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Harish Kumar .

K
Deputy Manager Marketing & Communication
Mob: +91 – 9360247840 | Email: harishkumarkl80@gmail.com

HIGHLIGHTS

 Marketing Strategy  Product Launch


 Branding & Promotion (ATL/BTL)  Digital Marketing
 Social Media Management  Website & e-Store Management
 Manage Content  Loyalty Program
 Fashion Shows & Expo  Brand Alliances
 Market Survey  Media Outreach
 Content Writing  Creative Concept
 Customer Relations  Staff Product Training

PROFESSIONAL EXPERIENCE
1. Calonge
Manager – Marketing & Communication, Pan India Operations - 4 / 2004 till 6 / 2014

Calonge is a premium leather accessory brand with pan India presence. The Brand also has stores located in
Middle East & online presence. The brand is admired for the craftsmanship in its product, destined for style
conscious urban women.

Accomplishments:
 Developed marketing plans & managed promotion campaigns from inception to successful completion.
 Managed the allocated annual promotional budget and ensures successful management of expenses.
 Instrumental in driving annual revenue to 660 million through various brand building measures.
 Handled allocation of 7.5 million Rupee marketing budget for brand promotion.
 Applied marketing & advertising strategies to increase customer acquisition, penetration & revenue.
 Organized product launches and promoted the launches in relevant online & offline media.
 Promoted the brand through participation in lifestyle expos, fashion shows & mall brandings.
 Associated with fashion bloggers & promoted new launches through their blogs.
 Organize photo shoot & publish ads in fashion magazine as Vogue.
 Generate creative ideas, write content for marketing collaterals.

Loyalty Reward & CRM Tool Implementation:


 Implemented Loyalty Reward program to improve customer retention, increase ticket size & boost
business volume.
 Promoted the reward program in various print & online Media.
 Member of core team that developed CRM tool for customer insight & monitor products market
performance. The results of the CRM were used to optimize promotional campaign & for effective
production planning.

e-Store Initiative & Online Campaigns:


 Responsible for developing e-store for the brand
 Wrote product descriptions for products displayed online.
 Have expertise in running FB & Youtube paid campaigns for promotion of e-store.
 Have also run other digital campaigns as Google Adwords, push notifications, mass whatsapping &
messaging for promotion of e-store.
 Track & analyze traffic to online store that help understand customer choices & plan production based
on insights.
 Partnered with Flipkart to increase brands online presence.

Exposure in Digital Marketing:


 Managed Social media content & post regular updates in FB & YouTube. Run customer engagement
campaigns & contests in FB.
 Have managed & optimized FB & YouTube paid ads to give right yield & conversions.
 Run mobile & email campaign for promotion of new launches & online store.
 Integrated POS with automated mobile/email services to run programmed promotion campaigns based
on customer data.

Market Research & Competition Research:


 Implemented market research surveys that facilitated new product lines, better features in product,
result oriented production planning, promotion planning, understand competitors & online store
enhancement.

Brand Alliances:
 Created tieups with premium Hotels, Salon & Women Club constituting 16% of monthly business.
 Developed strategic alliance with “The Park” hotel to sell products through their hotel boutique.

 Trained retail staffs to address client issues, develop product knowledge, & help them build skills for
customer interaction.
 Handled customer issues escalated through stores.

2. Ampa Skywalk Mall, Chennai


Asst Manager Marketing & Communication, 6/2014 to 2/2018
 Star Employee Of the Year Award, Yr 2015.
 Best Achiever Award, Yr 2016 & 2014.

Marketing & Communication:


 Interact with creative agency for campaign themes & develop marketing collaterals and print
advertisements in line with marketing plans.
 ATL: Radio Ad / News Paper Ad / Press Meet / Online Promotions / Website.
 BTL: Social Media Campaigns / Road Show / Newsletter / Catchment Area Campaigns / Mobile
Marketing.
 Track results of advertising & media campaigns

Brand Promotional Events:


 Had carried various promotional events in mall to drive in footfalls & improve sale conversion.
 Had opportunity to associate with “The Hindu” in 2017 and run a six month promotional event in the
mall.
 Managed events from event planning, budgeting, media planning & promotion, creative concepts for
branding & managing the show.
 Loop in retail brands as gift sponsors for event.
 Analyze outcome & its impact on sale.
 Organized brand activations in mall.

Seasonal Entertainment Events:


 Organize entertainment events: performances, live concerts, kids events & other variety performances
as part of mall promotion & increased footfalls in mall.
 Managed entire event from event planning, budgeting, media planning & execution, creative concepts,
managing stage show & organizing stage setup through vendors.

In-house Branding & Signage Management:


 Manage the in-house branding spaces in mall for mall branding, promoting events & services (content
creation, Print till installation).
 Sale of communication spaces in mall to brands.
 Organize mall signages as way finding, amenities, floor plans, parking levels etc.

Décor Management:
 Propose mall decoration concepts inline with season, to create vibrance & memorable shopping
experience.
 Have executed mall decorations as ‘dinosaurs in mall’, ‘submarine in ocean’ that were huge crowd
puller.

Newsletter Management:
 Manage monthly newsletter with content creation on brands & season launches.
 Sale of ad spaces in newsletter to Brands.

Customer Service Management:


 Trained, supervised and developed customer desk staffs in assisting shoppers & addressing shopper &
tenant issue.
 Foresee whether customer issues are taken to respective departments & solutions met.
 Address internal tenants issue for smooth business operation.
 Analyze reports submitted by Customer Desk team & organize promotional activities accordingly to
boost retailer sales & footfall.

3. Karaikal Port
Deputy Manager – Corporate Communication, 2/2018 to Present
Work Location: At Port head office in chennai.

Karaikal Port is a Deep water sea port spread over 600 acres of land at Karaikal (Tamil Nadu). The Port is
Gateway for export & import of cargoes between industries majorly in Tamil Nadu & Ports in South East
Asia, Middle East, Australia & Africa.

The Port annually handles 15 million metric tonne of cargoes as Cement, Coal, Iron Ore, Petroleum
Products, Fertilizer & Agro Products.
Role Summary:

 Devise and execute an overall Corporate Communications strategy to support the key business goals.
 Coordination and development of materials that include powerpoint presentations for investors &
clients, press releases, scripts, website content, company-wide emails, client newsletter, media
relations content, case studies, social media content and other materials.
 Develop annual communication calendar inline with business objective & manage communication
budget.
 Develop ad content, article & spotlight coverage for trade magazine.
 Working on new company website with enhanced layout, content & port updates.
 Post updates in linkedIn.
 Corporate Film: Corporate film & short films on new infrastructures developed at Port to showcase
during client discussions & investors meet. Role include developing story ideas, initial video drafts,
assist agency during production & post editing, proofread.
 The Company is an active member of CII Puducherry. Have represented & promoted the brand in
related meets organized by CII.
 Have worked with industries as Cement, Coal, Power, Textile, Agro for new business and volume
additions.

Roadshow Events Supporting New Business:

 Have conducted roadshow events in various industrial belt of Tamil Nadu for bringing in container
cargoes for exports.
 Fully responsible for organizing roadshow that include client mapping & bringing in prospective client
for the roadshow, branding and promotion, host the show, present business cases, client networking &
generate business leads through the show.
 Accomplishment: Have developed container cargo business of 25,000 TEU from scratch in an year time.

Corporate Events on New Infrastructure Additions:

 Have executed corporate events for clients to highlight the new infrastructure developments at port
and drive business.
 Developed presentations & have showcased business cases & ROI.
 Developed infrastructure specific videos to showcase in the event.
 Accomplishment through Corporate Events:
a) Contract signed with power companies as Puducherry Power Company & PPN Power for supply of
LNG fuel.
b) Has enabled companies as JSW, Zuari Fertilizers, Ramco Cement, TNEB bring in higher capacity Post
Panamax & Capesize ships, giving cost benefit to customer & boosting revenues to Port.
c) Penna Cement & Omya setting up facilities in Port.
d) Cargo movement to Bangladesh converted from road transport to sea transport.

Conference & Expo Participation:

 The Port has been part of various cargo & shipping related conference / expos and an active sponsor of
these events to enhance brand recall.
 Have represented the company & made brand presentation in national level conferences.
 Lead generation through stall participation in expos & other relevant brand building exercises.
Media Outreach:

 Organized press meet to highlight new cargo additions, capacity expansion & other milestone
accomplishments.
 Prepared press releases, stories for trade magazines & have interfaced with media.
 Managed media crisis by reacting immediately through press releases & responding to feedbacks.

CSR Accomplishments:

Have initiated below CSR activities in benefit of inhabitants around Port & promoted the initiatives in press
media & other promotion mediums.

 Have collaborated with “L&T Skill Training Institute, Kancheepuram” & provided job opportunities for
skilled workers near the Port.
 “Dr. Kalam Science Training Institute” is instituted at Karaikal near the Port & students are trained in
field of Robotics & Aerospace.

Education

 B.Tech (Plastics) - 2004


Madras Institute of Technology, Anna University, Chennai

 B.Sc (Physics) - 2000 & College Topper in B.Sc. Physics


Vaishnav College, Chennai

Personal Details

 DOB: 27 – Feb -80


 Father Name: Mr. T. Kanakasabapathy
 Sex: Male
 Marital Status: Married
 Address: 2/75, 20th street, Sidco Nagar, Villivakkam, Chennai - 49