Project Report

ON

SALES AND PROMOTION OF PEPSI

Submitted in partial fulfillment of the
requirements for the award of the degree of

BBA
To

NOIDA INTERNATIONAL
UNIVERSITY, GAUTAM BUDH
NAGAR

Under the Guidance of Submitted by

MS. DEEPTI PANDEY VIKAH KUMAR
BBA & 6th sem.
Roll no- sm/bb/1601/062
 NOIDA INTERNATIONAL UNIVERSITY

To Whom It May Concern

I _______________________, Roll No. ______________from program & sem. of the School of Business
Management hereby declare that the Project Report
entitled____________________________________________________________________________________
_________at ________________________________ is an original work and the same has not been submitted
to any other Institute for the award of any other degree.

Date: Signature of the Student

Certified that the Project Report submitted in partial fulfilment of Master of Business Administration (Name
of Program) to be awarded by Noida International University, GautamBudh Nagar (U.P.) by
_________________________, Roll No. ________________ has been completed under my guidance and is
Satisfactory.

Date: Signature of the Faculty Guide

Name of the Guide:
Designation
 ACKNOWLEDGEMENT

I express my sincere regards and thanks to all my

respected teachers who directly or indirectly helped in
successfully developing / executing the project in
question. It won’t be out of place to mention that the
process of making the project has been both educative
as well as truly joyful experience.
Hereby only I thank to my parents, without their
unquestioning blessings and supports I would not have
been here today writing these words.
 EXECUTIVE SUMMARY

The distribution network of PEPSI is well known for its efficiency but

company constantly strives for the betterment of their distribution network system.

Emphasis of our study was to focus on the customer of company i.e., the retailers.

The Retail Mapping of Delhi is an integral step for the assessment,

development and betterment of this system. The distribution system not only

comprises the movement of the products but also incorporates the merchandising

of the product, which is very broad in its purview.

The project incorporates the analysis of the performance of PEPSI and

probing into opportunities of increasing the market share in Delhi. The entire

process had to be in an organized manner in order to deliver meaningful results for

the purpose of decision-making. The project was that of market research with

surveys and observations as its major phases with the objective of gathering of all

important information material for strengthening the position of PEPSI in Delhi.

PEPSI boasts of having the maximum market share in the beverage segment

in Delhi. and is in constant process for the betterment of its product performance

and customer as well retailer’s satisfaction.

 CONTENTS
S No Topic Page No
1 Certificate
2 Acknowledgement
3 Executive Summary -
Chapter I: Introduction -
Chapter II: Review of Literature -
Chapter III: Research Methodology
Chapter IV: Data Reduction, Presentation & Analysis
Chapter V: Data Interpretation
Chapter VI: Summary & Conclusions
References/ Bibliography
Appendices
- List of Tables
- List of Figures
 INTRODUCTION
The Project “Sales & Promotion of PEPSI in DELHI” Is designed on

the lines of basic investment decisions to be taken by the senior officials of

PEPSI for the purpose of amendments in the pre-existing distribution

network in order to review and strengthen the routes. The findings of the

project are very crucial for the increment of the market share of PEPSI in

the DELHI & Beverage Market.

Though the process is an ongoing one but the decisions have to be

taken on a strong base, supported by facts and figures and that too on

papers. This support can only be provided with the help of an extensive and

through analysis of the market and the data collected thereof.

The Marketing Development Co-ordinator who was the lead or the

project head delivered the objectives of the project to us expressly and we

had to submit the day report to him along with the draft report. He was the

in charge of the project and gave guidelines and directions to approach the

project.
 OBJECTIVE
 To analyze, interpret and study the entire beverage market of DELHI

 Comparative study of the various brands, packs and flavors available

in the market.

 Analysis of the strong and weak point of the competitors products

and compare it with PEPSI.

 To assess the reach and feasibility of the product and give the output

for further investment for enhancing the distribution network along

with assessing the efficiency of the current distribution system.

 Assess the promotional measures in the context to the sales of PEPSI

and focusing our study on the customer of company i.e., the retailers.
 As obvious that any company is concern with the increase in sales of

its products, our project was in line with the companies’ objectives and all

steps incorporate in the project were directed to give an overview so as to

attain its objectives

The market research conducted by us was in accordance to the

company’s rules and policies which were quite material for the efficient and

effective results and inferences to be drawn from the entire process.

The market research was conducted in compliance of the given

guidelines delivered to us expressly to achieve the given objectives, which

were as under:

1. Profitability

2. Improvement

3 Sales

4. To satisfy the customer

 SCOPE

Scope of the study for PEPSI, by this study the company will come to know :-

 Through this study company can know about its growth.

 This study will also help to the company to know about their new concept
position in the market.

 This study will also help to the company to know about its promotional
activities.

 Through this study company will know about the availability of its
products in the market.
 COMPANY PROFILE
NAME & ADDRESS
PepsiCo's global headquarters building from the Donald M.
Kendall Sculpture Gardens in Harrison, New York, in the
hamlet of Purchase
CONTACT
Telephone - 800-226-0083
EMAIL - PepsiCoDMKSG@pepsico.com
WEBSITE - https://www.pepsico.com

TYPE- MULTINATIONAL COMPANY

 In 1893 Caleb Bradham, a young pharmacist from New Bern,

North Carolina, begins experimenting with many different soft drink

concoctions; patrons and friends Sample them at his drug store soda

fountain.

In 1898 One of Caleb's formulations, known as "Brad's Drink," a

combination of carbonated water, sugar, vanilla, rare oils and cola nuts,

is renamed "Pepsi-Cola" on August 28, 1898. Pepsi-Cola receives its

first logo.

Pepsi-Cola North America, headquartered in Purchase, N.Y., is the

refreshment beverage unit of PepsiCo Beverages and Foods North

America, a division of PepsiCo, Inc. PepsiCo Beverages and Foods

North America also comprises PepsiCo's Tropicana, Gatorade and

Quaker Foods businesses in the United States and Canada.

Pepsi-Cola North America's carbonated soft drinks, including:

Pepsi, Diet Pepsi, Pepsi Twist, Mountain Dew, Mountain Dew Code

Red, Sierra Mist, and Mug Root Beer account for nearly one-third of

total soft drink sales in the United States.

Pepsi-Cola North America's non-carbonated beverage

 portfolio includes Aquafina, which is the number one brand of

bottled water in the United States, Dole single-serve juices and

SoBe, which offers a wide range of drinks with herbal ingredients.

The company also makes and markets North America's best-selling,

ready-to-drink iced teas and coffees via joint ventures with Lipton and

Starbucks, respectively.

PepsiCo, Inc. is one of the world's largest food and beverage companies.

The company's principal businesses include:

 Frito-Lay snacks

 Pepsi-Cola beverages

 Gatorade sports drinks

 Tropicana juices

 Quaker Foods

PepsiCo, Inc. was founded in 1965 through the merger of Pepsi-

Cola and Frito- Lay. Tropicana was acquired in 1998. In 2001, PepsiCo

merged with the Quaker Oats Company, creating the world’s fifth-

largest food and beverage company, with 15 brands

– each generating more than $1 billion in annual retail sales.

PepsiCo’s success is the result of superior products, high standards

of performance, distinctive competitive strategies and the high

level of integrity of our people.

There are many who feel that Pepsi-Cola had the first move

advantage in India. Little do they know about Pepsi-Cola’s initial foray

into Indian soft drinks industry way back in 1956?

Coca–Cola had entered the country just a year back in 1955. But

later Pepsi-Cola withdrew from the country in 1961 due to bottling

problems. Pepsi-Cola entered India in April 1989 by setting operation in

beverages, snacks & agribusiness. At this time Parle had 70% of the

market share of the total soft drink market.

Initially it faced some trouble in entering the market due to strong

resistance from most of the domestic soft drink industry and the

advocates of “Swadeshi”. The Indian economy was not liberalized and

proved to be another barrier. Pepsi-Cola removed these barriers by:

Promising the government to focus considerable selling efforts in

the rural area to help economic development.

 “Promising to help boost the expert of agricultural products”

Offering to transfer the food processing, packaging & water treatment

technology to India.
 THE HISTORY OF PEPSI-COLA

Pepsi was first made in New Bern, North Carolina in the United States in the early

1890s by pharmacist Caleb Bradham. In 1898, "Brad's drink" was changed to

"Pepsi-Cola" and later trademarked on June 16, 1903. There are several theories on

the origin of the word "pepsi".

The only two discussed within the current PepsiCo website are the following:

Caleb Bradham bought the name "Pep Kola" from a local competitor and changed

it to Pepsi-Cola.

"Pepsi-Cola" is an anagram for "Episcopal" - a large church across the street from

Bradham's drugstore. There is a plaque at the site of the original drugstore

documenting this, though PepsiCo has denied this theory.

The word Pepsi comes from the Greek word "pepsi" (πέψη), which is a medical

term, describing the food dissolving process within one's stomach. It is also a

medical term, that describes a problem with one's stomach to dissolve foods

properly.
Another theory is that Caleb Bradham and his customers simply thought the name

sounded good or the fact that the drink had some kind of "pep" in it because it was

a carbonated drink, they gave it the name "Pepsi".

It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether

the original recipe included the enzyme pepsin is disputed.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a

rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year,

Pepsi was sold in six-ounce bottles and sales increased to 19,848 gallons. In 1924,

Pepsi received its first logo redesign since the original design of 1905. In 1926, the

logo was changed again. In 1929, automobile race pioneer Barney Oldfield

endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating,

a fine bracer before a race".

In 1929, the Pepsi-Cola Company went bankrupt during the Great Depression- in

large part due financial losses incurred by speculating on wildly fluctuating sugar

prices as a result of World War I. Assets were sold and Roy C. Megargel bought

the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's

assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a

candy manufacturer with retail stores that contained soda fountains. He sought to
replace Coca-Cola at his stores' fountains after Coke refused to give him a discount

on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

Rise in popularity

During the Great Depression, Pepsi gained popularity following the introduction in

1929 of a 10-ounce bottle. Initially priced at 10 cents, sales were slow, but when

the price was slashed to five cents, sales increased substantially. With a radio

advertising campaign featuring the jingle "Pepsi cola hits the spot / Twelve full

ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for

you," Pepsi encouraged price-watching consumers to switch, obliquely referring to

the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel),

instead of the 12 ounces Pepsi sold at the same price. Coming at a time of

economic crisis, the campaign succeeded in boosting Pepsi's status. In 1936 alone

500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola's

profits doubled.
Marketing

A large advertisement made to resemble a Pepsi cup at the theme park,

Nickelodeon Universe inside the Mall of America.

The first of many new designs of Pepsi cans which were released in 2007.

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo

set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind

taste tests the majority of participants picked Pepsi as the better tasting of the two

soft drinks. PepsiCo took great advantage of the campaign with television

commercials reporting the test results to the public.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy.

By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless

Wonders" that "helped redefine promotion marketing."

In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first

time, included more than thirty different backgrounds on each can, introducing a

new background every three weeks.

Celebrity endorsers

Like Coca-Cola, Pepsi and its associated beverages have had various celebrity

endorsers and continue to use them.

Slogans :-

1939: "Twice as Much for a Nickel"

1950: "More Bounce to the Ounce"

1950: "Any Weather is Pepsi Weather"

1957: "The Light Refreshment"

1958: "Be Sociable, Have a Pepsi"

1961: "Now It's Pepsi for Those Who Think Young"

1963: "Come Alive, You're in the Pepsi Generation".

1967: "(Taste that beats the others cold) Pepsi Pours It On".

1969: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"

1975: "Have a Pepsi Day"

1977: "Join the Pepsi People (Feeling Free)"

1980: "Catch That Pepsi Spirit" David Lucas composer

1981: "Pepsi's got your taste for life"

1983: "Pepsi Now! Take the Challenge!"

1984: "The Choice of a New Generation"

1986: "We've Got The Taste" (Commercial with Tina Turner)

1990: "You got the right one Baby UH HUH"

1991: "Gotta Have It"/"Chill Out"

1992: "Be Young, Have Fun, Drink Pepsi"

1995: "Nothing Else is a Pepsi"

1996: "Pepsi:There's nothing official about it" (During the Wills World

Cup(Cricket) held in India/Pakistan/Srilanka)

1997: "GeneratioNext"." With The Spice Girls "

1998: "Yeh Dil Mange More"(In Hindi meaning "My heart wants more")
1999: "Ask for More"/"The Joy of Pepsi-Cola" (Commercial with Britney

Spears/Commercial with Mary J. Blige)

2003: "It's the Cola"/"Dare for More"

2005: "Wild Thing"/"Ask For More" (With Jennifer Lopez )

2006: "Why You Doggin' Me"/"Taste the one that's forever young" Commercial

featuring Mary J. Blige

2007- present: "More Happy"/"Taste the one that's forever young" (Michael

Alexander)
Bans in India

Pepsi was banned from import in India in 1970 for having refused to release the list

of its ingredients.In 1988, the ban was lifted, with Pepsi arriving on the market

shortly afterwards. In 2003 and again in 2006, the Centre for Science and

Environment (CSE), a non-governmental organization in New Delhi, claimed that

soda drinks produced by manufacturers in India, including both Pepsi and Coca-

Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and

The Coca-Cola Company maintain that their drinks are safe for consumption and

have published newspaper advertisements that say pesticide levels in their products

are less than those in other foods such as tea, fruit and dairy products. In the Indian

state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks,

were banned in 2006 following partial bans on the drinks in schools, colleges and

hospitals in five other Indian states. On September 22, 2006, the High Court in

Kerala overturned the Kerala ban ruling that only the federal government can ban

food products.
Health concerns

Pepsi and similar products contain large amounts of sugar. Excessive sugar intake is

thought to be a contributing factor in the development of certain types of diabetes.

Sugar is also a leading contributor to tooth decay.

Ingredients

Pepsi-Cola contains basic ingredients found in most other similar drinks including

carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine,

citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same

ingredients minus the caffeine.

The original Pepsi-Cola recipe was available from documents filed with the court at the

time that the Pepsi-Cola Company went bankrupt in 1929. The original formula

contained neither cola nor caffeine.

Amount per 100mL

Energy 196.5 kJ
Fat 0g
Sodium 0.98 mg
Carbohydrates 11.74 g
Sugar 11.04 g
Protein 0g
Caffeine 10 mg
 PRODUCT POSITIONING OF PEPSI CO.

Pepsi prefers to position itself as the beverage choice of the “New Generation”,

“Generation Next”, or just as the “Pepsi Generation”.

These terms adopted in Pepsi’s advertising campaigns are referring to the

markets that marketers refer to as Generation X. The Generation X consumer is profiled

to be between the ages of 18 to 29. They have high expectations in life and are very

mobile and active. They adopt a lifestyle of living for today and not worrying about long-

term goals. Though Pepsi’s main emphasis is on this segment but they also have a focus

on the 12 to 18 year old market. The rich deep blue coloring represents eternal

youthfulness and openness. Marketing plans like “Yeh Dil Maange More”, “Got

Another Pepsi”, “Ye Pyass Hai Badi” have made Pepsi one of the coolest brands

recognized among teens in the top five and the only beverage product in this category.
PEPSI-COLA LOGOS

The Pepsi-Cola logo has changed many times over the years.

Here's a chronological history of the various logos.

PEPSI – BRANDS AND PACK PROFILE

BRAND PACKS:

The brands which manufacturing in PEPSICO INDIA HOLDINGS PVT LTD beverages in as follows-:

 GLASS BOTTLES

 DISPOSABLE CANS

 PET JARS
FLAVOUR PACKS:

COLA (Carbonated Soft Drink):

 PEPSI

ORANGE:
 MIRANDA ORANGE

 MOUNTAIN DEW

 7UP

MANGO:
 SLICE MANGO
DRINKING SODA :

 EVERVESS SODA

MINERAL WATER:

 AQUAFINA

Carbonated Soft Drinks (CSD) or Soft Drinks as they are popularly known is one of
the largest FMCG market in the whole world with the total annual sales of around
$40 billion.
 STRENGTH & WEAKNESSES OF PEPSI CO.

Pepsi Cola throughout its 100 years of existence has developed much

strength. One of the strengths that have developed Pepsi into such a large

corporation is a strong franchise system. The strong franchise system was the

backbone of success along with a great entrepreneur spirit. Pepsi’s franchise

system and distributors is credited to bring Pepsi from a 7,968 gallons of soda sold

in 1903 to nearly 5 billion gallons in the year of 1997.

Pepsi also has the luxury to spend 225 million dollars in advertising a year. This

enormous ad budget allows Pepsi to reinforce their products with reminder

advertising and promotions. This large budget also allows Pepsi to introduce new

products and very quickly make the consumer become aware of their new

products.

Pepsi-Cola provides advertising, marketing, sales and promotional support to

Pepsi-Cola bottlers and food service customers. This includes some of the world's

best-loved and most-recognized advertising. New advertising and exciting

promotions keep Pepsi-Cola brands young. The company manufactures and sells
soft drink concentrate to Pepsi-Cola bottlers. The company also provides fountain

beverage products.

Pepsi also has had the good fortune of making very wise investments. Some of the

best investments have been in their acquiring several large fast food restaurants.

They have also made wise investments in snack food companies like Frito Lay,

which at present time is the largest snacks company in the world.

Probably high on the list of strengths is Pepsi’s beverage line up. Pepsi has four

soft drinks in the top ten beverages in the world. These brands are Pepsi,

Mountain Dew, Diet Pepsi, and Caffeine Free Diet Pepsi. Pepsi also has the

No.1 tea in the United States, Lipton Tea. Some other strong brands are All Sport,

Slice, Tropicana, Starbucks, Aquafina and a license agreement with Ocean Spray

Juices.

Pepsi Cola like any company has weaknesses. Ironically, the one strength that has

been credited for most of its success in the past has now become a weakness for

Pepsi. This former strength is the franchise system. The franchise system in Pepsi

Corporate view has become a liability. Pepsi in today’s market must be able to act

as one instead of several separate units.

The franchise system has become a hurdle to Pepsi because many of these

franchises have become very strong and will not be dictated by PepsiCo on how to

handle their operations. Some of these franchises are unwilling to support certain

Pepsi products and at times produce their own private label products that are in

direct competition with Pepsi products.

Secondly the franchisees are not willing to make capital expenditures to keep up

with Coca-Cola who is a firm believer in reinvesting into their infrastructure (Coca

Cola at present time does not operate a franchise bottling system).

As mentioned earlier Pepsi has tried to elevate this problem by spinning off their

interest in fast food restaurants but at present time are still guilty by association to

many of the large fountain accounts. The franchise system has also affected

fountain sales due to the fact franchisees are not willing to buy expensive fountain

equipment to place in accounts mainly because the profit margin is so low and

could take years to recoup their investment. Pepsi also has a weakness in the

international beverage market.

Unfortunately for Pepsi they were a “Johnny Come Lately” into this arena. Pepsi

has tried to enter this market by trying to do in three years what took Coke 50 years

to do. This area will take years for Pepsi to mature simply due to Coke’s
dominance in the international market and the strong ties that Coke has developed

with these markets and their governments.

Pepsi customers buy nearly five billion gallons of soft drinks per year. Pepsi

customers buy their products because of taste, price, packaging and promotional

factors and of a wide variety of brands. Pepsi customers also buy their products

due to the high accessibility of Pepsi brands.

Pepsi products are distributed to many outlets. For example, supermarkets

where Pepsi buys large shelf area and display areas so the customer can find them

easier, viz, Convenience stores, Restaurants, Movie theaters and almost and other

conceivable spots.

Pepsi has a competitive advantage over Coke because of the image it portrays.

Pepsi promotes itself as the choice of the “New Generation”. Pepsi gets this

advantage by implementing such large marketing projects like “Project Globe”.

This marketing plan, which Pepsi spent 637 million dollars over five years, is to

introduce the new rich deep blue coloring of its packaging. The rich deep blue

coloring represents eternal youthfulness and openness. Marketing plans like this

made Pepsi one of the coolest brands recognized among teens in the top five and

the only beverage product in this category.

Another competitive advantage that Pepsi has is in their product Mountain Dew.

Mountain Dew has grown a staggering 74.1% over the last five years. Mountain

Dew has a 6.3% market share and has recently become the No.4 soft drink in

America. At this current pace Mountain Dew will be come the first non-cola to

reach the 1billion gallon mark in one year.

Pepsi also has an advantage as an innovator in their field. They are the first soft

drink makers to introduce a new one-calorie soda called Pepsi-One with, just

approved by the FDA, Ace-K.

This new sweetener is slated to be a break through for diet soda in which it limits

the after taste associated with diet soda and brings a more cola taste to the product.

Pepsi has always been a strong No.2 against Coke and have become one of the

world’s largest Companies. As far as market share is concerned Pepsi stands

strong.
 PEPSI-THE INDIAN EXPERIENCE

• Pepsi is one of the most well known brands in the world today available in over 160

countries. The company has an extremely positive outlook for India. "Outside North

America two of our largest and fastest growing businesses are in India and China,

which include more than a third of the world’s population." (PepsiCo’s annual report,

1999)

• This reflects that India holds a central position in Pepsi’s corporate strategy. India is a

key market for PepsiCo, and at the same time the company has added value to Indian

agriculture and industry. PepsiCo entered India in 1989 and is concentrating in three

focus areas – Soft drink concentrate, Snack foods and Vegetable and Food processing.

• Faced with the existing policy framework at the time, the company entered the Indian

market through a joint venture with Voltas and Punjab Agro Industries. With the

introduction of the liberalization policies since 1991, Pepsi took complete control of its

operations. The government has approved more than US$ 400 million worth of

investments of which over US$ 330 million have already flown in.

• One of PepsiCo’s key strategies was to develop a completely local management team.

Pepsi has 19 company owned factories while their Indian bottling partners own 21.

The two advertisements tags: ‘yehi hai right choice baby’ and ‘nothing official about it’

immediately ring a bell- it’s got to be Pepsi.

The advertisement tag ‘yehi hai right choice baby’ was the first ‘Hinglish’ slogan ever

used in the in the Indian market. This slogan proved to be the best suited one for Pepsi

and it was a mega hit and at that moment of time.

Pepsi in a short span of its operations in India has found a place in the hearts and minds

of the Indian consumers. The success has primarily been due to the innovative and

passionate Indian team, which has been built over the years. Pepsi is a trendsetter

managed and run by Indians, where important decisions are taken locally.

Pepsi started its operations in India in 1989 and since then PepsiCo has set up a fully

integrated operation in India viz. Manufacturing, Research & Development, Marketing,

Distribution and Franchising- covering fruit/vegetable processing, Exports, Snacks Foods

& Beverages. In the mean time Pizza Hut and Frito Lay’s are the examples in this regard

only.

Pepsi has 40 bottling plants in India, out of which 16 are company owned and 24 are

owned by Indian franchisees.

The PEPSICO INDIA HOLDINGS PVT LTD beverages in India's leading supplier of

retailer brand Carbonated and Non-Carbonated soft drinks, with beverage manufacturing

facilities in India. Its experience in the beverage industry dates back to the sixties when it

had the first franchise at Agra.

It has the license to supply beverages in the territories of UTTAR PRADESH, part of

M.P., half of Haryana, whole of Rajasthan, Goa, 3 districts of Maharashtra, 9 districts of

Karnataka This bottling plant one of the largest producing PEPSI bottles in INDIA. It

have six pipelines through which 600 bottles produces per minute its means 3600 bottles

produces per minute which makes PEPSICO INDIA HOLDINGS PVT LTD

BEVERAGES one of the highest bottles manufacturing in INDIA.

This manufacturing plant brought name and fame to the Pepsi as in all this regions Pepsi

is at the commanding position and in the mean this plant has diversified function perform

in the field of growth and success of PEPSI..

 THE PEPSICO INDIA HOLDINGS PVT LTD, DELHI

The PEPSICO INDIA HOLDINGS PVT LTD., Delhi is one of the biggest bottling plant in

INDIA .The date of announcement of this project was held on Saturday 1 st April 1995

and it was completed on 31st December 1999.The investment was made on this

project Rs60 cores/ U.S.$ 15 million.

The PEPSICO INDIA HOLDINGS PVT LTD is one the largest bottling plant which has

six pipelines in which each pipelines produces 600 bottles per minute and total

number of bottle produces is 3600 bottles per minute.

The vice president of PEPSICO INDIA HOLDING PVT LTD, DELHI is Deepak Jolly and the

executive director of this company is Mr. Ravi Kr Singh who looks all the key areas of

human resource management and function of the company.

The PEPSICO INDIA HOLDINGS Pvt Ltd is one of the strongest production area of Pepsi

who not only deals only the production but also deals in marketing and sales area which

strengthen the PEPSI for its growth and capturing the INDIAN market with motive of high

earning profits and creating and benchmark in the market.

 MAJOR CREDENTIALS
 Varun beverages limited received “gold standard award” for production &

quality control for the year 1996-1997.

 Jaipuria group was adjudged “best bottler” out of more than 2000 bottlers all

over the world for the year 1996-97.

LOCATIONS OF BOTTLING PLANTS OF PEPSI IN INDIA