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EXECUTIVE

SUMMARY

ACCESSIBLE DELICIOUSNESS OF CHEESE BALL ATTRACTS


CUSTOMERS IN EVERY AGE AND GENDER.

Cheese Ball may be defined as such as a survey, a poster, an


one of the unhealthy food, but online promotion, and a sale
here it is not. With no frying-oil, promotion. Also, the location also
our cheese ball would have less benefits us, we have got a great
calorie than normal. The stall location with no nearby
will be set up on the MUIDS competitors and really easy to be
student market day, so there seen. We do not need many
will be a lot of stalls that some resources to start the business and
will be our competitors like the the cost is very low compared with
nacho’s group, chicky chick, the quantity and quality of the
tokpokki, BBQ mhala, or even product. The production team will
the canteen store. To solve this work together to set up a decision
problem, we have set up a plan and we will all participate in
to attract customers making the business success.
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MARKET ANALYSIS & PLAN
CHEESE BALL

Why did we choose this product? 

Cheese ball, a popular food or snacks

TCUDORP
for children to teenagers or even
adults that love cheese. So we decided
to sell the cheese ball because it is
easy to make and accessible for every
age. They are also palatable with
yellow color, research shows that this
color makes people feel more hungry.

Snacks, fried products such as french


fries, fried chickens, or even crunchy
food might compete with our product. Define success for you: 

And also the school’s store such as


chicky chick and store no. 6 in the Sold all cheese ball by

cafeteria too. Drinks would be a good the end of the market

compliment for our product because and win the prize for

customers may feel thirsty form fried the most popular

cheese ball. And if we sell the drinks, product.

we would get more profits from selling


2 complimentary things.

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WHAT IS YOU SELLING
STRATEGY:

‘Everybody can enjoy,’ this is our


main strategy for selling. We did
the survey to see how customers
react with our products and also
to find information, ideas, and
customers’   out of this. We will
ECIRP
use our promotion strengths to
attract customers. We will do
online promotion and make a
poster to inform and attract
customers. Our product uses air-
fryer instead of oil, this will
attract customers that concern
about their health.

What is your selling price: How many products do you think


We will sell 10 baht per you will sell on the day:
each cheese ball, but for 150 cheese balls
the some that contains
more ingredients or has How many products do you need to
more cost, we might sell to make a profit:
increase the price, but not At least 83 cheese balls
greater than 20 baht to
maintain the student’s Success :
price. Sell them all the products and
make the profits for at least 120%.

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