AMUL ICE CREAM

Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/catering packs. Amul ice cream was launched on the platform of Real Milk. Real Ice Cream given that it is a milk company and the wholesomeness of its products gives it a competitive advantage. In 1997, Amul ice creams entered Mumbai followed by Chennai in 1998 and Kolkata an Delhi in 2002. d Nationally it was rolled out across the country in 1999. It has combated competition like Walls, Mother Dairy and achieved the No 1 position in the country. This position was achieved in 2001 and it has continued to remain at the top. Today the market share of Amul ice cream is 38% share against the 9% market share of HLL, thus making it 4 times larger than its closest competitor.

Not only has it grown at a phenomenal rate but has added a vast variety of flavours to its ever growing range. Currently it offers a selection of 220 products. Amul has always brought newness in its products and the same applies for ice creams. In January 2007, Amul introduced SUGAR FREE & ProLife Probiotic Wellness Ice Cream, which was a first in India. This range of SUGAR FREE, LOW FAT Diabetic Delight & ProLife Probiotic Wellness Ice Cream is created for the health conscious.

Amul''s entry into ice creams is regarded as successful due to the large market share it was able to capture within a short period of time ? due to price differential, quality of products and of course the brand name.

Awards/ Recognition
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ISO 9000-HACCP certified plants : All Amul Ice Cream plants are ISO 9000-HACCP certified. Amul is in the process of getting ISO 22000 (Improved version) certification for all its plants. No. 1 in Quality : Amul is ranked No.1 ice cream in quality by ³INSIGHT´ (May-June, 2002), a bimonthly consumer magazine published by Consumer Research and Education Society (CERS) based at Ahmedabad. Best Value for Money brand : Voluntary Organization in Interest of Consumer Education (VOICE), a consumer organization based in Delhi said in an article published in Deccan Herald, Bangalore edition dated 16.03.04 that Amul provides the best Value For Money as far as price is concerned. They also mentioned the difference between Ice Cream and Frozen Dessert in their article as Amul is using milk fat in ice cream and some competitors are using vegetable fat in their ice creams.

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Why Us?
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Ice Cream is made from fresh milk. Ice creams are rich in protein, calcium, dairy cream and vitamins. Ice Creams are a complete food, easy to digest and full of energy.

Tender Coconut.Available Flavours are Two in One.388110.112020. India.712702. In frozen desserts milk fat is replaced with vegetable oil. Vasundhara Dairy : Tarapur. Dudhmansager Dairy : Manesar .401506.390009. Vidya Dairy : Anand . India. Manufacturing Units y y y y y y y Mother Dairy : Bhat . India. Kolkata. India. Baroda Dairy : Vadodara . India. Latest Happening 2 litre Super Saver Pack 2 litre Super Saver pack .y y y Frozen Desserts are generally made from vegetable oils / fats. India. Banas Dairy : Palanpur . IDPL (India Dairy Products Ltd.382428.) : Chanditala . Boisar . India. Butter Scotch. The base of the frozen dessert can be any sort of vegetable oil which is quite inexpensive. King Alphonso Mango . hence they are unable to give the smooth taste and flavour which only an ice cream can give.385001. Chikoo and Vanilla Royale y y y . Honey Banana.