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How Volvo Construction Equipment

has successfully implemented


Modularization Our Experience

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Volvo CE

• Develops, manufactures and


markets equipment for construction
and related industries
• Broad range of products and
services
• Range of solutions in financing
and used equipment
• Part of the Volvo Group

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Three distinct construction brands

• Complementary offer
• Broader customer base

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Our products

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Our Factories
17 Manufacturing/Assembly
plants globally Braås, Sweden Arvika, Sweden

Shippensburg, US Motherwell, Scotland Hallsberg, Eskilstuna, Sweden


Sweden

Jinan, China
Belley, France Kaluga, Russia Linyi, China

Pederneiras, Brazil
Linyi, China

Wroclaw, Poland Shanghai, China

Hameln, Germany Konz, Germany Bangalore, Changwon,


India Korea

Plant
R&D

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The Business Need – Optimise Complexity
Profitability
Volvo CE Strategy is for Profitable Growth

PROFITABILITY =
f (Sales, Price, Investments, Costs….)
Complexity, Product Cost, Efficiency

Minimise Internal Maximise Commercial offering


Complexity

Company vision is changing Profitability to Profitable technology shift

Technology Shift

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Volvo CE Complexity Model

Pre Projects process at range


level to develop architectures
Architecture based Product
Financial process targeted
Development Programs
measured and reported for
platforms based on
architecture
Extensive re design of the
process structure

To move from a traditional


System based functional
organisation Project to Program Based
Program Based Project approach requires a heavy
Organisation
investment in change
management.
A mindset change is required
across the organisation

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Volvo CE history with Architecture

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Big picture of CAST program
Change and Build factories

Plan sites roll Implement CAST manufacturing concepts


Manufacturing out at the sites
Capabilities

Support Manufacturing
Develop CAST capabilities constraints

Develop Architecture & Modularity concepts

Develop Manufacturing concepts

Product Range Management


Finance concepts Product
adaptations
Support

Change products
Product
Capabilities Adapt products with CAST capabilities following product
planning

Capabilities ownership and maintenance is progressively transferred to line organization

Line organization
2012 CAST program 2018

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CAST Timeline
Today

Change Management
Training Outline
Large Excavators
Medium Excavators
Wheel Loaders....
Methodology
Finance Proftabilbity
Model
Competence

Architecture Data Model


Comp Excavators
Excavators Medium
Compact Wheel Loaders

Methodology
Achitecture Pre-Process
Market Methods

Methodology Methodology
Architecture Framework Electromobility
Common Architecture Digitalisation
Common Assembly Flows Autonomus / Semi Autonomus
Standard Fabrication Methods
Compaction & Ttrucks Pilots Portfolio Management

-2013 2014 2015 2016 2017 2018

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The Dimensions to Manage to
implement Modularity through
Architecture
Architecture Model & Framework Architecture Development
Organisation alignment Process for Early Phases of
Skills and competence Product Development
Financial Processes to
Change measure and track
Management profitability of architecture
programs
Adaptation of existing
processes in Portfolio
Planning, Product
development, Operations and
Aftermarket
Governance adapted &
forums trained and engaged

Infrastructure &Tools
Integrated PLM tool environment (One Source of Truth)
Visual Tools to support Architecture Development Process

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The Product Dimension

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Architecture Data Model is the “One Source of Truth”
Anyone using the model has the capability to share
Technology
E-mob
team

10x connectivity
Cab team
E-mobility
EXC team
Autonomy

Technology
Technology

EXC WLO ART Road SnS Domains


Domains

“Portfolio Management Tool leverage a X-Functional Communication model”

“To gain efficiency we have to share systems and components. In order to do so, we need to a
TF common way of working.”
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Architecture Data Model
Some Elements…….

Product Deliverable Examples (Build Phase)


Market Deliverable Examples (Vision Phase)
1 2 3 4

Product Breakdown: Machine Layout Interface Diagram Cost Breakdown


Breakdown of product to Overview of geometrical Definition of common Investigation of product cost
visualize main modules & architecture for range of product structure to describe distribution in existing machines
design units machines the full range of machines

5 6 7 8

Architecture Overview: Program Layout Design Principles: Key Dimension and


High level overview of Overview of current and future Definition of design principles to Interfaces:
architecture definition for platform concepts for important be supported by future Definition of key interfaces and
future range machine areas architecture dimensions for future platforms

9 10 11

Sharing Matrix Cost Assessment Dashboard:


Investigation of complexity within Investigation of cost distribution Benchmark between as-is
current and future machine range across machine range for most situation and wanted position
critical Design Units

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The Process Dimension

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Project approach to a Program approach
Traditional: Project-by-project approach Architecture: Program approach
R&D Effort

Execution projects in parallel, one project one R&D Effort


Execution of platform projects based on
model limited leverage of resources between architecture map, multiple models delivered
projects. from project.

The aim of the program approach is to efficient spend R&D resources to deliver competitive offering

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Program Approach vs. Project Approach

Vision Build

Feasibility, Pre-study and concept phase are shortened or removed

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The Organization Dimension

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Governance
Governance is a key link between the Process, the Organization and the Strategy
Execution.
At Volvo CE the approach taken is to merge Architecture Governance into existing
Governance rather than deploying a new governance..

Architecture Governance using


Existing Governance existing forums

To achieve this requires change management and training of existing forum


members, they must have an Architecture management competence and ownership

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Cross Functional Engagement is important
Program owner

Fully engaged

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Change Management

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The important Change
Management Levers and Tools
• Concentrate on the leaders in the organization. When the formal and informal leaders are
engaged, the managers will follow.

• Executive Management Sponsorship…..

• Formulate around a change management model. We us ADKAR this allows us to know where we
are in the journey to understand the ‘Soft’ steps we need to include in planning.

• Communication, this needs to be planned, phased and focused, good work here allows us to
manage expectations. (Avoid “too much too early” and “too little too late”

• Training, planned training aligned with upcoming activities keeps momentum high.

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Change Management
Push vs Pull
• Overcoming initial resistance: work that needs to be done involves different parts of
the organization and significant effort
• “We have our way of doing work and we know how to do it: why we need
architecture?”
• Understanding and buy in for most people comes with engaging them in the work,
empowering them in the planning to make decisions and showing the first results of
what can be accomplished
• Continuous education, sharing the results from other parts of organization, engaging
and empowering

Senior Management engagement


• Is crucial to successfully introduce and implement Product Architecture.
Management support and understanding of the importance of Architectur is needed both in the beginning (overcoming the
resistance of the firm “non-believers”), as well as later, to fully establish Architecture

Destroying traditions and old habits

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Some things which have worked not so
well, things that have worked well
Not Well… Well…
• Over communicating the vision in • Strong Cross functional
early stages. involvement at all steps. This
generates a lot of pull.
• Not identifying early enough areas
where we can get push back.. • Executive and senior
• Conflicts with other
management sponsorship of
deployment activities.
improvement initiatives
• Bringing opinion formers on • Clear definition of business
board processes related to architecture
and modularity.
• Not enough reinforcement of
positive results. • Actively including change
management in the development
• Underestimating the power of and deployment planning for the
tradition. initiative.

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Final Thoughts….

The key characteristics needed for the development and deployment of modular
architectures in the organization.
• Strategy and vision
• Be clear of the benefits
• Believe in the benefits

• Perseverance. Modular architecture is a simple efficient methodology, Organizations


and feelings are complex.
• We knew how to do it in 2014.
• We are actually doing it in 2018.
• We wont see the full benefits until 2021 +….

Thank you
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