Nature of the Company

Syolo Hanger Clothing Company is part of a fast-growing industry. It is situated in

Boracay Island, Province of Aklan, Philippines. The owner chose Boracay as the
location for the planned business because Boracay Island is a largely developed capital
of entertainment, commerce and tourism which hosts international businesses. The
form of ownership for this business is Sole Proprietorship because only Ms. Sofia
Louisse C. Fernandez, an entrepreneur, will manage the business.

Syolo Hanger presents a wide array of clothes for kids, men and women. It also
offers shoes and accessories. People may have fixed preferences on many established
clothing lines or boutiques but Hanger Syolo stages itself apart from other clothing lines.
Customers, across all ages, will surely be stunned with the clothes, shoes and
accessories we offer, fashioned with top quality and beauty.

To become one of the primary brands in the fashion industry is our goal, thus we
guarantee that our products can compete with the recognized brands around the world.
Syolo Hanger Clothing Company will manufacture clothing for both high end customers
and low- income earners. Aside from mass clothing production, we will also engage in
tailored production of clothes for customers-based demands.

Vision

Syolo Hanger Clothing Company envisions to be globally recognized and

established as the source of top of the line clothes, shoes and accessories.

Mission

Syolo Hanger Clothing Company aims to provide customers with on-trend

fashion offered at its best value, and elate customers’ shopping experience by providing
the finest store environment

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Logo

 Syolo – Our business is called Syolo. Letter S comes from the name of the
owner of this company. She then added YOLO on after letter S.
 Hanger – Hanger symbolizes the products the business is selling since most of
the merchandise that is being sold are hanged.
 Clo. – This means Clothing which is included in the name of the business since it
focuses more on clothes and accessories you match with your clothes.
 Pink Color – The owner chose this color because it catches the attention of the
customers especially the women and also, color pink in psychological term
means happiness and the goal of this business is to give happiness and
satisfaction to the customers through our products.

Products

Syolo Hanger Clothing Company endeavours to produce superior and stylish

clothes for men, women, young adults, and children. Quality will be the key factor to
vend our brand name, put in place through a proficient quality pledge team certifying
that our clothes get together and go beyond our customer’s expectations.

Syolo Hanger Clothing Company is certain to be known globally, not just locally,
particularly in Boracay Island, Philippines.

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Women –Skirts, Shirts, Dresses, Pants, Undergarments, Shoes, Jackets, Active wear,
Lingerie

Men – Shirts, Pants, Shoes, Jackets, Underwear

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Kids – Dresses, Pants, Skirts, Jackets, Shoes

Accessories – Jewelleries, Sunglasses, Purses, Hair Accessories, Makeup, Scarves,

Ties, Watches, Bags, Belts, Watches

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Swimwears

Souvenirs

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Sources of Raw Materials

The sources of the business’ raw materials would be Chester’s Enterprises for
the cloth and textiles. Nico Moreno, a Filipino watchmaker in Manila and the owner of
Ibarra watch will be the creator of the unique styles of watch of Syolo Hanger Clo. On
the other hand, Joel Escobar is also a Filipino designer which will be the source of
Syolo Hanger Clo. accessories such as the earrings, necklaces, rings, sunglasses, and
etc.

Target Market

Syolo Hanger Clothing Company targets class A, B and C – the class with
customers who can best afford the products. Ultimately, it focuses on youth and young
professionals who love fashionable garments. These are usually the people who are in
with the existing trends in clothing, especially on social media.

Boracay has now opened and still continues to accept tourists, either local or
international. Syolo Hanger Clo. promotes products that they will treat as souvenirs as
they leave Boracay.

Competitor Analysis

Syolo Hanger Clothing Company wishes to extend its branding in the

international scene, and not just in Boracay Island. To attain this in a highly competitive
and established industry like fashion and clothing lines, we critically take into account
our strengths, weaknesses, available opportunities, and threats that we are likely going
to face.

In order to succeed in this extremely competitive industry like the fashion

industry, we must assure that we critically look through our strengths, our weaknesses,
the opportunities available in the industry and the threats that we are likely going to
encounter.

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Strengths

 It has incomparable style and best quality products

 Offers exclusive discounts
 Has best services
 Updated to the taste and trends of the millennial

Weaknesses

 Not new to the industry

 Liabilities
 Lacks number of employees for faster transactions

Opportunities

 Active in social media

 Able to partner up with big local industries
 Able to partner up also with big international industries
 Not new to the industry

Threats

 Competitors near the vicinity

 Sudden increase of the materials needed
 Abandoning the job the owner has
 Sacrificing personal money for the capital

Projected Cost

Syolo Hanger Clo. will be involved in the producing of clothes, jewelries,

accessories, watches, swimwear, and souvenirs that will satisfy the needs of men,
women, young adult, and children, In view of that, the business will generate a start-up
capital in order for this business to successfully launch.

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 Syolo Hangers Clo. projects a total cost of Php 300,000.00 which will be acquired
through a loan in a bank in the Philippines with the help of the business’ consultant, Mr.
Milan, and the loan will cover all the expenses from:

 Promotional Materials (Flyer, Posters)

 Grand Opening Event (Food & Beverages, Entertainment, Signage, Public
Relations & Media Relations around the Grand Opening, Advertising)
 Equipment (Table, Open Closets, Hangers, Shoe Racks, IT Equipment, )
 Rent and Utilities Deposit
 Supplies (Journal Paper for receipt, Paper Bags, Cloths, Accessories, Cleaning
Supplies, etc)
 Location Renovations and Contractors (Store fixtures including mannequins,
cash counter, sizer, shelves, poles)
 Marketing Supplies (exterior and interior signage, Logo design, Trademark
registration, Legal Services, Business Card printing)

Promotional Tools

Syolo Hanger Clo. promotes its business in many forms. The business made
social media accounts in order for the customers can buy online since in our generation
today is more on social media. So they have generated Facebook page, Instagram,
Twitter, and Gmail account in order for the consumers to connect and communicate
easily on the owner. For the opening, the business will also post some posters and give
some flyers on the day of the opening and succeeding days in a way of advertising the
business in a simple way.

These are the designs and pages of Syolo Hanger Clo.:

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Flyers

Posters for the Grand Opening

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Facebook Page: https://www.facebook.com/syolohangerclo

Instagram Account: @syolohangerclo

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Twitter Account: @SyoloHangerClo

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 CURRICULUM VITAE

Sofia Louisse C. Fernandez

531 Rizal Ave. Highway Tagunol St. Basak, Cebu City

Mobile No.: 09665369594

Email Address: slcfernandez21@gmail.com

Personal Data
Age: 19

Sex: Female

Date of Birth: June 30, 1999

Place of Birth: Cebu City

Civil Status: Single

Religion: Roman Catholic

Nationality: Filipino

Educational Background
Tertiary Level: University of San Jose-Recoletos

Magallanes, Cebu City

2018 - Present

Secondary Level: Cebu Institute of Technology-University

N. Bacalso Ave. Cebu City

2017 - 2018

Primary Level: University of San Jose-Recoletos

Basak, Cebu City

2011 - 2012

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