Impact Of Advertisement (Electronic) On Consumer Behaviour For Head And Shoulders Shampoo

Background of Head and Shoulders Shampoo Head and Shoulders Shampoo is one of the most trustworthy brands of shampoo. It is one of the reliable shampoos that removes dandruff and gives great look to your hair. You can get soft manageable hair after using this particular brand of shampoo. While Kareena Kapoor is the brand ambassador of the Anti - dandruff shampoo actor Shreya is the brand ambassador of the south. The television commercial tells whenever you wish to be close to someone special you can try the Head and the Shoulders Shampoo. The bottle comes in a new contemporary look and with a pleasant scent. The shampoo is one of the most favored brands for all girls and boys who want great looks. Head and Shoulders Shampoo of Procter & Gamble is effective for your dandruff problems. Kareena Kapoor is also proud to endorse this particular brand. She feels it is a great brand and all fashion conscious people should use it to get the great look. Kareena is one of the most popular faces who appear in a number of commercials. These include Globus, Emami Boroplus cream, Citizen Watches, ICI Paints and ITC soap. You can see the sizzling Bollywood actress in many television commercials as well as many promotional campaigns. Head and Shoulders Shampoo is recommended by many dermatologists from all across the world. Dandruff is a major concern for all and if not treated at an initial stage it can create immense problems. The ZPT treatment used by the Head and Shoulders fights your dandruff problem. The shampoo would

meet every need of the every person. All the Head and Shoulders products are available in all the leading stores of the country. The prices of the products are reasonable and are within the easy reach of the people.

Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. Thus a media is used mainly in communicating something. In Ancient days cave paintings, drawn maps, and writing acted as media. Romans are the first to use postal system to communicate Media can be classified into following generations: ` ` ` ` ` 1st generation: Ideographic writing. 2nd generation: Alphabetic writing. 3rd generation: Printing. 4th generation: Electronic recording and broadcasting. 5th generation: Computer communication

` Modern communication media now allow for intense longdistance exchanges between larger numbers of people (many-tomany communication via e-mail, Internet forums). ` Traditional broadcast media and mass media favour one-tomany communication (television, cinema, radio, newspaper, magazines). Electronic media can be classified into two types: ` Analog telecommunications : o Telephony o Radio o broadcasts. ` Digital telecommunications : o Computer-mediated communication o Telegraphy o Computer networks


Television (TV) is a widely used telecommunication medium for transmitting and receiving moving images, usually accompanied by sound.



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` Commercially available since the late 1930s. Become a common communication receiver in homes, businesses and institutions, particularly as a source of entertainment and news. ` Television's broad reach makes it a powerful and attractive medium for advertisers. ` Till the 2000s broadcast TV programs were generally recorded and transmitted as an analog signal, but in recent years digital television broadcasting technology is being used. Radio is the transmission of signals by modulation of electromagnetic waves. Today, radio takes many forms, including wireless networks and mobile communications of all types, as well as radio broadcasting. ` Before the advent of television, commercial radio broadcasts included not only news and music, but dramas, comedies, variety shows, and many other forms of entertainment. Communication is made easier and faster using electronic media.

A D V A N T A G E S :
` Electronic Media has helped to connect diverse people from far and near geographical location. ` Even children are encouraged to use media tools in school and are expected to have a general understanding of the various technologies available. ` The internet is arguably one of the most effective tools in media for communication. Tools such as e-mail, MSN, Face book etc, have brought people closer together and created new online communities. ` Electronic media had become an important tool for advertising.` Helped in the aspect of on- line/ internet business and other activities that has an on-line version



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