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SWOT analysis for firefly conservation

Chapter · November 2011

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Wan F. A. Jusoh
National University of Singapore
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Suggestion for citation: Hashim, N.R. & Jusoh, W. F. A. (2011). SWOT analysis for firefly conservation. In: Hashim (Ed.)
Handbook for field survey and SWOT analysis of congregating fireflies in Malaysia (pp. 25-29). Serdang:Universiti Putra
Malaysia Press.

SWOT Analysis for


Firefly Conservation
Nor Rasidah Hashim
Wan Faridah Akmal Wan Jusoh

Introduction
SWOT analysis is a widely applied tool for each factor (Strengths, Weaknesses,
in the analysis of internal and external Opportunities and Threats). For example,
environment for strategic decision making. research/scientific knowledge on firefly
SWOT stands for Strengths, Weaknesses, habitat is essential in sound conservation
Opportunities and Threats. Strengths and programmes. Most of the data needed
weaknesses are internal factors whereas for the SWOT analysis can be extracted
opportunities and threats are external from the Datasheets in Chapter 2. After
factors. Recently, SWOT analysis has the overall score has been calculated, the
reached wider fields of application. These interpretation of firefly conservation should
include assessing the factors influencing be made accordingly in a formal report.
forest management planning, biodiversity
protection, management of national Procedures
parks and buffer zone management of The data from the datasheets in Chapter
a nature reserve. In wildlife conservation, 2 should be input in appropriate places in
SWOT analysis can be used for species the SWOT analysis table below. The score
conservation evaluation. Therefore, we for each condition (answer) is made based
have come up with a SWOT analysis to on the given options. If a user does not
predict the sustainability of the firefly know the answer to a question, a score
population based on their current habitat of zero should be made. Questions that
and conservation status. require external sources (indicated with
an asterisk) are optional. An overall score
The SWOT analysis in this handbook is is made by totalling up the scores of each
used in conjunction with the Datasheet factor. Finally, the user is asked to provide
in Chapter 2. In the SWOT analysis the comments, suggestions and/or insight for
conditions that are significantly related the SWOT analysis results with regards to the
to firefly conservation are evaluated conservation of fireflies in the study area.

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Name of analyst:
Study area:
Date:
Swot Analysis Score
1. Habitat of firefly is available.
How good is the habitat?
i. How many firefly species can be found along a riverbank?
(1 species = 1; 2 species = 2;
3 species = 3; 4 species = 4;
5 species = 5)

ii. What is the maximum length of firefly distribution along


a riverbank?
(<5km = 1; 5-10km = 2; >10km = 3)

iii. How many display trees along the river?


(1-10 = 1; 11-20 = 2; 21-30 = 3; 31-40 = 4; >40 = 5)

iv. What is the average firefly abundance on all display trees?


(1-3 = 1; 5-10 = 2;
15-25 = 3; 30-50 = 4)
Strengths 2. Habitat of firefly is protected.
How is the area protected?
i. Is the area protected by law (local/federal)?
(YES = 1; otherwise leave blank)

ii. Is there active conservation by local community?


(YES = 1; otherwise leave blank)

iii. Is government involved actively in the conservation?


(YES = 1; otherwise leave blank)

iv. Is there active conservation by NGO?


(YES = 1; otherwise leave blank)
2. Other faunal species is available.
i. How many species?
(<5 species = 1; 6-10 species = 2; 11-15 species = 3;
16-20 species = 4; >20 species = 5)

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3. Research/scientific knowledge on firefly habitat is available*


i. How many publications?
(1-5 published articles = 1;
Strengths 6-15 published articles = 2;
>15 published articles = 3)

ii. Research monitoring firefly habitat is available.


(YES = 1; otherwise leave blank)
Total Scores

1. Habitat of firefly is available.


(NO = -1; otherwise leave blank)
2. Habitat of firefly is protected.
(NO = -1; otherwise leave blank)
Weaknesses
3. Other faunal species available.
(NO = -1; otherwise leave blank)
4. Research/scientific knowledge on firefly habitat is available*
(NO = -1; otherwise leave blank)
Total Scores

1. Threats to firefly habitats exist.


(NO = 1; otherwise leave blank)
2. Tourists are available.
i. How many tourists per year visiting firefly habitat?
Opportunities (1-50 = 1; 51-100 = 2; >100 = 3)

ii. What is the total income of firefly boat operator/local


people from the firefly watching activity per year?
(<RM 300 = 1; RM 600-1,000 = 2; >RM 1,000 – 10,000 =
3; >RM 10,000 = 4)

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3. Conservation programme for fireflies is supported.


i. Government has interest in firefly conservation
programme.
(YES = 1; otherwise leave blank)
Opportunities ii. NGOs have interest in firefly conservation programme.
(YES = 1; otherwise leave blank)
4. Sources of funding for firefly conservation programme are
available.
(YES = 1; otherwise leave blank)
Total Scores

1. Threats to firefly habitats exist.


What are types of threats?
i. How many land use types around firefly habitat?
(<5 land use types = -1;
5-10 land use types = -2;
>10 land use types = -3)

ii. What type of boats do the operators use?


(Row sampan only = -1;
Electric motor only = -1;
Petrol engine and others = -2)

iii. What is the level of artificial bright lighting along the river?
Threats
(Intermittent = -1; Perpetually on = -2)

iv. Poaching/killing/collecting exists?


(YES = -1; otherwise leave blank)
2. Tourists are available.
(NO = -1; otherwise leave blank)
3. Government/ NGOs have interest in firefly conservation
programme.
(NO = -1; otherwise leave blank)
4. Sources of funding for firefly conservation programme are
available.
(NO = -1; otherwise leave blank)
Total Scores

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Total scores of Strengths =

Total scores of Weaknesses =

Total scores of Opportunities =

Total scores of Threats =

OVERALL SCORE =
(Note: The maximum possible overall score is 43 whereas the minimum possible overall score is -15)

Interpretation of SWOT analysis results (include comments and suggestions):

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