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BUSINESS PLAN

FOR INCORPORATING A
‘ONE-STOP CENTRE’ COMPANY

SUPPLYING TEXTILE PRODUCTS

UNIFORMS, FABRICS, T-SHIRT, CAPS,


TOWELS, EMBROIDERY SERVICES AND
PREMIUM ITEMS

BY
1.0 EXECUTIVE SUMMARY
The purpose of this business plan is to demonstrate a liable business proposal. The business proposal is to supply
textile-base products such as uniforms, fabrics, t-shirts, caps, towels as well as providing embroidery services and
supplying premium items.

The business adopts a systematic approach in which it has a specific target market and location. A suitable
marketing mix is design to penetrate the target market. The company will also implement strategic planning to
ensure its long-run survival and growth.

The business plan provides information on the expected source of income, its expenses and costs, estimated net
income as well as sales projection for a year. These in turn will demonstrate the effective use of the fund
provided.

2.0 OBJECTIVE
To acquire start-up capital as well as to participate in Government vision of developing dynamic Bumiputra
entrepreneurs.

3.0 THE BUSINESS AND THE MARKET


The business will be involved in supplying textile-base products, premium items and embroidery services to
Government agencies, Government-Link Companies (GLC), corporate and domestic market.

Textile-base products would be items such as uniforms, fabrics, t-shirts, caps and towels. The market for textile-
base products is huge. It will come from companies or agencies which use uniforms and t-shirts such as RAPID
KL, KFC GROUP, PUSAT KHIDMAT NEGARA, KEMENTERIAN PERTAHANAN and SCHOOLS. The
company can also supply bed sheets, towels etc for CHAIN HOTELS. Besides that annual events such as HARI
BELIA NEGARA and HARI MERDEKA will definitely increases demand. Embroidery services are offered as a
complementary business.

Premium items such as bags, scarves, pouches and key chains would be supplied as promotional items, for annual
dinners and other various functions and activities. The reason for involvement in the premium items industry is
due to quantity demand from GLCs and corporate market such as UNILEVER, KFC Group and AVON.

The Company will concentrate more on Government agencies, GLCs and Corporate companies as it would bring
a profit margin of up to 50%.

4.0 MARKET PENETRATION AND MARKETING MIX


Market penetration will come from walk-in customers, involvement in tenders and “sebut harga” as well as
through agents (brokers). Advance Commission Scheme upon order will be implemented to increase sales.

5.0 PROFIT MARGIN


Profit margin is estimated between 15% to 50% depending on the market and quantity. With the availability of
stitching and embroidery equipments, the Company will have an advantage in terms of pricing structure and
sales.

6.0 LONG-RUN MISSION


To become a ‘ONE-STOP CENTRE’ with a BRAND and TRADEMARK.
7.0 ESTIMATE OPERATION EXPENSES

DESCRIPTION RM
1. Salary
2. Allowance Between 15,000 to 20,000
3. Entertainment
4. Operation/Administration
(Manpower of 4 person)

8.0 ESTIMATE AVERAGE 12 MONTHS SALES


Sources of income:
DESCRIPTION RM
1. Products for stitching-uniforms, t-shirts, caps, towels, etc
2. Embroidery services 3 million
3. Premium items
Note: RM2.5mil from textile and garment business. RM0.5mil from premium items business.

9.0 FORECAST SALES


Sales are estimate to increase at 30% per year.

10.0 ESTIMATE NET INCOME

DESCRIPTION RM
Sales 3,000,000
Forecast profit margin between 15-50% (Average 35% 1,050,000
inclusive paid-out Commission Scheme)
Estimate Operation Expenses (base on RM20,000 per (240,000)
month)
Estimate Net Income 810,000

11.0 PERSONAL INFORMATION