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MONTHLY MARKETING METRICS CALENDAR | CONVER

CONVERSION JAN FEB MAR APR


GENERATED
CUSTOMERS 13 13 19 15
LEADS 174 251 217 238
WEB VISITS 1432 1027 1163 1375

JAN FEB MAR APR


CONVERSIO
LEADS TO CUSTOMERS % 7% 5% 9% 6%
WEB VISITS TO CUSTOMERS % 1% 1% 2% 1%
WEB VISITS TO LEADS % 12% 24% 19% 17%

CONVERSION RATES
35%

30%

25%

20%

15%

10%

5%

0%
AUG

SEPT

OCT

NOV
FEB

MAY

JUL

DEC
JAN

APR

JUN
MAR

CONVERSION
30%

25%

20%
30%

25%

20%

15%

10%

5%

0%

MAY
FEB

MAR

APR

JUN
JAN
NDAR | CONVERSION
MAY JUN JUL AUG SEPT OCT NOV
GENERATED TOTALS
24 29 26 28 29 33 53
232 206 164 254 207 203 256
1239 1132 1593 1523 1246 1537 1614

MAY JUN JUL AUG SEPT OCT NOV


CONVERSION RATES
10% 14% 16% 11% 14% 16% 21%
2% 3% 2% 2% 2% 2% 3%
19% 18% 10% 17% 17% 13% 16%

CONVERSION RATES
4%

3%

3%

2%

2%

1%

1%

0%
OCT

NOV

DEC

AUG

SEPT

OCT
FEB

MAY

JUN
JAN

MAR

APR

JUL

CONVERSION RATES
MAR

APR

MAY

JUN

JUL

AUG

SEPT

OCT

NOV

DEC
DEC GROWTH

57 8%
180 -30%
2043 27%

DEC GROWTH

32% 53%
3% -15%
9% -44%

ES
AUG

SEPT

OCT

NOV

DEC
MONTHLY MARKETING METRICS CALENDAR | MEDIA R
MARKETING TYPE JAN FEB MAR APR
Email 3,675 753 3,126 1,121
Facebook 534 2,387 3,839 1,860
Google+ 3,839 4,384 2,694 3,239
Instagram 3,694 3,360 379 550
LinkedIn 357 3,059 1,625 3,345
Pinterest 516 2,122 2,998 3,381
Text 1,244 2,409 2,259 1,918
Twitter 677 38 509 3,421
YouTube 639 2,750 672 1,993

JAN FEB MAR APR

GRAND TOTAL 15,175 21,262 18,101 20,828

MEDIA REACH BY MARKETING TYPE


30,000

25,000

20,000

15,000

10,000

5,000

-
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Email Facebook Google+ Instagram LinkedIn Pinterest Text Twitter YouTube


DAR | MEDIA REACH
MAY JUN JUL AUG SEPT OCT NOV
2,326 842 578 3,060 2,118 3,106 2,012
1,953 3,439 2,307 2,181 155 3,017 4,035
3,491 3,346 2,914 1,571 2,148 2,876 1,192
4,107 3,825 581 2,245 3,496 830 1,714
112 4,338 383 1,591 4,116 4,165 2,027
2,958 3,327 257 2,581 3,967 2,981 3,910
3,455 3,258 3,838 3,819 3,695 2,047 3,048
2,011 976 2,435 2,917 1,590 2,875 2,282
1,281 226 2,832 4,100 1,894 410 1,647

MAY JUN JUL AUG SEPT OCT NOV

21,694 23,577 16,125 24,065 23,179 22,307 21,867

YPE MEDIA REACH TOTAL


30,000

25,000

20,000

15,000

10,000

5,000

SEPT OCT NOV DEC


-
xt Twitter YouTube JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT
DEC GROWTH VALUE DESCRIPTION
2,644 31% Email Address
1,552 -62% Page Likes
3,097 160% Added to Circles
1,286 -25% Followed
602 -70% Followed
1,643 -58% Pinned
1,431 -53% Followed
3,900 71% Followed
3,038 84% Subscribed

DEC GROWTH

19,193 -12%

TOTAL

L AUG SEPT OCT NOV DEC


MONTHLY MARKETING METRICS CALENDAR | GENERATE
MARKETING TYPE JAN FEB MAR APR
ONLINE CA
Social Media 1 2 3 1
Public Relations 0 0 0 0
Email 1 2 3 1
Direct Traffic 2 3 2 3
Search - Paid 1 2 3 1
Search - Organic 4 0 1 2
Other Online Campaigns 1 2 3 1
Referrals 3 2 4 6
0 0 0 0
OFFLINE CA
Public Relations 1 2 3 1
Advertising - Print 2 3 2 3
Advertising - Radio 1 2 3 1
Advertising - Television 4 0 1 2
Other Campaigns 1 2 3 1
0 0 0 0
0 0 0 0

JAN FEB MAR APR


ONLINE TOTAL 13 13 19 15
OFFLINE TOTAL 9 9 12 8

GRAND TOTAL 22 22 31 23

% RESULTS FROM ONLINE 59% 59% 61% 65%

GENERATED CUSTOMERS BY ONLIN


60

50

40
50

40

30

20

10

0
JAN FEB MAR APR MAY JUN

Social Media Public Relations


Search - Organic Other Online Campaigns

MARKETING GENERATED CUSTOMERS


100

90

80

70

60

50

40

30

20

10

0
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
20

10

0
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
DAR | GENERATED CUSTOMERS
MAY JUN JUL AUG SEPT OCT NOV
ONLINE CAMPAIGNS
2 3 4 5 6 7 8
0 0 0 0 0 0 8
2 3 4 5 6 7 8
2 3 2 3 2 3 2
2 3 4 5 6 7 8
6 7 2 0 2 0 7
2 3 4 5 6 7 8
8 7 6 5 1 2 3
0 0 0 0 0 0 1
OFFLINE CAMPAIGNS
2 3 4 5 6 7 8
2 3 2 3 2 3 2
2 3 4 5 6 7 8
6 7 2 0 2 0 7
2 3 4 5 6 7 8
0 0 0 0 0 0 1
0 0 0 0 0 0 1

MAY JUN JUL AUG SEPT OCT NOV


24 29 26 28 29 33 53
14 19 16 18 22 24 35

38 48 42 46 51 57 88

63% 60% 62% 61% 57% 58% 60%

USTOMERS BY ONLINE MARKETING CAMPAIGN TYPE


MAY JUN JUL AUG SEPT OCT NOV

Public Relations Email Direct Traffic Search - Paid


c Other Online Campaigns Referrals Row 12

ERS % ONLINE MARKETING GENERATED CUSTOMERS


66%

64%

62%

60%

58%

56%

54%

52%
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT
54%

52%
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT
DEC GROWTH

9 13%
5 -38%
9 13%
8 300%
9 13%
3 -57%
9 13%
4 33%
1 0%

9 13%
3 50%
9 13%
3 -57%
9 13%
2 100%
1 0%

DEC GROWTH
57 8%
36 3%

93 561

61% 2%
NOV DEC

ATED CUSTOMERS

AUG SEPT OCT NOV DEC


AUG SEPT OCT NOV DEC
MONTHLY MARKETING METRICS CALENDAR | GENERA
MARKETING TYPE JAN FEB MAR APR
ONLINE CA
Social Media 28 33 49 23
Public Relations 16 20 3 37
Email 40 45 29 18
Direct Traffic 38 32 9 3
Search - Paid 1 16 50 41
Search - Organic 27 37 48 28
Other Online Campaigns 5 40 6 40
Referrals 19 28 23 48
0 0 0 0
OFFLINE CA
Public Relations 33 32 48 50
Advertising - Print 10 39 38 39
Advertising - Radio 12 5 37 40
Advertising - Television 12 45 46 4
Other Campaigns 1 29 30 29
0 0 0 0
0 0 0 0

JAN FEB MAR APR


ONLINE TOTAL 174 251 217 238
OFFLINE TOTAL 68 150 199 162

GRAND TOTAL 242 401 416 400

% RESULTS FROM ONLINE 72% 63% 52% 60%

GENTERATED LEADS BY ONLINE MARK


250

200
200

150

100

50

0
JAN FEB MAR APR MAY JUN JUL

Social Media Public Relations E


Search - Paid Other Online Campaigns R

MARKETING GENERATED L
450

400

350

300

250

200

150

100

50
200

150

100

50

0
JAN FEB MAR APR MAY JUN JUL
NDAR | GENERATED LEADS
MAY JUN JUL AUG SEPT OCT NOV
ONLINE CAMPAIGNS
21 10 20 45 30 36 24
45 26 4 1 47 22 3
20 5 25 49 12 39 44
33 33 22 15 20 49 17
37 40 20 46 13 11 39
35 25 42 27 38 4 50
35 27 10 33 7 22 46
6 40 21 38 40 20 32
0 0 0 0 0 0 1
OFFLINE CAMPAIGNS
4 9 40 44 17 39 20
36 41 14 46 13 13 44
19 46 15 19 45 32 3
26 15 29 6 1 30 19
49 32 24 38 45 29 38
0 0 0 0 0 0 1
0 0 0 0 0 0 1

MAY JUN JUL AUG SEPT OCT NOV


232 206 164 254 207 203 256
134 143 122 153 121 143 126

366 349 286 407 328 346 382

63% 59% 57% 62% 63% 59% 67%

DS BY ONLINE MARKETING CAMPAIGN TYPE


Y JUN JUL AUG SEPT OCT NOV DEC

Public Relations Email Direct Traffic


Other Online Campaigns Referrals

KETING GENERATED LEADS


MAY JUN JUL AUG SEPT OCT NOV DEC
DEC GROWTH

25 4%
17 467%
40 -9%
24 41%
16 -59%
26 -48%
23 -50%
8 -75%
1 0%

8 -60%
17 -61%
10 233%
44 132%
37 -3%
2 100%
1 0%

DEC GROWTH
180 -30%
119 -6%

299 4222

60% -10%
DEC
MONTHLY MARKETING METRICS CALENDAR | GENERATE
MARKETING TYPE JAN FEB MAR APR
ONLINE CA
Social Media 149 193 56 196
Public Relations 247 64 127 211
Email 134 57 139 86
Direct Traffic 153 139 81 90
Search - Paid 225 131 289 213
Search - Organic 114 78 128 93
Other Online Campaigns 176 243 202 223
Referrals 234 122 141 263
0 0 0 0

JAN FEB MAR APR


ONLINE TOTAL 1432 1027 1163 1375

GENERATED WEB VISITS BY ONLINE MAR


2250

2000

1750

1500

1250

1000

750

500
750

500

250

0
JAN FEB MAR APR MAY JUN JUL

Social Media Public Relations Email


Search - Organic Other Online Campaigns Referra

ONLINE MARKETING CAMPAIGN GE


2500

2000

1500

1000

500

0
JAN FEB MAR APR MAY JUN JUL
DAR | GENERATED WEB VISITS
MAY JUN JUL AUG SEPT OCT NOV
ONLINE CAMPAIGNS
106 152 147 168 119 154 180
286 87 250 93 268 87 283
66 276 275 262 181 144 203
283 76 239 157 116 253 172
71 104 55 187 197 200 208
157 231 261 136 112 224 283
73 67 165 284 131 215 60
197 139 201 236 122 260 224
0 0 0 0 0 0 1

MAY JUN JUL AUG SEPT OCT NOV


1239 1132 1593 1523 1246 1537 1614

SITS BY ONLINE MARKETING CAMPAIGN TYPE


AY JUN JUL AUG SEPT OCT NOV DEC

ic Relations Email Direct Traffic Search - Paid


r Online Campaigns Referrals Row 12

KETING CAMPAIGN GENERATED WEB VISITS

APR MAY JUN JUL AUG SEPT OCT NOV DEC


DEC GROWTH

268 49%
246 -13%
125 -38%
294 71%
333 60%
296 5%
280 367%
200 -11%
1 0%

DEC GROWTH
2043 27%
DEC