Brand Guidelines

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. . . . . . . . . . . .emory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Incorrect usage of the logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 GRAPHICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Logo usage . . . . . . . . . . 17 CONTACT INFORMATION . . . . 8 Color and space requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 STATIONERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 TYPOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CAMPAIGN EMORY BRAND GUIDELINES www. . . . . . . . . 13 INVITATION TEMPLATE . . . . .campaign. . . . 9 Using the logo on photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 WEB BRANDING . . . . . . . . . . . . . . . . . . . . . . . . .edu Contents GRAPHIC STANDARDS . 18 2 . . . . . . . . . . . . . . . 10 COLORS . . . . . . . . . . . 3 FAQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Use of logo with school / unit names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 CASE STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . 4 OFFICIAL LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

They represent a cohesive standards system that unifies the Campaign Emory identity while still allowing for graphic distinction among the various schools. and major programs. 3 . units. typography.emory. imagery. The existence of these guidelines does not mean that materials must look exactly alike. including logo. graphics. the standards call for materials to demonstrate a family resemblance so it is clear they are from the same institution. The guidelines that follow apply to the campaign logo.campaign. By preserving a professional and recognizable look for Campaign Emory. typeface. we are protecting the Emory name and reinforcing the quality of Emory as an institution to all audiences. This will cause the audience to associate all campaign-branded materials with Campaign Emory.edu Graphic Standards The visual identity of Campaign Emory is created through the consistent use of graphic elements. and color usage associated with the Campaign Emory brand.CAMPAIGN EMORY BRAND GUIDELINES www. and color palette. However.

Senior Designer.5369 | hdputna@emory. The same is true of the identity signatures. The approved Campaign Emory logo has been carefully and uniquely designed by identity specialists and must be accessed by downloading the graphics file from www.campaign. Q: Can I get my own custom logo? A: No.emory. Given this diversity. This will ensure all campaign materials are recognizable as a unit. Q: May I create an official Campaign Emory wordmark by adding the name of my school or unit next to the Campaign Emory logo? A: No.edu.edu. You can import the . including unit names: All have been crafted carefully and are to be used only as complete and unalterable graphics files.727. high-quality look and feel throughout all campaign materials. There is only one version of the Campaign Emory logo. You may need the advice and assistance of a graphic designer to use these files properly. Guidelines are necessary to maintain a consistent. Development Communications 404.edu FAQ Q: Why are brand guidelines necessary? A: Campaign Emory will raise funds for all entities of Emory including all schools and units.eps into other layout programs even if you do not have Adobe Illustrator. You can download all formats from the Campaign Emory website www.emory.campaign.eps file format is often preferred by vendors and is generally used in higher-end desktop publishing programs and Adobe Illustrator. That is.edu 4 .emory.eps file directly on your computer without specific software. Q: How do I get the logo? A: The logo is available in a variety of file formats (EPS. Q: How do I open the logo file? A: The .campaign. PNG). it is necessary to establish the campaign’s identity under one unified set of standards. health care. This format also has the advantage of being “resolution independent”. you can make it as big or as small as you wish without losing sharpness.CAMPAIGN EMORY BRAND GUIDELINES www. Q: Who do I call if I have a problem or question? A: Heather Putnam. and a variety of other programs and activities. However. you may not be able to open the . JPG. PDF.

The design of the logo has been considered carefully and should not be altered or rearranged. the campaign must always be in the most prominent position.727. please contact Renata JanssenDecker. It is not permissible to try to reproduce the logo by typing out the words in Goudy. There is a grayscale version only to be used for one color jobs. The school / unit logo should be placed near the bottom of the document and should be somewhat smaller than the campaign logo. On campaign materials. COLORS The Campaign Emory logo should be printed in 4-color process at all times. This typeface should remain the logo’s own and not be used elsewhere in a publication or on a website.campaign.edu. If you have questions or a particular request. Emory’s official text typeface is Sabon (available from www.CAMPAIGN EMORY BRAND GUIDELINES www. PLACEMENT The campaign logo should be used in conjunction with the school / unit logos. Good sans serif choices to use in conjunction with the logo are News Gothic. marketing specialist for Development Communications. 5 .emory.edu Official Logo The logo is designed as a single unit of identification for Campaign Emory. OTHER MEDIUMS The logo also may be embossed or foil stamped. The one color must be black. but should be in a secondary position of prominence such as the inside front cover and the back cover of the publication. Avenir. TYPEFACE The text in the logo was derived from Goudy. com). the campaign logo should be somewhat larger and at the top.1929 or rdjanss@emory. The school / unit logo should not be directly adjacent to the campaign logo. Univers or MyriadPro. at 404.adobe. It depicts the marble seen across Emory’s campus and uses the shield shape from the Emory logo. On a one-page campaign related document where both logos must be displayed.

png format works well in the various Microsoft Office applications.eps file directly on your computer without specific software. college.emory.CAMPAIGN EMORY BRAND GUIDELINES www. you may not be able to open the .edu.jpg can be used in web applications. A PDF or hard copy of every publication and electronic communication that includes the campaign logo MUST be submitted to Jason Peevy in Development Communications before being printed or published. All logo files can be downloaded from the campaign website www. JPG.eps format. HOW TO GET THE LOGO IN DIGITAL FORM The logo is available in a variety of file formats (EPS.emory. The .jpg should not be used in physical sizes larger than a few inches across. the campaign must always be in the most prominent position. This format also has the advantage of being “resolution independent”. The .emory. USING THE CAMPAIGN LOGO IN CONJUNCTION WITH A SCHOOL / UNIT LOGO The campaign logo should be used in conjunction with the school / unit logos.pdf is a good format to send to others due to the ubiquity of the Adobe Acrobat Reader program and is technically similar to the . PDF. On a one-page campaign related document where both logos must be displayed. However. development. and fundraising as well as in electronic communications including the website of a school.campaign. The .edu. but should be in a secondary position of prominence such as the inside front cover and the back cover of the publication. The campaign logo may be used on a website ONLY with a clickable link to the campaign’s own website: www.campaign. That is. or other unit. you can make it as big or as small as you wish without losing sharpness. The school / unit logo should be placed near the bottom of the document and should be somewhat smaller than the campaign logo. the campaign logo should be somewhat larger and at the top.eps file format is often preferred by vendors and is generally used in higher-end desktop publishing programs and Adobe Illustrator. The school / unit logo should not be directly adjacent to the campaign logo. 6 . The . though professional web developers should prefer to create specific sizes and resolutions from one of the other formats. On campaign materials.campaign. PNG). The .edu Logo Usage APPROVAL OF LOGO USAGE The campaign logo may be used in all letters and publications for alumni relations.

Michael C.CAMPAIGN EMORY BRAND GUIDELINES www.emory. Carlos Museum 7 .campaign.7181 or jpeevy@emory. or other unit (see example below) but should be designed by Development Communications. at 404. executive director of Development Communications. Requests can be made by contacting Jason Peevy.727.edu.edu Use of Logo with School / Unit Names The logo may be included with the name of your college. school.

Do not change the colors. changing the colors. such as stretching. Do not stretch or compress the logo. editing the marble.emory. 8 . Do not alter the shapes in the logo. altering size relationships.edu Incorrect Usage of the Logo The logo should not be altered in any way. Do not place the logo inside a box. or attaching other words or graphics.campaign.CAMPAIGN EMORY BRAND GUIDELINES www. Do not attach other text or graphics. The graphics on this page are examples of incorrect usage and alterations of the Campaign Emory logo. Do not alter or remove the marble image on the inside of the mark.

X X* X * this height is the measurement of minimum clear space that should always surround the campaign logo. CLEAR SPACE REQUIREMENTS In order for the logo to have its desired impact and strength. etc).edu Color and Space Requirements The logo should be reproduced in 4-color process whenever possible. the logo may be reproduced in grayscale.emory. All logo files can be downloaded from the campaign website www. Do not create your own grayscale version of the campaign logo.edu. The minimum space is a set measurement determined in each signature and is defined as X. When not printing in 4-color process. memos. All materials using the campaign logo must be shown in draft form early in the design process to Development Communications for approval of logo usage.CAMPAIGN EMORY BRAND GUIDELINES www. One of the colors must always be black. jpeevy@emory.campaign. Please send a pdf of the design to Jason Peevy. 9 . Other graphic elements should not invade this space.edu.campaign.emory. a minimum of clear space should surround it. The X will change proportionally as the mark increases and decreases in size. Note that the Campaign Emory text is white in the grayscale version. The grayscale version is should only be used for materials printed in one or two colors or for internal documents (forms.

the logo must be placed on a lightcolored homogenous area of sufficient contrast. Insufficient contrast.emory. The examples shown to the right illustrate correct and incorrect usage of the logo on photography.campaign.CAMPAIGN EMORY BRAND GUIDELINES www. Legible Insufficient contrast. The image behind the logo must provide sufficient contrast 10 . If use with a photograph is absolutely necessary. The black border of the logo must be distinct.edu Using the Logo on Photography It is not recommended to use the campaign logo on top of photography.

The colors at right are the primary colors of the campaign.emory. These colors have been chosen to complement the Campaign Emory logo and marble graphic theme.CAMPAIGN EMORY BRAND GUIDELINES www. CAMPAIGN COLORS AND EQUIVALENTS Color PMS Process C/M/Y/K 0/0/0/100 Web BLACK 000000 LIGHT GOLD 0/4/44/0 F1DE9B DARK RED 173 0/80/94/1 964A1D WARM GRAY 40/20/37/7 757368 TAN 5/4/15/0 EBE8D7 DARK BLUE 294 100/72/0/40 00295E EMORY BLUE 280 100/67/0/23 000066 EMORY GOLD 131 3/36/100/6 CC9900 11 . Please use them on any materials related to the campaign.edu Colors A consistent color scheme helps make Campaign Emory’s communications instantly recognizable.campaign. Emory blue should also be used on campaign printed materials and websites to visually reinforce the connection to the university.

edu Graphics Campaign Emory uses the marble (top right) seen across campus as a unifying motif throughout all campaign materials.campaign. Development Communications has created a graphic interpretation of the marble using a light tan background with rules outlining the graphic pattern of the marble (bottom right). A screened version of the marble image (middle right) is also used as a subtle way to further brand the campaign.1929 or rdjanss@emory. Please contact Renata Janssen-Decker at 404.727. 12 . Examples of usage of these motifs can be seen on the following pages.CAMPAIGN EMORY BRAND GUIDELINES www.emory. These images are available for download on ACE.edu with questions regarding downloading. In conjunction with the image of the marble.

Holocaust Museum exhibit on Nazi persecution of homosexuals. hear a talk by Mexico’s director of cultural affairs. and create strong communities. civil rights movement. built homes for hurricane victims. Mack credits Emory College with enhancing her sensitivity to the lives of others. a community that begins in Atlanta and extends as far as New Zealand.CAMPAIGN EMORY BRAND GUIDELINES www. Your support will strengthen the community and advance the college’s leadership in diversity. but ultimately she hopes to change hearts and minds. Below are a few pages from a case statement showing how all branding elements of the campaign come together in one piece. Her first goal is to prevent crime. which has grown into an international volunteer program called Emory Cares. Through Emory Cares. bring people together. COURAGE TO ■ Creating Community and Engaging Society In her work to increase understanding among diverse cultures in southern Florida. The founder of Emory’s first Alumni Community Service Day. Mack and other alumni from Savannah to Seoul have created community gardens. she devises creative. EMORY COLLEGE OF ARTS AND SCIENCES CONNECT diversity is a hallmark of emory college of arts and sciences. More than half of incoming freshmen are minority or international students.edu Case Statements Each school and unit at Emory has its own case statement.S. Romania. and Ghana.emory. and the college’s Institute for Comparative and International Studies works to promote understanding of cultural and social diversity. or meet a famous photographer who documented the U.S.campaign. Renelda Mack holds fast to the revolutionary idea that people can change. life-changing sentences for young people convicted of hate-motivated crimes: They might visit a U. and provided food to families in need. As chief of the civil rights unit in Florida’s state attorney’s office. Tibetan Monks are studying science through the Emory-Tibet Science Initiative. just three of the 40 countries Emory College students call home. 8 Renelda Mack 83C > 9 13 .

727.campaign.CAMPAIGN EMORY BRAND GUIDELINES www.1929 or rdjanss@emory. at 7pm Location Title Address of Location Reception Immediately Following REPLY CARD ENCLOSED C A M P A I G N 14 .edu Invitation Template Development Communications has designed an invitation template to be used for events associated with the campaign.emory.edu if you need to use the template for an event you are planning. Please contact Renata Janssen-Decker at 404. 0000. C A M P A I G N Name of Host Here Cordially Invites You to the Event Title Will Be On These Two Lines Month 00.

NE Atlanta. 1520 Clifton Road. (standard size) Emory University . x 2in. 10 C A M P A I G N Emory University Nell Hodgson Woodruff School of Nursing 1520 Clifton Road. x 11in. x 5in.727.emory. C A M P A I G N NELL HODGSON WOODRUFF SCHOOL OF NURSING envelope: No. C A M P A I G N notecard: 7in.edu business card: 3. Atlanta. Georgia 30322-4207 .000.5in.1234 E adorrill@emory. NE .CAMPAIGN EMORY BRAND GUIDELINES www. 15 . 000.0000 letterhead: 8.edu Stationery Each school and unit will have its own campaign stationery.campaign. Georgia 30322-4207 P 404.5in. Georgia 30322-4207 AMY DORRILL Chief Development Officer C A M P A I G N Emory University School of Nursing Development 1520 Clifton Road. which includes the logo and marble and is immediately recognizable as part of Campaign Emory. NE Atlanta.

callouts.com. professionally printed materials.campaign. Goudy should not be used on campaign or other university materials. etc. Sabon should be used as the body copy in campaign and university publications. Goudy is reserved for the wordmark to keep intact the University’s distinctive affiliation with this elegant typeface. Sabon can be purchased from adobe.CAMPAIGN EMORY BRAND GUIDELINES www.emory. was a hallmark of Emory publications for many years. Use of script fonts should be limited and is not recommended for text. Sans serif typefaces may be used as companion faces to Sabon. All professionally printed jobs should use Sabon. Script fonts may be used sparingly as a graphic element in a publication. The typeface Sabon was chosen for its aesthetically pleasing design and legibility. captions.or inkjet-printed pieces to larger. SERIF TYPEFACES Sabon Roman Sabon Bold Sabon Italic Sabon Bold Italic SANS SERIF TYPEFACES News Gothic Avenir Univers MyriadPro 16 . in its many configurations. Faces that pair nicely with Sabon are listed on the right. This font also offers flexibility in creating materials to be reproduced on everything from small laser. These companion faces may be used for headlines.edu Typography Consistent typography is an important component of an organization’s brand image and graphic identity program. The Goudy typeface.

a solid. colors. intended proportion.1929 or rdjanss@emory. and marble imagery of Campaign Emory. The campaign logo may be used on a website ONLY with a clickable link to the campaign’s own website: www. IMPORTANT RULES Do not distort or stretch any of the Campaign Emory identity graphics (logo.edu if you need a Campaign Emory graphic for your website. etc). marble graphic pattern. marble image. Edges should be crisp. Do not display Campaign Emory identity graphics in poor quality. or illegible sizes. Use them in their original.edu 17 .emory.campaign. Please contact Renata Janssen-Decker at 404. and the smallest letters should be easy for most people to read on a high-resolution monitor.CAMPAIGN EMORY BRAND GUIDELINES www.emory. In general. Work with your web designer to ensure the graphics are of the highest quality. A PDF or hard copy of every website design that includes the campaign logo MUST be submitted to Jason Peevy at Development Communications during the draft phase at the start of the design process. colors should be smooth.campaign. low resolution. typefaces.edu Web Branding Any graphics used online promoting and/or linking to the campaign website should be branded using the logo. Do not use Campaign Emory identity graphics over complicated or multicolored backgrounds. contrasting color should be used from the palette of suggested Campaign Emory colors.727.

edu RICK FIALA Senior Designer Development Communications 706.3314 rfiala@emory.edu 18 .campaign.5369 hdputna@emory.1929 rdjanss@emory.7181 jpeevy@emory.edu HEATHER PUTNAM Senior Designer Development Communications 404.727.727.727.emory.edu Contact Information JASON PEEVY Executive Director Development Communications 404.CAMPAIGN EMORY BRAND GUIDELINES www.552.edu RENATA JANSSEN-DECKER Marketing Specialist Development Communications 404.

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