Market Penetration in Bangladesh

MD. AHSANUZZAMAN JEWEL IUB 0230022

Market Penetration in Bangladesh by M.N.C| bridgestone

Company Background:
Bridgestone, dream to become a truly global enterprise and to establish the Bridgestone brand as the undisputed world No. 1 brand in both name and substance. Across the globe, entire team is focused on achieving this goal. The roots of dream date back to the establishment of Bridgestone Tire Co., Ltd. in 1931. Anticipating the future potential of tires for passenger cars and the international development of the business, founder Shojiro Ishibashi used an English translation of his surname for the name of the company. Even then he may indeed have been dreaming of the future of the Bridgestone Group. As Japan's automobile industry grew, The Bridgestone Group expanded its business to become Japan's largest tire manufacturer. The company also actively expanded overseas, particularly in Asia like Bangladesh, India, and Pakistan. In 1988, the company acquired The Firestone Tire & Rubber Company, a well respected global corporation with a venerable history of its own. This transformed Bridgestone into one of the world's largest tire and rubber companies and created a global team dedicated to serving customers worldwide with the highest level of quality, service and technology. Mostly they operate their business from Head-quarter via profit commission agent in served content area, they believe in future perspective solo ownership of outlet / shop is more effective then the corporate office operation, and result is they successful all over Asia. As a MNC, where product is tire & tube, their brand image in Asia, considering Bangladesh, Bridgestone count as leadership badge, compete with many companies such as Yokohama, Goodyear, Triangle, Maxis.

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INDEPENDENT UNIVERSITY, BANGLADESH

Market Penetration in Bangladesh by M.N.C| bridgestone

Major products and operations
Tires
Tires and tubes for passenger cars, trucks and buses, construction and mining vehicles, industrial machinery, agricultural machinery, aircrafts, motorcycles and scooters, and other automotive parts, retreading materials and services, automotive maintenance and repair services, raw materials for tires, and other products

Diversified products
y

Chemical and industrial products Antivibratin and noise-insulating materials, polyurethane foam products, electro-materials, industrial rubber products, building materials, and other products

y

Sporting goods Golf balls, golf clubs, golf wear, tennis goods, and other products

y

Bicycles Bicycles, other bicycle goods and other products

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INDEPENDENT UNIVERSITY, BANGLADESH

Market Penetration in Bangladesh by M.N.C| bridgestone

Strategy
The Bridgestone Group has established at its core a management goal, management strategy and fundamental management philosophy. Apart from a pursuit of superior quality in all our corporate activities products, services and technologies beginning with

respect the cultures and values and comply with the

laws and regulations of the many places where we operate, also committed to protecting the environment in each of the countries in which we operate.

Goal
To establish the status of being the undisputed world No.1 tire and rubber company both in name and reality.

Management Strategy
1. Basics and Principles To always bear in mind business Basics and Principles 2. Philosophy and Spirit To keep Philosophy and Spirit since the time of corporate establishment and to follow Bridgestone Way 3. Domestic, Japanese, Business; To solidify its business footing 4. Business Development; To proceed with the group and global business development on a foundation of the strong Japanese business, introduce the Japanese business culture in different geographic context like Asia (Bangladesh, India, Pakistan)

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INDEPENDENT UNIVERSITY, BANGLADESH

Market Penetration in Bangladesh by M.N.C| bridgestone

Fundamental Management Policies
1. To always aim for the higher level and to be the best in the world in all of our products and services 2. To clarify the long-term strategy and to proceed with the integration and expansion of business domain 3. To aim for the real global corporation, adopting the SBU (Strategic Business Unit) organization 4. To aim for the optimum management for the entire group, utilizing Mid-term Management Plan

Corporate Citizenship
Approach to Social Contribution Activities

Founder Shojiro Ishibashi believed that working to make a business prosper was a means for businesspeople to devote themselves to society and the nation, and that in those endeavors it is important to focus not only on business operations but also on publicinterest activities. In accordance with that belief, founder began to donate a number of educational sector. Now the company make the following pledge to Society in their corporate philosophy:
-Bring added benefit to the society through support for cultural activities and other public-interest undertakings. -Be proactive in working to protect and improve the global environment.

The Bridgestone Group will contribute to realizing a better society through its social contribution activities as a good corporate citizen, in addition to the contribution it makes through its business operations.

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INDEPENDENT UNIVERSITY, BANGLADESH

Market Penetration in Bangladesh by M.N.C| bridgestone

Corporate social contribution activities, including safety, the environment and community aspects, have been expanding throughout the world. Also, actively support employees who serve voluntarily within their local communities from different cultures.

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INDEPENDENT UNIVERSITY, BANGLADESH

Market Penetration in Bangladesh by M.N.C| bridgestone

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INDEPENDENT UNIVERSITY, BANGLADESH

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