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MARKETING

PLAN
The entire Marketing
Process is embodied in
the company’s
MARKETING PLAN, which
it usually prepares
annually.

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MARKETING PLAN
• document describing
the current market
position of a business
and strategies designed
to accomplish its
objectives.

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MARKETING PLAN
• One of the major
roadmaps for a
business enterprise in
achieving its financial,
operational, and
societal goals.

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MARKETING PLAN
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OUTLINE OF MARKETING PLAN
MARKETING PLAN
✗ TITLE PAGE
o Arial Font
o 12 Presented by:

Marketing Proponent
(Name List)

Accountancy, Business and Management 12


SENIOR HIGH SCHOOL IN CALATAGAN

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OUTLINE OF MARKETING PLAN
✗ TABLE OF CONTENTS
List of contents with
corresponding page
number.

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OUTLINE OF MARKETING PLAN
✗ Introduction to the
I. EXECUTIVE
marketing plan and helps
SUMMARY
the reader to understand
the purpose of the plan.
✗ Brief overview of the
marketing plan and
focuses only on the most
important points of the
plan.

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OUTLINE OF MARKETING PLAN
II. SITUATION ANALYSIS
✗ Assessment of where the
organization currently
stands both internally and
externally.

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OUTLINE OF MARKETING PLAN

II. SITUATION ANALYSIS


A. Introduction and Self
Analysis
B. 5C’s Analysis
C. Porter’s Analysis
D. SWOT Analysis and SWOT
Matrix

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OUTLINE OF MARKETING PLAN
III. THE MARKET
A. Market Size
- market segmentation
B. Target Market
C. Market Positioning
1. Brand Name
2. Unique Selling Proposition

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OUTLINE OF MARKETING PLAN
IV. MARKETING OBJECTIVES
✗ S-M-A-R-T
✗ At least 3 specific objectives

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OUTLINE OF MARKETING PLAN
V. MARKETING STRATEGY
A. Product
- describe the uniqueness,
functionality, and
features of the product.
- Packaging
- Label

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OUTLINE OF MARKETING PLAN
V. MARKETING STRATEGY
B. Place
- illustrate or present the
distribution channels

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OUTLINE OF MARKETING PLAN
V. MARKETING STRATEGY
C. Promotion
- describe the promotional
strategy that will undertake
- Print Advertisement
- Commercial

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OUTLINE OF MARKETING PLAN
V. MARKETING STRATEGY
D. Price
- Product Estimation Cost
- Pricing Strategy
- Selling Price

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OUTLINE OF MARKETING PLAN
VI. TACTICAL IMPLEMENTATION
✗ Action plan depends on
your objective.

VII. MARKETING BUDGET


✗ List down all the expenses for
needed on the implementation of
your strategy.

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Any Question?

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✗ Short bond paper
✗ Clear sliding folder with
paper back
✗ Arial, 12
✗ 1.5 line spacing
✗ 1” margin both sides
✗ Bold letters applies only to
title of each content

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✗ Oct. 8 – 15, 2018 – defense
✗ Compliance of all data to
defend the marketing plan
✗ Rubrics will be presented
before the day of defense

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Good Luck!

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