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Advertising can also serve to communicate an idea to mass amount of people in an attempt to convince them to take a certain action such as encouraging ‘Environmental Friendly’ behaviors. It creates immediate response or impact by sales promoting ads. To help to support dealer to sell products. save petrol. . Such as – save paper. enthusiasm. save tiger. save petrol. impersonal. (e.  Advertising helps in social charity. The different functions of Advertising are as follows: 1        Business function To create awareness about the product. Brand positioning and patronize. readers & listeners) to purchase the product & services. For e.  Advertising creates zeal.Q: Define Advertising? Discuss the various function of advertising? A:. Pre selling of the goods and services. encouragement motivation to increase our efficiency. Searching middle men or intermediaries. Jago Grahak jago . It is mass means. To maintain the created demand of the product. To create demand of the product.Advertising is a form of communication intended to persuade an audience (viewer.g.g.-buy one get two free) Social functions 2-  To increase the standard of living of society. paid form of communication by an identified sponsor.  It creates or provides employment opportunity  Advertising educate/people or society and absolve them from convection. save water etc.

4. In most Advertising situations it is unrealistic to expect that an AD world directly produce sales.  Price stabilization. E. Q: Advertising is called social evil.this help in making certain important assumption.  Quality maintenance.  Brand building of the product. of function.  Emotion attachment towards the brand. It can perform a no. Advertising is not always truthful it rely on misleading claims and sometime engage in deceptive advertising to sell to their products & . Advertising delivers relevant massage to target audience by changing mental states.  Product differentiation. Advertising create greed for people which set to deceive people. Advertising also act as a barrier in market entry for small & medium company’s products. if anyone having low cost car like alto or Maruti 800 and their neighbor have Toyota Corolla or Honda city then he/she also thinks of purchasing Toyota Corolla instead of any other cheap car. fair & lovely – it says within 7 days your skin become more fair and clean but its not true there claim is totally false. Comment A: Advertising is called social evil as it creates undue pressure on consumer to purchase product which is not necessary required for E. Advertising make price of product costlier because cost of advertising is very high which affect the cost of product.Economical function. Advertising is known to facilitate sales rather then accomplish the complete selling function .g.g.  Increase the volume of sale and earn more revenue.3. Advertising is very costly which indirectly affect the cost of product. Advertising often accused that it is parasitic force & immoral which create false value and induce people to buy product & services which they can’t afford.  Expanding market area. Advertising is a role as a form of mass communication.Psychological function. Advertising create affluent society.

That contributes to tae value of society . an instrument. Advertising creates puffery which means advertising praises the products & services to be sold. depicting stereotypes and controlling media – materialism is the tendency to accord undue importance to materials interests and this tendency perhaps lessen the importance of freedom. exaggeration or superlatives without stating any facts for this. There are different evil under society are being enumerated as under:o TV also capture minds or stimulates the society with the audio-video process in purchasing offered products . family. it can be used well. Advertising can not be said to have the power to dominate the force of religion. o It also influence our pre exits and can be used badly. Advertising & advertised product are part of our culture and influence it in some way. o It also effect children to force there parents for purchase the same product . supply defective pieces to winners of contest. Advertising is a pervasive force in altering consumer spending . It is a tool. o Wrong activity for fulfillment of needs & want . Advertising prevent the people from making a personal and rational choices by diverting customers mind through false claims & commitments. which are non material. It is also blamed for manipulating consumers to buy thing for which they don’t have real need. Sometimes advertiser knowingly makes false claims. wrong information & violating customer autonomy. love and intellectual pursuits of society. Advertising is generally agreed that it create a powerful social influence is criticized for encouraging materialism in society. . with subjective opinion.

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