Beautiful and Sustainable: LivingHomes

Steve Glenn

Sustainable Brands ‘09 6/3/09

Context, Part I

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Context, Part II

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Key Conclusions

1.  There are companies that successfully wed profit and purpose. 2.  Developers are more important than architects. 3.  I should become a developer.

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The LivingHomes customer
1. Appreciates products with great design (form and functionality)…

2. …that are healthy and built in a sustainable way.

3. But they can’t find homes that reflect their values.

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Our consumers/Us
Desire…
1.  A living solution. A home.

Our response…
1.  Secure top architects. Design homes for living. 2.  Extremely comprehensive, LEED certified environental program. 3.  Proprietary prefabricated building systems to create homes better, faster, cheaper, with minimal waste. 4.  Positioning: LivingHomes. Secured top industry environmental awards. Focused on webcentric, viral based marketing program.

2.  Minimized ecological footprint. Third party verification of claims.

3.  Great price value; minimal hassle.

4.  The facts; the stories; validation from experts, friends; web access to all.

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Ray Kappe LivingHomes

RK1

RK2

RK4.1

RK5.1
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Kieran Timberlake LivingHomes

KT1.1

KT1.2

KT1.3

KT1.2
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The first LivingHome: Factory Production (10/05-4/06)

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Model home

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Model home

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WIRED LivingHome

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WIRED LivingHome

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WIRED LivingHome

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WIRED LivingHome

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KOHLER LivingHome

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KOHLER LivingHome: Living / Dining Room / Kitchen

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KOHLER LivingHome: Bonus Room

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KOHLER LivingHome: Master Bedroom

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KOHLER LivingHome: Master Bathroom

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KOHLER LivingHome: 2nd Bedroom / Nursery

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U.S. Electricity Consumption

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U.S. Electricity Consumption

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U.S. Building Impacts

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Green building 101

CARBON SAVINGS

WATER USE SAVINGS

WASTE COST SAVINGS

50-90%

35%
ENERGY SAVINGS

30-50%

30%

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Green building 101
Why build green homes? 30-70% ENERGY SAVINGS

BETTER HEALTH

ENHANCED PRODUCTIVITY

INCREASED VALUE

REDUCED LIABILITY & IMPROVED RISK MANAGEMENT
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LEED Rating Systems

LEED-NC LEED-EB LEED-CI LEED-CS

new construction existing buildings commercial interiors core & shell

Commercial Buildings

LEED for HOMES LEED-ND
neighborhood development

Low-rise Housing Mixed-Use Developments
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A National, Consensus-Based Standard Developed by Experts
LEED has four levels:
LEED for Homes PLATINUM > 90 Points

GOLD

> 70 Points

SILVER

> 50 Points

CERTIFIED

> 30 Points

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Comparison of Ecological Footprints

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Z6 Environmental Design Program

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KOHLER LivingHome Environmental Program

Zero Energy

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KOHLER LivingHome Environmental Program

Zero Water

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KOHLER LivingHome Environmental Program

Zero Emissions

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KOHLER LivingHome Environmental Program

Zero Carbon Zero Waste

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LivingHomes grow with you

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