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TAKE YOUR BUSINESS TO

THE NEXT LEVEL


WELCOME
TO THE ARN BUSINESS CLUB
The ARN Business Club offers a select group of business owners and
executives the opportunity to purchase targeted, effective marketing
campaigns on our leading radio stations at significantly discounted prices.

We offer these amazing packages and incentives based on a 12-month commitment.

Of course, with such substantial savings, we only have a limited number of packages available under
the program. These are offered on a first come basis.

You can purchase any number of packages on one or all stations for your business marketing needs.
We offer additional savings to those who buy multiple packages. This offer cannot be extended once
sold out. Full terms and conditions are detailed in this proposal.

YOUR CAMPAIGN IS AS EASY AS A, B, C, TO ADMINISTER, WITH:

- A dedicated Account Manager


- Consistent campaign across the UAE’s hottest radio stations
- Easy monthly payment
- Free copywriting and production for your commercials

SIGN UP FOR YOUR ARN BUSINESS CLUB PACKAGE TODAY!

FIND OUT HOW YOU COULD WIN A THREE YEAR LEASE DEAL VALUED AT
OVER AED 340,000 ON A BRAND NEW MERCEDES CLS400.

*For illustration purposes only. Actual make and model may vary. Conditions apply

1 ARN BUSINESS CLUB 2017


BE HEARD
BY MILLIONS OF PEOPLE AND
GROW YOUR BUSINESS WITH
THE HOTTEST RADIO STATIONS
IN THE UAE
Every business needs to advertise. It helps you reach new customers,
maintain continuous business, generate traffic and sales leads, and
promote confidence among your staff, suppliers and clients.

With people being impacted by so many different advertising messages


every day, what’s the best way for your business to stand out from your
competitors and BE HEARD by consumers?

Imagine if you could speak to millions of people, telling them in a personal one-to-one communication
all about your products, services and latest offers, and as a result, grow your business every month.
Imagine doing this in the company of a favourite and trusted friend. You can BE HEARD, using the
power of radio. Radio listeners have a very close relationship with their favourite station, interacting
on many levels – calling up to talk on air, online or by SMS. They tune in for music, but love to hear the
personalities, find out what’s happening in the news and traffic, and all about the latest competitions
and station events. Smart advertisers benefit from this strong relationship, using radio stations and their
online portals to promote and grow their businesses.

Radio is part of people’s everyday routine - ‘the lifestyle medium’, radio reaches more people
out and about across the day, both on air and online – impacting them closest to the time they make a
purchase. Radio is one of the most cost effective advertising vehicles available and can help you build
and maintain top of mind awareness for your business, product or service.

Radio is also, without doubt, the most cost efficient method to support more static campaigns such as
press or outdoor, bringing them to life and adding a further frequency dimension to your campaign.
You can also greatly impact press and TV users with radio, thereby strengthening your reach and
frequency of message, which will be heard by millions of potential new customers.

A CREATIVE
NO:1 HIT MUSIC
RADIO BRAND
VIDEO AGENCY

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OUR
STATIONS

TAG 91.1
• Target Audience: Filipino Expats.

TAG 91.1 is the No.1 Filipino radio station in the UAE, maintaining dominance with its hip
and original content, as well as exciting promotions and giveaways. TAG 91.1 plays the
freshest original Filipino hits and is home to the wackiest bunch of radio presenters.

DUBAI 92
• Target Audience: Expat Family Western Audience.

Dubai 92 is the UAE’s longest running English speaking radio station giving listeners more
music, more variety and a window on the Western world, as well as celebrating the best of
the UAE with feel good music and upbeat fun content.

RADIO SHOMA 93.4


• Target Audience: Farsi Speakers.

Radio Shoma 93.4 is the UAE’s leading Farsi music station, broadcasting to an audience
of over 600,000 Farsi speakers in the UAE.

HIT 96.7
• Target Audience: Expat Keralites.

Hit 96.7 caters to one of the largest expat communities in the UAE. A 24-hour music station
playing the latest Malayalam hits.

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AL ARABIYA 99
• Target audience: Arab expats.
The UAE’s most popular Arabic language station, playing the best Arabic songs from across
the region. The station appeals to a cosmopolitan audience of local and expat Arabs.

AL KHALEEJIYA 100.9
• Target Audience: UAE Nationals and GCC Arabs.

Al Khaleejiya 1009 is the UAE’s exclusive local radio station broadcasting only Khaleeji
music. With unique songs and intelligent content, the station targets a premium audience
of UAE and GCC nationals.

CITY 101.6
• Target Audience: Indian Subcontinent Hindi Listening Expats.

City 1016 is the UAE’s No. 1 Bollywood radio station. Desi at heart, the station’s trendy and
vibrant presenters stay connected to their listeners with their wild and whacky brand of
entertainment.

DUBAI EYE 103.8


• Target Audience: News Hungry Business Executives Of All Nationalities.

The leading English talk station in the UAE, Dubai Eye 103.8 is a cutting edge talk radio
station which brings together an eclectic mix of informed individuals to provide business,
news, current affairs, sports, entertainment and special interest programming for a
culturally diverse audience.

VIRGIN RADIO DUBAI 104.4


• Target Audience: Vibrant Millennials of All Nationalities.

Virgin Radio 104.4 is The UAE’s #1 Hit Music Station – giving you access to the hottest concerts,
cutting edge promotions and the biggest superstars from around the world.

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PREMIUM
PACKAGES
Our PREMIUM packages include 50 x 30 second recorded commercials placed over one week of
each month from March 2017 – February 2018.

PREMIUM PACKAGE PLACEMENT


TIME SLOT SUN MON TUE WED THU FRI SAT TOTAL
6am-10am 5 5
10am-1pm 15 15
1pm-4pm 15 15
4pm-9pm 5 5
9pm-midnight 10 10
Overnight 0
TOTAL 50

PREMIUM SINGLE PACKAGE PREMIUM FREQUENCY PACKAGE


• 50 x 30 second recorded commercials over one • 50 x 30 second recorded commercials over two
week of each month from March 2017 - February (2) weeks of each month from March 2017 -
2018. February 2018.
• Total 600 x 30 second spots over one station. • Total 1,200 x 30 second spots over one station.
• No further discounts apply to these spots. • No further discounts apply to these spots.
• One entry into the major prize draw. • Two entries into the major prize draw.
• 12-week digital campaign to run simultaneously • 24-week digital campaign to run simultaneously
with your radio campaign comprising of: with your radio campaign comprising of:
- Pre Roll Audio Stream x 2 weeks. - Pre Roll Audio Stream x 4 weeks.
- SMS Pop Up Advertisement x 2 weeks. - SMS Pop Up Advertisement x 4 weeks.
- Online Contest x 2 weeks. - Online Contest x 4 weeks.
- Banner Advertisements x 4 weeks. - Banner Advertisements x 8 weeks.
- Digital Station Sponsorship x 2 weeks. - Digital Station Sponsorship x 4 weeks.

PREMIUM SINGLE PREMIUM FREQUENCY


STATION MONTHLY TOTAL MONTHLY TOTAL
INVESTMENT INVESTMENT INVESTMENT INVESTMENT
Al Arabiya 99 AED 14,250 AED 171,000 AED 25,650 AED 307,800
Al Khaleejiya 100.9 AED 9,500 AED 114,000 AED 17,100 AED 205,200
City 101.6 AED 14,250 AED 171,000 AED 25,650 AED 307,800
Dubai 92 AED 14,250 AED 171,000 AED 25,650 AED 307,800
Dubai Eye 103.8 AED 13,250 AED 159,000 AED 23,850 AED 286,200
Hit 96.7 AED 9,500 AED 114,000 AED 17,100 AED 205,200
Radio Shoma 93.4 AED 9,500 AED 114,000 AED 17,100 AED 205,200
TAG 91.1 AED 9,500 AED 114,000 AED 17,100 AED 205,200
Virgin Radio Dubai 104.4 AED 29,500 AED 354,000 AED 53,100 AED 637,200

A rounding mechanism to the nearest of 5 has been applied to all stated prices.

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LEISURE
PACKAGES
Our LEISURE packages include 55 x 30 second recorded commercials placed over one week of each
month from March 2017 – February 2018.

LEISURE PACKAGE - RADIO ON AIR WEEK PLACEMENT


TIME SLOT SUN MON TUE WED THU FRI SAT TOTAL
6am-10am 3 2 5
10am-1pm 4 5 9
1pm-4pm 6 7 13
4pm-9pm 7 6 13
9pm-midnight 9 4 2 15
Overnight 0
TOTAL 55

LEISURE SINGLE PACKAGE LEISURE FREQUENCY PACKAGE


• 55 x 30 second recorded commercials over • 55 x 30 second recorded commercials over two
one week of each month from March 2017 - (2) weeks of each month from March 2017 -
February 2018. February 2018.
• Total 660 x 30 second spots over one station. • Total 1,320 x 30 second spots over one station.
• No further discounts apply to these spots. • No further discounts apply to these spots.
• One entry into the major prize draw. • Two entries into the major prize draw

LEISURE SINGLE LEISURE FREQUENCY


STATION MONTHLY TOTAL MONTHLY TOTAL
INVESTMENT INVESTMENT INVESTMENT INVESTMENT
Al Arabiya 99 AED 7,000 AED 84,000 AED 12,600 AED 151,200
Al Khaleejiya 100.9 AED 5,000 AED 60,000 AED 9,000 AED 108,000
City 101.6 AED 7,000 AED 84,000 AED 12,600 AED 151,200
Dubai 92 AED 7,000 AED 84,000 AED 12,600 AED 151,200
Dubai Eye 103.8 AED 7,000 AED 84,000 AED 12,600 AED 151,200
Hit 96.7 AED 5,000 AED 60,000 AED 9,000 AED 108,000
Radio Shoma 93.4 AED 5,000 AED 60,000 AED 9,000 AED 108,000
TAG 91.1 AED 5,000 AED 60,000 AED 9,000 AED 108,000
Virgin Radio Dubai 104.4 AED 8,500 AED 102,000 AED 15,300 AED 183,600

A rounding mechanism to the nearest of 5 has been applied to all stated prices.

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COMBINATION
PACKAGES
You can select any TWO stations from our Combination Groups to form a combo package.

GROUP A GROUP B GROUP C GROUP D

PREMIUM COMBINATION PACKAGE LEISURE COMBINATION PACKAGE


• 50 x 30 second recorded commercials over one • 55 x 30 second recorded commercials over one
week of each month per station from March 2017 week of each month per station from March 2017
- February 2018. - February 2018.
• Total 1,200 x 30 second spots over two stations. • Total 1,320 spots x 30 second spots over two
• No further discounts apply to these spots. stations.
• Two entries into the major prize draw. • No further discounts apply to these spots.
• 12-week digital campaign per selected station • Two entries into the major prize draw.
to run simultaneously with your radio campaign
comprising of:
- Pre Roll Audio Stream x 2 weeks.
- SMS Pop Up Advertisement x 2 weeks.
- Online Contest x 2 weeks.
- Banner Advertisements x 4 weeks.
- Digital Station Sponsorship x 2 weeks

PREMIUM COMBINATION LEISURE COMBINATION


STATION MONTHLY TOTAL MONTHLY TOTAL
INVESTMENT INVESTMENT INVESTMENT INVESTMENT
Group A & B (1 station each) AED 39,375 AED 472,500 AED 13,950 AED 167,400
Group A & C (1 station each) AED 38,475 AED 461,700 AED 13,950 AED 167,400
Group A & D (1 station each) AED 35,100 AED 421,200 AED 12,150 AED 145,800
Group B & C (1 station each) AED 24,750 AED 297,000 AED 12,600 AED 151,200
Group B & D (1 station each) AED 21,375 AED 256,500 AED 10,800 AED 129,600
Group C & D (1 station each) AED 20,475 AED 245,700 AED 10,800 AED 129,600
Group B (Any 2 stations) AED 25,650 AED 307,800 AED 12,600 AED 151,200
Group D (Any 2 stations) AED 17,100 AED 205,200 AED 9,000 AED 108,000

A rounding mechanism to the nearest of 5 has been applied to all stated prices.

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DIGITAL
PACKAGES COMPONENT
PREMIUM PACKAGE – DIGITAL ON AIR WEEK PLACEMENT

The largest multi-platform radio network in the Middle East.

ARN is a truly multi-platform digital network. Our radio stations can be heard no matter where you are, on a
device of your choosing, from SmartTVs to SmartPhone apps which pan across all the leading SmartPhone
platforms. Wherever you go, an ARN Station is just a click away.

Your Premium Package digital component will consist of a 12-week digital campaign per selected station
to run simultaneously with your radio campaign comprising of:

PRE ROLL AUDIO STREAM X 2 ONLINE WEEKS


30 seconds of audio that plays before the start of ARN digital streaming on
SmartPhones, tablets, laptops and desktop computers. This audio cannot
be skipped and is followed immediately by the ARN live audio stream
of the listener’s choice. 30 second spots on Pre Roll Audio are available
exclusively to ARN Business Club advertisers.

SMS POP UP ADVERTISEMENT X 2 ONLINE WEEKS


These are ads that pop up on ARN SmartPhone apps when someone
messages the studio. This is a clickable ad and can send new customers to
your website, landing page or even your own smartphone app.

ONLINE CONTEST X 2 ONLINE WEEKS


Online Contests are an amazing way to interact with ARN’s audience. A
great way to get listeners to sample your product and engage them with
your business online and in person. With these, you will receive live and
recorded on air mentions each week that you run. All you have to do is
provide a prize to the value of 1,000 dirhams for every contest week.

BANNER ADVERTISEMENTS X 4 ONLINE WEEKS


Banner adverts appear on ARN websites and are in two sizes:
Leaderboard - 728X90 and MPU - 300X250.

DIGITAL STATION SPONSORSHIP X 2 ONLINE WEEKS


This includes 35 commercials across the week and hourly mentions in the
sponsored day part. Please note if the digital sponsorship is not available for
your chosen station you will receive an additional 2 weeks of pre roll audio.

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CAMPAIGN
OPTIONS
PAYMENT OPTIONS

100% Upfront
If you choose to pay 100% of your campaign in one up-front payment via cheque or credit card on or
before 12th March, 2017 you will be eligible for the pre-payment discount of 5%.

Monthly Instalment
You can also pay in advance by monthly instalment.

The first payment is due on or before 12th March, 2017 for two months. This payment can be made by
cheque or credit card, the balance 10 payments must be paid by post-dated cheques to be drawn on the
25th of each month (or closest business day) prior to appearance. Customers paying by instalment must
complete a payment plan.

You can choose to pay direct (cheques issued in favour of ‘Arabian Radio Network FZ LLC’) or via your
advertising agency etc. The advertising agency must provide the post-dated cheques on behalf of the
advertiser.

TIMING OPTIONS

While it is preferred advertisers select one week from each month, we understand there will be special
circumstances where having two weeks in a certain month and none in another month will be requested
by the advertiser.

All such requests will be reviewed respectively by the stations and the stations have the final and complete
option to grant or review these requests on the basis of airtime availability.

The advertiser must notify the station in writing of any request to change the week selection at least 30
days in advance.

A CREATIVE
NO:1 HIT MUSIC
RADIO BRAND
VIDEO AGENCY

9 ARN BUSINESS CLUB 2017


ARN BUSINESS CLUB 2017
TERMS & CONDITIONS
ARABIAN RADIO NETWORK (ARN) BUSINESS CLUB 2017 PACKAGE ARN BUSINESS CLUB 2017 – DIGITAL COMPONENTS

1. Strictly Non-Cancellable – ARN Business Club 2017 Advertisement Packages (hereafter 1. All ARN digital components are subject to and must comply with current ARN terms and
- referred as ‘Package/s’) purchased are non-cancellable nor refundable for the term of conditions governing these components.
the Booking Contract.
2. In relation to the Digital station sponsorship, where no associated digital station is
2. ARN Business Club 2017 package(s) will only be offered during the period 18th available for this component the client shall receive 2 additional weeks of the “pre roll
February 2017 to 6th March 2017 or until sold out subject to ARN management’s audio” component of these digital packages.
discretion.
ARN BUSINESS CLUB 2017 – MAJOR PRIZE DRAW
3. If the package(s) is booked by an Advertising Agency, the Agency will sign the Booking
Contract and will be fully responsible to abide by all the terms herein. Payments will be 1. All employees of ARN and its group of companies and their immediate family
issued by the Agency as per clause 8 below. members (including spouses, children, parents, brothers and sisters) are NOT eligible
to participate.
4. The placement of advertisement will be as per the schedule for the relevant packages
indicated in the ARN Business Club 2017 Brochure for the relevant packages OR as 2. Entry is open to any corporate entity or their authorized representative who purchases
indicated in the booking contract. a special package and complies with the ARN Business Club 2017 payment terms.
Please note that where a package is booked by an Advertising Agency on behalf of
5. Each package will be restricted to a single advertiser and all advertisement material an advertiser, it is the advertiser who will be eligible for entry into the draw and not the
provided against a single package will be pertaining to the related advertiser. Advertising Agency.

6. All advertisements must be utilized each month during the period 1st March 2017 to 3. Notwithstanding any other conditions, entrants to the competition agree that ARN
28th February 2018 as indicated in the Booking Contract and cannot be accumulated. standard business trading terms form part of these conditions of entry.
Any advertisements not published by due date will be forfeited. No refund will be
given. Further, ARN reserves the right to invoice the advertiser or agency, as applicable, 4. Entrants who cancel their ARN Business Club 2017 Booking Contract without
for all unutilized advertisements after each month or at the end of the contract period. completing the full term are not eligible to be in the draw.
The advertiser or agency, as applicable, agrees to settle this invoice and understands
that the unutilized advertisements are forfeited. Radio & Digital advertisements will be 5. To be eligible to be included in the draw, final payment of all accounts must be made
published simultaneously in the weeks selected. by entrants prior to the draw.

7. In the event of non-availability of inventory on a certain day of a week, the advertisement 6. Entry into the draw will be given for each package purchased and fully paid for. 1 (One)
will be re-scheduled on the next available day. entry for each ‘Single Package’ purchased and paid in full, 2 (Two) entries for each
‘Frequency or Combo Package’ purchased and paid in full.
8. Payment options will be as follows: Full Payment in Advance with a 5% pre-payment
discount either by cheque or credit card. To clarify, a single cheque will be issued or 7. Each entrant or their nominee will receive token(s) to be placed in the entry barrel at the
payment will be settled by credit card, deducting 5% of the Booking Contract Amount, place of the draw. All entrants must also complete the entry token. The first token drawn
and submitted to ARN on or before 12th March 2017. The due date of the cheque from the barrel wins the prize. All decisions of ARN are final.
should be on or before 12th March 2017. 8. Only entrants or their nominees who are present at the draw will be eligible to win a
OR 11 Instalments – The Booking Contract Amount will be divided into 12 equal prize.
instalments (one for each month of the campaign) and payment will be settled as 9. The first token drawn in the name of eligible entrants or nominees will win a three-year
follows: The first Payment will cover 2 instalments namely the first and last months of the lease of a brand-new luxury car (hereinafter called the “Leased Car”).
campaign. Payment will be settled by a single cheque dated on or before 12th March,
2017 or the payment can be settled by credit card. The balance 10 instalments will 10. The Leased Car will be delivered immediately subject to stock availability and the
cover one month each. i.e. 2nd to the 11th month of the campaign and will be settled winner acknowledges a firm order being placed with the dealer constitutes the winning
with 10 cheques dated 25th of each month starting 25th March 2017 with the last one of the Leased Car. ARN is not responsible for any damage or alterations to the Leased
due on 25th December 2017. All cheques will be delivered to ARN on or before 12th Car once it is won.
March 2017. Cheques will be issued in favour of ‘Arabian Radio Network FZ LLC’.
11. The Leased Car includes standard fittings & colour selections as available with the
For credit card payments, the cardholder should be available and the card will be dealer.
swiped in his/her presence. The cardholder will need to provide a copy of his/her photo
identification along with a copy of the front/back of the credit card. Any other formalities 12. The thirty-six-month lease includes insurance & maintenance as outlined in a separate
as per ARN policy will have to be fulfilled. leasing agreement between the individual winner and the dealer.
9. Each Premium package purchased includes 13. ARN will not be responsible for any additional costs with respect to the Leased Car,
including, but not limited to – any Government Taxes/Levies applicable including Salik,
a) 4 (four) free 30 second advertisement productions including copy-writing for delivery cost, petrol cost and additional mileage charges over what is provided for in
radio only. the separate leasing agreement between the individual and the dealer – these are the
responsibility of the winner.
b) 2 (two) free website banner advertisement (728x90 & 300x250) productions
including copy-writing. 14. The Leased Car is not redeemable for cash or kind and must be taken as offered.
10. Each Leisure package purchased includes 4 (four) free 30 second advertisement 15. If the winner is under eighteen (18) years of age, then the Leased Car will be awarded
productions including copy-writing for radio only. to the winner’s parent or guardian.
11. A detailed brief should be provided to ARN at least 15 days before release of the 16. ARN shall reserve the right at its absolute discretion to substitute the prize with that of
advertisement. similar value at any time without prior notice.
12. Advertisement material is required to be confirmed and/or provided at least 5 (five) 17. Promotion commences on 1st March 2017 and ends on 28th February 2018.
working days prior to publishing. However, ARN reserves the right to reject or not to air
inappropriate material. 18. The draw will take place in February 2018 at a place to be advised.
13. The advertiser or agency shall provide advertisement material, which adheres to the 19. All decisions concerning any aspects or dispute connected in any way with the ARN
moral, ethical, Islamic traditions and customs and the general instructions issued by the Business Club 2017 promotion will be made by ARN, whose decision is final. No
Ministry of Information and Culture. ARN may, after notifying the advertiser or agency, correspondence or appeal will be entertained.
refuse to publish the advertisement material, if the advertisement material does not
comply with the terms and conditions of this paragraph. 20. ARN, its sponsors or associated companies shall not be liable for any loss or
damage whatsoever which is suffered (including but not limited to incidental, indirect,
14. The advertisement material must comply with the quality standards acceptable by ARN. consequential, special or punitive loss, damage or expenses and these include but
Therefore, it is understood that ARN has the right to refuse the advertisement material not limited to business interruptions, lost business, lost profits or lost saving(s) or for
if it is not of an acceptable quality. personal injury which is suffered or sustained in connection with the prize, except for
liability which cannot be excluded by law.
15. ARN is not responsible for compensating the advertiser or agency for any fines/
legal action imposed by the regulatory authorities on the advertiser or agency as a 21. Participation implies acceptance of all terms and conditions.
consequence of running their advertisement. The advertiser or agency shall indemnify
ARN for any fines /legal action imposed on ARN in these circumstances 22. ARN shall reserve the right to use the names and/or photographs of the entrants as
materials for the purposes of advertising and publicity and the entrants shall not be
16. These packages are not available in conjunction with any other offers or discounts. entitled to claim ownership or other forms of compensation on the materials. Entrants
may also be required to give comments for press releases, photographs, video, media
17. In case of Advertising Agencies who have an Annual Volume Rebate (AVR) agreement interviews, and at any announcement event(s). These Terms and Conditions constitute
with ARN, AVR will not be applicable on the spend on these Packages. To clarify further, the entire understanding and agreement between the Parties relating to the ARN
the value of packages billed under this agreement will not be included in the calculation Business Club 2017 Booking Contract and supersedes, cancels and replaces all prior
of eligible Total Advertising Spend for AVR/other benefits under an AVR agreement. agreements between the Parties on the subject matter, whether written oral or implied
and no amendments to these Terms and Conditions shall be effective unless made in
writing and signed by the duly authorized representatives of the Parties.

These Terms and Conditions constitute the entire understanding and agreement between the Parties relating to the ARN Business Club 2017 Booking Contract and supersedes, cancels
and replaces all prior agreements between the Parties on the subject matter, whether written oral or implied and no amendments to these Terms and Conditions shall be effective unless
made in writing and signed by the duly authorized representatives of the Parties.

ARN BUSINESS CLUB 2017 10