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Media Kit

TheInvisibleHypothyroidism.com
rachel@theinvisiblehypothyroidism.com

June 2019
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The Invisible Hypothyroidism


A Leading Patient Advocacy Blog

ABOUT

The Invisible Hypothyroidism is


an award-winning thyroid patient
advocacy blog that advocates for
better thyroid disease diagnosis,
treatment and awareness. It covers
Hypothyroidism, Hashimoto’s, Mental
Health and more.

A LEADING PATIENT ADVOCATE

Founder, Rachel Hill, writes about


her personal health battles and
experiences. She creates easy to
ACHIEVEMENTS understand informational content and
advice for fellow thyroid patients.

800,000 Readers
Rachel is on a mission to reach as many
Since launching in 2015
thyroid patients in need of support as
possible. She has one simple message:

6 WEGO Nominations “Be Your Own Thyroid Advocate.”


Awarded in 2018

ORIGINAL & TRUSTED CONTENT


Part of the Top 7
Thyroid Blogs You With over 400 blogs delivered over the
Need to Read - NAH last 3 years, Rachel has consistently
delivered high quality and valued
information to readers around the
Top 3 world. She provides new blogs every
Hypothyroidism Blogs week to add to her comprehensive
and Websites 2018 portfolio of patient driven information.

Published Author Since launching in 2015 The Invisible Hypothyroidism has been read in
Rachel released her over 200 countries around the world.

first book in 2018


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Website Statistics
A Comprehensive Breakdown of Readership

WEBSITE
The Invisible Hypothyroidism
operates not only through its
flagship blog website, but also
across social media.

35,000 68,000
Monthly Visitors Monthly Pageviews

Top Countries:
USA UK Canada

KEY STATS

New visitors/month Average time spent on site Lifetime Pageviews


32,500 /52% 1 min 30 sec 1.36 M

Bounce Rate Loyalty Rate


AUDIENCE INSIGHTS 69% 48%
GENDER AGES
83% Female 3% 18 to 24

17% Male 45% 25 to 44

52% 45+

DEVICES INTERESTS

72% Mobile 8% Cooking Enthusiasts

17% Desktop 6% Family-Focused

11% Tablet 4% Pet Lovers


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Newsletter Statistics
An Introduction to the Email Newsletter

NEWSLETTER
Having launched in April 2018 a fortnightly newsletter was
created in order to provide another platform to aid readers. The
Invisible Hypothyroidism has built a targetted, focused mailing
list to connect with followers on topics that most interest them.

5,378 33% 7%
Subscribers Open Rate Click Through Rate

Top Countries:
USA UK Ireland

A GLOBAL READERSHIP

The majority of readership are people


living with hypothyroidism, Hashimoto’s
and other chronic health conditions.
They are often active in their own
healthcare and well-being. Furthermore,
The Invisible Hypothyroidism’s platforms
often attract the friends and family of
thyroid patients, looking for help in
supporting the thyroid patient in their
life.

The demographic of thyroid patients


who receive the newsletter also often
live with depression and anxiety, and so
content contains information on mental USA & UNITED KINGDOM &
health also. CANADA IRELAND

Whether the reader is in the UK, US,


South Afric or Australia, The Invisible 52% 29%
Hypothyroidism provides them with
guidance and reassurance in their
journey.
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Social Media
Interaction with Readership Through Social Media

Social Media is used to reiterate The Invisible Hypothyroidism’s message and key themes, in
order to strengthen an engaged and passionate community. Many new readers discover The
Invisible Hypothyroidism’s work through partnership and social media campaigns and vice
versa. Personal interaction with fans develops a valued relationship which has resulted in The
Invisible Hypothyroidism fostering one of the largest thyroid patient groups on Facebook.

FACEBOOK
Facebook is the largest
and most influential social
50,150 20,600
network, where content is GROUP MEMBERS FOLLOWERS
shared across the page and
Facebook group.

INSTAGRAM
Instagram is the fastest
growing platform. With a
150/week 7,600
GROWTH RATE FOLLOWERS
clear asthetic, it provides a
unique mesh of personal and
informational content.

PINTEREST
Pinterest, as all bloggers
know, provides long lasting
85,000 5,000
MONTHLY VIEWERS DAILY IMPRESSIONS
community reach and
followers to share ideas.
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Collaborations
A Summary of Previous and Existing Partnerships

Collaborating with others is hugely enjoyable as it encourages The Invisible Hypothyroidism to develop,
presents different types of content to folllowers, builds valued relationships with other organisations
and writers, and spreads the mission of thyroid advocacy further. Collaborating with The Invisible
Hypothyroidism introduces you to a new, active audience to boost your reach.

The Invisible Hypothyroidism has collaborated with a wide range of organisations and individuals.

BBC THE MIGHTY


Have worked with the BBC on several Since July 2016, over sixty articles by
projects surrounding Hashimoto’s and Rachel have been published on The
hypothyroidism, including being interviewed Mighty website. These articles on living
for BBC Radio 1’s Newsbeat, BBC World with thyroid disease, adrenal issues and
Service and an on air discission with an NHS mental health conditions are incredibly
doctor. A written article about Rachel by the popular and as such, one piece was even
BBC was also produced. made in to a short film.

NATIONAL ACADEMY OF
HYPOTHYROIDISM THYROID COOKBOOK

Rachel has produced articles for The Asked to contribute the foreword to
National Academy of Hypothyroidism nutritionist Emily Kyle’s 30-Minute
several times and the NAH and The Invisible Thyroid Cookbook in 2018, Rachel was
Hypothyroidism have also partnered up in approached due to her experience as a
sharing each others content on social media thyroid advocate and reputation within
channels every week. the thyroid community. She has since co-
authored other books too.
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Blog Sponsorship
Sponsorship Opportunities to The Invisible Hypothyroidism’s Audience

Collaborations strengthen relationships between KEY STATISTICS


brands to enable both to reach new audiences and
offer diverse content to followers as a result. Total views/month Bounce Rate

The Invisible Hypothyroidism’s readership includes: 68,000 69%


- A large audience and reach of people looking to Total visitors/month New Users
better their health
- Engaged and motivated individuals
35,000 52%
- Targetted traffic to your website, product or
Statistics June 2019
service

Sponsored Posts Guest Posts


Rachel can produce an article or blog for you, to be Written by medical or health professionals,
published on The Invisible Hypothyroidism’s website other thyroid patients and more, for publishing
or your platform. on The Invisible Hypothyroidism’s website.

These include but are not limited to: Guest posts can include but are not limited to:

- Product or service reviews - A piece on your product or service


- Rachel’s personal experiences - Your personal experiences or stories
- Informative self-help articles - Informative self-help articles
- Research and evidence-backed articles - Research and evidence-backed articles

SPONSORED BLOG PRICE ($) GUEST POSTS PRICE ($)

500 Words $75 Up to 500 Words $80

750 Words $115 Up to 750 Words $120

1500 Words $225 Up to 1000 Words $155

Per Additional 100 Words $15 Per Additional 100 Words $20

(+44) 0800 808 5878 rachel@theinvisiblehypothyroidism.


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Newsletter Sponsorship
newsletter.theinvisiblehypothyroidism.com/sponsorship

NEWSLETTER OVERVIEW

Newsletter sponsorship is a great opportunity to present your


brand, product or service to highly engaged readers who
have signed up to receive the newsletter with the intention
of improving their health. As such, they tend to be very
motivated and keen to explore possible aids in assisting them
with this. My aim is to present them with tools and resources
they may wish to use. I follow up all sponsored issues with
statistics on how well the placement performed.

‘Sponsored By’ is a prominent and dedicated section of


the newsletter. Subscribers will see this directly after the
newsletter introduction and it allows a full paragraph to
convey your organisation, product, service or message.

newsletter.theinvisiblehypothyroidism.com
SPONSORED BY PRICE ($)
One per issue

Single Issue $100

Double Issue $175

3 Month Bundle (6 issues) $500

SUMMARY
Frequency KEY STATISTICS
Sent out once every two weeks.
Open Rate Mailing Size
Typical Readership
Readers are living with thyroid
33% 5,378
conditions, other endocrine and Click Through Rate Issue Count
chronic health conditions and
mental health conditions. They are 7% 32
mainly women aged 35 to 55.
Statistics April 2018 - June 2019

(+44) 0800 808 5878 rachel@theinvisiblehypothyroidism.com


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Social Media Sponsorship


Connect with an Engaged Social Media Audience

SOCIAL MEDIA OVERVIEW

Social media communities surrounding The Invisible Hypothyroidism are passionate and engaged.
Posts about Rachel’s personal health experiences are shared, as well as uplifting and motivational
content, and the sharing of any products, services or other interventions that have helped Rachel and
may therefore help others as well. Past social media collaborations on the Facebook and Instagram
accounts have showcased supplements, testing services, online courses and health programmes
which can be useful to followers.

Social Media posts can take one of two forms:

‘A Sponsored Post’ - Where Rachel curates the text and photo/s, but you can supply a few key touch
points you would like her to cover. #Sponsored is used in the copy.

‘An Advertisement’ - Mostly, if not all of the text is supplied by yourself. #Ad is used in the copy.

SPONSORED POST PRICE ($) ADVERTISEMENT PRICE ($)

Facebook Post $70 Facebook Post $70

Instagram Post $70 Instagram Post $70

Facebook & Instagram $130 Facebook & Instagram $130

SUMMARY
Growth KEY STATISTICS
Instagram is The Invisible Hypothyroidism’s fastest growing
Instagram Followers
social media platform, with the amount of followers rising
substantially weekly. 7,600
Followers enjoy posts about Rachel’s personal health journey, Facebook Followers
including what she’s currently doing to better her own health
and routine. 20,600
The focus is on uplifting, positive and motiviational content. Statistics June 2019

(+44) 0800 808 5878 rachel@theinvisiblehypothyroidism.com


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Get In Touch
Thank you for your interest!

Thank you for taking the time to read through The Invisible
Hypothyroidism’s sponsorship information and media kit.

If you require any further information, have questions or


queries not answered with this document, please do not
hesitate to reach out as Rachel treats each collaboration
request individually. If you have an idea for a type of
collaboration not covered, don’t hold back!

Rachel
The Invisible Hypothyroidism looks forward to hearing your
ideas!

(+44) 0800 808 5878 rachel@theinvisiblehypothyroidism.com

TheInvisibleHypothyroidism.com