Assignment # 1: “Ethel’s Chocolate Lounges”

Read Chapter 6 Case Study: “Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success” located in the course shell under the Week 4 tab. You are to write a three to four (3-4) page report based on the “Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success” case and address the following topics: 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. 2. Discuss the factors that influence a consumer to spend money and time at Ethel’s. 3. Justify which factor you think will motivate a consumer the most.

4. Determine what needs the Ethel's experience appeals to most. Explain your reasoning. The format of the report is to be as follows: o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format. o Use headers for each of the criteria, followed by your response. o In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date. NOTE: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. The assignment will be graded using the following rubric:
Outcomes Assessed • Analyze the critical factors affecting the behavior of consumers and commercial/organizational buyers. • Use technology and information resources to research issues in marketing. Grading Rubric for Assignment # 1 – “Ethel’s Chocolate Lounges” 0 Unacceptable Did not complete the assignment or did not describe the type of consumer buying decision that best 20 Developing Explained partially the type of consumer buying decision that best describes the choice to indulge at 30 Competent Described sufficiently the type of consumer buying decision that best describes the choice 40 Exemplary Described fully the type of consumer buying decision that best describes the choice to indulge at

Criteria 1. Describe the type of consumer buying decision that best describes the choice to

Explained with 60 – 79% accuracy and thoroughness. Explanations generally unclear and not well Explanations generally clear and/or organized. Explained sufficiently what needs the Ethel’s experience appeals to most. 3. did or did not include the reasoning. 4. Did not complete the assignment or explanations are 20 Developing Ethel’s. provided a sufficient reasoning. Explained with 80 – 89% accuracy and thoroughness. Explain what needs the Ethel’s experience appeals to most. Explained with 80 – 89% accuracy and thoroughness. omitted key information and/or included irrelevant information. Discuss the factors that influence a consumer to spend money and time at Ethel’s. Completed with 60 – 79% accuracy and thoroughness. Explained with 90 – 100% accuracy and thoroughness. provided a thorough reasoning. omitted key information and/or included irrelevant information. Completed with 80 – 89% accuracy and thoroughness. 30 Competent to indulge at Ethel’s. omitted key information. Completed with 90 – 100% accuracy and thoroughness. Provide your reasoning. Justify which factor you think will motivate a consumer the most. Did not complete the assignment or did not discuss the factors that influence a consumer to spend money and time at Ethel’s. omitted key information and/or included irrelevant information. Clarity 0 Unacceptable describes the choice to indulge at Ethel’s. Explained fully the factors that influence a consumer to spend money and time at Ethel’s. omitted key information and/or included irrelevant information. provided a partial reasoning. Explained with 80 – 89% accuracy and thoroughness. Discussed sufficiently the factors that influence a consumer to spend money and time at Ethel’s. 2. Explained with 90 – 100% accuracy and thoroughness. 40 Exemplary Ethel’s. 5.Criteria indulge at Ethel’s. Did not complete the assignment or did not explain what needs the Ethel’s experience appeals to most. Justified partially which factor you think will motivate a consumer the most. Explained with less than 60% accuracy and thoroughness. Did not complete the assignment or did not justify which factor you think will motivate a consumer the most. Explained with less than 60% accuracy and thoroughness. Explained with 60 – 79% accuracy and thoroughness. Completed with less than 60% accuracy and thoroughness. Justified sufficiently which factor you think will motivate a consumer the most. omitted key information. Explained with 60 – 79% accuracy and thoroughness. Explained fully what needs the Ethel’s experience appeals to most. Explained with 90 – 100% accuracy and thoroughness. Discussed partially the factors that influence a consumer to spend money and time at Ethel’s. omitted key information. Explained partially what needs the Ethel’s experience appeals to most. . Explained with less than 60% accuracy and thoroughness. Justified fully which factor you think will motivate a consumer the most. omitted key information. Explanations very clear and well organized.

paragraph structure. 0 Unacceptable unclear and not organized. sentence structure. (Minor issues) 40 Exemplary (Added helpful details. spelling. or APA usage. APA usage. spelling. punctuation. .Criteria 6.3 different errors in grammar. punctuation. or APA usage. paragraph structure. Writing – Grammar. punctuation. paragraph structure. spelling. sentence structure. (Many issues) 6 .7 different errors in grammar.) 0 .5 different errors in grammar. paragraph structure. (Many issues) 30 Competent (Minor issues) 4 . punctuation. (Major issues) 20 Developing organized. sentence structure. or APA usage. or APA usage. paragraph structure. spelling. sentence structure. sentence structure. (Major issues) Did not complete the assignment or 8 or more different errors in grammar. spelling. punctuation.

Sign up to vote on this title
UsefulNot useful