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HELping emerging

businesses
to leverage marketing
for business growth.
H AT ’ s
W i d e
ins The sme paradox
no business wants to be
left behind. you can now
rewrite your growth story with
the right marketing.

Marketing Myths and reasons we are here to bust


them and make you see

to invest in marketing that you owe your great


product, great marketing.

How to grow
Introducing grow we spent enough time with

your business with with marketing


SMEs to understand their
business challenges and
achieve marketing success

marketing
how our solutions Marketing solutions
tailored with your
work.. For you business in mind.

In case you still

FAQs have questions, we


are always here to
answer them.
w t h! Growing with
g r o
marketing
ss e
sin
SMEs work under constant pressure of

bu
competition especially from large enterprises.
With limited time, expertise and budget,
marketing is often neglected, leading to
poor business results.

Instead, accelerate business growth by leveraging


marketing to hold and gain ground in an
increasingly digital world. Experts think that the
time is perfect for SMEs to play on a level field
with larger enterprises and even believe that SMEs
hold an edge if only they prepare adequately
Myths We hear quite often and we say
- Don’t let it hold you back
g
ans ! Marketin
g me ltiple A big myth nly need to
tin nts o
e
Mark with mu n’t n investme of your go h
al. A
ght. Pick a e
ing I do Partially ri om pany match th e s iz
pproac
work cies and idth te d m a rk eting c
campaig
n based a omes
w integra bilities cific outc
agen he band tion capa
with execu t areas instead ting is d a t s p e
targete ts can
Marke sive
t
have eren ed budge
across diff cy or with limit
ing le fu nction agen expen deliver gre
at RoI
of a s ts. It works
!
consultan

ant
ly. An import e the
ac t ar
Not ex ting is to prep mong
oes marke ease. A ract
ing d all ss role of r selling with att
rke t All busine ng fo g helps
Ma sm Not true! ground gs, Marketin ions/ leads,
w ork for s s need m a rketi
all other t
hin versat rice
not esse enterprise iness growth. ting is in ess con ommand a p
Marke
s
busin s b u
to spur bu ly need to sales
new
cross s
ell, c
reduce
your
SMEs sim p
marketin
g about upsell/ m and even ant .
ly
appro a c h premiu cycle signific
differently sales
The biggest mistake a
small business can
make is to think like
a small business.
- Anonymous

To remain competitive and grow requires a strategic


marketing approach. Agreed, you don’t have the budget
and resources like the big boys do, but that shouldn’t
deter you from investing in marketing. Pick your battle,
pick your turf and armed with the right marketing
gameplan, you are bound to win
4
REASONS TO INVEST IN MARKETING

CXOs reveal that investing 85% of SMBs and


in brand building and a emerging businesses
good lead generation surveyed confirmed that
lead generation is top

1 3
program during the
growth phase are key to priority and a considerable
business success growth challenge

8 out of 10 9 out of 10
successful SMBs

2 4
successful startups
leverage marketing and SMBs invested in
for business growth Marketing early stage
GROW WITH MARKETING - HOW to pick marketing solutions that WORK
Twin solutions to meet every business
Objective and budget

GROW WITH MARKETING


I N - A - BOX 10 years, 600+ SMBs
LEADS- PAIGN 1.1 million+ hours of marketing operations,
- PE R - CAM PLATFORM
- PAY MENT
ENGAGE GETING
100,000+ assets, 21,000+ qualified leads
OSP EC T
- PR BAS E D TAR and numerous business awards later,
IST
- WISHL CMO AXIS offers two solutions that are
reimagining how SMEs go to market.

Our journey has made us experts in


providing unique solutions for our

-BOX
customers because no one understands

M ARKET IN G - IN - A the challenges SMEs face, better than us.

keting
On-demand-mar
ment costs
Zero fixed invest
rketing skills
Access to all ma
Leads-in-a-box AUTOMATED
CONTENT
BASED
ENGAGEMENT
GENERATE
CUSTOMIZED
ASSETS

WISHLIST
BASED
TARGETING

PAY-PER-
CAMPAIGN IDENTIFY
HIGH
POTENTIAL QUALIFIED

TO SUIT YOUR PROSPECTS LEADS

BUSINESS
NEEDS PROFESSIONAL
OUTBOUND
CALLING

SALES CONVERSIONS
LEADS-IN-A-BOX: HOW IT WORKS
Leads-in-a-box
Engage with your
A-list prospects and
improve your chances of
conversion by 75%

Predict your sales


pipeline with a defined
and structured process

Align with your business


objectives by running
short campaign sprints
MARKETING-IN-A-BOX
TEAM OF
MARKETING EXPERTS
PROFESSIONAL
MARKETING SERVICES
AT ZERO FIXED COST

BUSINESS CAMPAIGN ASSETS


OBJECTIVE MAPPING
CONTENT GENERATION,
MARKETING PLANS DIGITAL MARKETING,
AND SCHEDULED CREATIVE DESIGN,
ACTIVITIES EVENT MANAGEMENT

Senior Marketing
REAP THE CAMPAIGN
Analyst Support BENEFITS OF COSTS
BUSINESS
ASSESSMENT
ON-DEMAND- VARIABLE,
OUTPUT AND
AND STRATEGIC MARKETING ACTIVITY
INSIGHTS BASED BILLING
MARKETING-IN-A-BOX
Marketing plan and calendar developed
by experts to meet your business goals,
short term and mid term

Full capability marketing team will all key


competencies in major areas across content,
design, digital, social, events among others

Keep your costs flexible and variable with


activity and output based billing
Grow with marketing CAN help
your business with:
Structured, Professional Agile
reliable process marketing services campaign runs

02 04 06

01 03 05

Predictable Best of breed Zero fixed


sales pipeline marketing tools marketing costs
How we implement our solutions
Insights and analytics

04 01
Senior analyst creates
on the activities
marketing plans based on
and outcomes to
business assessment along
measure, track and
with business partner
predict success

Activities are

03 02
Full service team
generated to meet
of execution
scheduled plan
expertse are mapped
and business
to the program
objectives
When my budget is limited, how can I afford
to run a comprehensive marketing program?

Our flexible solutions are devised to help you


achieve marketing success at minimal cost. We will
recommend a solution that will achieve your business
objectives and you only pay for what you get.

Marketing is very competitive,


what are my chances of success?

we Hear your Our twin solutions are built on robust and


proven framework that will optimize marketing

challenges
efforts aligned to business objectives.

Should I invest in digital

but have the


for lead generation?

 Digital is a very productive medium but we don’t

answers
recommend a single channel strategy. A multi-
touchpoint program designed based on your target
audience is important to get the desired results.

We do not have enough content, will it


affect my brand credibility?

We are good at what we do and all things marketing is what we


do best! Our marketing team will generate the high-quality content
that is suitable for your program. As an intergrated marketing
provider we will connect all the dots required to help run a
sustainable and results driven marketing program.
There is no
further excuse for
noT marketing
Power your business growth with the
marketing solution that is just right for your
business strategy and budget.

Now, you can do more with just a little. With our


framework based offerings that bring you the flexibility
of design, implementation and cost, we can arrive at a
tailored program that achieves your business objectives.
Our agile offerings plough back the campaign insights
to fuel the next, giving your business the boost it needs,
one campaign at a time.

Get in touch and Grow With Marketing!


grow your business with marketing

A SME marketing
initiative by
visit us at growwithmarketing.com