THE SWB EXECUTIVE PUBLIC SPEAKING COURSE PROFILE

THE COMPANY

Speakers Without Borders is a company started by young people that have a passion, dedication and undivided
commitment to excellence in Public Speaking and Debate to drive the objective of reigniting, revamping and
rebranding interest in Public Speaking among young people as a platform to impart skills and insights.

THE VISION

To establish generations of world class public speakers that inspire and empower young people to personal
achievement and societal development.

MISSION

Using Public Speaking and Debate as a platform to equip young people with vital and unique skills that will serve
them strategically in the marketplace

THE TARGET GROUP

Our target audience is the undergraduate male and female at Makerere University. They are largely aged between
20 and 26 years. They are confident, expressive, believe in the future, want more out of life and the opportunity
to affect their own destiny and generation.
They are studying and working hard and see themselves as future leaders, potential movers and shakers of the
country. They are in the B1B2C1C2 category and have access to current information through news sites,
television, and radio. They are savvy with new media such as social networking platforms like: Face book, Twitter,
Blogs, and You Tube.

PROGRAMS AND ACHIEVEMENTS

I. The Annual Makerere University Public Speaking Contest

Now in its 12th year, it’s an event that brings together students from across the university to compete in this
prestigious competition for the chance to become the “Speaker of the Hill”.

II. The Annual Inter University Public Speaking Contest

The Annual Inter University Public Speaking Contest now in its 2nd year was conceived by the National Youth
Council at a time when every University’s commitment to turn out astute, relevant, industry-savvy and confident
graduates has never been more clear.
III. The Annual Financial Literacy Week

We believe in the role of Public Speaking to empower individuals make the shift from reactive to proactive financial
decision-making, to budget, save and borrow carefully and plan for the future. We are currently actively involved
in making it a success leveraging on public speaking skills.

IV. The Open Society Institute of East Africa

An ongoing project that focuses on creating a generation of participatory youth in the education and promotion of
the fundamental Human Rights and their relevance using the skills of Public Speaking and debate as a platform for
effective expression of these rights.

V. Standard Chartered Bank CSR

CSR remains a beaming light of success for improving the role of business in society—but is also an ongoing
challenge to which companies must remain vigilant, especially in emerging markets and thus our partnership with
the Standard Chartered Bank in promoting the skills of Public Speaking and Debate amongst young people.

VI. The Executive Public Speaking Course

The absence of an all year round training in Public Speaking and debate has denied several interested individuals
and corporations an opportunity to expand on their soft skills vital to building a career and a business. Starting
2011, plans are underway to officially launch an Executive Public Speaking Course.

THE PUBLIC SPEAKING COURSE

Overview

The course content covers both theoretical concepts of oral communication i.e. basic elements of speechmaking,
overcoming speech anxiety, developing ideas etc as well as the mechanics of speech preparation and presentation
i.e. using nonverbal communication, using language and style to communicate, using your voice effectively, using
visual aids etc. Students attend a 30 minute lecture and one hour of tutorial all in one session each week for 8
weeks.

Course Duration: 8 weeks, 12hours.

Session Duration: 90 minutes

Number of Units: 8

Eligibility: English speaking

Course objectives

As a result of successfully completing the SWB Public Speaking Course, the student will be able to:

 Employ critical analysis and creative thinking in speaking and listening.

 Deliver impromptu, extemporaneous, informative, persuasive and ceremonial speeches.
 Choose subjects for speeches as well as for other forms of oral communication
 Develop proficiency in utilizing effective vocal qualities, language, delivery techniques, non-verbal
communication, and visual aids for each speech through repeated drills.
 Develop controlled, skillful, expressive, and meaningful use of the body in speaking. Analyze speakers,
audience, subject, occasion, and the communicative process
 Evaluate objectively his or her performance and that of others
 Practice the process of reflective thinking.

Course schedule

Week 1 - Unit I – Public Speaking Overview, Ethics & Audience Analysis

Identify and analyze the components of the communication process.
Recognize the value of ethical public speaking both in historical and modern society.
Design speaking messages which reflect an understanding of the diverse audience.
Recognize the ethical responsibilities woven into public speaking.
Integrate ethical principles into speaking & listening activities.
Understand and utilize demographic and situational audience analysis to design effective speaking messages.

Week 2 - Unit II – Delivery and Communication Anxiety

Identify the symptoms and causes of communication anxiety.
Employ strategies to manage communication anxiety symptoms.
Interpret, examine and discuss a variety of nonverbal communication components which impact speaking and
delivery.
Analyze and integrate delivery techniques into performance; developing skill in real eye contact, vocal variety,
gesture, posture, movement and use of space, etc.
Recognize the difference between the preparation and speaking outline.
Employ the use of the speaking outline to increase extemporaneous speaking and conversational tone.

Week 3 - Unit III – Selecting a Topic, Purpose, Central Idea and Gathering Support Materials
Develop strategies to choose audience-appropriate and manageable topics for a variety of speaking occasions.
Formulate messages suiting occasion & time limits which refine the central idea to clearly preview main points.
Develop skills in locating, evaluating and citing internet, library and other research sources to support ideas.
Apply techniques for conducting a successful and productive primary research interview
Classify various types of plagiarism and develop strong research documentation skills to avoid it
Week 4 - Unit IV – Organization, Strategic Message Design and Language
Develop skills in achieving coherent, organized speaking messages.
Employ various attention grabbing introductory strategies which reveal the topic, create goodwill, and establish
speaking credibility
Design credible conclusions which signal the end, reinforce the central idea and leave a lasting impression.
Develop detailed preparation outlines which label speech components and use consistent patterns.
Examine the denotative and connotative meanings of language
Recognize the value of concrete, familiar and vivid wording to increase clarity in communication
Illustrate accurate, audience appropriate language selection in communicating messages.

Week 5 - Unit V – Informative Speaking

Identify the categories of informative speaking and their related outline formats.
Employ information techniques which enhance meaning for the audience including the use of personalization,
dramatization, comparisons and descriptive language.

Week 6 - Unit VI - Persuasive Speaking

Examine persuasive messages of fact, value and policy
Discuss and develop methods of persuasion which are tailored to specific audiences for maximum impact.
Formulate ethical sound & methods for persuasive speaking.
Examine the use of evidence, reasoning and emotional appeals.

Week 7 - Unit VII - Group Communication and Visual Aids

Recognize and employ the strategies & role-playing which encourage a productive and supportive group climate.
Fully contribute to a collaborative project, and take responsibility for its overall function and productivity through
shared leadership.
Verbally encourage participation from others, while respecting diverse points of view and applying strategies to
reduce interpersonal conflict within the group.
Employ aspects of reflective thinking method to solve problems, by utilizing brainstorming, solution criteria and
consensus within a collaborative project.
Recognize and discuss the value of visual aids to enhance message clarity, speech credibility and audience
involvement
Choose strategic visual aids for informative and persuasive projects and develop skills in their design and use.

Week 8 - Unit VIII – Public Speaking Contest and Awards

Evaluation of progress made over the 8 weeks public speaking course.
Choose students that can facilitate subsequent Public Speaking Courses.
Recognize the best students throughout the course.
Assessment structure

A sample of the speech/student evaluation sheet and the guidelines that go along with it is attached.

References

Public Speaking for Success by Dale Carnegie

Dale Carnegie, author of the legendary How to Win Friends and Influence People, began his
career as the premier "life coach" of the twentieth century by teaching the art of public
speaking. Public speaking, as Carnegie saw it, is a vital skill that can be attained through basic
and repeated steps. Public Speaking for Success preserves a full range of ideas and methods
including Carnegie's complete speech and diction exercises.

The Team

Instructor

Dr. Davis Musinguzi, CEO, Speakers Without Borders, has 5 years of experience in training and consulting in
Public Speaking, sales and customer service. He has provided over 1,000 hours of customized consulting and
training to a wide array of clients. Dr. Davis has worked with clients in 3 East African countries and speaks 3
languages allowing him to understand and respect cultural differences. He was winner of the Makerere
University Public Speaking Contest during his time at the University and is skilled at explicating concepts and
aspects of speechmaking to students by providing clear examples, relating anecdotes and injecting humor in
his classes with his vibrant personality thus creating a more positive learning experience.

Facilitators

Ms Angella Emurwon, a runner up winner in the BBC Africa Playwright of the Year Competition, 2010.

Ms. Caroline Barebwoha, an astute lawyer and one-time runner up at the MUK Public Speaking Contest.

Ms. Hiraa Mazhar, talk show host with exceptional communication skills and seasoned Public Speaker.

Mr. Kaizzi Joseph, a one-time winner of the Development Software Award category, Imagine Cup, 2009.

Contact Us

Dr. Musinguzi Davis Ms. Caroline Barebwoha

Mobile: +256 782 603115 Mobile: +256 782 187481
Email: musinguzidavis@gmail.com Email: carolbarebo@gmail.com