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Blackburn

RC 1000
Rhetorical Analysis—Peer Review Guidelines
Answer these questions and mirror back to your peer what you find in her/his
rhetorical analysis essay.
Reviewer: Anabella Del Ciotto Writer: Ben Nichols

1. Is the primary source related to the theme of this course, is it a digital text,
and is it properly cited in the essay and in the Works Cited page?
a. Yes, yes, and no. Include in-text citations and a works cited page at
the end of essay.

2. Is the rhetorical analysis formatted using either MLA convention, double


spaced, 12 pt. font, and the required page length?
a. Not MLA, but it is double-spaced and 12 pt font. Should be in Times
New Roman. Should also be a little longer but you explained why it
was so short so.

3. Respond to the essay’s structure and its analysis of rhetorical appeals and
logical fallacies:
a. Could have more analysis of both rhetorical appeals and logical
fallacies. You’re correct that it does rely heavily on pathos, but explain
how it does so when you introduce the subject of pathos. It’s also a
good rule of thumb to assume your reader has no clue what you’re
talking about, so when you introduce the fallacies and appeals, make
sure to define them!

4. Discuss the essay’s introductory elements. Does your peer introduce the
text, its source, and its rhetorical situation?
a. Yes it does. The description of the ad is really detailed. I’m not sure
its rhetorical situation is explained in the intro.

5. Does your peer tell the reader the purpose of the artifact, its target audience,
and its goals?
a. Not in the introduction. The intro paragraph is meant to act as a
roadmap for the rest of the essay, so including information about
what you’re going to be talking about (what fallacies you’ll be
discussing, which appeal does the ad rely heavily on, why it’s
important, etc) is an okay thing to do!

6. Does your peer address include a brief summary of the artifact?


a. Yes! It paints a very clear picture.

7. Does your peer address the rhetorical situation and the context(s) of the
artifact—social, political, historical, cultural?
a. No. Coca-Cola has become somewhat iconic in terms of cultural
significance, and I think the “Taste the Feeling” slogan goes back to
that idea. People know what it feels like to drink Coke, and by saying
“taste the feeling”, Coke is urging them to return to that feeling by
going out and buying a soda. This ties into overly sentimental
appeals.

8. What type of genre is this artifact (e.g., PSA, commercial, propaganda, etc?)
a. Commercial for Coca-Cola. I guess commercials are just corporate
propaganda but that’s neither here nor there.

9. What is your peer’s attitude toward the artifact, its subject, and audience?
a. Ambivalent overall, but also critical of its use of emotion to drive
sales, since health and wellbeing are not thought to be improved by
the consumption of Coca-Cola.

10. Does your peer analyze the authorities relied upon in the artifact in order to
appeal to the target audience or to make an argument?
a. Yes, in the discussion of emotions. Again, since Coke is so prevalent,
people know how it feels to drink Coke, and they know it tastes good,
so the company is able to use that to make the claim that because
Coke tastes good, it can make you happy in a way that only an ice-cold
Coca-Cola can.

11. Does your peer identify the artifact’s intended audience? How does your peer
know?
a. No. I dunno how to help you with this one, I can’t think of a target
audience for Coke since it’s kind of everywhere (except this Pepsi-
sponsored campus).

12. Does your peer discuss what the artifact assumes its audience knows and
what it needs to know in order for the text to work?
a. No, but I think that’s an easy fix.

13. Does your peer examine the information, argument, reasons, evidence, data,
and structure of the artifact?
a. Yes, but I think there’s potential to dig deeper and really get into the
imagery that Coca-Cola is using, particularly of the boy and girl
kissing. As the saying goes, sex sells; how does this ad use love to
promote its product? (If you buy Coke, someone will love you!/If you
buy Coke, you’ll experience what it feels like to be loved!)

14. Does your peer analyze Rhetorical Appeals and use specific examples from
the text when analyzing the rhetorical appeals?
a. Sort of. Only pathos was mentioned, and I think with a little bit of
deeper digging examples of the other two appeals will pop up!
15. Ethos. Does your peer explain the integrity and background of the artifact’s
source and how that influences the text’s overall effectiveness.
a. No.
16. Does your peer consider if this artifact credible and trustworthy? Why?
a. Unknown.
17. Does your peer seem aware of the artifact’s bias?
a. Yes, as it’s pointed out that Coca-Cola cannot be good for your health.

18. Pathos. Does your peer address the emotional appeals within the text and
how they influence the text’s overall effectiveness?
a. Yes, it’s addressed that the ad relies heavily on pathos.

19. Does your peer address the emotions the artifact appeals to and if these
emotional appeals effective? If so, for whom?
a. Yes, but I’d describe the feelings already in the essay with greater
detail.

20. Logos. Does your peer describe the logical appeals within the artifact and
how they influence the text’s overall effectiveness?
a. No. I’m sure there is some in the ad, even if it’s not immediately
evident.

21. What logic, reason, facts, statistics are presented?


a. Some logic is present, but in the author’s analysis, not in the
description of how the ad goes to work on people.

22. What evidence is used to convince the audience?


a. ?

23. Logical Fallacies. Does your peer address logical fallacies found in the
artifact?
a. Yes! Overly sentimental appeals and equivocations.

24. How many logical fallacies are explored by your peer?


a. Two.

25. What conclusions can you as the reader draw based on your peer’s analysis
of the text?
a. That the ad, in the author’s opinion, is not particularly effective.

26. Does your peer cite specific examples to back up claims of fallacies in the
text?
a. Yes.

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