S60 reaching out for new segments and markets

Mikko Röntynen Head of S60 platform marketing Nokia
1 © 2005 Nokia Corporation Company Confidential

S60 approach to segmentation

Imaging Imaging

Business Business

Music Music

Video Video

Focused Focused Smart Smart

ENABLE highly segmented devices

Classic smart Classic smart

Provide COMPLETE classic smartphone software for the global market

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COMPLETE suite of smartphone applications
Telephony Browsing Multimedia

Messaging PIM

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Covering the widely used functionality
Device usage time by application category
Browsing 3% Config 3% Games 2%

Voice Calling 22%

Messaging 36%

Utility 1% Productivity 1% Other PIM 14% PIM in Initiating Voice Calls Multimedia 16%
Source: Smartphone360 study by Nokia, UK, France, Germany, March-June 2006 531 panelists, several S60 device models
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© 2005 Nokia Corporation 1-Filename.ppt / yyyy-mm-dd / Initials

Applications become easier to use
Phone and SIM contacts in same view

One browser for both Web and mobile content

Common composer for SMS/MMS messages

Label for “middle softkey”

Easier to find the multi-tasking capability

Hiding technology complexity from the users
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COMPLETE geographical coverage
BASQUE BULGARIAN BULGARIAN CROATIAN CATALAN CZECH CROATIAN DANISH CZECH DUTCH DANISH ENGLISH DUTCH ESTONIAN ENGLISH FINNISH ESTONIAN FRENCH FINNISH GERMAN FRENCH GREEK GALICIAN HUNGARIAN GERMAN ICELANDIC GREEK ITALIAN HUNGARIAN LATVIAN ICELANDIC LITHUANIAN ITALIAN NORWEGIAN LATVIAN POLISH LITHUANIAN PORTUGUESE NORWEGIAN ROMANIAN POLISH RUSSIAN PORTUGUESE SERBIAN ROMANIAN SLOVAK RUSSIAN SLOVENE SERBIAN SPANISH SLOVAK SWEDISH SLOVENE SPANISH SWEDISH

ENGLISH (US) FRENCH (Canadian) PORTUGUESE (Brazilian) SPANISH (Latin American)

ARABIC HEBREW FARSI TURKISH HINDI UKRAINIAN URDU HEBREW TURKISH UKRAINIAN

SIMPLIFIED CHINESE (PRC) TRADITIONAL CHINESE (Taiwan) TRADITIONAL CHINESE (Hong Kong) INDONESIAN JAPANESE MALAY PILIPINO THAI VIETNAMESE

49 languages supported in S60 3rd Edition Feature Pack 2
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COMPLETE developer offering
Java Open C
Practical, portable ways to deploy components and applications across different devices and platforms

Web Runtime

Flash

C++

Powerful, native technology for expert developers to extend the platform and create custom solutions.

Easy-to-program, efficient ways to create exciting user experiences for applications and services

Python

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© 2005 Nokia Corporation 1-Filename.ppt / yyyy-mm-dd / Initials

Company Confidential

S60 approach to segmentation

Imaging Imaging

Business Business

Music Music

Video Video

Focused Focused Smart Smart

ENABLE highly segmented devices

Classic smart Classic smart

Provide COMPLETE classic smartphone software for the global market

8

© 2005 Nokia Corporation 1-Filename.ppt / yyyy-mm-dd / Initials

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ENABLE flexible device concepts
S60 Feature S60 Feature Hard real-time kernel Hard real-time kernel Demand paging Demand paging Code size and perforCode size and performance optimization mance optimization Multi-radio support Multi-radio support Scalable UI Scalable UI Customization framework Customization framework Accessory framework Accessory framework ITU-T and QWERTY kb ITU-T and QWERTY kb Resulting in Resulting in Flexible engine design (one or two cores) Flexible engine design (one or two cores) Optimized RAM memory usage Optimized RAM memory usage Optimized ROM memory usage; Optimized ROM memory usage; Minimal CPU requirements Minimal CPU requirements Different radio networks, even multiple in Different radio networks, even multiple in one device one device Multiple resolutions; Multiple resolutions; Landscape and portrait orientations Landscape and portrait orientations Easy manufacturer differentiation and Easy manufacturer differentiation and operator customization operator customization Support for different accessories Support for different accessories Various input methods Various input methods

Various form factors – cost, size and performance optimization
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ENABLE differentiation with Software
Feature Feature
Add-on application Add-on application development development Complementary Complementary products from S60 products from S60 Configurability and Configurability and modularity of core modularity of core S60 software S60 software Source code Source code licensing model licensing model

Resulting in Resulting in
Cost-effective development, Cost-effective development, multiple software providers multiple software providers Tested and integrated Tested and integrated solutions from the platform solutions from the platform vendor vendor Leave out/ replace unLeave out/ replace unnecessary components necessary components Full access to enhance/ Full access to enhance/ differentiate differentiate

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Example: software for an S60 based Music focused device
Add-on software examples
• Music recognition service, Karaoke, Internet radio Podcasting, Music recommendation and streaming service, …

S60 advanced offering
• Windows Media Audio (WMA) • Music synchronization with Media Player (MTP)

S60 core offering
• Music player application, with equalizer, music store integration, etc. • MP3, eAAC+, ... • OMA DRM • USB mass-memory storage

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Summary
• S60 provides the most complete mobile
device platform, including • Key applications • Language support • Developer offering

• S60 enables flexible device concepts
• From midrange classic smartphones to highend segmented devices • With strong software differentiation capability

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Thank You !

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