest branded telecom retail chain and is the first service provider in the country to offer an online channel www. Tamil Nadu. astrology. data cards. interactive applications like news. by unveiling their offering – Tata Indicom ‗Non Stop Mobile‘ which allows customers to receive free incoming calls. is today the market leader in the fixed wireless telephony market with a total customer base of over 3.in to offer postpaid mobile connections in the country. which heralded convergence technologies in the Indian telecom sector. Madhya Pradesh and West Bengal. roaming. Karnataka. Maharashtra. Haryana. public phone booths.ichoose.
14% market share as on December 31. VoIP services. BSNL is India's oldest and largest Communication Service Provider (CSP).67 b) with net profit of INR 78. BSNL has installed Quality Telecom Network in the country and now focusing on improving it. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. New Delhi. 2007 stood at INR 397. 7330 cities/towns and 5. 287 Satellite Stations. That means that . Today. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. Today. 18000 BTS. 480196 Rkm of OFC Cable.7 million GSM Mobile subscribers. Currently BSNL has a customer base of 68. Internet.a status assigned to reputed Public Sector companies in India. 20. expanding the network.8 million cellular customers.06b (US$ 1.5 Lakhs villages.5 million (Basic & Mobile telephony). VSAT.1 million CDMA-WLL and 32. BSNL's earnings for the Financial Year ending March 31. Broadband. 4. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. 2007. Harish Chandra Mathur Lane. It has the status of Mini-ratna .3 million line basic telephone capacity. CellOne. IN Services etc.1 Million GSM Capacity. 2000. 63730 Rkm of Microwave Network connecting 602 Districts. CDMA mobile. The company is planning an IPO with in 6 months to offload 10 % to public. BSNL is India's largest Telco and one of the largest Public Sector Undertaking with estimated market value of $ 100 Billion.15b (US$ 9. BSNL is the only service provider. garnering 24 percent of all mobile users as its subscribers. introducing new telecom services with ICT applications in villages and wining customer's confidence. It is the India's largest telecommunication company with 25. formed in October. 2007 BSNL commanded a customer base of 31. Bharat Sanchar Nigam Ltd. it has about 47. MPLS-VPN.7 million Wireline. As on December 31. BSNL serves its customers with its wide bouquet of telecom services. BSNL cellular service.90 billion). 4 million WLL capacity. making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. more than 37382 fixed exchanges. Within a span of five years it has become one of the largest public sector units in India. Janpath.INTRODUCTION Bharat Sanchar Nigam Limited (known as BSNL. Carrier service. GSM Mobile. has more than 17. Its headquarters are at Bharat Sanchar Bhawan. India Communications Corporation Limited) is a public sector communications company in India. is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline.
BSNL operates as a public sector.26 billion) for last financial year. with 35. Installation.99.351. BSNL has more than 2. the present turnover of BSNL is more than Rs. 1 Telecom Company of India. DoT was responsible for running of Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai. Subsequently in 1990s the telecom sector was opened up by the Government for Private Investment. Dial-up. .390 million (US $ 2. 85 per cent share of the subscriber base and 92 percent share in revenue terms.e. data and video through the same Backbone and Broadband Access Network. BSNL is miles ahead of its rivals. The history of BSNL is linked with the beginning of Telecom in India. Account Less Internet(CLI).000 million (US $ 14. The company has vast experience in Planning.820 million (US $ 8 billion) with net profit to the tune of Rs. The Government of India corporatized the operations wing of DoT on October 01.630. Leased Line.Almost every fourth mobile user in the country has a BSNL connection.6 million DataOne broadband customers. BSNL has set up a world class multi-gigabit. BSNL has been adjudged as the NUMBER ONE ISP in the country. Scaling new heights of success. History The foundation of Telecom Network in India was laid by the British sometime in 19th century.37 billion).5 million Internet Customers who access Internet through various modes viz. It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. reach. comprehensive range of telecom services and the desire to excel has made BSNL the No. 733 crores (US$ 16.5 million WLL subscribers and 2. In 19th century and for almost entire 20th century.1 million Basic Phone subscribers i. The turnover. In 1975 the Department of Telecom (DoT) was separated from P&T. DIAS. BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. therefore it became necessary to separate the Government's policy wing from Operations wing. The infrastructure asset on telephone alone is worth about Rs. Earlier it was part of erstwhile Post & Telegraph Department (P&T). nationwide coverage. In basic services. the Telecom in India was operated as a Government of India wing. network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute. multi-protocol convergent IP infrastructure that provides convergent services like voice.67 million) in the next three years. 2000 and named it as Bharat Sanchar Nigam Limited (BSNL). At present there are 0.
More and more people are using this service to control spending than to get around credit problems. They offer cost control with a fixed price per minute. for example. Prepaid cell phones have a distinct advantage over regular subscriptions. only 8 to 10 percent of users have chosen that system. and flexible way to manage your spending on cellular phones. Get you own cell phone with no credit check! It's today's safe. Prepaid cell phones are convenient and easy to get because there are: * No contracts * No credit checks * No deposits * No monthly bills * No activation or early termination fees You will be safer and more secure when you own a prepaid cell phone without paying hefty monthly fees. control over costs with cell phones distributed by parents. already more than 60 % of subscribers are on a prepaid wireless plan.What is prepaid mobile service? Prepaid cellular services are getting very popular these days. Great Cost Control with No surprises! Increasing consumer demand for prepaid cellular phones Prepaid cellular services are currently the fastest-growing segment of the wireless phone market. But it's growing fast: in Canada. perhaps because wireless service can be started up with no subscription fee for well under $100. convenient. In Europe. no credit check and increased anonymity. while in the United States. some providers see their prepaid subscriber‘s base increase 50% faster than those of an ordinary monthly billed service. Many people now prefer prepaid services since they offer a variety of advantages related to lifestyle and cost control that simply are not available through post-paid contract based services. .
or * If your usage varies from month to month. ranging from Rs 10 to Rs 100 . or * If you want to buy your children a phone for emergency use but restrict the amount of calls they can make. Lifetime plans allow pre-paid subscribers to have lifetime validity for a one-time payment. Another Rs. he will recover the one-time charge for lifetime validity in a few months. For instance. By saving on the Rs 150 processing fee. or * If you want a phone for occasional use but don't want to pay a monthly service fee or enter a long-term agreement. There will be no processing charges. out of the Rs 335 an Airtel prepaid customer in Delhi pays to recharge his connection for 30 days. Rs 150 go into processing fees. something that is a big turn-off for prepaid customers. 31 goes to the government as tax and he gets airtime worth only Rs 154. The user can then continue to receive calls without having to recharge.Prepaid cellular phones are ideal in the following situations: * If you want to budget your cell phone use. or * If you want to learn about your usage patterns before committing to a longterm monthly billing wireless contract.The good part is that all subsequent recharges give you full talk time. Or * If you don't feeling comfortable providing information for a carrier credit check. If he takes the lifetime validity offer. or * If you are looking for a gift. or * If you have no credit history or past credit problems. What is lifetime validity? Lifetime prepaid means that your cell-phone connection remains valid for life. the same Rs 335 recharge will give him talk time worth Rs 302 — and that‘s for life. You also get a minimal talktime. .
2008. 295 Lifetime Prepaid with 1 Rupee Outgoing Local Tariff Slashes local outgoing call rate by 50% for Rs.50 1 STD RATES (Rs.Lifetime Prepaid users Local outgoing tariff reduced to Re.from the existing Rs.50 . 495/. which was also the first service provider to introduce the Lifetime Prepaid in India.for Rs.99/per minute call rate.) Free Airtime on Pack (Rs. 295/.Lifetime Prepaid to be migrated to Re.for life to all networks (mobile & landline) from Rs. 1/.at least once in every 180 days to enjoy the lifetime validity and tariff benefits. Customers will have to recharge with a minimum amount of Rs. all Rs. 295/. Bharti Airtel. Bharti Airtel. without any extra charges./min) 1 (night tariff 1 from 11pm to 7 am @ 10 paisa) 1. 1/. With effect from February 15. 1/. 1. · All existing customers of Rs.Life time plans of the cellular companies The Life Time Plan of Airtel Airtel Presents Rs. 200/. 295/.99/.call rates. 295/. Airtel ka Super Lifetime Validity Pulse Rate Price of Pack (Rs. today announced the Rs.Lifetime Prepaid customers. 1/.) 60 sec 295 150 Airtel GSM / CDMA (10 Digit) Landline / WLL LOCAL RATES (Rs. 1. announced this revolutionary tariff cut for customers that was earlier applicable to only the Rs. 999/.Lifetime Prepaid offer for its customers in Delhi & NCR circle and slashed all local outgoing calls (mobile and landline) to Re.Lifetime Prepaid customers will be able to make local outgoing calls (Mobile & Landline) at Re. India‘s leading telecom service provider.) Incoming Calls (Rs./min) 1.50 1.per minute and all existing customers will be migrated to the revised tariff plan without any extra charges.Lifetime customers.
Gulf.e. Sakhalin SMS (Rs. Canada.20 Cuba.40 9. Thailand.in 180 running day 1 2 5 60 sec 295 150 - . Cook Islands. Vanuatu. Tokelau. Solomon Islands. Malaysia. This is waived for the first 90 days from 25th Feb 08. Indonesia.) Incoming Calls (Rs. Norfolk Island. Singapore. Europe (Mobile). SAARC countries. 40 Guinea Bissau. Rs 1100: 25%. Nauru. Rs 101-199: 15%. Europe (Fixed Line). Tuvalu. Sao Tome & Principe. Hong Kong. Diego Garcia.) Free Airtime on Pack (Rs.) Other Details PF on subsequent talktime recharges to be as per bands specified i. Africa & Rest of the world 6. New Zealand. Australia. Min recharge condition of Rs 200/. Rs 200 & above: NIL.ISD (Rs.) Local National International Pulse Rate Price of Pack (Rs./min) USA.
) Local National International 1 2 5 Promotional Offer For New Activations* All new customers taking 195 rs recharge on the date of activation will get Full TT in all recharges of Rs. Rs. Gulf.39. Cook Islands. Tuvalu.99 Cuba. Australia.25.50 Rs.99s Rs. Canada./min) ISD (Rs. Hong Kong. Tokelau. 125/-(Till 30th April.) Incoming Calls (Rs.Lifelong Validity Recharge Voucher IDEA ka Lifelong Validity offer Pulse Rate Price of Pack (Rs. SAARC countries. Nauru.50 1 1. Offline TT-25 Rs. Norfolk Island.) Free Airtime on Pack (Rs. Singapore. Diego Garcia.9.) 60 sec 22 (sim charges exclude) 3 . Online TT-86./min) STD RATES (Rs. 2008. Malaysia.Idea . Sakhalin SMS (Rs. Africa & Rest of the world 1 1.50 Landline / WLL LOCAL RATES (Rs. Thailand.) Total TT-111. Europe (Mobile). New Zealand.free for lifelong Idea GSM / CDMA (10 Digit) 1 1. Vanuatu. Europe (Fixed Line).6. (within 48 hrs. Indonesia.25./min) USA.) . Sao Tome & Principe. Solomon Islands.99 Guinea Bissau.
) LOCAL RATES (Rs. New Zealand.1.00 USA. Thailand. which was the first to launch the lifetime plan almost two years ago at a one-time cost of Rs 999.6 Australia. and one didn‘t hear about lifetime plans at all.) Incoming Calls (Rs. Canada./min) ISD (Rs. RCom‘s move looks like a replay of 2006.2. Europe (Fixed Line).25paisa Rs. Various other calling tariff options will also be available to the users. SAARC countries.1. the code-division multiple access major. depending on the trend of one‘s usage.24 .free for lifelong Rel.) RCom’s “SATH ZINDAGI BHAR KA” plan 60 sec 100 (sim charges exclude) Rs.99 paisa Rs.1. Spectrum war./min) STD RATES (Rs. plans to announce a similar scheme at one-fourth the price —.00 Landline / WLL 0.Reliance ―Sath Zindagi Bhar Ka‖ (lifetime) offer RCom‘s new gambit is Rs 100 lifetime prepaid Reliance Communications. GSM / CDMA (10 Digit) 0. Africa & Rest of the world . Indonesia. Singapore. kept the operators busy all through 2007. when mobile telephony players were intensely competing with each other over lifetime pre-paid schemes. RCom‘s ―SATH ZINDAGI BHAR KA‖ plan Pulse Rate Price of Pack (Rs. }17 Gulf.50 paisa Rs. Hong Kong.Rs 100.00 Free Airtime on Pack (Rs. however. Europe (Mobile). Malaysia./min) 0. Rs. For making outgoing calls. the standard local tariff will be 50 paisa per minute.
Vanuatu. Tokelau. Sao Tome & Principe. Cook Islands. Solomon Islands. Sakhalin SMS (Rs.) Local National International 1 2 5 . Diego Garcia. Norfolk Island. Tuvalu.Cuba. Guinea Bissau. Nauru.
20 0. Diego Garcia. Singapore./min) ISD (Rs.) 60 sec 249 (sim charges include) RS.12. Indonesia. the License is understood to be renewable further on its expiry.) Free Airtime on Pack (Rs.9. Solomon Islands. SAARC countries. Europe (Fixed Line).75 Landline / WLL 0.00 In case of Anant./min) STD RATES (Rs. Canada. Europe (Mobile). Norfolk Island.2022.99 0. Cook Islands. Sao Tome & Principe./min) USA. Australia.99 0.30 . Nauru. Vanuatu. 29. Guinea Bissau.7. The License Period for Cellular Services of BSNL is 20 years w.BSNL‘s Excel ANANT plan BSNL’s “Excel Anant” plan Pulse Rate Price of Pack (Rs. Tuvalu. However. Hong Kong. Gulf. New Zealand. Malaysia.99 0. e. f. Sakhalin SMS (Rs. the Life Time Validity means the License Period of the Operator. .free for lifelong BSNL LOCAL RATES (Rs.99 Rs. Africa & Rest of the world Cuba.02.60 Rs. Tokelau.) Local National International 1 2 5 Rs.) Incoming Calls (Rs.50 GSM / CDMA (10 Digit) 0. Thailand.
Australia. Sao Tome & Principe.50 GSM / CDMA (10 Digit) 1. Tokelau.20 Gulf.) Free Airtime on Pack (Rs. Africa & Rest of the world Cuba.) Incoming Calls (Rs. Sakhalin SMS (Rs. Nauru. Thailand. SAARC countries. 17.00 1.) Local National International 1 2 5 1. New Zealand. Diego Garcia. Norfolk Island./min) STD RATES (Rs. Vanuatu. Canada. Tuvalu. Europe (Fixed Line). Indonesia.free for lifetime Indicom LOCAL RATES (Rs. .50 Landline / WLL 1. Guinea Bissau.) 60 sec 200 10 . Hong Kong. d. Singapore. Europe (Mobile). }Rs.50 Lifetime validity is subject to the license period till of Tata Teleservices ltd.TATA Indicom‘s ―GO LIFE‖ plan TATA Indicom’s “GO LIFE” plan Pulse Rate Price of Pack (Rs./min) USA. Connections with no usage (incoming./min) ISD (Rs.00 1. Malaysia. Solomon Islands. outgoing or recharge) for a continuous period of 180 days will be churned/deactivated.00 1. Cook Islands.
) Own network Other network STD International SMS L/N/I Airtel BSNL R’com Tata Indicom 100 249 100 489 1 0.2/9.25 0.75 1.00 1.2/40 1/2/5 7.50 0.50 0.6/12 1/2/5 6/17 17.4/9.50 0.99 1.20 1/2/5 1/2/5 .50 0.Comparison of lifetime plans of all cellular companies Cellular co’s Lifetime plan Rs. Charges ( call rates ) (Rs.25 1 0.25 6.
within a week of activation of service. . Charges for a value added service (download of film clip.' With no stakeholder replying to the consultation paper on billing issues that also contained a code of practice for metering and billing accuracy. The Telecom Regulatory Authority of India (TRAI) on Tuesday incorporated safeguards to protect consumer interest in the lifetime validity tariff schemes being offered by phone companies. These include a restriction on the companies from hiking the tariff on any item specified in the plans and an obligation to inform the subscribers of the month and year of the expiry of current license. TRAI has also reiterated the right of the subscribers to choose any tariff plan at any point of time. ring tone and the like) or entry to an interactive service (such as a game) must be provided before the customer commits to use the service. The amendment to the Telecommunication Tariff Order thus addresses a moral issue that had arisen after phone companies began promoting lifetime schemes — their licenses are for a limited span ranging from seven to 15 years while they were offering a tariff that went well beyond the license period. TRAI released a `Regulation on Code of Practice for Metering and Billing Accuracy. TRAI decided to issue the regulation. in their announcement. the subscribers should get the service as long as the phone company is permitted to provide such telecom service under the current license or renewed license. It has directed companies before enrolling a customer to inform in writing.TRAI on Lifetime validity plans TRAI asks mobile operators to disclose key issues of lifetime plans TRAI has asked the mobile operators offering lifetime connectivity plans to disclose 'risk factors'. the complete details of the tariff plan. It also answered a question in the minds of the subscribers whether there would be subsequent demands from phone companies after the initial upfront payment. like change in tariff plans and their remaining license period duration. TRAI made it clear that in the case of tariff plans offered or marketed as having lifetime or unlimited validity.
It disseminates the findings to contribute to generalize able knowledge. organizing and evaluating data. which identifies and defines problems. Developing new scientific tools. so it investigates a small sample which can be generalized to a larger population Replicable. so decisions are based on data collected Reductive. Discovering new facts or verify and test old facts. For the proper analysis of data simple statistical techniques such as percentage were use. . this would facilitate to take decision. was assumed to be representing entire population was interest. It helps in making more generalization from the data available. Logical. so others may test the findings by repeating it. It employs well-designed method to collect the data and analyses the results.RESEARCH METHODOLOGY Definition of Research The word research is derived from the Latin word meaning to know. concepts and theories. within specified boundaries. The data which was collected from a sample of population. The characteristics of research presented below will be examined in greater details later are: Systematic problem solving which identifies variables and tests relationships between them. Demographic factors like age. It is a systematic and a replicable process. Collecting. income and educational background was used for the classification purpose. so procedures can be duplicated or understood by others Empirical.
Scientific method is not adopted in this study because of financial constraints and also because of lack of time. For designing the sample size. Convenient sampling is used because only those people will be asked to fill the questionnaires that were easily accessible and available to the researcher. it was thought proper to cover a very small percentage of population in various age groups. Thus. The study is statistical because throughout the study all the similar samples are selected and group together.Sample size For carrying out any research or study on any subject it is very difficult to cover even 10% of the total population. All the similar responses are taken together as one and their percentages are calculated. conclusive descriptive statistical study is the best study for this purpose as it provides the necessary information which is utilize to arrive at a concrete decision. The study is conclusive because after doing the study the researcher comes to a conclusion regarding the position of the brand in the minds of respondents of different firms groups. RESEARCH TYPES & TECHNIQUES The study conducted is a conclusive descriptive statistical study. also the basic aim of doing the research is academic. it was decided to conduct the study based on sample size of 100 people in specific age groups. this. Considering the constraints. hence most convenient way is selected. Therefore the sample size has to be decided for a meaningful conclusion. This method is used because it is known previously as to whether a particular person will be asked to fill the questionnaire. . the researcher comes to the decision which is precise and rational. The method used for sample technique was non probability convenience sampling method.
This has lead marketing researchers to use the questionnaire technique for collecting data more than any other method.TOOLS USED To know the response we have used the questionnaire method in sample survey. The respondents were aware of the objective. . the logical procedure is to ask them. In this method questionnaire were distributed to the respondents and they were asked to answer the questions in the questionnaire. The questionnaires were structured non-disguised questionnaire because the questions. which the questionnaire contained. were non-disguised because the questionnaire were constructed so that the objective is clear to the respondent. were arranged in a specific order besides every question asked was logical for the study. The questionnaire. If one wishes to find what people think or know. no question can be termed as irrelevant. They knew why they asked to fill the questionnaire.
The respondent will be limited so cannot be treated as a whole population. Time will be a major constraint. . The respondent may be biased.LIMITATIONS OF THE STUDY The research will be conducted in a limited area. The internet information can be irrelevant. Due to language problem it is possible that the respondents are not be able to understand the questionnaire and can cause misleading results.
DATA ANALYSIS & INTERPRETATION Q1. Which telecom service do you use? Options Mobile Landline Both Percentage of respondents 55 5 40 Postpaid 0% 5% 0% Prepaid 95% .
Q2. Which cellular service do you use? Options Airtel idea Reliance BSNL Tata indicom BSNL 16% Percentage of respondents 34 28 17 16 5 TATA indicom 5% Airtel 34% Reliance 17% idea 28% Q3. Which service you r using? Options Prepaid Postpaid Postpaid 5% Percentage of respondents 95 5 0% Prepaid 95% .
Q4. Are you using lifetime or general plan? Option Lifetime General Percentage of respondents 73 27 General 28% 0% lifetime 72% Q5. Are you satisfied with the call rates of the Lifetime plan? Option Yes No Percentage of respondents 64 36 0% 0% No 36% Yes 64% .
Which facility attracts you most in the lifetime plan? Option Call rates Massage Tariff Night Tariff Validity Percentage of respondents 15 1 1 83 Call Rates 15% Night Terrif 1% Massage Tarrif 1% Validity 83% Q7 Are you satisfied with the lifetime plan which you are using? Option Yes No Percentage of respondents 78 22 No 22% 0% 0% YES 78% .Q6.
Why you chose lifetime plan? Option For incoming purpose only For money saving For the facilities provided in the plan Percentage of respondents 23 48 29 For the facilities provided in the plan 29% 0% For incoming purpose only 23% For money saving 48% . Rate of the satisfaction level with the services of your present lifetime plan? Option Fully satisfied Satisfied Average Dissatisfied Highly dissatisfied Percentage of respondents 14 47 27 8 2 Dissatisfied 2% Average 30% Highly dissatisfied 2% Fully satisfied 15% Satisfied 51% Q9.Q8.
Q10. Do you know about the license of the cellular companies? Option Yes No Percentage of respondents 24 76 0% 0% Yes 24% No 76% .
which is the highest percentage of users of cellular phone. and 40% of respondents use both the services & only 5% people use the telephone service. 34% of respondents are using the Airtel services. And 23% of people are using this service because of incoming only. In current situation 73% of respondents are using lifetime plans. and which are not satisfy with the service they are mostly BSNL and TATA indicom users.OBSERVATION & FINDINGS 55% of the people use only mobile. 78% of customer satisfied with the lifetime plans of cellular companies. then most of the people replied NO. that cellular companies can deliver their services until their license have validity. Where 29% of people like this service because of the facilities provided by the operators. and tata indicom having least customers in the Gurgaon. 64% of respondents are satisfied with the call rates of the lifetime plans. Idea takes 2nd place in Gurgaon with 28% of users. The remained uses postpaid services. Where 15% of people like this services because of its call rates. When it was asked to the respondents that did they know about the license of the cellular company. it is because telecom companies have slashed their call rates few months ago. Still in this situation 36% of respondents did not satisfy with the call rates which service they are using. It shows the popularity of cellular phone services. Prepaid service is most popular in the cellular services with 95% of customers. . It means people are not aware about the license related bound of the cellular companies which is implemented by TRAI. Then comes reliance and BSNL. Most of the people are using lifetime services because of money savings with the percentage of 48. they have to renew it for providing further service. where the rest are using general plan of the cellular companies. In the lifetime plan of cellular companies most of the respondents are using this service because of its validity period with 83% of answer.
TATA indicom having least customers in Gurgaon. they have to renew it for providing further service. .CONCLUSIONS In Gurgaon it is found that Airtel is the market leader in the lifetime plan segment. People like the lifetime plans provided by the companies. where Reliance and BSNL having almost equal percent of customer But they are not aware about the bound of cellular companies with TRAI. that cellular companies can deliver their services till their license have validity. And Idea having 2nd highest customers in Gurgaon.
SUGGESTIONS In the lifetime plans. They should not take other hidden charges. cellular companies should reduce the call rates. This is the main drawback of the lifetime validity plan. They should make aware the customers that they have limited license period. There should not be any compulsion that customer have to recharge their card in 180 days with certain amount. . They should provide other facilities like massage and minimum call rates in the same network.
trai. C.trai.144.htm http://www.co.portal?_nfpb=true&_pageLabel=IDEA_Page_ AboutIdea http://www. vishwa publication.in www.co. Ltd.212.rcom. Web Resources: www.j sp http://www. http://www. Kothari ‗Research methodology‘.in http://www. Business today magazine of February issue.gov.BIBLOGRAPHY Books: Philip Kotler.in/webapp/Communications/rcom/index.co.com/IDEA. ‗marketing management‘ prentice Hall of India Pvt.bsnl.ideacellular.243/utility/tariff.aspx http://www.in/trai/upload/PressReleases/15/pr16jan06. New Dehli.htm http://210.pdf www.gov.in/webapp/Communications/rcom/Aboutus/aboutus_home.co.com/t-aboutus-ttsl-organization.co.bsnl.totalnetwork. 2008. R.in/service/tariff_excel_pre.rcom. New Delhi.airtel.jsp .htm http://www.tataindicom.in/about.in .
Are you using lifetime or general plan? a) Lifetime [ ] b) General [ ] . Name Age Sex :- :18-40 [ ] 41-70 [ ] 70 above [ ] Male [ ] Female [ ] :- Education :Occupation :Income :- Under graduate [ ] Graduate [ ] Post graduate [ ] Other [ ] Job [ ] Business [ ] Self employ 20k [ ] [ ] 10K [ ] Above10k [ ] Above 20k [ ] Rural [ ] Urban [ ] Hometown :- Q1. Which cellular service do you use? a) Airtel [ ] b) idea [ ] c) Reliance d) BSNL [ ] e) Tata indicom [ ] Q3. wherever necessary. Please feel free to ask though. Please fill the questionnaire with due care and attentiveness and to the best of your knowledge to help us gauge your likes and dislikes. Which telecom service do you use? a) Mobile [ ] b) Landline [ ] c) Both [ ] Q2. The questionnaire has instructions to facilitate you while filling up the questionnaire. Which service you r using? a) Prepaid [ ] b) Postpaid [ ] [ ] Q4. This survey would help us in serving you better. We are conducting a survey on Sales Promotional Offers in IT products.Questionnaire Dear Respondent.
Why you chose lifetime plan? a) For incoming purpose only [ ] b) For money saving [ ] c) For the facilities provided in the plan [ ] Q10. Which facility attracts you most in the lifetime plan? a) Call rates [ ] b) Massage Tariff [ ] c) Night Tariff d) Validity [ ] Q7 Are you satisfied with the lifetime plan which you are using? a) Yes [ ] b) No [ ] Q8. Do you know about the license of the cellular companies? a) Yes [ ] b) No [ ] [ ] . Rate the satisfaction level with the services of your lifetime plan? a) Fully satisfied [ ] b) Satisfied [ ] c) Average [ ] d) Dissatisfied [ ] e) Highly dissatisfied [ ] Q9.Q5. Are you satisfied with the call rates of the Lifetime plan? a) Yes [ ] b) No [ ] Q6.
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