Pak Elektron Limited (PEL


Submitted To: Submitted By:
Salman Ali (Group Leader) Hafiz Salman Munawar M.Jawad Arshad Junaid Azhar Muhammad Sarfaraz


MBA-137 MBA-047 MBA-092 MBA-056 MBA-101

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COMSATS Institute of Information & Technology

Introduction: Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. Ferozepur Road Lahore-54760. the company has always been contributing towards the advancement and development of the engineering sector in Pakistan by introducing a range of quality electrical equipments and home appliances and by producing hundreds of the company was taken over by Saigol Group of Companies. In October 1978.pel. Since its inception. Pakistan 1 www. skilled workers and technicians through its apprenticeship schemes and training programmes. It was established in 1956 in technical collaboration with M/s AEG of .1 Pak Elektron Limited 14-Km.

PEL has started manufacturing split type air conditioners.2 2 www. PEL Air Conditioners PEL window-type air conditioners were introduced in 1981 in technical collaboration with General Corporation of Japan. Germany and its manufacturing facility is ISO 9002 certified by SGS Switzerland. Because of durability and high quality. PEL Refrigerators The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s IAR-SILTAL of Italy. With the shift of users preference from window type to split type air conditioners. PEL Deep Freezers PEL deep freezers were introduced in 1987 in technical collaboration with M/s Ariston of Italy. PEL air conditioners cooling performance has been tested and approved by Copeland and ITS USA. PEL Crystal has 30% market share. Today. PEL's refrigerators are also in great demand. PEL deep freezers are the preferred choice of companies like Unilever. Ever since their launch. PEL air conditioners have a leading position in the Like the air . Its cooling performance is tested and approved by Danfoss.pel.Company Profile: The company comprises of two divisions: • • Appliances Division Power Division APPLIANCES DIVISION This Division of PEL consists of appliances manufacturing.

Cardew and Rider. compact stations. switchgears. PEL has the privilege of getting its equipment approved and certified by well-reputed international consultants such as: • • • • • • . PEL electrical equipment has been used in numerous power projects of national importance within Pakistan. shunt capacitor banks etc. which are the largest power utilities in Pakistan. All these electrical goods are manufactured under strict quality control and in accordance with international standards. PEL Group's appliances and electrical equipments have remained in the spotlight due to constant innovation. Italy Societe Dumezm. France Miner & Miner International Inc. USA Snam Progeti.POWER DIVISION PEL Power Division manufactures energy meters. transformers. England Harza Engineering Company.pel. France In spite of stiff competition from emerging local and multinational brands.3 3 www. PEL is one of the major electrical equipment suppliers to Water and Power Development Authority (WAPDA) and Karachi Electrical Supply Corporation (KESC). Strategic partnership with multinationals of repute have enabled the PEL Group to incorporate new technologies into existing product ranges. affordable and quality products. Kiosks. Over the years. USA Ensa. thus giving the Pakistani market access to

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