A target market or target audienceis a group of customers that the business has decided to aim its marketing efforts

and ultimately its merchandise.[1] A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place(distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. Once these distinct customers have been defined, a marketing mix strategy of product, distribution, promotion and price can be built by the business to satisfy the target market.

Market segmentations
Target markets are groups of people separated by distinguishable and noticeable aspects. Target markets can be separated into: ‡ geographic segmentations (their location) ‡ demographic/socio-economic segmentation (gender,age, income occupation, education, sexual orientation, household size, and stage in the family life cycle) ‡ psychographic segmentation (similar attitudes, values, and lifestyles) ‡ behavioral segmentation (occasions, degree of loyalty) ‡ product-related segmentation (relationship to a product)

Strategies for Reaching Target Markets
Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing.

[edit] Examples
CVS Caremark¶s target market is women since they make up 80 percent of the pharmacy chain¶s customers. CVS has marketed its stores to aid women who are constantly multitasking. They recently redesigned 1,200 of its 6,200 stores to women, including shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products.[3] The Oreo cookie is a popular cookie in the U.S., known for its two discs of chocolate with a white cream filling. The Double Stuf Oreo cookie is also marketed to U.S. consumers. However, Kraft has formulated a different version of the Oreo to target consumers in China. The Chinese version consists of four layers of long, thin biscuits coated in chocolate. Kraft CEO, Irene Rosenberg, trusts his executives who live and work in China to know what consumers would prefer in order to maximize their profits. In Germany, Kraft is appealing to the tastes and preferences of German consumers by creating dark chocolate products. It is also introducing premium instant coffee in Russia, which is a beverage that is popular to consumers.[4] World Wrestling Entertainment¶s (WWE) target market is young males. Monday Night RAW® is the number one entertainment program on primetime cable among male viewers (2

rather than people oriented. when you're making marketing decisions and you say "kinda. shared knowledge and ethnic salience all promote positive effects on the target market.. language used. source pictured.g. 18-49 and 25-54. Research has generally shown that target marketing strategies are constructed from consumer inferences of similarities between some aspects of the advertisement (e. If. . lifestyle represented) and characteristics of the consumer (e. Know whom you are aiming for (your target market) and create a strategy for a direct hit. labeling intensity of ethnic identification. and live in urban neighborhoods. and more cost-effective. more effective. For example. Research has shown that racial similarity. you are product. reality or desire of having the represented style. you can create an advertising message to appeal to those types of buyers. rather than buying general media time.million+) including the male demographics of 18-34. however. you might choose to make the package out of plain styrofoam because it protects the product (product-oriented) or because it's cheap (profit-oriented). you would choose that type of packaging.[5] Kohl¶s department store has a target market consisting of consumers buying for themselves and their families.or profit-oriented.to 49-year-old men who like rhythm & blues. Design Marketing Strategies With Your Target Market In Mind The reason you need to identify a target market is because it makes strategies for designing. are frequent CD buyers.g. promoting. distributing. Additionally. service or idea easier." it's costing you money. role congruence. It is shown at 9:00 PM ET to reach its target market. positioning and improving your product. if you know your target market is 24. Or.[6] [edit] The Psychology of Target Marketing A principal concept in target marketing is that those who are targeted show a strong affinity or brand loyalty to that particular brand. In summary. if research shows that a sturdy recyclable package with blue lettering appeals to your target market and if you are focused on that target market. you could buy spots on a specific radio station or TV show that appeals to this type of buyer. Consumers are persuaded by the characteristics in the advertisement and those of the consumer. pricing.

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