Zoomerang Survey Results

U.S. Latino Media Usage
This survey is being conducted by the National Response Status: Completes Association of Hispanic Journalists' (NAHJ) Parity Filter: No filter applied Project, with support from the Chicago-based McCormick Foundation. We are trying to Oct 20, 2010 12:15 PM PST determine: What sources do Latinos trust to get their news? Which news stories are most important to Latinos? What are journalists missing when it comes to covering the growing Hispanic community in the United States? Links to this survey are being sent out to thousands of Latino community leaders throughout the United States. This includes business owners and executives, community advocates, health care providers, educators, elected and appointed officials, people from law enforcement and the legal profession, retirees and students. We are trying to reach out to a representative cross-section of the American Latino community. Your participation in this survey is anonymous. 1. What is your primary language?

English Spanish Other, please specify Total

16 11 6 33

2. How often do you seek out news and current events?

-Daily -Hourly -Four or more times each week -Weekends only -Once a week -Twice each week -Three times each week -Once a month -Rarely -Never -No opinion Total

24 7 1 1 0 0 0 0 0 0 0 33

3. Where do you seek out news in general? (Please list specific websites, newspapers, TV channels, etc..)

33 Responses

4. Do you seek out news about your ethnic heritage community?

Yes No Total

32 1 33

5. If so, in what language do you seek out this information?

English Other, please specify Spanish Total

20 8 5 33

6. Do you have a newspaper subscription?

Yes No Total

18 15 33

7. Do you read any newspapers?

Yes Sometimes Rarely No Never

25 6 2 1 0

8. How often do you read newspapers?

Daily A few times per week Rarely Less than once per week Never

17 10 4 1 1

9. Do you ever watch cable television for news?

Occasionally during the week More than once per day Once per day Rarely Weekends Never

14 8 7 2 1 1

10. How often do you seek out news from the Internet?

More than once per day Once per day Occasionally during the week Weekends Rarely Never

19 10 4 0 0 0

11. Do you listen to the radio for news?

More than once per day Once per day Rarely Occasionally during the week Never Weekends

11 8 7 5 2 0

12. Considering all your news sources, what language do you primarily get news in?

English Both Spanish Total

23 10 0 33

13. Why do you prefer to get your news in Spanish? Please check all that apply.

Spanish is my primary language I do not understand English English-language news misses stories that I am interested in. Spanish-language news does a better job of providing stories that I am interested in. English-language news does not provide enough news from Latin America. I don't see Latinos represented in interviews and stories from English-language news. I don't see Latinos represented among journalists in English-language news. Other, please specify

0 0 0 0 0 0 0 0

14. Which newspapers, television stations, radio stations, websites or bloggers do you most often turn to for news?

0 Responses

15. Which of these issues are most important to you? Please select your top 3 choices.

Business Education Entertainment Environment Health care Immigration News from Latin America Jobs Local news Politics Real Estate Sports Technology

0 0 0 0 0 0 0 0 0 0 0 0 0

Weather Other, please specify

0 0

16. How would you rate the Spanish-language news you receive on these media platforms? Please indicate your level of satistifaction when each o Please put an answer by each.

Top number is the count of respondents selecting the option. Bottom % is percent of the total respondents selecting the option.

Excellent

Above Average

Internet TV Radio Newspapers Bloggers

0 0% 0 0% 0 0% 0 0% 0 0%

0 0% 0 0% 0 0% 0 0% 0 0%

17. If you look for news in Spanish on the Internet, which subjects are you most looking for news about? Please check all that apply.

Business Education Entertainment Environment Health care Immigration Jobs Local news News from Latin America Politics Real Estate Sports Technology Weather Other, please specify

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

18. If you look for news in Spanish from newspapers, which subjects are you most looking to read about? Please check all that apply.

Business Education Entertainment Environment Health care Immigration Jobs Local news News from Latin America Politics Real Estate Sports Technology Weather Other, please specify

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

19. If you look for news in Spanish from radio, which subjects are you most looking to hear about? Please check all that apply.

Business Education Entertainment Environment Health care Immigration Jobs Local news News from Latin America Politics Real Estate Sports Technology Weather Other, please specify

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

20. If you look for news in Spanish from television, which subjects are you most looking for news about? Please check all that apply.

Business

0

Education Entertainment Environment Health care Immigration Jobs Local news News from Latin America Politics Real Estate Sports Technology Weather Other, please specify

0 0 0 0 0 0 0 0 0 0 0 0 0 0

21. If you look for news in Spanish using a mobile communications device (Example: cell phone, Blackberry, iPod) or other technology, which subjects are you most looking for news about? Please check all that apply.

Business Education Entertainment Environment Health care Immigration Jobs Local news News from Latin America Politics Sports Real Estate Technology Weather Other, please specify

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

22. Why do you prefer to get your news in English? Please check all that apply.

English is my primary language. Other, please specify English language news does a better job of providing stories that I am interested in. Spanish language news misses stories that I am interested in. I don't understand Spanish.

12 9 5 3 1

23. Which of these issues are most important to you? Please select your top 3 choices.

Immigration Education Politics Local news Health care News from Latin America Business Sports Environment Jobs Technology Weather Other, please specify Entertainment Real Estate

17 12 12 9 8 8 7 3 2 2 1 1 1 0 0

24. How would you rate the English-language news you receive on these media platforms? Please indicate your level of satistifaction when each o Please put an answer by each.

Top number is the count of respondents selecting the option. Bottom % is percent of the total respondents selecting the option.

Excellent

Above Average

Internet TV Radio Newspapers Bloggers

6 26% 1 4% 0 0% 0 0% 0 0%

8 35% 6 26% 8 35% 9 39% 2 9%

25. Which of these stories should English-language news provide better information about? Please select your top 3 topics.

Immigration

11

News from Latin America Local news Education Business Health care Politics Other, please specify Sports Jobs Weather Real Estate Technology Entertainment Environment

11 9 8 6 6 4 4 3 2 2 1 1 0 0

26. If you look for news in English on the Internet, which subjects are you most looking for news about? Please check all that apply.

Politics Education Immigration Local news News from Latin America Health care Business Environment Sports Entertainment Jobs Technology Weather Real Estate Other, please specify

18 17 17 13 10 9 8 7 7 5 5 5 4 3 3

27. If you look for news in English from newspapers, which subjects are you most looking to read about? Please check all that apply.

Local news Immigration Politics Education Business Entertainment Health care

16 12 12 11 7 7 7

Sports News from Latin America Jobs Weather Environment Real Estate Technology Other, please specify

7 6 4 4 3 2 1 0

28. If you look for news in English from the radio, which subjects are you most looking to hear about? Please check all that apply.

Politics Local news Education Entertainment Immigration News from Latin America Weather Business Health care Environment Jobs Technology Other, please specify Sports Real Estate

13 10 9 8 8 8 7 6 6 5 3 3 3 2 1

29. If you look for news in English from television, which subjects are you most looking for news about? Please check all that apply.

Politics Local news Education Immigration Sports Weather Business Health care News from Latin America Entertainment Jobs Environment Real Estate

13 12 11 8 7 7 6 6 4 3 3 2 1

Technology Other, please specify

0 0

30. If you look for news in English using a mobile communications device (Example: cell phone, Blackberry, iPod) or other technology, which subjects are you most looking for news about? Please check all that apply.

Immigration Education Local news Politics Entertainment Health care Weather Business Sports Other, please specify Jobs News from Latin America Environment Real Estate Technology

9 8 8 8 6 6 6 5 5 4 2 2 1 1 1

31. Why do you get news in English and Spanish? Please check all that apply.

I speak both Spanish and English and am comfortable seeking news in both languages. English language news and Spanish-language news each have stories that I am interested in. Neither English nor Spanish language news offer the stories that I am looking for in one place. Spanish-language news does a better job of covering news that applies to me. Other, please specify

10 5 2 3 0

32. Which of these issues are most important to you? Please select your top 3 choices.

Education Immigration News from Latin America Local news Business

6 5 5 4 3

Politics Entertainment Health care Sports Environment Employment Real Estate Technology Weather Other, please specify

3 2 1 1 0 0 0 0 0 0

33. Which of these subjects do you look for news about from English-language news? Please check all that apply.

Local news Education Immigration News from Latin America Politics Business Entertainment Technology Health care Employment Sports Weather Environment Real Estate Other, please specify

9 7 5 5 5 4 4 2 1 1 1 1 0 0 0

34. Which of these subjects do you look for news about from Spanish-language news? Please check all that apply.

News from Latin America Entertainment Local news Education Immigration Politics Health care Jobs Sports Technology Environment

8 6 6 5 5 5 3 3 2 2 0

Real Estate Weather Other, please specify

0 0 0

35. How would you rate the English-language news you receive on these media platforms? Please indicate your level of satisfaction when each of Please choose an answer for each.

Top number is the count of respondents selecting the option. Bottom % is percent of the total respondents selecting the option.

Excellent

Above Average

Internet TV Radio Newspapers Bloggers

2 20% 0 0% 1 10% 0 0% 0 0%

0 0% 1 10% 3 30% 1 10% 0 0%

36. How would you rate the Spanish-language news you receive on these media platforms? Please indicate your level of satisfaction when each of Please choose an answer for each.

Top number is the count of respondents selecting the option. Bottom % is percent of the total respondents selecting the option.

Excellent

Above Average

Internet TV Radio Newspapers Bloggers

2 20% 1 10% 0 0% 0 0% 0 0%

0 0% 2 20% 3 30% 1 10% 0 0%

37. Which of these issues should English-language news provide better information about? Please select your top 3 choices.

Immigration

6

News from Latin America Education Local news Politics Business Environment Jobs Entertainment Sports Other, please specify Health care Real Estate Technology Weather

6 4 3 3 2 2 2 1 1 1 0 0 0 0

38. Which of these issues should Spanish-language news provide better information about? Please select your top 3 choices.

Education Politics Health care Local news News from Latin America Immigration Business Entertainment Environment Jobs Real Estate Sports Technology Weather Other, please specify

7 7 4 4 4 3 2 1 1 1 1 1 1 0 0

39. If you look for news in English on the Internet, which subjects are you most looking for news about? Please check all that apply.

Education Business Local news News from Latin America Politics Entertainment Health care

7 5 5 5 5 4 3

Immigration Sports Weather Jobs Technology Real Estate Environment Other, please specify

3 3 3 2 2 1 0 0

40. If you look for news in Spanish on the Internet, which subjects are you most looking for news about? Please check all that apply.

News from Latin America Education Entertainment Local news Business Immigration Politics Health care Environment Jobs Sports Real Estate Technology Weather Other, please specify

8 7 5 5 4 4 4 3 2 2 2 1 1 1 1

41. If you look for news in English from newspapers, which subjects are you most looking to read about? Please check all that apply.

Local news Education Immigration News from Latin America Entertainment Politics Business Environment Health care Jobs Sports Other, please specify Real Estate

8 6 4 4 3 3 2 1 1 1 1 1 0

Technology Weather

0 0

42. If you look for news in Spanish from newspapers, which subjects are you most looking to read about? Please check all that apply.

News from Latin America Education Local news Entertainment Business Immigration Politics Health care Sports Environment Jobs Real Estate Technology Weather Other, please specify

8 7 7 6 3 3 3 2 1 0 0 0 0 0 0

43. If you look for news in English from the radio, which subjects are you most looking to hear about? Please check all that apply.

Local news Education Entertainment Health care Immigration News from Latin America Politics Business Environment Weather Other, please specify Jobs Real Estate Sports Technology

8 5 5 3 3 3 3 2 1 1 1 0 0 0 0

44. If you look for news in Spanish from the radio, which subjects are you most looking to hear about? Please check all that apply.

Local news News from Latin America Entertainment Education Immigration Politics Business Other, please specify Environment Health care Jobs Real Estate Sports Technology Weather

8 7 5 2 2 2 1 1 0 0 0 0 0 0 0

45. If you look for news in English from television, which subjects are you most looking for news about? Please check all that apply.

Local news News from Latin America Education Entertainment Business Immigration Politics Health care Sports Weather Other, please specify Environment Jobs Real Estate Technology

8 7 6 5 4 4 4 2 2 1 1 0 0 0 0

46. If you look for news in Spanish from television, which subjects are you most looking for news about? Please check all that apply.

News from Latin America

9

Entertainment Local news Education Immigration Business Politics Health care Jobs Technology Weather Other, please specify Environment Real Estate Sports

7 7 6 6 4 3 2 1 1 1 1 0 0 0

47. Which language do you use when searching for news using a mobile communications device? (Example: cell phone, Blackberry, iPod)

English Other, please specify Spanish Total

8 2 0 10

48. If you look for news in English using a mobile communications device (Example: cell phone, Blackberry, iPod) or other technology, which subjects are you most looking for news about? Please check all that apply.

Local news News from Latin America Education Politics Business Immigration Sports Weather N/A Entertainment Jobs Technology Environment Health care Real Estate Other, please specify

6 5 3 3 2 2 2 2 2 1 1 1 0 0 0 0

49. If you look for news in Spanish using a mobile communications device (Example: cell phone, Blackberry, iPod) or other technology, which subjects are you most looking for news about? Please check all that apply.

N/A Local news News from Latin America Business Jobs Politics Technology Weather Education Entertainment Environment Health care Immigration Real Estate Sports Other, please specify

5 3 3 1 1 1 1 1 0 0 0 0 0 0 0 0

50. How much would you agree with this statement: If journalists want to tap in to the Latino community, they must provide news in Spanish?

Somewhat agree Very much agree Somewhat Disagree Have no opinion Don't know Very much disagree Total

15 11 5 2 0 0 33

51. How would you rate the job that English-language online news does in including and/or quoting Hispanics in stories?

Poor Average Below Average Excellent Above Average Don't Know Total

14 11 7 1 0 0 33

52. How would you rate the job that English-language newspapers do in including and/or using quotes from Hispanics in stories?

Poor Average Below Average Excellent Above Average Don't Know Total

15 10 8 0 0 0 33

53. How would you rate the job that English-language radio does in including and/or using quotes from Hispanics in stories?

Poor Average Below Average Don't Know Excellent Above Average Total

15 9 7 2 0 0 33

54. How would you rate the job that English-language television does in including and/or using quotes from Hispanics in stories?

Poor Below Average Average Above Average Excellent Don't Know Total

16 8 7 2 0 0 33

55. Which of these issues is English-language news not devoting enough coverage to when it comes to Latinos? Please check all that apply.

Education News from Latin America Immigration

19 19 17

Business Local news Politics Entertainment Health care Employment Environment Technology Other, please specify Real Estate Sports Weather

15 15 13 12 12 12 9 4 4 3 3 1

56. Which of these issues is Spanish-language news not devoting enough coverage to when it comes to Latinos? Please check all that apply.

Education Business Politics Local news Environment Health care Immigration Employment Entertainment News from Latin America Technology Other, please specify Real Estate Sports

15 13 12 9 7 7 7 7 4 4 4 4 3 1

57. Which websites do you visit for international and national news as well as current events?

33 Responses

58. What websites do you visit for news about your state, city and neighborhood?

33 Responses

59. Do your friends or family influence where you go to find out about current events?

No Sometimes Yes Total

15 10 8 33

60. When your friends or family tell you about a news story, where do you go to first to find out more about it? Please list specifically which news organizations you turn to.

27 Responses

61. Do you usually participate in current events polls and surveys presented by local and national news websites?

Sometimes No Yes Total

16 12 5 33

62. Do you ever post comments to news stories that you see online?

No Yes Total

21 12 33

63. Do you distribute and/or comment on news circulated through your personal social media networks? (Ex: Facebook, Twitter, Linked In, etc...)

Yes No Total

21 12 33

64. What is your age? (For demographic purposes only)

46-62 25-31 18-24 39-45 32-38 63-68 69+ Total

24 3 2 2 1 1 0 33

65. What is your gender?

Female Male Total

18 15 33

66. What is the highest education level you have attained?

Bachelor's Degree Master's Degree Ph.D/Doctorate Some College Associate's Degree Elementary School Middle School High School Diploma Total

13 9 6 3 2 0 0 0 33

67. What is your profession?

Educator Other, please specify Business Owner/Executive Community Advocate Health Care Provider

9 6 5 5 2

College Student Elected or Appointed Official Attorney Entrepreneur Retiree Law Enforcement High School Student Work in Technology Currently Un-employed Total

2 1 1 1 1 0 0 0 0 33

68. What state do you reside in? Your full address is not required.

33 Responses

69. What is your ethnicity (National Origin/Heritage)?

-Mexican/Mexican American/Chicano -Puerto Rican -Cuban/Cuban American -Mixed Heritage -Brazilian -Colombian -Dominican -Honduran -Spanish -Argentine -Belizeer -Bolivian -Chilean -Costa Rican -Ecuadoran -Guatemalan -Nicaraguan -Panamanian -Paraguayan -Peruvian -Uruguayan -Venezuelan -African American -Anglo -Asian Pacific American

19 4 3 2 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Other, please specify Total

0 33

70. Is there anything else you would like to add regarding any subject raised in this survey?

14 Responses

71. If you would like to be contacted by the Parity Project for a more in depth discussion on this topic, please provide your name, phone number, and email address below. (Optional)

11 Responses

1. What is your primary language? Respondent # 1 Response Why can't one answer both to this question? 2 both 3 both 4 Both 5 Bilingual - Spanish & English 6 Both, fully bi-lingual 3. Where do you seek out news in general? (Please list specific websites, newspapers, TV channels, etc..) Respondent # 1 2 3 Response msn latino univision FOX channet 1135 & 1323 Olando Sentinel, Orlando Business Journal, CNN, local news, Denver Post, occasionally New York Times or Los Angeles Times foxnews.com cnn.com baynews9.com internet...work provided website, LA Times Websites while I'm at work. Radio while I drive. Television when I'm home. Newspaper weekend subscription. IPhone when I'm traveling. Univision, ABC news. Televisa, all media, throughout the day CNN.com univision.com

4 5 6

7 8 9

10 11

Newspapers, websites New York times on-line Channel 9 news in denver BBC satellite radio news Npr news Univision CNN en español azcentral.com, NY Times, Huffington Post, msnbc.com, CNN, Time, New Yorker, espn.com, aarp.com, barackobama.com, moveon.org, Consumer Reports, Best of Third Age, familiesusa.org websites, emails, radio local paper here in Amarillo, TX, USA Today, Local TV channel, CNN, NPR, local newspapers SD Union Tribune, LA Times, NY Times, Newsweek, NPR, La Prensa TPM, Daily Kos, Yahoo News, KMOX NPR, CNN, and Univisi�n Austin American Statesman, NPR morning edition & all things considered, el nuevo dia interactivo (endi.com), nyt.com, washingtonpost.com, rawstory.com, cnn.com, elpais.com, oglobo.com, usatoday.com. Newspaper websites, news radio stations, tv shows Arizona Republic, 12 News, Fox 10 News, CBS 5 News, ABC 15 News, NPR KJZZ Radio, Time Magazine, Wired, CJR, Cronkitenewsonline, azcentral.com, NY Times, LA Times, MS NBC, NPR --all via internet. internet: yahoo, cnn, etc. T.V.: abc, cbs Google; NBC Network News New York Times Washington Post Virginian Pilot Univision I receive news through many organization networks Mostly INTERNET The week magazine, KPFA, Democracy now, internet search enginesNew York Times, Washington Online: Post, Huffington Post, AlterNet. Daily Newspaper of whatever city I'm in. NPR, CNN, CNBC. I would watch Al Jezeera if I could get it. NPR online, MSNBC, CNN, Huffington post, the daily show

12 13

14 15 16 17 18 19 20

21 22

23 24 25 26

27 28 29

30

31

msnbc aol el nuevo dia el pais sentinel new yourk times 32 websites: google news, nyt, tampa tribune day, tv news after dinner 33 Web by 4. Do you seek out news about your ethnic heritage community? Respondent # 1 2 3 4 Response Sometimes I read the Miami Herald or a news site from Spain. I always want to know what is being reported and how it affects Latinos. yes and global community I consider myself welll diversified, having been born, raised, studied and a military veteran of the US, however I seek to remain connected with my hispanic heritage by involving myself in issues that affect all, however with a more predominance towards by cultural background. As a Virginia Beach, VA resident, it is hard for me to stay connect to my community; for that reason, I am forced to seek the news I need about Hispanic issues from National Media. My local media does a terrible job at covering Hispanic issues. endi.com, LatinoUSA, various newsletters on line. gohispano.com Whenever there is a Latino involved I pay close attention; I keep mental notes on who, what, where, how and why. Not about my ethnicity, but some of

5

6 7

8

course affect my ethnicity 9 Not much on currently 5. If so, in what language do you seek out this information? Respondent # 1 2 3 4 5 6 7 8 1. Why do you prefer to get your news Respondent # Response Both Both, English and Spanish both languages Both Both languages Spanish or English both Both English and Spanish news in English? Please check all that apply. Response

1

Although, I'll tune to Spanish language to see their coverage on elections and other news affecting Latinos. News reporters in English seem to be more professional and use a tone of voice that keeps me intrigued, where as in spanish, I drift off and their voice seemed robotic. Because I have a newspaper subscriptionthe Spanish new channels Sometimes language is fast then I can comprehend. I like the Spanish language channels. English I like to start with the Language news perspective and then follow suite to Spanish...

2

3 4

5

6 7

I don't have a choice. Spanish news is not avilable where I live. I listen to alternate news sources, corporate news tend to be biased and miss the real important news.

8

Spanish news are more fluff pieces and entertainment news. 9 Which of these issues are most important to you? Please select your top 3 availability 2. choices. Respondent # 1 Response Gay, lesbian, bisexual, and transgender news 4. Which of these stories should English-language news provide better information about?  Please select your top 3 topics. Respondent # Response 1 whats's happening in Cuba 2 u.s human rights abuses 3 human interest 4 Issues affecting local latino 5. If you look for news in English on thecommunity Internet, which subjects are you most looking for news about? Please check all that apply. Respondent # 1 Response Top stories: stories that affect the entire world or a large majority at least. 2 international less biased perspective 3 breaking news 7. If you look for news in English from the radio, which subjects are you most looking to hear about? Please check all that apply. Respondent # 1 Response non biased news reporting.

2 general headlines only, no detail 3 traffic 9. If you look for news in English using a mobile communications device (Example: cell phone, Blackberry, iPod) or other technology, which subjects are you most looking for news about? Please check all that apply. Respondent # Response 1 International news 2 Do not use 3 breaking news 4 Do not use a mobil devise 7. Which of these issues should English-language news provide better information about?  Please select your top 3 choices. Respondent # Response 1 Latinos in general and on all topics 10. If you look for news in Spanish on the Internet, which subjects are you most looking for news about? Please check all that apply. Respondent # Response 1 travel 11. If you look for news in English from newspapers, which subjects are you most looking to read about?  Please check all that apply. Respondent # Response 1 International in general, op-ed pieces 13. If you look for news in English from the radio, which subjects are you most looking to hear about? Please check all that apply. Respondent # 1 Response ALl this from NPR only; not any other radio news source 14. If you look for news in Spanish from the radio, which subjects are you most looking to hear about? Please check all that apply. Respondent # 1 Response There are no local news in Spanish via radio 15. If you look for news in English from television, which subjects are you most looking for news about? Please check all that apply. Respondent # 1 Response Rachel Maddow show for in-depth critical stories 16. If you look for news in Spanish from television, which subjects are you most looking for news about? Please check all that apply. Respondent # Response

1

Quality of SL TV news is awful at local level 17. Which language do you use when searching for news using a mobile communications device? (Example: cell phone, Blackberry, iPod) Respondent # Response 1 both 2 None 6. Which of these issues is English-language news not devoting enough coverage to when it comes to Latinos?   Please check all that apply. Respondent # 1 Response The problem is that when they do report it is filled with bias language and anti-immigrant sentiment all Latinos are left out unless it is negative news All of them. Latinos are not a priority to English-language media. Unless it is negative, they can careless about us.

2 3

4 I don't watch news about sports 7. Which of these issues is Spanish-language news not devoting enough coverage to when it comes to Latinos?   Please check all that apply. Respondent # 1 Response Don't watch enough to make a reasonable determination. 2 Do not watch 3 all unless it is negative news 4 Don't know 8. Which websites do you visit for international and national news as well as current events? Respondent # 1 2 3 4 5 6 7 8 9 10 11 12 Response msn none of your business univision, nbc Miami Herald Spanish News Network (El Mundo) Fox news word specific site, LA Times, NY Times MSNBC; Univision; BBC;PBS; Independent ABC news. Televisa, Univision cnn, npr, msnbc, NY times, washington post CNN.com NYTimes.com www.cnn.com bbc new york times CNN

13 14 15 16 17 18 19 20

21 22 azcentral.com 23 NY Times, BBC 24 yahoo, cnn, drudge report, 25 CNN; Yahoo; Google 26 lazos.com 27 www.primerahora.com 28 democracynow.org kpfa.org 29 New York Times, Washington Post, 30 NPR and CNN 31 el pais 32 nyt 33What websites do you visit for news about your state, DoD and msnbc early bird city News 9. neighborhood? Respondent # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

NY Times, msnbc.com news and review, LA and NEW york Times, NPR and hispanictips.com latimes.com nytimes.com MSN, Yahoo, NBC NY Times, LA Times, AP News, MSNC.com, CNN TPM, Daily Kos, Huffington Post, Yahoo News www.npr.org endi.com, nyt.com, washingtonpost.com, cnn.com, latimes.com, elpais.com, oglobo.com, rawstory.com,NACLA, Radio Progreso Telesur, NPR, usatoday.com

Response wokv none of your business nine news Bay News 9 work specific SJ Mercury News; MSNBC; NBC-Bay Area;Sacramento Bee; ABC-KGO-TV; none none 9news.com Elpasotimes.com www.wftv.com Denver post La Voz azcentral.com I get a number or articles sent to me or news reports via email or weblinks amarillo.com WPTV (5)

17

SD Union Tribune, Voice of San Diego, La Prensa 18 KMOX, Stltoday.com 19 www.pilotonline.com 20 none 21 NC Times 22 azcentral.com, cronkitenewsonline.com 23 KPHO5; AZCENTRAL 24 N/A 25 KOAT TV 26 virginiapilotonline.com 27 www.cfn13.com 28 none 29 Austin American-Statesman 30 Tampabay.com and tbo.com 31 el sentinel 32 google news 33 When your friends or family tell you about local news WVEC, a news story, where do you go 11. to first to find out more about it?  Please list specifically which news organizations you turn to. Respondent # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Response TV, abc, cbs CNN, univision Fox News Miami Herald google search SJ Mercury News;MSNBC;NBC-Bay Area; ABC KGO-TV; TV, local news ny times 9news.com elpasotimes. NYTimes.com abc New York times La Jornada en linea msnbc, cnn, differnt places I will google it. Local TV Internet I Google it and then click the most interesting link. www.yahoo.com NPR I am usually more informed than most family members other than my spouse. google Internet Washington Post New York Times cnn google, yahoo

25 26 27 18. What is your profession? Respondent # 1

usually local, tbo.com google msnbc

Response Diversity & Inclusion/Public Information Representative 2 college professor 3 Social worker 4 Local government employee 5 Researcher 6 Writer 21. Is there anything else you would like to add regarding any subject raised in this survey? Respondent # 1 Response When talking about immigrants there are not only Mexicans or Latinos, every day there are more end more Russians, Iranians, Orientals, etc, etc I am also Spanish from Spain. Thank you for offering this survey. I organized one of the largest and most well attended Drug and ALcohol Education conference in Spanish in San Diego and I asked every year to the media to cover my event and the never had. It is sad, but that is the way it is here in San Diego No no Conmeasurate salaries and equal employment opportunities. The corruption of our legal system. Biases in the judicial and health care systems when addressing the needs of the hispanic populace. No, however, consider not making the survey so long. If there were good SL radio news in the local area, I'd listen to it. I miss RADIO UNICA. Not enough attention to Latino contributions in daily life or historically. Like we do not exist.

2 3 4

5 6 7

8 9

10

11

12

13 14

All corporate news organizations tend to under report on important news and do not challenge the views of political leaders of their liking. They also tent to sensationalize the news and have a lot of content that is gossip and not news. Corporate media tends to have a lot of catchy popular content that is irrelevant to peoples lives. online sources such as tbo.com lead with sensational stories that incite outcries for locals, such as "are illegal aliens taking advantage of your tax dollars?". Never objective stories which just report the facts about Hispanics. As far as I am concerned they are mainly responsible for today's anti-immigrant climate. We need more analytical media in the Spanish market I don't want to see the hispanic community broken out the way people of african decent have done. Latinos don't have a crutch or chip on their shoulder. What we have is a proud tradition but it should not be showcased as we are better than another race or culture, we are simply here contributing to and making life better for our brothers and sisters.

48% 33% 18% 100%

73% 21% 3% 3% 0% 0% 0% 0% 0% 0% 0% 100%

97% 3% 100%

61% 24% 15% 100%

55% 45% 100%

76% 18% 6% 3% 0%

52% 30% 12% 3% 3%

42% 24% 21% 6% 3% 3%

58% 30% 12% 0% 0% 0%

33% 24% 21% 15% 6% 0%

70% 30% 0% 100%

0% 0% 0% 0% 0% 0% 0% 0%

news?

0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

0% 0%

our level of satistifaction when each of them cover the above topics.

Average

Below Average

Poor

Don't Know

0 0% 0 0% 0 0% 0 0% 0 0%

0 0% 0 0% 0 0% 0 0% 0 0%

0 0% 0 0% 0 0% 0 0% 0 0%

0 0% 0 0% 0 0% 0 0% 0 0%

se check all that apply.

0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

ease check all that apply.

0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

eck all that apply.

0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

ase check all that apply.

0%

0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Pod) or other

0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

52% 39% 22% 13% 4%

74% 52% 52% 39% 35% 35% 30% 13% 9% 9% 4% 4% 4% 0% 0%

ur level of satistifaction when each of them cover the above topics.

Average

Below Average

Poor

Don't Know

8 35% 7 30% 8 35% 9 39% 9 39%

0 0% 4 17% 3 13% 2 9% 5 22%

0 0% 4 17% 1 4% 2 9% 0 0%

1 4% 1 4% 3 13% 1 4% 7 30%

ur top 3 topics.

48%

48% 39% 35% 26% 26% 17% 17% 13% 9% 9% 4% 4% 0% 0%

se check all that apply.

78% 74% 74% 57% 43% 39% 35% 30% 30% 22% 22% 22% 17% 13% 13%

ase check all that apply.

70% 52% 52% 48% 30% 30% 30%

30% 26% 17% 17% 13% 9% 4% 0%

check all that apply.

57% 43% 39% 35% 35% 35% 30% 26% 26% 22% 13% 13% 13% 9% 4%

se check all that apply.

57% 52% 48% 35% 30% 30% 26% 26% 17% 13% 13% 9% 4%

0% 0%

Pod) or other

39% 35% 35% 35% 26% 26% 26% 22% 22% 17% 9% 9% 4% 4% 4%

100% 50% 20% 30% 0%

60% 50% 50% 40% 30%

30% 20% 10% 10% 0% 0% 0% 0% 0% 0%

pply.

90% 70% 50% 50% 50% 40% 40% 20% 10% 10% 10% 10% 0% 0% 0%

apply.

80% 60% 60% 50% 50% 50% 30% 30% 20% 20% 0%

0% 0% 0%

ur level of satisfaction when each of them cover the above topics.

Average

Below Average

Poor

Don't Know

7 70% 7 70% 3 30% 6 60% 5 50%

1 10% 2 20% 2 20% 3 30% 0 0%

0 0% 0 0% 1 10% 0 0% 3 30%

0 0% 0 0% 0 0% 0 0% 2 20%

our level of satisfaction when each of them cover the above topics.

Average

Below Average

Poor

Don't Know

5 50% 5 50% 1 10% 3 30% 2 20%

3 30% 1 10% 2 20% 4 40% 2 20%

0 0% 1 10% 4 40% 2 20% 3 30%

0 0% 0 0% 0 0% 0 0% 3 30%

ur top 3 choices.

60%

60% 40% 30% 30% 20% 20% 20% 10% 10% 10% 0% 0% 0% 0%

ur top 3 choices.

70% 70% 40% 40% 40% 30% 20% 10% 10% 10% 10% 10% 10% 0% 0%

se check all that apply.

70% 50% 50% 50% 50% 40% 30%

30% 30% 30% 20% 20% 10% 0% 0%

se check all that apply.

80% 70% 50% 50% 40% 40% 40% 30% 20% 20% 20% 10% 10% 10% 10%

ase check all that apply.

80% 60% 40% 40% 30% 30% 20% 10% 10% 10% 10% 10% 0%

0% 0%

ease check all that apply.

80% 70% 70% 60% 30% 30% 30% 20% 10% 0% 0% 0% 0% 0% 0%

check all that apply.

80% 50% 50% 30% 30% 30% 30% 20% 10% 10% 10% 0% 0% 0% 0%

check all that apply.

80% 70% 50% 20% 20% 20% 10% 10% 0% 0% 0% 0% 0% 0% 0%

se check all that apply.

80% 70% 60% 50% 40% 40% 40% 20% 20% 10% 10% 0% 0% 0% 0%

ase check all that apply.

90%

70% 70% 60% 60% 40% 30% 20% 10% 10% 10% 10% 0% 0% 0%

cell phone, Blackberry,

80% 20% 0% 100%

Pod) or other

60% 50% 30% 30% 20% 20% 20% 20% 20% 10% 10% 10% 0% 0% 0% 0%

Pod) or other

50% 30% 30% 10% 10% 10% 10% 10% 0% 0% 0% 0% 0% 0% 0% 0%

must provide news in

45% 33% 15% 6% 0% 0% 100%

s in stories?

42% 33% 21% 3% 0% 0% 100%

Hispanics in stories?

45% 30% 24% 0% 0% 0% 100%

nics in stories?

45% 27% 21% 6% 0% 0% 100%

ispanics in stories?

48% 24% 21% 6% 0% 0% 100%

os? Please check all that

58% 58% 52%

45% 45% 39% 36% 36% 36% 27% 12% 12% 9% 9% 3%

nos? Please check all

45% 39% 36% 27% 21% 21% 21% 21% 12% 12% 12% 12% 9% 3%

45% 30% 24% 100%

? Please list specifically

ites?

48% 36% 15% 100%

64% 36% 100%

Facebook, Twitter,

64% 36% 100%

73% 9% 6% 6% 3% 3% 0% 100%

55% 45% 100%

39% 27% 18% 9% 6% 0% 0% 0% 100%

27% 18% 15% 15% 6%

6% 3% 3% 3% 3% 0% 0% 0% 0% 100%

58% 12% 9% 6% 3% 3% 3% 3% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

0% 100%

provide your name,

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