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This project is a route map for expanding our knowledge by having a hands on
experience in the job, this has given me a knowledge about the working condition and to
know about the global kitchen appliance market which is continuously evolving and holdsi
potential opportunities for the market players. Companies are coming up with newer and
innovative products, such as, energy efficient appliances to expand their existing marketi
share and acquire new marketsi.This project was done in GreenChef for a period of 6 weeks,
which was an unpaid internship .And with the help of internal and external guide I have
gained some knowledge about the industry, company and the work culture. The project was
undertaken under the supervision of Mr Manjunath who is the external guide and the HR
Manager of Greenchef , and DR. Malmarugan who helped me internally who is the
professor in CMRIT, and associate professor. Greenchef is keen on being able to satisfy their
customers with being able to provide quality products and services my job role was to
maintain records of customer grievances and help with meeting customer queries and solving
them as well as retaining and promoting their new segment of energy efficient products.

The research in Greenchef appliances limited was carried to “studyimarket research analysis
towards kitchen appliances”. The company mainly dealsiwith marketing andiselling of kitchen
appliances. The project duration was 8 weeks. The study of market research analysis for any
product play vital role in shaping the future of the organisation. Theimain objective of the study
to understand purchase patterns of the consumer of various brands of kitchen appliances. It
helps to know that the taste and preference of different customer.
This study helped me to investigate customer decision-making styles and their importance to
consumer behavior research.
Most of customer are satisfied with the services which are provided by company to customers
but they need to improve their services for handling customer grievances.

One of the major reason behind success of Greenchef appliances limited is providing good
product and services to the customer. TheiCRM activities, which are followed by Greenchef,
willispreadiwordiofimouth that influenceipublic

 To analyse the buying behavior of different classes of consumers based on their

personal attributes.
 Analyze and identify consistent trends, patterns in buying process
 To study the taste and preference of different consumers.

Research Methodology

Type of Study

The type of study used in this research is descriptive study because we are
conducting a survey to understand the market of Greenchef kitchen appliances. Descriptive
study is used here because that defines the characteristics of a population

Sampling Technique

Here the simple random sampling technique is used, because the survey is conducted
in various places and corporate office so there are diversified set of people which this
method would be useful .

Sample size

We are using 151 of samples for this research from random people and corporate office

Data collection method

The data collected here is primary,the responses have been collected directly from the

Primary data collection the data collected is new and has never been used before that’s why
this is primary

Survey: -preparing few set of questions and asking the respondents to respond by ticking the
questionnaire given to them, here both open ended and closed ended questions are used

1) what's your gender

(Male (1) , Female (2) )
2) what's your age
(Below 20 (1) , 20-30 (2) , 30-40 (3) , 40-50 (4) , Above 50 (5) )
3) what's your educational qualification
( Graduation (1) , Post Graduate (2) , Diploma(3), Others(4) )
4) marital status
(Married(1) , Single(2) )

(5 point Likert’s scale)

1. Have up-to-date equipment –

(Strongly Disagree1,2,3,4,5 Strongly Agree)
2. Physical facilities are visually appealing –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
3. Employees are well dressed and neat in appearance –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
4. Visually appealing materials associated with the service –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
5. Show sincere interest in solving customers’ problems –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
6. Performs the service right the first time –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
7. Provides services at the time promised
(Strongly Disagree1,2,3,4,5 Strongly Agree)
8. Inform customers when services will be performed –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
9. Offers prompt services to customers –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
10. Always willing to help customers –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
11. Readily respond to customers’ request –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
12. Able to instill confidence in customers
(Strongly Disagree1,2,3,4,5 Strongly Agree)
13. Customers feel safe in their transactions –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
14. Employees are courteous at all times –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
15. Have the knowledge to answer customers' questions –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
16. Have convenient operating hours to all –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
17. Employees given personal attention to all –
(Strongly Disagree1,2,3,4,5 Strongly Agree)
18. Employees have customers best interests at heart
(Strongly Disagree1,2,3,4,5 Strongly Agree)
19. Employees understanding customers' needs

‘(Strongly Disagree1,2,3,4,5 Strongly Agree)


Statistical tool used in the study

1. Percentage analysis using pie charts

2. SPSS software was used to determine one way anova.

Operational design

Measurement scale used was Likert scale of 5 point rating.


 According to the survey conducted most of the customers agree to GreenChef

kitchen appliances having Up to Date equipments.
 Customers agree that physical facilities are visually appealing .
 Employees dressing sense is a major factor to influencing customers to buy the
 Most of the customers agree to the question that employees show sincere interest
in solving customers problems .
 The services are provided promptly
 Performs the right service
 With reference to the responses employees are not able to instill confidence in
 Customers don’t feel safe with their transactions .
 Employees do not have the accurate knowledge to answer customer’s questions .
 Convenient Operating hours of business operations.
 Employees give personal attention to all the customers .