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Woodstock 50 Has Officially Been Cancelled

The Woodstock 50th Anniversary Festival has officially been cancelled


after plenty of drama surrounding its organization. Rumours about this
possibility had started when the festival missed putting its tickets on sale
on the promised date of April 22. Dentsu, one of the main investment
arms behind this event has now announced that Woodstock 50, would
not proceed owing to the company having lost faith in its preparations.

Dentsu has released an official statement, which reads, “It’s a dream for
agencies to work with iconic brands and to be associated with
meaningful movements. We have a strong history of producing
experiences that bring people together around common interests and
causes which is why we chose to be a part of the Woodstock 50th
Anniversary Festival.”

The statement continues, “But despite our tremendous investment of


time, effort and commitment, we don’t believe the production of the
festival can be executed as an event worthy of the Woodstock Brand
name while also ensuring the health and safety of the artists, partners
and attendees. As a result and after careful consideration, Dentsu Aegis
Network’s Amplifi Live, a partner of Woodstock 50, has decided to
cancel the festival. As difficult as it is, we believe this is the most prudent
decision for all parties involved.”

An all-star lineup consisting of artists like Jay-Z, Miley Cyrus, Dead &
Company, the Raconteurs and more was announced earlier this year.
This was to be the 50th anniversary of the iconic festival that’s believed
to have shaped kicked of a counterculture movement in the 70s. The
original Woodstock was held in a dairy farm in the Catskill Mountains,
near New York City in 1969, and had attracted more than 4,00,000
visitors.

It’s certainly sad that the 50th anniversary of something so influential


cannot be commemorated in a proper way. But that’s just how things
have panned out unfortunately.