BENJAMIN BLOOM

Phone +1 (646) 942-8438 eMail benjaminbloom@gmail.com 10 Hanover Square, Apt 12F New York, NY 10005

Profile
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Strategy generalist with over 6 years experience in research and agency environments Expertise in quantitative business analysis, research design, web analytics, social media strategy Highly original thinker, strong technology background, skilled ambassador, trend tracker Experience in multiple verticals: automotive, financial services, media/entertainment, retail

Experience
RAZORFISH, New York NY 2006-2008 Strategist Research and Insight • Developed new automotive shopping experience using customer insights and market analysis • Crafted multi-year vision for financial services publication seeking to enlarge its digital presence • Projected traffic growth and monetization opportunities for major music label’s startup site Measurement and Optimization • Built consensus among stakeholders in web analytics vendor analysis for a satellite broadcaster • Demonstrated value of $1MM social media strategy using integrated web analytics/SEO approach • Collaborated with user experience and technology teams to optimize based on user behavior Leadership • Developed original POVs on social media, product communities, and location-based services • Educated clients by presenting agency perspectives on digital marketing in custom workshops • Managed strategy group interns, including hiring, programming, staffing, and performance reviews Columbia Business School, Institute For Tele-Information, New York NY 2003-2006 Assistant Director • Modeled the contribution of value-added services revenue to telecommunications M&A decisions • Analyzed consolidation of ownership of American media industries from 1984-2006 • Collaborated with industry experts on strategy and regulatory options in new mobile technology • Managed $250,000 annual budget for staff, conferences, publishing and IT projects • Developed international mentorship program for undergraduate and graduate researchers • Increased labor efficiency by 10% automating labor-intensive technology tasks • Built relationships with top telecommunications executives and Fortune 500 CIOs Arlen Communications Inc., Bethesda MD 2002-2003 Consultant • Increased accuracy of national ISP report through online data-mining and personal contact • Created forecasts and estimates of trends in dial-up and broadband internet service Federal Communications Commission, Washington DC Summer 2001 Research Assistant, Office of Plans and Policy • Investigated correlation between media ownership deregulation and cable TV market growth • Developed market-sizing for digital content including entertainment, news, and infrastructure WebPartner, Inc. Summer 2000 Marketing Intern • Analyzed competing affiliate marketing products in terms of features, price, and service Computer Policy and Law Program, Washington DC 2000-2002 Webmaster • Increased visibility and accuracy of this premiere web resource for university IT policymakers

Education
Cornell University, College of Arts and Sciences, Ithaca NY B.A., Government, concentration in Computer Science • Kappa Delta Rho Fraternity, Beta Chapter, Chapter President and Outstanding Senior, 2001-02 2002

Interests

Sketch writer and performer with The Stuff, video production, running, military fiction, economics