WORKSHOP 1 INTERNATIONAL NEGOTIATION

LY CASAS PINZON

WRITTEN WORK

APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE

TEACHER

JESSIKA LORENA MURCIA PINEDA

SENA

NEGOCIACIÓN INTERNACIONAL (1749924)

Centro Agro Turístico Sede San Gil

Regional Santander

2018

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FOCUS OF THE BUSINESS IDEA

With this analysis, we seek to guide the business idea in the best possible way
to better understand the environment in which the commercial activity is going
to develop, the type of business proposed must meet certain requirements for
its viability

BUSINESS IDEA

This is based on the entrepreneurship of the people concerned, can arise from
a need discovered in the market, which must be met. It can be the result of the
pure entrepreneurship of the creativity of the people interested in doing
business or it can be exportable demand for the products that there is market
abroad.

COMPANY

"The company is the economic-social unit in which capital, work and

management are coordinated to produce socially useful production, in
accordance with the requirements of the common good. The elements
necessary to form a company are: capital, work and material resources.

In economics, the company is the basic economic unit responsible for satisfying
market needs through the use of material and human resources. It is
responsible, therefore, for the organization of the factors of production, capital
and work. "

SOURCE: encolombia.com

MARKETING

It is the entire study of the marketing of the good or service offered, from the
study of its need in the market to the consumer.

Once in consideration of these three components you must have knowledge of

the market segment to which you belong, taking into account the type of final
customer must take into account the types of transaction to be used, in order to
market the product finished or the service to offer.

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According to the reference text, a clear focus on marketing issues and
administrative flaws is required; for which it is necessary to establish work plans
and activities where the focus of what is really needed, is applicable in practice.

For which it is necessary a review of the Ukranian legislation, on tariff issues

and knowledge of economic treaties by its businessmen in depth in order to
expand knowledge of the subject.

It is essential to conduct a series of investigations that allow us to explore the

needs of the market and its trends in today's world

It is also important to know the fluctuation of the currency to export at the most
favorable moments of the market and to establish import alliances with the
countries of the current treaties.