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A

Seminar report
On
DIGITAL MARKETING
Submitted in partial fulfilment of the requirement
For the award of degree
Of MBA (am)
Submitted by harsh shah
Enrol no: - 158040585018
Submitted to
R H PATEL INSTITUTE OF MANAGEMENT
(GTU)

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Student’s declaration

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ACKNOWLADGEMENT
I would like to thank respected Mr…….. and Mr. ……..for giving me such a wonderful
opportunity to expand my knowledge for my own branch and giving me guidelines to present
a seminar report. It helped me a lot to realize of what we study for.

Secondly, I would like to thank my parents who patiently helped me as i went through my
work and helped to modify and eliminate some of the irrelevant or un-necessary stuffs.

Thirdly, I would like to thank my friends who helped me to make my work more organized
and well-stacked till the end.

Next, I would thank Microsoft for developing such a wonderful tool like MS Word. It
helped my work a lot to remain error-free.

Last but clearly not the least, I would thank The Almighty for giving me strength to complete
my report on time.

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Preface
I have made this report on the topic digital marketing, I have tried
my best to include all the points and all the relevant details to the
topic to be included in the report while in the beginning I have tried
to gave a general view about this topic

My efforts and co-operation of each and everyone has ended on a


successful note I express my sincere gratitude to HOD priyanka
pradhan who assisting me throughout the preparation of this topic I
thank him for providing me the reinforcement ,confidence and most
importantly the track for the topics whenever I needed it

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Table of content
TOPIC PAGE NO
Introduction 6
CURRENT GROWTH OF DIGITAL MARKETING 7
The most powerful place for doing digital marketing 9
Top 10 digital marketing companies in India 12
Limitations of digital marketing 15
Benefits of digital marketing 17
Findings 20
Some limitation of this current trend 21
suggestion 22
conclusion 23
bibliography 24

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Introduction
Digital marketing of products or services using digital technologies
mainly on the internet but also including mobile phones display
advertising and any other digital medium

Digital marketing’s development since the 1990 and 2000 has


changed the way brands and business use technology for marketing
as digital platform are increasingly incorporated into marketing plans
and everyday life and as people use digital device instead of visiting
physical shops digital marketing companies are becoming more
prevalent and efficient

That’s why many of the companies in India currently use the digital
marketing for their products and also gave advertisement into
different social networking sites

This is the current trend now days every company is doing digital
marketing for their product because with the help of this marketing
they connect more customers towards them and also provide them
best online services

Digital marketing methods such as BELOW


1. SEARCH ENGINE OPTIMIZATION (SEO),
2. SEARCH MARKETING ,
3. CONTENT MARKETING ,
4. INFLUANCER MARKETING ,
5. CAMPAIGN MARKETING ,
6. DATA DRIVEN MARKETING
7. E-COMMERCE,
8. DISPLAY ADVERTISING ,
9. SOCIALMEDIA MARKETING AND MANY MORE

MOST OF THE COMPANIES USES THIS TYPE OF MARKETING TECHNIQUES NOW DAYS

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CURRENT GROWTH OF DIGITAL MARKETING

Digital advertisement continues to grow increasing its hold on the global market
share of the entire advertising market with digital advertising market predicted to
reach us $185.4 billion by 2017

Digital marketing in India is spared to almost all the business sectors some of the
applications of e marketing are shopping and order tracking online banking payment
systems and content management

The power of digital marketing allows geophysical barriers to disappears making all
consumers and businesses on earth potential customers and suppliers it is known for
its ability to allow business to communicate and form a translation anywhere and
anytime

In the year 2015-2016 not everyone are aware about the digital marketing because of less
technology and less awareness of digital marketing but as the technology grows the digital
media is arrived so that people can aware of digital market so that the current scenario is
only for digital marketing

With the help of digital marketing company can connect with more number of people with
less number of times

This is the perfect way to launch your product and make the image of the product in
customers mind before launching of the product in local market

So this is the most powerful benefit of doing digital marketing of the company

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The most powerful place for doing digital marketing

The most powerful place for digital market is social media and search engine
like Google this is the stage where most of the people are used to with daily
basis so that company can pop up their advertise so the customer can click
their advertise and visit the website

1. Face book
Face book is the most used application in all over the worlds over 13 billion
people. Mark zukerberg invent face book for chatting and interact with people
but in this time all the companies used this application as advertising and
digital marketing

With the help of face book company gave their advertising in popup window so
that customer can click the popup advertise and go through their website

2. Instagram
Instagram is the very second most used application in all over the worlds this is
for post your photos and videos and do just funny things but some companies
make one company page and put their advertise on that page so that customer
can go to that page and if customer have some query so they can direct
message their company and just get the solution of that problem

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3. YouTube

YouTube is the application which used for watching entertaining videos


and songs and watching movies but nowadays YouTube is used for
launching the product itself some of the company make one excellent
video on the product with all the specification and detailed pictures so
that customers easily understand the concept of that product
For ex: - apple company launch their Iphone series on YouTube since
apple Iphone 6 is in the market

4. Google

Google is the most powerful and biggest company in digital marketing


Google is not only used for taking information of something or to search
something but also this is used for digital marketing .if some company
pay Google for doing their marketing so that company will defiantly will
grow because of Google have the largest number of the customers who
daily used Google for a tiny tiny things

Google do the thing that if company pay them money so that Google
send notification to the customers when customer is searching

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something you can see this kind of notification right side down the page
which continually pop up and pop down

5. Web channels

Web channels like Netflix and Amazon prime is the current trend to do
advertising for MNC companies. This types of companies pay large
amount of money for doing advertise in this web channels because in
current Centerior most of the person uses this web channels so that this
is also a effective way to reach people and digital marketing

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Top 10 digital marketing companies in India

1. WEBCHUTNEY :
It is worked with some leading companies they have
created some awarded winning and memorable campaigns for their
clients that have helped the brands to build and sustain relationship
with their audience

Services: - online advertising and mobile marketing

2. Pinstrom
It is founded in 2004 it ranks among the leading digital advertising companies in the
world they have adopted an approach that sees strategy ,user experience ,research , web
designing ,mobile friendly advertising
Service: - search engine marketing, social media marketing

3. Watconsult
It is a full service digital agency that delivers across the
value chain right from launching a brand via digital to building a
brands salience brands via digital to driving business leads and
sales for a brand

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Services:-digital and social media marketing, digital analysis

4. Foxymoron
Established in 2008it was started by just 4 friends as an
experiment now that experiment converted in to India’s one of
the biggest leading leadership digital agencies they have worked
on many innovative ,impactful ,interactive and winning campaigns
Service: - website designing and development

5. Gozoop

Established in 2010 it’s a global recognised digital marketing


agency that believes in humanizing your brand by optimising your
online reputation

Service: - online PR, web business

6. Everymedia
It is a full service digital and mobile marketing company
that specializes in communications strategies with focus on
movies and break they provide end to end digital marketing
campaigns and are pioneers in design, development and
technology
Service: - website development

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7. Social wavelength

It is a social first digital agency that worked with some of


the largest brands and companies around the world to help
them embrace social and digital platforms
Service: - digital strategy, media buying content, social media
communications

8. Phomethics
It is specialised integrating and analytical spirit along
with globalized resources in the process of digital marketing
Service: - search marketing, web and app development,
customer relationship management

9. Blogworks
They assist brands and organisations globally to engage
stockholders in conversations to share, draw insights, build
communities and co create offerings for business impact
Service: - content syndication, brand storytelling, designing

10. Bcwebwise
It is a full service digital advertising agency for their
strategies brand associates and world class creative bc web
wise consistently been ranked as one of indies top 10 digital
agencies by economic times(2010,2011)
Service: - website development, social media optimization

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Limitations of digital marketing

1. Redirecting traffic to your website :-

The sole aim of a marketer generate traffic and redirect it to


the website without traffic everything else will be a waste of
time to figure out what might appeal to your audience is a
challenge that every marketer faces it is a though to make
when it comes to understanding whether a particular colour
compelling enough to drive them to your website

2. Effective targeting

Targeting the right audience is very important aspect in


marketing to identify your buyer and analysis their persons is
integral in marketing there is no denai to the fact that in
order to convince a person to even pay heed to what you are
saying or spend time and what you have written in your blog
you need to gave them something valuable enough that will
be worth the time they are spending on your website

3. Generating ROI

It is not just about doping marketing a marketer is also


responsible for measuring and understanding the results of
each marketing techniques implemented so how do you
know whether your efforts worth or not ?

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4. The importance of cyber security

As the digital word has grown so too has needed to protect it


cybercrime has the potential to be a huge risk for business
and being the subject of a high profile data breach as
Andrew cocker the senior marketing director at expedia says
the role of market has iteration that’s happening every user
experience so every time we do something to upset them or
have a problem we do not solve quickly enough we are
eroding that brand and no amount ad advertising will fix that

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Benefits of digital marketing

1. Global reach

A website allows you to find new markets and trade globally for only a
small investment.

2. Lower cost

A properly planned and effectively targeted digital marketing


campaign can reach the right customers at a much lower cost than
traditional marketing methods

3. Track able, measurable results

Measuring your social media with web analytics and other online
metric tools makes it easier to established how effective your
campaign have been you can obtain detailed information about how
customers use your website or respond to your advertisement web
analytics can be set up to show you exactly how much money you
make from each digital tactic

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4. Personalisation

If your customer database is linked to your website, then whenever


someone visits the site, you can greet them with targeted offers. The
more they buy from you, the more you can refine your customer profile
and market effectively to them

5. Openness

By getting involved with social media and managing it carefully,


you can build customer loyalty and create a reputation for being
easy to engage with.

6. Social currency
Digital marketing lets you create engaging campaigns using different
types of rich media content. On the internet these campaigns can
gain social currency - being passed from user to user and becoming
viral

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7. Improved conversion rates
If you have a website, then your customers are only ever a few clicks
away from completing a purchase. Unlike other media which require
people to get up and make a phone call, or go to a shop, digital
marketing can be seamless and immediate

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Findings
Most of the person is aware of digital marketing and have a proper
knowledge of digital marketing and companies love to do it
1. On this project report I found that digital marketing trend is highly need
to accept by all the companies
2. If the companies accept this digital marketing trend which is currently
very famous in marketing industry so the company can easily get growth
3. With the help of this digital marketing we can reach more and more
customer with the short period of time
4. Digital marketing have good scope in future because people do not like to
go shop in a mall now day
5. Digital marketing is success because of their service and quality of
paying attention to the customers
6. It reduce the cost of marketing and do more effective results

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Some limitation of this current trend

1. Digital marketing is doing at very low cost but sometimes


website goanna crash or some accrued happen on that site so
customer do not visit the companies profile

2. Sometime some customer have bed internet connection so that


they could not reach the site quickly so this is also a limitation

3. Some company made contest for customers but sometimes at


the end of the contest the website is blocked or closed which is
bed thing

4. Sometime customer watch product by their advertise and make


an order of it and pay the amount but did not get the order
conformation which is also a limitation

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Suggestion of this trend

1. Company will more focus on digital marketing as well as field


marketing in sometimes

2. Companies will focus on consumers interest areas and instated


products for marketing purpose

3. They will start marketing in watsapp also by photos and videos


and also have to shift to twitter for marketing’s

4. If the website goanna crash so notify the customer in advance

5. Try to do variations in marketing styles like changing assets and


background colours

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Conclusion
On this project report I would conclude that in now Days Company
will trust on digital marketing not on field marketing
1. now days digital marketing is in top level of marketing so many
company choose that for their marketing
2. digital marketing have some limitations of data leak so
sometimes it is not beneficiary

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&ei=7lq_XM2xNIK6vwTe0qvoCg&q=INTRO+FOR+DIGITAL+MARKETING&oq=INTRO+FOR+DIGITAL+M
ARKETING&gs_l=img.3...21356.33545..34092...1.0..0.156.2794.0j22......1....1..gws-wiz-
img.......0i8i30j0i24j0i8i7i30j0i7i30j0i7i5i30.NIfyUIQtw_Y

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Thank you

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