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Logo Basics

Who should use this logo?

Size Specifications of the New WKU Logo

WKU Logo Clear Space

WKU Colors

WKU Suggested Typefaces

Logo Signatures

The new WKU Logo in a Square

Restricted and Obsolete Logos

WKU Stationery & Business Cards

WKU Standard Program Brochure

WKU Logo Examples


• Logo Signatures
• WKU Publications
• WKU Vehicles
• WKU Signage

Logo User Manual 1.1


Logo Basics
Unacceptable Usage
• The New WKU Logo is available in three forms.

• Only use official WKU Logos downloaded from The WKU Element
this web site. Download this logo

Delete all previous or provisional versions of the new WKU logo and
replace them with logos from the official site.

Don’t use scanned copies, website logos, or homemade versions.


Don’t use the Cupola
• You can use the WKU element by itself, but not element by itself.
the Cupola element by itself.

• If your unit is funded entirely by the university,


then you are expected to use the new WKU Logo The WKU Element with the new Cupola
(Tall Version)
exclusively. Download this logo
NO unit logos may be used or grandfathered over for use in print,
advertising or on the Web. Use WKU Logo Signatures found on page 8.

• For best results, let professionals assist you with


your print project.
University Publications is a free, professional design service for the
campus community to promote WKU programs, units or events. Don’t use a unit logo if
www.wku.edu/ur/publications.html you are funded entirely
The WKU Element with the new Cupola
(Long Version) by the university.
Download this logo

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
Who should use this logo?
If you serve the academic mission No WKU logo (current, past or athletic) Unacceptable Usage
of WKU whether through teaching, should be used by any non-university
administration, student recruitment, entity to imply a relationship with the
institutional advancement or providing university without the university’s
support services, then you should use express permission.
the new WKU logo and no other logos.
If your unit is entirely funded by WKU University social, fraternal, advocacy,
it should use the WKU logo exclusively. hobby and religious organizations may
Such units may display their name in a not use any current, past or athletic
logo signature (see page 8.) WKU logos, or any part thereof, to
promote themselves.
WKU Athletics and the WKU
Foundation support WKU in a University academic, performing,
different way and have different logos. and intramural athletic organizations
may use the new WKU logo or a
If your unit has an independent logo signature to represent WKU in
relationship to the community, competition or conference with chapters
represents a regional or national from other universities.
organization, has different funding than
WKU, or is housed on a WKU campus Department of Religious
for convenience, then your unit should English Campus Ministry
develop an independent logo without
borrowing from the WKU logo. William E. Bivin
Forensic Team No part of the
Such units may display both their own WKU logo
logo and the new WKU logo. To keep Women’s should be
both logos distinct, units may use the Rugby used as part of
WKU Logo in a square (see page 9). another logo.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
Size Specifications of the New WKU Logo

Minimum Size in Print Unacceptable Usage


The WKU Element should
be no shorter than .75”.
.75”
.65”

Don’t change the size of the


WKU or Cupola elements
.75” relative to each other.
Don’t alter the distance
between the WKU and
.75” Cupola elements.
Don’t distort the logo or
change the aspect ratio.

1.05”

The WKU Logo should not


be the dominant element in
any page layout. It should
be presented with reserve Don’t alter the positions of the WKU and
and restraint suitable to the Cupola elements.
symbol of the WKU brand.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Clear Space
Minimum clear space around the WKU Logo will be equal to distance x, except at the bottom where it will be distance y.
No type or graphic elements are allowed inside this clear space.

x x y
x x y x x x
x

x
x x y x
y y
y

Unacceptable Usage

Tem aliquam quat ad min essequis nosto dunt vel eu


faci esecte mod mod magnis eugait at. Duiscid uissPutet
at, voloborerit del iriuscilla faciliquis er autetum dolore
magna facinim vullaoreet volesenit wisi. Ullaorer cinciduis
nostrud dignisi bla facidui bla faci blandip enit nullut Elizabethtown
adipsummy non et del eui bla feugue velessit ent Ft. Knox

Don’t allow type to touch or Don’t allow decoration to Don’t allow a line to touch or Don’t allow a type to intrude
cross the logo. Don’t use the touch or intrude into the intrude into the logo’s clear into the logo’s clear space.
logo as a background for type. logo’s clear space. space.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Colors*
WKU Red The WKU, the new Cupola, and the Unacceptable Usage
Pantone 186
©
optional square element of the new
CMYK: 0 100 75 4 WKU logo may use any of the WKU
WEB: C60C30 colors.

Don’t use multiple


WKU Black colors in either the
Pantone© Black new Cupola or WKU
CMYK: 0 0 0 100 elements.
WEB: 1E1E1E

The WKU Logo may appear in one


White color. The WKU logo can print in white Print the Cupola
against any solid color background. and the WKU
elements in the
same color if you
can’t print them in
two WKU Colors.
Don’t use the WKU
WKU Gray
Logo on complicated
Pantone© 422
CMYK: 16 11 11 29 backgrounds.
Grayscale: 35% Black
WEB: A2A4A3
(Pantone© 877 Silver
may be used)

*Color specifications are taken from the Don’t use color graduations in
PANTONE® color bridge™ coated, 1st Edition. either the new Cupola or WKU
They will not match exactly color specifications elements.
in programs such as Adobe Illustrator® or
Photoshop®. Variations in specifications for the
same color are acceptible. Use your best judgement.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Suggested Typefaces
For institutional publications and signage, the Myriad, Palatino and Trajan type families are suggested. These type families are
available in basic regular, italic, bold, and bold italic forms, but also in additional weights and condensed forms. These fonts are
available at Linotype.com and other type font sales Web sites.

The Myriad Family The Palatino Family


Basic Basic

Myriad Roman ABCDEFGHIJabcdefghij Palatino Regular ABCDEFGHabcdefgh


Myriad Italic ABCDEFGHIJKLabcdefghijkl Palatino Italic ABCDEFGHIJKabcdefghijk
The WKU Logo was not created
Myriad Bold ABCDEFGHIJabcdefghij Palatino Bold ABCDEFGHIabcdefghi
from a type face. It is specially
Myriad Bold Italic ABCDEFGabcdefgh Palatino Bold Italic
made of custom-designed type
ABCDEFabcdefg
forms. Do not attempt to re-
Myriad Pro
create the WKU Logo from a
Palatino Std
Light Condensed and Light Condensed Italic, type font. Always use official
Condensed and Condensed Italic, Semibold Light and Light Italic, Medium and WKU Logos from this site.
Condensed and Semibold Condensed Italic, Bold Medium Italic, Black and Black Italic
Condensed and Bold Condensed Italic, Black
Condensed and Black Condensed Italic, Light
Semicondensed and Light Semicondensed
Italic, Light Semicondensed and Light The Trajan Family (titles & subheads)
Semicondensed Italic, Semicondensed and Basic The name “WKU” may appear in
Semicondensed Italic, Bold Semicondensed text in any typeface as long as
and Bold Semicondensed Italic, Trajan Regular ABCDEFGHI
it is not a substitute for official
Black Semicondensed and Black Trajan Bold ABCDEFGHIJKL
WKU Logo artwork.
Semicondensed Italic, Light and Light
Trajan Pro
Italic, Regular and Italic, Semibold and
Semibold Italic, Bold and Bold Italic, Trajan Pro Regular ABCDEFG
Black and Black Italic Trajan Pro Bold ABCDEFGHIJ

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
Logo Signatures

For visual unity and improved When there are two or three lines, they With the Cupola WKU logos
institutional recognition, university should fit between the top and bottom Use the same type arrangements with
units, departments, colleges, schools of the “W”. the long and tall Cupola WKU logo
and satellite campuses should use WKU variations.
logo “signatures” instead of distinct unit Department of
logos. English
Glasgow
A logo signature consists of the new Office of
Diversity
WKU logo in one of its three forms, and Programs Gordon Ford
the unit name in Myriad or Palatino College of Business
font, or both. The distance from the logo to the unit
name should be the same as the logo Office of
With the WKU Element only Diversity
clear space (page 4). Programs
The unit name may be presented in
one to three lines, depending on the The unit name may centered under the
length. The largest type should be no WKU element in type no taller than
larger than half the height of the “W” the distance shown, or aligned-left
(excluding descenders). Potter College
under the logo using the same type of Arts & Letters
Elizabethtown / Fort Knox
arrangement that was used to the
In the case of one line, the line should right of the WKU element.
align with the top, center, or bottom of
the “W”.
Parking & Transportation

Glasgow
Glasgow
Student Disability Services
Glasgow
Custom logo signatures can be
Elizabethtown
Fort Knox created for your unit by the Office
Elizabethtown of University Publications.
Fort Knox

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
The new WKU Logo in a Square

The WKU Logo and the tall version of


the WKU Logo with Cupola may be
centered in a square. Acceptable two
color and one color versions are shown.
Click here to download these logos.

The square containing the WKU Logo


should be no smaller than 1” square.
Tall Version, Two Color

Unacceptable Usage
Tall Version, One Color
Don’t put the
long version
of the WKU
Logo with
Cupola in a
square.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
Restricted and Obsolete Logos

The University Seal The “University Logo” The Centennial Logo


Restricted (1990-2007) (Oct. ’05–Jan. ‘07) Athletics Logos
Obsolete Obsolete Restricted
The University Seal may
be used by the President’s The University Logo will not The WKU Centennial Athletics logos can be viewed
Office, on commencement be used in new publications concluded at the end of here. They are for use by
materials, on certificates, on or signage. It may appear in January 2007 and the Athletics Media Relations
official university documents, publications as a historical Centennial Logo may no and the WKU Athletics teams
and on high-quality souvenir reference. Publications and longer be used. It may only. They are not appropriate
items. It may appear in stationery with this logo appear in publications for use in academic
publications as a historical should be used up and as a historical reference. publications. The exception
reference. The Seal should reprinted with the new Publications and stationery is Big Red, who may be used
not be used as a WKU logo in WKU Logo. Signage and with this logo should be in academic publications as a
current publications. architectural decoration with used up and reprinted with symbol of the student body.
this logo will be refurbished the new WKU Logo. Any addition or change to
with the new WKU logo as the approved Big Red image
soon as appropriate. files must be approved by
Athletics Media Relations. In
WKU still owns the copyright Obsolete or restricted logos academic publications, Big
for this logo. WKU does not on commemorative plaques Red is only an illustration,
permit anyone to use this logo do not need to be changed. not a substitute for the WKU
or any part of it. logo.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Stationery & Business Cards
University stationery and business cards It is a violation of WKU’s
copyright for a printer to
will be purchased exclusively through reproduce the WKU Logo
the Printing Services Web site. unless they are under
A Leading American University with International Reach
contract by Western
College or Extended Campus Kentucky University.
The Liberty Group will be WKU's
source for all of our stationery. They
have the approved layouts for letterhead
stationery and envelopes, business cards
(horizontal and vertical versions), and Unit Name

business reply mail. Variations must be


Western Kentucky University
1906 College Heights Blvd. #0000
Bowling Green, KY 42101-0000

approved by University Publications.

A Leading American University with International Reach

Name, Ph.D.
Title
Title

Unit Name
Unit Name Name, Ph.D.
Western Kentucky University Title
1906 College Heights Blvd. #0000
Bowling Green, KY 42101-0000 Unit Name | Western Kentucky University
1906 College Heights Blvd. #0000, Bowling Green, KY 42101-000
phone: 270-745-0000 phone: 270-745-0000 fax: 270-745-0000 e-mail: first.last@wku.edu
270-745-0000 web: http://www.wku.edu
fax: 270-745-0000 Building & room #
e-mail: first.last@wku.edu
web: http://www.wku.edu A Leading American University with International Reach
Office Address

A Leading American University


with International Reach

The Spirit Makes the Master


Western Kentucky University | 1906 College Heights Blvd. #00000 | Bowling Green, KY 42101-0000
phone: 270.745.0000 | fax: 270.745.0000 | web: www.wku.edu
Equal Education and Employment Opportunities • Printing paid from state funds, KRS 57.375, 2006 • Hearing Impaired Only: 270.745.5389

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Standard Program Brochure
College Banner Colors
Academic departments who have this standard brochure
may supplement it with any kind of support print material
they feel necessary as long as it displays the WKU Logo Program Name Undergraduate Program Name U

according to the guidelines in this book. or Graduate


Level
College of Education and Behavioral Sciences
black and pms 186

Program Name U

University Publications has this


College of Health and Human Services
template and does not charge for pms warm red
layout services.
Program Name U

Potter College of Arts and Letters


pms 300

Program Name U

Ogden College of Science and Engineering


pms 873 metallic gold

Program Name U

Bowling Green Community College


pms 186 and black

Program Name G

Graduate Studies and Research


pms 877 metallic silver

Program Name U

Contact Vision Statement College Name Quote Gordon Ford College of Business
Information pms 188
KRS 57.375

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
Logo Signatures
Logo Signatures need not be limited to these examples.
Contact the Office of University Publications for custom
logo signatures for your unit.
Elizabethtown / Fort Knox

Student Disability Services Student Disability Services

College of Education
and Behavioral Sciences Academic Advising and
http://edtech.wku.edu Retention Center

Gordon Ford
College of Business

Academic Advising Campus & Community Events


and Retention Center

Glasgow
Elizabethtown
Fort Knox

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
WKU Publications
Designs for WKU publications need not be limited to these
examples. Contact the Office of University Publications for
professional assistance with your print publicity.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
WKU Vehicles
Use of WKU logos on vehicles need not be limited to
these suggestions. Consideration should be given to
the color of the vehicle, and whether the vehicle will
be seen parked or in motion most often.

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
WKU Signage
WKU directional signage should be uniform but may Display
signage in
not look like these hypothetical examples. WKU display
the Western
signage may be more flexible. Room,
Visitors’
Center in the
Kentucky
Museum

Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples­(Logo Signatures, Publications, Vehicles, Signage)