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t h e c o l d w e l l b a n k e r® h e r i t a g e

100 Years. Millions of Dreams.

In 1906, as San Francisco began to rebuild after Coldwell Banker began serving the community
the devastating earthquake, Colbert Coldwell of Los Angeles in 1924. Today, our presence
founded a real estate company with a philosophy and success in the Southern California region is
different from others of the day; the customer’s unparalleled. With more than 70 offices and 5,000
best interest above all. In 1914, Benjamin Banker sales associates, Coldwell Banker Residential
joined him to build a firm that today still stands on Brokerage exemplifies a dedicated commitment
the principles of integrity, exceptional service and to client service. In Southern California and
customer satisfaction. During the last 100 years, around the world, Coldwell Banker provides the
Coldwell Banker® has grown to become the premier responsive service of a local brokerage with the
residential real estate organization in North stability, resources and international connections
America by helping millions achieve the ‘American of the leading name in real estate.
Dream’ of owning a home.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
c o l d w e l l b a n k e r® p h i l o s o p h y

Our Vision
To effectively represent you in your
real estate transactions, for life.

Our Mission
Coldwell Banker Residential Brokerage
is a family of local companies dedicated
to creating exceptional real estate
experiences for our customers and
communities through the passionate
delivery of truly remarkable service.

Formula for Success


Coldwell Banker Residential Brokerage
is positioned for success with a
simple formula:
• Strong leadership of local
operations with established roots
and valuable identities
• Commitment to service excellence
at every level of the organization
• Adaptability to market demands and
the pursuit of growth opportunities
• Leading edge tools, resources
and training to position our sales
associates as full-service consultants
• Powerful tandem of cost-effective
local advertising and extensive
national brand marketing

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
a message from the president

Selling your home is more than finding a buyer and closing a sale. It’s a
complex transaction involving your single most valuable asset.

You need an expert who knows how to protect you and represent your
best interests: someone skilled at handling delicate negotiations on your
behalf; experienced in avoiding legal pitfalls that could cost you money;
accomplished at orchestrating sophisticated marketing strategies that can
make the difference between a so-so outcome and a very rewarding one.

Our agents’ skills in these areas are what defines the Coldwell Banker
Betty Graham Greater Los Angeles Company.

Even our most seasoned agents receive intensive ongoing training in a


range of specialized areas like contract negotiation, conflict resolution,
financial and legal issues, market fluctuations, demographic and cultural
factors and state-of-the-art marketing.

As you’ll see in the following pages, we back their exceptional skills with
a range of powerful connections, resources and expertise only Coldwell
Banker® can provide.

Why do we offer all this? It’s simple. We’re focused on more than selling
houses. Our goal is to represent you — for life.

Sincerely,

Betty Graham
President and Chief Operating Officer
Coldwell Banker Greater Los Angeles Company

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
c o mm u n i t y f o u n d a t i o n

Coldwell Banker Residential Brokerage Community Foundation is proud to support the following
organizations within our Southern California community.

• 1
 736 Family Crisis Center • D
 irect Relief International • L
 os Angeles Leadership Academy • P
 rototypes

• A
 Place Called Home • D
 ocent Council of the Gamble House • L
 os Angeles Mission • R
 escue Mission Alliance
• A IDS Assistance Program • D octors Without Borders USA, Inc. • L os Angeles Opera Company • R
 onald McDonald House
• A IDS Project Los Angeles • D  ubnoff Center for Child Development • L os Angeles Regional Food Bank • R otary Foundation of Rotary International
• A lex’s Lemonade Stand • E ntertainment Industry Foundation • L ove on 4 Paws, Inc. • R oyal Family Kids’ Camp, Inc.
• A merican Cancer Society • E xbound, Inc. • L ucky Brand Foundation • S alvation Army
• A merican Heart Association • F amily Rescue Center • M aple Counseling Center • S anta Barbara Firefighters Alliance
• A merican Red Cross of Greater Los Angeles • F eeding Those Who Feed Us • M ary Magdalene Project • S anta Barbara Partners in Education
• A merican Society for Prevention of • F oothill Unity Center • M emorial Medical Center Foundation • S anta Barbara Swim Club
Cruelty to Animals • F ootlighters, Inc • M exican Cultural Institute, Inc. • S aul Martinez Elementary School
• A ngel Interfaith Network • F riends of Junior Art Center • M ichael J. Fox Foundation • S ave Studio City Golf & Tennis
• A rtists of America • F riends of Marquez • M y Friends’ Place • S ave the Children
• A von Products Foundation, Inc. • F riends of the Family • N ational Breast Cancer Coalition Fund • S idney Kimmel Cancer Center
• B everly Hills Education Foundation • G  arden Conservancy, Inc. • N ational Multiple Sclerosis Society • S imi Valley High School Athletic
• B ienestar Human Services, Inc. • G ay & Lesbian Elder Housing • N ational Philanthropic Trust Breast Booster Association
• B ill Memorial Foundation • Greater Long Beach Girl Scout Council Cancer 3-Day • S ingle Room Only Housing Corporation
• B orn to Act Players Corporation • G reater Los Angeles Zoo • N orris Center for the Performing Arts • S t. John’s Hospital & Health Center Foundation
• B oys & Girls Club of Santa Monica • G uide Dogs for the Blind • O cean Park Community Center • S t. Joseph Center
• B oys and Girls Club of Venice • H
 abitat for Humanity • O peration Children, Inc. • S troke Association of Southern California
• B urbank Association of Realtors • H abitat for Humanity – San Diego • O ptimist Boys Home and Ranch • S t. Vincent Meals on Wheels
Community Service Foundation • H abitat for Humanity – San Fernando/ • O tis Art Institute • S usan G. Komen Breast Cancer Foundation
• C alifornia Association of Realtors Santa Clarita • P R I D E Booster Club, Inc. • T albert Family Foundation
Scholarship Foundation • H abitat for Humanity – South Santa P acific Clinics
• • T eddy Bear Cancer Foundation
• C ancer Center of Santa Barbara Barbara County • P acific Shores Hematology- • T een Futures
• C anyon School Booster Club • H abitat for Humanity International, Inc. Oncology Foundation • T he Giving Spirit
• C elebrate the Child – Tiny Stars • H amburger Home – Aviva Family • P ainted Turtle Gang Camp Foundation
& Children Services • T revor Project, Inc.
• C enter for Non-Violent Education • P alisades Charter Complex Foundation
• H ands for Hope • T rinity Care Hospice Foundation
& Parenting • P alisades Enrichment Program
• H arbor Interfaith Services, Inc. • U niHi Education Foundation
• C hamber Music of the Palisades • P alisades High School – Booster Club, Inc.
• H arvest Home • U nion Station Foundation
• C hildren’s Diabetes Foundation • P alisades Optimist Foundation
• H aven Hills • U nited Boys & Girls Clubs of Greater
• C hildren’s Hospital of Los Angeles • P alm Desert Middle School Band Boosters Santa Barbara County
• C hildren’s Ranch Foundation
• H ollywood Horse Show
• P alos Verdes Sunset Rotary Charities, Inc. • U nited States Fund for UNICEF
C hildrens United Nations, Inc.
• H omeAid America
• • P arent & Community Booster Club of • U nity Shoppe, Inc.
• C hrysalis Center
• H ope Net
Brentwood Elementary
• Indian Hills High School
• V ariety Boys and Girls Club
• C ity of Malibu – Green Machine Trust • P arents Against Leukemia
• International Documentary Association
• V enice Family Clinic – Venice Art Walk
• C ity of Malibu – Malibu Park • P arents for Carpenter, Inc.
• K enter Canyon School
• W ellness Community – Foothills, Inc.
• C oachella Valley Rescue Mission • P arents Support Group
• L eukemia & Lymphoma Society, Inc. • W ellness Community – Valley Ventura, Inc.
• C ommunity Action Partnership of • P asadena Beautiful Foundation
• L ooking Above and Beyond • W est L.A. Chamber of Commerce
Orange County • P asadena Heritage
• L os Angeles Conservancy • W estside Food Bank
• C ommunity Partners • P asadena Humane Society
• L os Angeles Fire Department • Y MCA of Metropolitan Los Angeles
• C ovenant House • P asadena La Casita Foundation
Historical Society • Y MCA of Southeast Ventura County
• C rippled Children’s Guild • P ediatric Therapy Network
• L os Angeles Gay & Lesbian Community • Y WCA of San Gabriel
• C rohn’s & Colitis Foundation of America, Inc.
Services Center • P eninsula Committee Children’s Hospital
• C ulver City Rotary Community Foundation
• L os Angeles Institute & Society for • P eople Assisting the Homeless
• D an Hebert Camp Hope, Inc. Psychoanalytic Studies • P roject Angel Food

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
n u mb e r o n e i n l o s a n g e l e s c o u n t y

Los Angeles Business Journal Names


Coldwell Banker Residential Brokerage Number 1 in Los Angeles County

*The information on this list was provided by representatives of the brokerages themselves. Brokerages are ranked by their sales volume for the period July 1, 2007 through June 30, 2008 in
Los Angels County. To the best of LABJ’s knowledge, this information is accurate as of press time.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
our local network

With over 2,300 sales associates in 33 offices Coldwell Banker® agents are closely allied with
Coldwell Banker Greater Los Angeles grossed a powerful network of the company’s top real
$10 billion in sales in 2009 making us one of the estate professionals in areas all over California,
most profitable real estate companies in the nation. the nation and the world — agents who are
likely to be working with buyers who are in the
From the exclusive enclaves of Montecito and
market for property like yours. To showcase your
Santa Barbara to the elite communities of Beverly
incomparable property discreetly, powerfully and
Hills and Palos Verdes, Greater Los Angeles
internationally…choose Coldwell Banker.
offers a diverse range of residential opportunities
guaranteed to entice everyone from local residents
to international jet-setters.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
c o l d w e l l b a n k e r® — g l o b a l r e a c h

Your buyer could be anywhere.


Fortunately, Coldwell Banker® is everywhere.
With approximately 100,000 Sales Associates in 3,500 offices in 47 countries, territories and possessions,
your property truly has maximum exposure to buyers around the globe.

United States Costa Rica Jamaica Panama Venezuela


Aruba Dominican Republic Japan Peru Vietnam
Australia Ecuador Korea Puerto Rico Virgin Islands
Bahamas Egypt Lebanon Romania (British: Anegada,
Jost Van Dyke,Tortola,
Belize France Malta Saudi Arabia Virgin Gorda, along
Bermuda Guatemala Mexico Singapore with smaller cays and
Canada Honduras Netherlands Spain private islands)
Cayman Islands India (Mumbai only) Netherlands Antilles St. Kitts/Nevis Virgin Islands
(Grand Cayman, (Curacao, Bonaire, (U.S.: St. Croix,
Indonesia St. Martin
Cayman Brac, Saint Eustatius, Saba St. John, St. Thomas,
Ireland Turkey Water Island, several
Little Cayman) and St. Marten)
Israel Turks & Caicos smaller islands)
China Nicaragua
Colombia Italy United Arab Emirates

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
expanding the universe:

comprehensive internet marketing

Bringing information to Buyers — wherever they are.


Just as the internet changed the way people search for homes, mobile technology has changed search

habits even more. Coldwell Banker® has stayed at the forefront of those changes with its ever-evolving

mobile technology tools. Our best-in-class website is accessible right from your iPhone® or Blackberry®.

With this, first-of-its-kind app for Smartphones, buyers can instantly access information about your listing

and contact your Coldwell Banker sales associate from anywhere!

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
expanding the universe:

comprehensive internet marketing

eMarketing that makes a difference

77% of home buyers found the internet useful in

their home search while only 2% found newspapers

useful.1 The vast majority of eMarketing plans

don’t reach enough of the top real estate sites,

leaving them incomplete and your property

underexposed where buyers are searching —

the internet. By providing our sales associates

with a comprehensive eMarketing program,

Coldwell Banker Residential Brokerage

is helping to ensure your listing

appears where today’s home buyers

will be shopping.

To tap into the internet audience of

home buyers, we automatically

syndicate your listing to the world’s

leading websites, giving your property

the maximum exposure it deserves.*

1 2009 National Association of REALTORS® Profile of Home Buyers and Sellers.


* Some listings may not qualify for all websites.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
expanding the universe:

comprehensive internet marketing

Coldwell Banker’s proprietary Web sites gener ate over 2 million visitors from
around the globe every month.

ColdwellBanker.com
Award-winning ColdwellBanker.com is one of the industry’s leading Web sites
with more than 1.2 million visitors each month. Always at the forefront of
innovation, ColdwellBanker.com is launching the first real estate website to
employ BlueScape™ search technology. The site is also equipped with a “You
may also like” feature allowing home buyers to utilize tools similar to those they
use when shopping online for many everday purchases. Coming Spring 2010.

CaliforniaMoves.com
CaliforniaMoves.com features properties listed on 20 Multiple Listing Services
(MLS) in Northern and Southern California. This cutting-edge Web site gives
consumers a property search function, which allows them to find your home
searching by city, zip code, MLS number or by property type.

ColdwellBankerPreviews.com
ColdwellBankerPreviews.com is our award-winning Web site dedicated to
luxury properties. The site features Previews® listings from around the world,
along with special features and content specifically targeted to the affluent
luxury buyer. ColdwellBankerPreviews.com also includes personalized web
pages for certified Previews® Property Specialists.

CBView.com
CBView.com is the robust digital version of our weekly color magazine. The
online version of the View is distributed worldwide to our online clients
via the internet. CBView.com reaches thousands of consumers before the
weekend so potential buyers have more time to review properties and
select open house visits.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
expanding the universe:

comprehensive internet marketing

Home buyers start online — so did we.


84% of home buyers are searching online.1 To tap into this audience, we automatically syndicate your listing to
the world’s leading websites, who in turn send your property data to over 350 web partners around the world.

Realtor.com Zillow.com Homes.com AOL Real Estate

Trulia.com FrontDoor.com Google Base

Yahoo! Real Estate NewYorkTimes.com LosAngelesTimes.com OpenHouse.com

Cyberhomes.com HomeFinder.com Wall Street Journal Online

1 2009 CA National Association of REALTORS® Survey of CA Home Buyers.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
expanding the universe: y o u t u b e™

Online Video: The Future of Real Estate Many consumers now search YouTube™ for
Coldwell Banker® is the first in the industry to put content related to practical information they
the full power of its brand and network behind a need—including when they want to know more
tool that represents the future of real estate — about a specific area or town.
the video listing.
To create On Location, Coldwell Banker worked
YouTube™ is the first place most consumers go with YouTube™ to develop a totally customized
today when looking for video content online. framework and experience. Coldwell Banker is
Consumers are increasingly turning to YouTube™ the first real estate brand to launch an easy-to-use
for much more than entertainment. YouTube™ online destination for video content that offers
is now the world’s second largest search engine, consumers information on everything real estate.
trailing only Google™. On Location uses video to help consumers find out
more about the local areas and real estate issues
that matter most to them.

Through the use of

dynamic IP lookup,

consumers are

provided with local

results as soon as

they hit the site.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
marketing & advertising

View compliments the expertise of your agent


with a comprehensive multi-media resource
reaching hundreds of thousands of homebuyers in
Los Angeles, Santa Barbara and Ventura counties.

• View Magazine—A weekly color magazine


distributed through key news publications
including The Wall Street Journal, LA Times, market the buyer of your home may come from
Santa Barbara News Press, Ventura County Star, around the corner or 100 miles away. Either
Larchmont Chronicle, Beach Reporter and the way, advertising in View assures your property
La Cañada Flintridge Outlook. benefits from a comprehensive marketing strategy
• View Digital Edition— For consumers who prefer unmatched by any other real estate brokerage.
reading our magazine online, View is also available
View advertising is 24/7—Most newspaper ads run
in a robust, digital format that distributes to our
for a single day. With the View multi-media approach,
clients worldwide via the Internet.
our digital edition is sent to thousands of consumers
How does View help sell your home? before the weekend so our homebuyers have more
Broad exposure casts a wide net to reach home time to review properties and select open house
buyers—When your home is advertised in View visits. We also archive back issues of the View digital
it reaches beyond your local community through edition for 12 months so readers can reference
our extensive distribution channel. In today’s your property at any time with a touch of a mouse.

Distributes worldwide online at cbview.com

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
precision print marketing

While most property advertising is done on the internet today, in some instances it is also important to
advertise your property in one or more key print publications. These are some of the local publications
where Coldwell Banker® sales associates may advertise properties.

Conejo Valley San Fernando Valley westside region


Acorn Los Angeles Times – Argonaut
SF Valley Edition Beverly Hills Courier
Glendale/Burbank
Caravan Express
Glendale News Press san gabriel valley
Daily Variety
La Canada Outlook
Palos Verdes/South Bay Larchmont Chronicle
La Canada Valley Sun
Beach Reporter Los Angeles Times –
Los Angeles Times –
Daily Breeze Westside
SG Valley Edition
Los Angeles Times – Malibu Surfside News
Pasadena Star News
South Bay Malibu Times
San Marino Tribune
Palos Verdes News Pacific Palisades Post
ventura Topanga Messenger
santa barbara
Ventura County Star West
Santa Barbara News Press

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
exceeding e x p e c t a t i o n s : LeadRouter ™

As a client, you’ll enjoy the personalized service and


rapid response of a neighborhood firm backed by the
stability and scope of a powerful global network.

Delivering a truly satisfying home selling experience


requires sales associate responsiveness and the ability
to maintain solid communications throughout the
process. The busy schedules of sellers and potential
buyers can make this especially challenging. To assist,
we’ve adopted advanced technologies and created
convenient Web-based systems for facilitating
transaction related communications.

One compelling example of how innovation drives


exceptional client service is LeadRouter™
, our
proprietary buyer-inquiry rapid response system!

h o w l e a d r o u t e r™ w o r k s

When a potential buyer sees your property,

determines their interest and makes an

inquiry on your home at any of the Web

sites where your listing appears, a voice

message is sent within seconds, giving

your Agent the opportunity to respond in

an impressive fashion.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
the sales process

Market Your House


We will promote your property on
the top real estate websites since
over 80% of home buyers begin their
search on the internet.

Qualifying Buyers
Our goal is to bring you financially pre-
qualified buyers who are ready, willing
and able to purchase your home.

Negotiation Strategy
We will present all offers to you
objectively; review and explain
the terms, help you evaluate how
the offer fits with your goals, and
negotiate on your behalf to obtain
the most favorable price and terms.

Closing the Sale


We will be involved every step of
the way — working on your behalf
to successfully close the sale and
keeping you informed as the
transaction progresses.

After the Sale


We’ll stay in contact with you, even
after the sale, to make sure you are
completely satisfied with our service.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
the high cost of overpricing

Statistics show that overpriced homes remain • When a price is too high, appropriate buyers will
on the market much longer — and the longer often bypass the listing feeling it’s out of their
a house is on the market, the lower its eventual price range.
selling price is relative to its asking price. • Those who are looking in that range may see
the property and deem it a poor value.
The most critical step in preparing to market a
home is determining the right listing price. Of • Agents may be reluctant to show an overpriced
course, every seller — and every agent — shares property, except perhaps to make a competing
a goal of getting the highest possible selling price one look better.
for their home. That’s why Coldwell Banker® agents Can’t I test the market at a higher price? Many sellers
strategically price initial listings for maximum are tempted to test a high initial listing price in the
results, and avoid the dangers of overpricing. hopes of making an exceptional sale. While this might
The right price produces the best return. seem like a harmless tactic, it can be very detrimental
Obviously pricing a listing too low will not bring to the sale of the property, actually driving the
the highest return, but neither will pricing eventual sale price down instead of up. Why?
a listing too high: • Properties receive their greatest exposure in the
first 3 to 5 weeks.
• Your best prospective buyers will likely see
it during this initial period and reject the
overpriced listing
• Most buyers will never return to see a home,
even when the price is later reduced.

Open House generates


additional interest
buyers interested in your home

Activity drops off


due to better value
in the marketplace

Initial interest from


curious buyers and
negotiators
Price reduction
generates a small
spike in activity

1 2 3 4 5 6 7 8

Number of Weeks on the Market

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
determining the value of your home

Open House generates


additional interest
buyers interested in your home

2nd and 3rd showings


with very interested buyers

Lots of Interest! Offers presented and


Many showings when negotiations begin
house is priced right

1 2 3 4

Number of Weeks on the Market

Make a Good First Impression home. Square footage, features, and location are
The first 2 weeks your property is in the marketplace some of the quantifiable elements — the science of
are the most critical. Potential buyers are regularly valuing your property.
scouring the internet for new listings in the hope of
Interior improvements, style and amenities are
finding their dream home at just the right price.
some of the elements which comprise the “art” of
When priced correctly, your property will attract a valuing a property.
great deal of attention from both potential buyers
Our objective is to price your property to attract
and real estate agents. Your property will be
the maximum number of qualified buyers while
compared to every other property on the market
attaining the highest possible sales price for
in your price range and area. This is your only
you. Too high: the number of potential buyers
opportunity to make a good first impression.
is reduced. Too low: we don’t achieve the best
The Science and Art of Pricing Your Home financial outcome possible. Priced right: lots of
Many factors go into determining the value of a interest from qualified buyers.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
resources

Coldwell Banker Concierge® Service


Coldwell Banker Concierge® is a complimentary service for Coldwell
Banker® clients that provides assistance and access to top-quality
home service providers. Our goal is to provide our clients with the
best home improvement and service provider referrals possible, at no
charge. We strive to deliver exceptional workmanship at the highest
value through our pre-screened service providers while meeting the
timing requirements of our clients during the home selling process.

Powerful Expertise – In-House Legal Team


In addition to having the most seasoned agents, Coldwell Banker has
a full in-house legal team that works to minimize your legal exposure
and advise your agent on the legal aspects of your transaction.

Executive Relocation
Top-level executives relocating to California represent a key pool of
highly qualified and motivated buyers. Each year, Cartus and its global
network of more than 900 quality real estate firms assist more than
2,100 of the world’s leading organizations in relocating more than
100,000 key employees, including cross border collaborations with
more than 160 countries.

Coldwell Banker also acts as the local representative for virtually


every other relocation management company in North America. Many
of these relocation companies, along with a multitude of corporations,
designate Coldwell Banker as their broker of choice to facilitate the
relocation of their executives to California.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
resources

Coldwell Banker® has forged relationships with a network of reputable


firms to streamline the closing process.

Real Estate Financing – First Capital


As one of the largest mortgage brokers in California, First Capital
Mortgage offers a variety of loan programs and has access to every
wholesale lending institution available. Our financial services company
takes great pride in its customer relations, quick processing time and
open lines of communication. Trained loan officers work with real estate
sales associates, clients and client advisors to provide valuable, time-
saving, professional services. Licensed in all fifty states, First Capital offers
one-stop shopping with the best services at the lowest possible rates.

Home Warranties – Home Protection Plan


Statistics show that properties with a home protection plan have higher
selling prices and faster selling times. The Coldwell Banker Home
Protection Plan, administered by American Home Shield®, enhances
your home’s appeal by offering buyers repair or replacement protection
on every covered mechanical system or major built-in appliance for one
full year after the sale. This home protection plan can also help protect
your home while it is on the market. In the event of a covered breakdown,
a home protection plan can provide quick relief for you at a very busy time.

Escrow Services – West Coast Escrow


Founded in 1965, West Coast Escrow has been servicing clients of
Coldwell Banker Orange County since its inception. With West Coast
Escrow’s exclusive Escrowlink web site, you can access complete, secure
information on the status of your escrow transaction and connect with
your escrow officer anytime.

Title Services – Equity Title


Equity Title Company, a full-service independent title agency, is the
preferred provider of services for Coldwell Banker clients founded in
1980, it offers exceptional underwriting strength, a complete range of
title and escrow services and exceptional service.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com
your perfec t partner

Coldwell Banker
is committed to providing the
®

highest level of service in the sale of


your property and representing your transaction with
care, loyalty, honesty,
the utmost
integrity and discretion.

We look forward to being Your Perfect Partner®.

Christophe Choo, Locally Known. Globally Connected.


Office: 310.777.6200
Email: Christophe@ChristopheChoo.com
Direct line: 310.777.6342
Website: www.ChristopheChoo.com