This action might not be possible to undo. Are you sure you want to continue?
SUBMEATED TO PRO.DANANJAY TALELE SUBMEATED BY L.NARAYAN SONI ROL .NO (M4910)
Nokia¶s revenue from the mobile segment stood at Rs. Sony Ericsson. there are already 250 million mobile customers.mobile handsets will soon replace the personal computer. In India. over the years. MP3 player.41% and the comers like Spice have only 1. losing revenue by almost 50%. television and a lot more. Spice is also attracting customers through its dual mobiles like D-88n. 15. camera.thanks to its good position in .games. Spice and Fly with other small players looking to grab place for them. Motorola which is planning to sell the handset business also saw its share erode to just 5. Sony¶s brand identity of high memory phones & phones with unique imaging solutions has been built with aggressive advertising and marketing strategy. with more & more features and technologies being added. Nokia.9%.India has been the largest emerging mobile handset market in the last one year. has been tasting success with its focused product range. The market leader is followed by Sony Ericsson and Samsung at second and third place with 12.6 %. but have also moved beyond being mere devices to make and receive calls. compared to Rs. along with a plethora of players like Samsung. competitive pricing and good Distribution Network.INTRODUCTION 1. While Spice mobiles and fly mobiles are aiming mainly at bottom of the pyramid. mobile handsets are on the way to be a single device serving the purpose of a phone. handsets makers are leaving no stones unturned. of mobile users in India. In 2007 itself. In India. Today. the mobile market in India grew to 120 million and this growth is expected to cross 180 million units this year. INTRODUCTION ± . surpassing China and these super gadgets have already made inroads in the Indian market.the company¶s increased market share seems to have come from the LG.GPRS . with 7 million more people every month becoming mobile users.7% stake. with such an astonishing no.while LG is the biggest loser with a market share of just 3. LG. mobile handsets have not only metamorphosed from the huge briefcase size devices of the 1980s to the ultra slim phones. Though. Mobile phone giant Nokia¶s market share in India has increased to 62. Nokia. Right from opening up experience stores to branded retail shops.6 % in the previous year. and just a little over 31 million PCs. 11.5 % 2007-08 from 53. while Motorola has focused on building an Indian appeal and strong Indian connection with products targeting the youths.8 % and 7% market share respectively.486 crore in 2006-07. up by 30. and Motorola are the frontrunners. Motorola and other players who have lost significant shares.000 crore.
the phone segment contributed nearly one fourth to the total telecom equipment industry. being the second and fifth largest handsets provider there. Rs. Wherein. . Nokia Siemens network. Ericsson had revenue of Rs.6 million pieces sold during the year against 71. the merged entity between Nokia and Siemens had revenues of Rs.7779 crore and Alcatel Lucent posted revenues of Rs.3 million were GSM phones and 27. 95407 crore in 2007-08 driven by the rising demand for mobile handsets and wireless infrastructure expansion by service providers. 8. 24. 68. The Indian handset market recorded a 33% growth by volume with 95.203 crore recording a growth of 7 per cent. This has seen companies launching new set of products every six months. 95. Handset makers have been redefining the ways to crack the youth segment which is also the primary target for the replacement market as young people have a tendency to change their handsets often.8 million in the same period in the previous year.003 crore. Nokia Siemens Network.000 crore.´ Out of the total revenue of Rs. ³While Nokia and Ericsson retained their positions as top players.407 crore. Expansion of mobile networks And broadband infrastructure and the introduction of 3G technology will sustain the growth in the current year. 12. I compared the sales of different mobile phones and tried to find out the models of Spice having maximum sales and reasons for the low sales of Spice compared to Samsung and Nokia. while the fixed handsets sales decreased by 41% to Rs.7. over the same period last year.00 crore. In the handset segment. Of the total handsets sold.3 million phones are based on CDMA technology Youths have been the main target for the converged mobile phones.24. PROBLEM IDENTIFICATION The objective of our research is ³to check the consumer behavior and market potential for mobile phones in different price segments´. handsets business was Rs. struck major deals in the wireless segment.000 crore. In telecom equipment.Karnataka and Punjab.000 crore. revenues of mobile handsets manufacturer grew 12% to Rs. 25. India¶s telecom equipment revenue touched Rs.
y y y Strong telecom regulations in TRAI and several experienced players like Nokia. Sluggish way of reform process. mobiles with the technologies like this along with others like mobile navigation and trekking will more than double its subscribers in next 3-4 years. 7 to 8 million subscribers added every month. segment. INDIA has the largest proportion of population below 35 years. . So. availability of skilled and cheap manpower and raw material truly becomes one of the favorite destinations of mobile sector. WEAKNESSES: y Indian teledensity (24. 2008.SWOT ANALYSIS STRENGTHS: y y y y y y Telecommunication sector is one of the major sectors to contribute maximum to the nation¶s economy. Telecom sector growing at a rapid pace. Lack of Infrastructure in semi-rural areas which makes it difficult to make inroads into this mkt. India because of market oriented stable economy. o India has the highest growth rate in the world.63%in January 2008) has still a fair way to go before it y y y y catches up with the developed nations (60%-80%). Samsung Sony offer the best product to consumers with the latest technology and competitive price.53 million mobile subscribers in February.70% potential buyers which means that 130 million people will get added to the working population between 2003 and 2009 Already 20% of the mobile users in India access Internet through mobiles. o India set to become IInd largest wireless network in the world after China. OPPORTUNITIES: y On an average. India has crossed y y y y y y y y the 250 million mark with the addition of 8.
. problems faced y dealers and reasons for low sales of Spice mobiles. we know the problem. we just have to find the solution to the problem. I got the valuable data that I used for the trend and swot analysis. which were randomly selected. This helped us in the primary research to ask the questions which are still unanswered & we can get only through primary study. studying their handsets and their features. Research tool The purpose is to first conduct a intensive secondary research to understand the major players in the market. customer likings. & full impact and implication of this on their market and the customers. Here. SAMPLE SIZE To complete the research. Whereas in case of descriptive research. RESEARCH DESIGN The research design applied here was exploratory research and descriptive research. While through secondary research. their sales. we have to find about the problem and then work on solving the problem. Generally descriptive research design is applied after exploratory research design.RESEARCH METHODOLOGY INTRODUCTION This chapter aims to understand the research methodology establishing a framework of evaluation and revaluation of primary and secondary research. The techniques and concepts used during primary research in order to arrive at findings. Exploratory Research is one in we don¶t know about the problem. through primary research we came to know bout the sales for different mobiles . the questionnaire was filled by 100 respondents. which are also dealt with and lead to a logical deduction towards the analysis and results. SPSS & EXCEL has been used to fill in and to analyze the data collected. The respondents were the mobile dealers from the East Delhi region.
These questionnaires were personal administered. that its administration would not exceed 4-5 mins. written or oral. Secondary data: it is collected by the study of enormous material available on the company websites and the previous researches related to mobile industry. The common factor in all varieties of the questionnaire method is this reliance on verbal responses to questions. QUESTIONNAIRE METHOD The questionnaire method has come to the more widely used and economical means of data collection. randomly selected for the research.DATA COLLECTION Both primary and secondary data have been collected very vigorously Primary data: it is basically collected by getting the questionnaire filled by the respondents. It was also important to respect the samples time and energy hence the questionnaire was designed in such a way. We tried to make sure the questionnaire was easy to read and understand to all spectrums of people in the sample. Sample size: 100 respondents Basis of selection: randomly selected No. of questions: 10 Area: Badlapur . The data was also collected from the magazines and newspapers.
Samsung. There is only one dealer who does not have Samsung & Spice in his shop. Out of the following.0 6.e.0 1.0 83.Fly Nokia.Fly Total Frequency 1 9 6 83 1 100 Percent 1. Nokia.DATA ANALYZATION AND FACT FINDINGS PRIMARY DATA: Q1. TABLE FOR Ist VARIABLE: 1.FlySpice. . Spice & Fly.Samsun Spice. it is interpreted that 83% of the dealers have all the 4 mobile phones i.samsung Nokia.0 100 90 80 70 60 50 40 30 20 10 0 Series1 INTERPRETATION: From the data & table.0 9. which company's mobiles have you placed in your shop? Nokia.Fly Spice.Spice.
3.3000-8000 less the 3000 0 5 10 15 20 25 INTERPRETATION: · 60% of dealers have maximum sales of the mobiles ranging between Rs.000 on their shop which shows that customers in East Delhi don¶t like to spend too high on mobiles. being 22% indicating that people though not spending too much on premium mobiles. 3. . 3. MP3 that cost higher than Rs. Which price range of mobiles have the maximum sales on your shop? Between 13000-above Between 8000-13000 Series1 Between r.2. buy mobiles with features like FM. · sales for the mobile with price less than Rs.000.000 & 8.000 is not too high .
as it has been 4-5 years since its presence in Delhi and now. Do you have Spice mobile on your shop? Chart Title Yes 2% No 98% INTERPRETATION: · 98% 0f the dealers have Spice mobile in their shops. people do recognize them.3. . Rest 2% have not placed Spice mobile in their shop and these dealers are the one who deal on very small scale in the regions of Mansarovar Park near Shahdra.
7% dealers are selling it for last 1. .5 years ago.5 years. This is also the main reason for low brand awareness and low sales for the Spice phones.How long has it been since you placed spice mobile on your shop? 40 30 20 10 0 Series1 Series1 INTERPRETATION: · 32.4. While only 26% shopkeepers have placed it more than 1.7% of the shopkeepers are selling Spice mobiles since last 1year while 33.
7% which could have even a lot better results had the production of these mobiles would not have stopped.5. Which model of Spice has the maximum sales on your shope? missing Variable S-545 Series1 C-810 D-88n 0 10 20 30 40 INTERPRETATION: · C-810 has the maximum sales in the East Delhi region with sales of about 33. D88n also has 18. These mobiles have their main sales in the regions like Laxmi Nagar. according to you. They have a huge faith in it. there is no competitor for Nokia when it comes to the Brand awareness. 6.7% sales showing the people¶s attitude towards the new features like dual sim as in this mobile. Krishna Nagar. . which mobile company has the maximum Brand awareness? Valid Nokia Frequency 100 100 INTERPRETATION: · As expected. and Preet Vihar. People buy the handsets and accessories on its name.
Surprisingly. . Which mobile company has the best looks? Nokia sumsung INTERPRETATION: 81% dealers believe that Samsung mobile has the best looks and that is the reason for its popularity among the females.7. Nokia is chosen by only 19% dealers while none feel that Spice and Fly mobile do have the good looks.
10. The Spice mobile has got 71 favours while the Fly mobile got the rest 21. While Spice got 2 favors¶ and Samsung & Fly got none. Which mobile company has the best battery backup? 120 100 80 60 40 20 0 Nokia Spice Series1 INTERPRETATION: As expected. And the Nokia and Samsung got none.9. which shows that the strategies that Spice and Fly are opting going well.which mobile company has the lowest price? Spice Fly INTERPRETATION: The data shows that dealers feel the Spice mobile and Fly mobiles have been offering the best price to the customers and that too without making relaxation in the features. almost everyone favored Nokia to be the mobile with best battery backup as 98 out of 100 favored it. .
media . programs. what should the Spice company do to increase their sales?- Other Service Promotion Feature 0 10 20 30 40 50 60 Series1 INTERPRETATION: 56% dealer feel that by promoting the Spice mobile on a large scale through press . Spice will be able to snatch some customers from its competitors. 25% think that by increasing the features as in Nokia¶s mobiles. according to you.11. Spice mobile can increase its market share. . While 6% dealers also believe that by having their own service centers they canserve its customers better which otherwise suffer due to dependence on hotspots and dealers for any default piece.
Samsung 16% while Spice and fly 11% and 6% respectively. . Moreover.4% from the survey done on 100 respondents as Spice is the Kits to offer dual sim concept.CONCLUSION: 60% dealers have the maximum sales for the mobiles ranging between Rs. Samsung was chosen to be the mobile with the best looks and Spice being the cheapest mobile without compromising on features. Nokia tops the table in Brand awareness with all 100% dealers support and in infect Battery backup with 98%. The Spice mobile lacks in the brand awareness with 73% dealers thinking it to be the reason for its low sales. Shows that people have a huge faith in Nokia mobile but their mindset is changing with some good offerings from Spice and other mobiles in terms of Dual sim mobiles and low cost. From the survey done for the 4 mobiles Nokia had the maximum of 67% sales.e. 3. they must work on promotions by PAN India movement and should offer some stylish mobiles.000 and 8. the Spice mobile should overtake the likes of Samsung and Motorola and will occupy the same position as in Karnataka.000 i.7% and in fact D-88n which is a new offering got a good response with 18. As there are still many shops which don¶t have a Spice mobile because executives did not approach them. C-810 has good sales of about 33. Spice mobile has a good market potential in East Delhi since they maximum offerings in this price segment only. the company should send their company executives to every dealer in order to offer Spice mobile in each and every corner to all customers. It is concluded that within 10 years.23% also feel that it hasn¶t got lucrative looks which is a must to attract youth customers. Thus.
000 c) Rs. 000 4. 3. What are the average monthly sales (by volume) for these mobiles on your shop? a) Nokia ««« b) Samsung ««« c) Spice ««« d) Fly «««. Samsung. Samsung b) Nokia. 1.000 b) Rs. Spice c) Nokia.Questionnaire for dealers Dear Respondent.000-8. Spice. 8. According to you. potential of mobile phones in different price segments. Do you have Spice mobile on your shop? a) Yes b) No If yes. which company¶s mobiles have the maximum brand . 3.13. Fly 2. Which model of spice has the maximum sales on your counter? a) D-88n b) C-810 c) S-545 d) variable 7. Which price range of mobiles has the maximum sales on your shop? a) Less than Rs. This questionnaire is meant for the purpose of research on ³To check the mkt.000-13. Out of the following which company¶s mobiles have you placed in your shop?s a) Nokia. marketing research & Report Preparation for Spice Companies Ltd. 5. Samsung. ´meant for the continuous evaluation. Fly d) Nokia. 3. Spice.000 d) More than Rs. How long has it been since you placed spice mobile on your shop? a) Less than 6 months b) 6-12 months c) 12-18 months d) More than 18 months 6.
Which company¶s mobiles have the best looks: a) Nokia ««« b) Samsung ««« c) Spice ««« d) Fly «««. what should the spice company do to Increase their market share? a) Increase features b) promotions c) own service centre d) . According to you. In case of low sales. Which company¶s mobiles have the lowest price? a) Nokia ««« b) Samsung ««« c) Spice ««« d) Fly «««.awareness: a) Nokia ««« b) Samsung ««« c) Spice ««« d) Fly «««. 10. 8. Which company¶s mobiles have the best Battery backup? a) Nokia ««« b) Samsung ««« c) Spice ««« d) Fly «««. which is the main reason for low sales of Spice? a) looks b) sound c) brand d) after sales service 13. 12. b) Samsung ««« c) Spice ««« d) Fly «««. 11.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.