What kind of account do you maintain in this Bank?

Current account
Saving account
Fixed Deposit account
Demat account

Do you prefer digital banking?

Yes
No

Which attribute of the Bank do you value the most?

Quality of services
Location
Technology used
Trust

Which factor promotes you to use the digital banking of your Bank?

Reduce time of transactions

Ease of use
Cost effectiveness
Technology

When you think of your Bank what comes first in your mind?

Personalised services
Wide branch network
Customer services
Computerized banking
How familiar are you with digital usage level of your Bank?

Low knowledge
Medium knowledge
High knowledge

Your preference in usage of digital banking technology?

ATM/Debit card services

Credit card services
Online banking and payments
EFTs/NEFTs/RTGSs
Others

How frequently do you use your digital banking services?

Daily
Weekly
Monthly
Rarely

The digital banking technology you use for availing services?

User friendly
Enables me to contact easily
Enables me to work effectively
Less time consuming

In your opinion what are the most important factor for an effective website?
Ease to use
Privacy protection
Up to date information
Opportunities for interaction
Others

What benefits do you get from the internet in the terms of banking services?
Convenience
Empowerment
Better services
Low cost and better rates
Others

What factor makes the digital banking a good marketing communication tool?
Reduce barriers to entry
Personalized/customized
Information collection
Global reach
Others

How many times have you switched to a different Bank?

Never
1 to 2 times
3 to 4 times
5 or more

How likely is it that you open an digital Bank account?

Very likely
Somewhat likely
Neither likely or unlikely
Somewhat unlikely
Very unlikely

How innovative is the digital banking services?

Extremely innovative
Very innovative
Somewhat innovative
Not so innovative
Not at all innovative

When you think about your digital banking do you think of it as something you need or don't need?
Definitely need
Probably need
Neutral
Probably don't need
Definitely don't need

While considering new Bank what would be the top things you would generally consider?
Quality of services
Technology advancement
Goodwill
Others
Which environment force influenced you the most to select your bank?
Ownership
Reputation
Nearness
Commercial
Others

In your opinion contribution of new technology to the success of bank is?

Very high
High
Average
Low