Pakistan culture Origin

The first known inhabitants of the modern-day Pakistan region are believed to have been the Soanian - Homo erectus, who settled in the Soan Valley and Riwat almost 2 million years ago. Over the next several thousand years, the region would develop into various civilizations like Mehrgarh and the Indus Valley Civilization. Throughout its history, the region has been a part of various Greek, Mauryan, Persian, Turkic, Islamic and Indianempires. The region's ancient history also includes some of the oldest empires from the subcontinent and some of its major civilizations.

Gender roles and statuses
Men take the more assertive and dominant role and women take the more service oriented and caring roles. So gender role in Pakistan is more masculine (maximized social sex role division). The people of Pakistan either came originally from the Indian subcontinent or having been living under Indian influence from many generations. As a result a large number of customs and traditions to the society, such as the roles expected of women, the manner in which the child is raised, and so on, are similar to those of Indian culture. The social set up in Pakistan is family centered and obligations to the family include both financial and ritual practices. The head of the family is the mail member who is responsible for earning the living for his family. Great care is taken in the choice of his education. He grows up learning through many elders surrounding him and they influence the formation of his opinions. He is expected to be obedient to them. Life is built within a group; community life and conformity to this group have great value. In this the member of the group feel obliged to look after each other. But this applies only to in group members. Others from the out group are treated quite harshly. As the ties between individuals are very tight the society can be named as collectivist. The members of the family are fully dependent on their family for making any kind of tedious decisions.

cinnamon. One is that Muslims do not eat pork (therefore beef. people. lamb. and poppy seeds. vegetables. black and red pepper. cloves. and frying is the typical method of cooking. and Hindko dialects. Sindhi. the usual side dish is plain rice. among others. among others. Persian. Using yogurt to marinate meats is another typical recipe. Because of the use of spices and curry for the main dish. and Turkish. While Urdu and English are prevalent throughout Pakistan. The food in the south is more exotic and highly spiced. These include the Punjaki. Spices and curry are an essential part of any Pakistani recipe. paprika. saffron. Socialization The addition of a new baby to a Muslim family is seen as a great blessing and there are a wide variety of ceremonies that take place both at the birth and throughout the different stages of infancy. which is clarified butter. fasting is a daily activity. and sauces along with curried meats. tumeric. Urdu was created by combining the languages of early invaders and settlers. Wheat and flour products are considered mainstays of the daily diet and the use of pickles. is another commonly used recipe item and is often used for frying. The spoken form of Urdu is the same as that of Hindi but it is written in a different script than Hindi. Ghee. but most public officials. chicken. cumin seed. or seafood is curried. while that in the north often features plain barbecued meat as the main dish. including Arabic. fowl. a number of other languages are spoken in different valleys and areas. there are two food customs that are followed almost universally. preserves. chutneys. ginger. cardamom. Food culture At least 95 percent of the Pakistani population is Muslim. The most prevalent spices include chili powder. Saraiki. coriander. English is referred to as the informal official language of Pakistan. seafood. Lentils are another common specialty. nutmeg. and the other is that during the month of Ramadan. and fish are the basic foods). Usually any meat. and lentils and are why Pakistani cuisine has such a unique flavor. Brahvi. and others in Pakistan also speak English. Green tea is the typical drink served at all meals. Most Pakistani families consider it the privilege of the grandfather to name the .Official language The official language of Pakistan is Urdu. bay leaf. garlic. Balochi. Pushto. To help families with infant care there are a number of child health centers throughout the country.

The society generally has weak uncertainty avoidance because people feel reluctant to work hard and earn their livelihood through proper and lawful means. The child is usually named within forty days after birth and thus is generally known by a nickname until then. The shorn hair is weighed and balanced against silver. Moreover they just tend to move with the flow. and that silver is then given to the In Pakistan people are unequal in physical and intellectual capacities. with the belief that this will then ensure thick growth throughout life. Another tradition is that the first garment for a baby's layette is made from an old shirt that had belonged to the grandfather. . And the society has let these inequalities grow over time into inequalities in power and wealth. They wait for things to happen than actually making them happen. A baby boy's hair is shaved off.

that they just forget about their look’s. The women shown in the ad looks conservative and conscious about her looks and wants to take care of her appearance.The language that has been used in the ad is Urdu. The ad might be focusing on a widow whose husband has passed away and she is just trying to raise her children with the help of some assets that have been left over by his husband for her. In our society working women are perceived as women that are outgoing. The women shown in the ad is basically portraying a lifestyle. corrupt and don’t care about their family. This ad is made to influence the women of Pakistan who are so busy in looking after their families . as the girl is wearing a trouser along with a sleeveless shirt that normally cannot be associated with a pakistani woman. their figure and gain a lot of weight that tends to be a major cause of health diseases. AD # 2: LIPOSUCTION (the art of transformation) ANALYSIS: The ad is focuses completely on the western values. Pakistan is blessed with all kinds of weather changes. She is totally independent. Normally in this region in winters.Ad analysis Ad: Tibet natural honey lotion Analysis: The ad depicts a typical Pakistani culture. Moreover the language used in the ad is English and it primarily focuses on women from an upper and elite class. She wants to look beautiful throughout her life. now that she has lost weight. . It gives a feeling that she can do everything. the skin tends to get dry and takes away the softness of the skin. This product shown in the ad helps to provides a solution for those women whose skin gets dry in the dry weather( winters). AD# 3: AL HABIB MONTHLY SAVER (saving account with monthly profit) Analysis: The ad is symbolizing towards the Pakistani culture. The woman in the ad shown is a typical housewife belonging to the middle and upper middle class. That’s why using a monthly saver account would be the best possible way a woman can earn money by literally sitting idle at her home. Ad has followed a western style. Where the women always wants to stay fit . slim and trim not taking into account her marital status.

They tend to be independent. Ad #6: CACI CENTRE Analysis: The ad is purely focusing on the western ideas and beliefs. It’s for women belonging to an Individualist society. They tend to keep it as simple as they possibly can so that they don’t feel alienated from the rest of the society. Mostly girls in Pakistan don’t go for such hairstyles that are being shown in the ad. This has happened due to the change in gender roles in the society. and the clothes that women are wearing are trendy and western style. So this ad primarily focuses on the acquired knowledge that a Pakistani women can attain from the west. . Pakistani women feel reluctant in undergoing such procedures as they are against the religion and social setup. Women of the western society want to look young even if they are in their forty’s or fifties. This has largely got to do with the western culture. have their own way of living and they do not depend upon others. In the western societies due to the dual working household women don’t get time to cook food so they have to stick with the readymade food. AD # 5: K&N’S Analysis: This ad is showing the Pakistani food culture that has been influenced immensely off late from the western culture. The perception of “only men can drive” is slowly but surely going away as is the “only woman can cook”.AD# 4: TONI AND GUY (straight curl texture) Analysis: This ad is typically portraying the western culture. So they tend to undergo huge transformations in their bodies that can help them look young and fitter. More over the ad shows a society completely dominant with feminine roles. They are trying to influence the Pakistani women to try for these procedures as they can uplift the mental satisfaction. The ad shows children who are now used to eating readymade food at their home are sitting and enjoying their meals. The language used in the ad is English. They can also fulfill the desire of looking extremely fit and attractive at the latter stages of your life where your body parts began to deteriorate and stop conforming to your body.

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