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101 Examples
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101 Examples
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of Creative Facebook content
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It can be difficult to capture the essence of your product, service or


brand in a simple social media post. However, doing so is necessary in today’s socially
crazed world. Consumers demand originality, transparency and creativity in every post. That is why we created
101 Inspirational Examples of Creative Facebook Content — an entertaining and stimulating collection of
ingenious Facebook posts from companies around the world. Read on, and prepare to be inspired.

When creating your content, first consider the context of your message:
Is it entertaining? Go for humorous, engaging or fun.

Is it educational? Try trivia, stats, product reviews, inspirational quotes or DIY tips.

Is it helpful? Include tips & tricks, gifting ideas, care and support.

Is it actionable? Make it action-oriented: print, vote, survey, view link.

Is it appreciative? Don’t forget thank you notes, holiday greetings and other love notes.

www.kunocreative.com
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Next, consider the content: Is it Like-able? Is it begging for a comment? Is it shareable?

Scott Monty, social media director at Ford, called “likes” the


“digital grunts” of Facebook. “Thelike, as far as I’m
concerned, is the minimum commitment
you can ask from a [Facebook] fan,” he said.
Shares, Comments, then Likes—“It goes in that order
of importance… I am more interested in
the value of a share. - “Brands Favor Social Shares Over Likes - Chatter is Key”
by Christopher Heine via Adweek.com

In searching for great content on Facebook, it’s,


unfortunately, easier to find bad examples. But we’ve
managed to uncover 101 outstanding examples of
original content, including this ultra-creative and
eye-catching Facebook post from Oreo. So next time
you’re in a creative block, get your imagination going
with these awesome posts!

www.kunocreative.com
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101 Examples
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Beautiful Product Photography/Artwork. By simply adding some fun filters and


creative composition, this photo by Sharpie garnered nearly 20,000 likes. Leave it to John Deere to make a
tractor look gorgeous.

www.facebook.com/Sharpie www.facebook.com/JohnDeere

Total Cuteness Overload. CrossFit usually gets 1,000 to 2,000 likes per photo, but this
adorable photo received 10k! Puppies and frozen yogurt? Life is complete!

www.facebook.com/crossfit www.facebook.com/MyMenchies
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101 Examples
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Creative Composition. Pretty shoes in a kaleidoscope? Yes please! Thanks Urban Outfitters.
Reebok, you make us want to jump higher, run faster and get real muddy while climbing walls.

www.facebook.com/urbanoutfitters www.facebook.com/Reebok

Crafting Projects. PAAS helps even the artistically impaired decorate adorable Easter eggs
with printable decals. Elli design studio helps the craftless express their love during Valentine’s Day.

www.facebook.com/PAASeaster www.facebook.com/ellineedesignhouse
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101 Examples
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Photos of Customers. Nothing says we love our customers – and they love us – like showing
their smiling faces. Take these photos from Akron Canton Airport and Drybar, for example.

www.facebook.com/akroncantonairport www.facebook.com/thedrybar

Fan Submitted Photos. Pantone shows off Fan “Fotos” every week; talk about sharable content!
REI takes storytelling to the next level with this adorable photo and story. (Congrats Olivia and Ryan!)

www.facebook.com/PantoneColor www.facebook.com/REI
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Nostalgia. Wrapping your product into a consumer memory? Genius! Great work, Cisco.
Making fun of yourself while promoting your product? Double points, Clorox!

www.facebook.com/Cisco www.facebook.com/Clorox

Gifting Ideas. People love getting creative with their gifts. Take advantage by providing easy
ideas for incorporating your products like SugarFina and Anthropologie did here.

www.facebook.com/Sugarfina www.facebook.com/Anthropologie
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Remembrances. Remembering the past shows where a brand has been and instantly
demands respect. Sharing memories and history are a must for established brands like Disney and Ford.

www.facebook.com/Disney www.facebook.com/ford

Community Outreach. You support your community and causes you believe in. Share it
with photos! Your community members love feel-good stories like these from MasterCard and FedEx.

www.facebook.com/MasterCardUS www.facebook.com/Fedex
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Health & Lifestyle Tips. Everyone is looking for digestible health tips like this one from
North Ohio Heart. And no one is looking for a big commitment on Facebook, so these five tips from the
Cleveland Clinic are perfect for readers on the go!

www.facebook.com/PartnersForYourHealth www.facebook.com/ClevelandClinic

Tutorials. Who doesn’t want to get better at their jobs, hobbies and artwork? Photojojo and
Adobe Photoshop offer up quick tips to better images, from amateur to professional.

www.facebook.com/photojojo www.facebook.com/Photoshop
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Project Ideas. We are all searching for a little inspiration! Nikon helps photographers see the world
around them in hues of orange, while Sherwin Williams inspires with just a quick coat of paint.

www.facebook.com/nikon www.facebook.com/SherwinWilliamsforYourHome

Timely Mentions of Trending Topics. Social media is arguably the most up-to-date
source of news and information. Tap into the timeliness just as Uncommon did with March Madness and
Chobani did with the Academy Awards.

www.facebook.com/getuncommon www.facebook.com/Chobani
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Stats/Trivia. Don’t let your readers’ minds turn to mush! Educate them while entertaining
them. Check out these cool trivia questions and historical facts from TripAdvisor and United.

www.facebook.com/unitedairlines www.facebook.com/TripAdvisor

Meet the Team. People want to do business with people, so put a face to your brand.
Microsoft introduces its resident “mad scientist” while Tiger Services Air Conditioning showcases a
different technician every month.

www.facebook.com/Microsoft www.facebook.com/tigerservicesairconditioning
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Recipes. Why not jazz up your product! Show how to create something delicious and healthy
(or just devilishly decadent) like Weight Watchers and Hershey’s.

www.facebook.com/weightwatchers www.facebook.com/HERSHEYS

Promotion of your Other Social Media Communities. Don’t miss this easy
opportunity to get more followers on Instagram and Tumblr (or any social network) by posting cool “exclusive”
content your fans may be missing out on. We adore the M&M filters and Parks and Recreation storyboard.

www.facebook.com/mms www.facebook.com/parksandrecreation
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Event Announcements. Want to share event info? Do it where your readers are every day –
Facebook! HubSpot and Color Me Rad take advantage of their fans’ favorite place online, and you should, too!

www.facebook.com/hubspot www.facebook.com/colormerad5k

Safety Tips. OK, it’s not all fun and games. Offer up your best safety information, whether it
be road trip tips, like State Farm’s, or ways to avoid identity theft, like H&R Block’s.

www.facebook.com/statefarm www.facebook.com/hrblock
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Success Stories. Providing the proof your product or service works doesn’t have to be boring.
In fact, it can be downright inspiring, like Weight Watchers, or instill a little trust, like ADT.

www.facebook.com/weightwatchers www.facebook.com/ADT

Product Usage Ideas/Demonstrations. Take a hint from Photojojo and Drybar:


Everyone wants to be the coolest kid on the block, so show them how – using your product, of course!

www.facebook.com/photojojo www.facebook.com/thedrybar
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Industry-Related Quotes & Stats. Make a stand with a powerful quote or


stat. Snippets, like those on Impact Branding and Kuno Creative’s Facebook pages, should be a
jumping off point for your own industry stats.

www.facebook.com/impactbnd www.facebook.com/kunocreative

Voting. You want engagement? Give readers something to care about. Offer an opportunity to give
their opinions, like Kona Brewing Company and Walgreens did, and watch the comments and shares roll in!

www.facebook.com/KonaBrewingCo www.facebook.com/Walgreens
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Holiday Greetings. Even a government agency (USPS) and a financial institution (American
Express) can show their “softer side” with a simple holiday greeting. Don’t forget less popular holidays like
Talk Like a Pirate Day on September 19.

www.facebook.com/USPS www.facebook.com/americanexpress

Style & Décor Trends. Help your fans make life more beautiful! Post tips, like Just Add Ice
Orchids’, or inspirational images, like Home Depot’s, and your readers will appreciate your efforts!

www.facebook.com/JustAddIceOrchids www.facebook.com/homedepot
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Fan Appreciation. Let your fans know you appreciate them! Make your message clever and
colorful, as Post-it did, or make it gorgeous and grand, as Ford did.

www.facebook.com/postit

www.facebook.com/ford

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Infographics or Content Illustration. These colorful and engaging graphics just


beg to be clicked on to read more. And your content doesn’t have to be data to be graphically illustrated,
as evidenced in these examples from Sephora and Social Media Today.

www.facebook.com/Sephora www.facebook.com/Social-Media-Today

Consumer Feedback. If you want feedback from your customers and fans, just ask!
You’ll find they are happy to oblige. Check out how Cath Kidston and GOOD asked (and received)!

www.facebook.com/cathkidstonltd www.facebook.com/GOODHQ
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Clever Concoctions. Segway a cuddly kitten (Dole Bananas) or a terrifying shark (Charmin)
into a graphic and the likes will pour in for evoking an emotional reaction within your fans.

www.facebook.com/DOLEBananas www.facebook.com/charmin

Industry Humor. When you make people chuckle, they like you back – Intel got 14,000
likes for this HTML witticism, while fans adored TechCrunch’s QR quip.

www.facebook.com/Intel www.facebook.com/techcrunch
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Contests. Sometimes your customers prefer something indulgent, like fine chocolates from
a local candy shop offered by Raymond Plumbing. But if your product is tangible like Zappos’, your
fans will likely want MORE of it.

www.facebook.com/RaymondPlumbing www.facebook.com/zappos

Content for Parents. As a marketer, you know it is all about your target audience. Parents are
super spenders with children who need to be entertained, so take advantage as Motts and Cuties does here!

www.facebook.com/Motts www.facebook.com/Cuties
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Promotions. Promotions are a smart way to get consumers through your doors, so why not promote
them online? Whether you are giving away a free burrito, like Chipotle, or launching a new product, such as
the long-awaited Xbox One, make your announcement downright regal.

www.facebook.com/chipotle www.facebook.com/xbox

Sales. Nothing gets buyers moving faster than a sale that’s ending soon. Let everyone know about your big
one-hour sale as iSkin did, or take a tip from Heinen’s Grocery and let your fans know a big sale is coming up!

www.facebook.com/myiskin www.facebook.com/heinens
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National Appreciation Holidays. Facebook posts are the perfect way to show your
gratitude and say thank you. Give shout outs to those who make a difference in your industry as teachers do
for Crayola and police do for, well, everybody (and Gain)!

www.facebook.com/Crayola www.facebook.com/gain

Comment Captions. People love to tell stories. Let them insert their own humor into your photos,
just as Backcountry and Tupperware did. You will be pleasantly pleased with your engagement results.

www.facebook.com/Backcountry www.facebook.com/tupperwareusca
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Lifestyle Images. Identify with your customers by featuring your product in use. Take
your product on location like Kona and REI did, or show how to use it indoors.

www.facebook.com/KonaBrewingCo www.facebook.com/REI

Featured Products. Some products are only available for a limited time. Get your fans
talking about them by featuring them on your page. Here are great examples from Great Lakes
Brewing Company and GV Artwork.

www.facebook.com/greatlakesbrewingco www.facebook.com/GVARTWORK
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Behind The Scenes Photos. Fans love seeing behind-the-scenes photos of their favorite
television stars, like HGTV’s Property Brothers, or hysterical throwback pictures like those of the Sephora staff.

www.facebook.com/HGTV www.facebook.com/Sephora

Environmental Impact Initiatives. Millennials care a great deal about the


environment, and they also happen to be the largest audience on Facebook. So cater to their interests
– while saving the planet – just like CSX and Moen The Plumbers Partner do here.

www.facebook.com/OfficialCSX www.facebook.com/MoenThePlumbersPartner
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Celebratory Photos. Sure, you need to tell your audiences what’s in it for them – but that
doesn’t mean you can’t ever celebrate your brand. Showcase your successes, like ESPN did, or celebrate
welcoming aboard new team members like Under Armour.

www.facebook.com/ESPN www.facebook.com/underarmour

Comics. Clever plus cute? We liked these cartoons from Social Media Today and Social Media
Explorer immediately.

www.facebook.com/Social-Media-Today www.facebook.com/socialmediaexplorer
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Helpful Tips & Motivation Messages. Great tip, Lexington Law Firm! And most
people don’t have enough room on their walls for more than one inspirational poster, so give your fans a
daily dose. Thanks, Under Armour!

www.facebook.com/LexingtonLawFirm www.facebook.com/underarmour

Pop Culture Reference. Tap into your fans’ emotions by referencing pop culture. Menchie’s will
officially be the snack of choice during The Bachelor these days, while Dell knows its audience’s favorite past
time… Star Wars, duh!

www.facebook.com/MyMenchies www.facebook.com/DellHomeUS
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Product Manufacturing Photos. How it’s made – always a thrilling story. Don’t
hesitate to share the process with your fans; Rogue Fitness and Cedar Point sure didn’t!

www.facebook.com//roguefitness www.facebook.com/cedarpoint

Charitable Giving. Your fans are probably interested in the small things they can do to help others,
so tell them! Showcase a partner brand’s efforts like Zappos, or simply ask for help like The North Face did.

www.facebook.com/zappos www.facebook.com/thenorthface
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Creative Displays of Your Digital Content. The web is all about creativity, so
make your content stand out by framing it in an unexpected way. Check out one Kuno Creative employee’s
reading preferences and Aquapac’s cool view.

www.facebook.com/kunocreative www.facebook.com/Aquapac

Customer Content from other Networks. Cross-reference your fans’ tweets and
photos for a two birds, one stone approach. Yuengling and GV Artwork have it going on!

www.facebook.com/Yuengling www.facebook.com/GVARTWORK
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Playlists. Your Facebook page doesn’t need to be all about what fans see. Incorporate more of their
senses by offering cool new covers, as Tory Burch does, or seasonal inspiration, like Lululemon Athletica did.

www.facebook.com/toryburch www.facebook.com/lululemon

Can’t you just feel the creative juices pumping through your veins?
You, too, can create compelling, action-driving Facebook content – no matter your brand, no matter your
products or services and no matter your audiences. Here’s how:

3 Gather your A Team: Creating compelling Facebook posts takes a small army – get your art, content and social
media mavens on board early for better brainstorming.

3 Check Your Calendars: Don’t be the last to know about an important date. Search your datebook for important
upcoming company and pop culture events, initiatives, holidays and anniversaries.

3 Keep Your Ear to the Ground: Monitor major news and entertainment networks for emerging stories and
trends. Move quickly to capitalize on buzzed about topics.

3 Ask Yourself, “What Would I Do?”: Before beginning the creation process, ask yourself, “Would I like this
post? Would I comment? Would I share? If the answer is no, it’s back to the drawing board!

Remember, Facebook content that is entertaining, educational, helpful, actionable and/or appreciative
can’t be beat. Keep it fresh and creative, and someday you may see your brand holding its ground with
other “Best Of” contenders!

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Content & Editing:

Vanessa Knipper Brianne Carlon Lisa Gulasy


Marketing Director Content Director Content Marketing Specialist

Design:

James Skidmore
Graphic Designer

www.kunocreative.com
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www.twitter.com/kuno
36901 American Way, Suite 2A, Avon, OH 44011
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Phone: (440) 934-3690 Toll-free: (800) 303-0806